Every business needs to come up with creative ways to drive sales.

Sure, you may be doing well today, but how are you planning on making money tomorrow? What about next month or next year?

Whether your company sells a product or offers a service, you should consider using the subscription business model to generate recurring sales.

Historically, implementing a subscription business model has proven to be highly profitable.

In the last five years, the use of this model has grown by more than 100%.

Businesses knowing how to offer valuable subscriptions end up with extremely loyal customers, which is why it’s such an effective customer retention strategy.

Even ecommerce brands have been using subscriptions to drive sales.

That’s because the consumer market has accepted this model, causing it to grow in popularity over the last year.

Once you’re able to get customers to pay for a subscription, you’ll get recurring sales on a monthly or annual basis.

As a result, your company will be in a great position for sustainable growth over time.

But if you’ve never implemented a subscription model in your business, it might be intimidating for you. Where do you start?

And if you have already set up a subscription model, it may not be working as well as you thought it would.

That’s why I created this guide.

Whether you’re new to the subscription concept or you want to make adjustments to your existing subscription model, I’ll explain what you need to do to be successful in this space.  [click to continue…]

Successful brands put the customer first.

They monitor their customers’ behaviors and leverage their needs to enhance the buying process. You can also boost your revenue by optimizing the customer experience.

If you want to take this concept one step further, you need to focus on one important element that will increase sales.

Personalization.

Personalizing the customer experience is a winning strategy. In fact, 96% of marketers agree that their efforts to personalize their customers’ experience advance their relationships with customers.

Furthermore, 88% of marketers say they’ve seen a measurable improvement in their businesses after implementing customer personalization tactics.

But only 33% of businesses feel confident they have the tools to properly personalize the customer experience.

That’s what inspired me to write this guide.

Some of you may already know you need to create a more personalized experience for your customers, but you just don’t know what to do. Or maybe you’re trying to improve your existing efforts.

Regardless of your situation, I’ll explain what you need to do.

These are the best ways to increase sales by accommodating the needs of your customers and personalizing their experience.  [click to continue…]

Do you have lots of social media followers? Want to learn how to turn those followers into dollars?

Right now, there are people making a living on social media without selling anything.

We’ve all seen those profiles of seemingly regular people with tons of followers.

It always seems as if they’re traveling or doing something fun. But what exactly do they do to fund this fairytale lifestyle?

They are social influencers.

Experts predict that in the next two years, global influencer marketing will be a $5-10 billion dollar industry.

In 2017, 86% of marketers relied on influencer marketing campaigns at some point during the year.

And 39% of marketers say they have increased their influencer marketing budgets for 2018.

All of this is promising news if you’re interested in making a living on social media as an influencer. Even if you don’t have lots of followers right now, this guide will show you what you need to do to make yourself more appealing to marketers and brands.

In the past, I’ve explained how to use micro influencers to increase your product credibility.

But now I wanted to write an informative guide aimed to help influencers make more money.

With influencer marketing making my list of the top marketing trends to look for in 2018, there is plenty of money to be made in this space if you position yourself accordingly.

These are the top 11 ways to make a living on social media without selling any products.  [click to continue…]

To survive, local businesses need to learn how to adapt to the modern way of marketing.

If you are seeing a plateau or decline in sales, it’s time for you to mix up your marketing strategy.

Even if your small business is profitable right now, you need to stay ahead of your competition to remain successful in the future.

Analyze the latest marketing trends. Recognize the consumer buying behavior. Learn how to get more money from your existing customers.

Unfortunately, only 33% of small businesses reach the 10-year mark. The rest fail.

I don’t want you to become the sad statistic. This was my inspiration for writing this guide.

If your company is new, you need to do everything possible to stay strong for years to come.

Local businesses that have been around for decades may be ready for a marketing facelift. Your strategies that worked 20 years ago probably won’t be as successful in 2018 and beyond.

I narrowed down the top 15 marketing tactics for local business owners. Use this guide as a reference for your future marketing campaigns.  [click to continue…]

Are you looking for a new way to spice up your marketing strategy?

Your current promotions may be effective for now, but you need to mix things up. After a while, using the same marketing tactics over and over again gets stale.

Promotional contests are one of my favorite ways to keep an audience engaged.

This is a great opportunity for you to increase brand awareness and even build hype for a new product launch.

The best promotions give something away to participants.

There are a few different types of such promotions.

Contests require some type of skill. People who enter a contest will need to put forth some type of effort in order to win. The winner of a contest gets selected by judges or through a voting system.

This differs from a lottery or sweepstakes.

Sweepstakes do not require any skill whatsoever.

The winners of sweepstakes get drawn randomly, based on luck. For example, you could randomly select one of your Instagram followers as a winner just because they follow your brand’s account.

A lottery requires a participant to purchase something to be entered into a draw.

Today, I won’t focus on sweepstakes or lotteries.

Contests are a better alternative because if you set them up properly, they will encourage user-generated content (UGC).

User-generated content increases the chances that your audience will engage with your advertisements:

As you can see from these numbers, encouraging users to share images will be beneficial as well. It’s only natural to use this information to your advantage when you’re setting up a contest.

If you have never run a contest before, you may not know where to start. That was my inspiration for writing this guide.

I’ll explain how you can run a profitable contest that encourages user-generated content.

As a result, you’ll be able to generate more leads and ultimately increase your profits. Here’s what you need to do.  [click to continue…]