How to Increase Sales by Mastering the Art of Storytelling

Nothing keeps someone on the edge of their seat like a good story.

That’s why people love to watch movies, read books, and binge-watch television shows.

I know we all have that one friend or family member who tells the best stories around the dinner table.

But what if there was a way to turn those stories into dollars?

There is.

You’ll be able to boost your sales if you can get customers to connect with your stories.

Some of you may be thinking, “I’m a terrible storyteller, so this won’t work for me.”

And some of you might say, “My life is boring. I don’t have any good stories to tell.”

Yes, storytelling is an art.

Not everyone is born with the ability to tell an engaging story.

But luckily for you, I’m very familiar with storytelling.

In fact, I use this strategy all the time as a marketing technique.

If you’ve been reading my blog for a while, you may remember this article I wrote a couple of years ago where I shared my personal experience:

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That blog post has nearly 70 comments on it.

People buy food, but nobody seems to think you can make money off it.

Plus, with numbers so high, readers are bound to be interested.

I’ll share with you some of my storytelling secrets that you can implement in your marketing campaigns to squeeze revenue from your customers.

Here’s how you can master the art of storytelling.  [click to continue…]

Did you know Quick Sprout has software to optimize your website for search engines?

There are important changes on your website that will grow your traffic. Quick Sprout tells you how to make those changes.

How to Boost Conversions by Tastefully Implementing Scarcity Tactics

Increasing conversion rates is essential for every business.

Even if your current numbers are satisfactory, there’s always room for improvement.

The problem I see is that too many companies are using the same old and boring strategies.

Those methods get stale fast, and they don’t entice your customers to change their behaviors.

Implementing scarcity tactics is a viable way to boost conversions, increasing sales.

The best part is you can do this without acquiring new customers.

It’s a great method for ecommerce sites to grow sales and for anyone with a website to get their visitors to take a certain action.

If you’ve never used scarcity as a marketing tactic, you need to tread carefully.

You don’t actually want to scare your customers.

This will backfire.

But the right approach can get them to act fast.

I’ll show you how to tastefully implement scarcity into your marketing campaign.

Here’s what you need to know.

  [click to continue…]

How to Create an Actionable Drip Campaign

I know how much time and effort you put into building your email subscriber list.

But growing that list is only half the battle.

Now that you have a way to contact these subscribers, you need to make sure your messages trigger a response.

I’ve seen many companies having success with adding customers to their email lists but struggling with the content portion of their email marketing strategy.

Simply put, they don’t know what to write in their emails or when to send them out.

Each message you send needs to be carefully calculated.

Timing is everything.

That’s why I love to use drip campaigns to elicit an action from the recipient.

If you’ve never heard of a drip campaign or haven’t used one, I’ll cover the basics before we move forward.

Drip campaigns are sometimes called:

  • automated email campaigns
  • auto-responders
  • life cycle emails
  • automated email campaigns

Automation is the key term associated with this technique.

Drip campaigns are a series of emails that get sent to subscribers in a predetermined order.

Although it may sound simple, this email strategy is highly beneficial to your marketing strategy.

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Drip campaigns are commonly used to communicate to new subscribers or someone who made a purchase but didn’t join your email list yet, but you can use them at any time.

I’ll give you some tips about the best uses of drip campaigns and show you how to create one.

Here’s what you need to know.

  [click to continue…]

How to Use Surveys and Interviews to Generate More Money for Your Business

Businesses are at the mercy of their customers.

The customer determines whether a company thrives, survives, or fails.

That’s why you’re spending so much time, effort, and money on various marketing campaigns.

Targeting new customers.

Trying to retain existing customers.

Figuring out how to squeeze some additional profits from your best customers.

It may be exhausting, but it’s absolutely necessary.

All of these efforts can be summarized with two questions:

  1. What does the customer want and need?
  2. How can I provide them with those wants and needs?

That’s what it all comes down to.

What’s the most inexpensive and reliable way to get inside the minds of your customers?

Just ask them.

That’s right.

Asking your customers for feedback directly can allow you to make the necessary adjustments to accommodate their requests.

As a result, you can make more money.

Surveys and interviews are the best tools to help you get accurate comments, concerns, praise, or criticism.

Plus, it shows your customers you care about their opinions.

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When customers don’t think you care about them, they’ll stop buying your products and services.

Based on the study above, we can see it’s by far the number one reason on that list.

Surveys and interviews are a great way to kill two birds with one stone.

You get valuable information that can make you more money, and it reinforces the message that you care about your customers.

It’s a win-win scenario, and everyone’s happy.

If you’ve never created a customer survey or conducted an interview with one of your clients, don’t be intimidated.

Believe it or not, it’s actually pretty simple.

I’ll tell you exactly what you need to know to get started.  [click to continue…]

What do these elite brands know about driving visitors and traffic to your site that you don’t?

How to Ensure Your Company Value Proposition Is Consistent on Every Marketing Channel

Where can your customers reach you?

I’m willing to bet you’re active on multiple platforms in addition to having a website and potentially a storefront location.

Those of you who don’t have multiple marketing channels have a separate issue that needs to be addressed sooner rather than later.

But for now, let’s assume at the bare minimum you’ve got a:

  • website
  • blog
  • Facebook profile
  • Twitter account
  • Instagram page
  • LinkedIn account
  • YouTube channel

You may even be active on other networks like Snapchat.

With so many channels for marketing distribution, it’s essential you have consistency across all your platforms.

Creating symmetry on all of these distribution channels will make it easier to brand your company.

Once you’re able to establish a brand name that’s recognizable, it’s easier to acquire customers and increase your conversions.

Any disconnect between platforms can create confusion for the consumer.

You don’t want them to see contradicting information on your channels.

It’s likely consumers will see your company on more than one platform.

In fact, the average Internet user has more than seven social media accounts.

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You’ll definitely see some overlap between your Facebook fans and Instagram followers.

As part of your marketing and conversion strategy, you’re probably promoting multiple profiles on one channel.

For example, let’s take a look at a recent blog post from Savvy Apps:

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From their website, their encouraging users to share this blog post on LinkedIn, Facebook, Twitter, and email.

It’s essential these people see the same message across all platforms.

If you’re having trouble maintaining consistency across all your marketing channels, I can help you out.

Here’s what you need to do to set yourself up for success.  [click to continue…]