You need to put lots of thought and effort into every page of your website. But your About Us page is arguably the most important.

Why?

Anyone who is reading your About Us page is interested in learning more about your company. If you write this page properly, it can be used as an effective lead generation tool.

Put yourself in the mindset of a website visitor who is reading this page.

They’ve already stumbled upon your website, so they have a general idea of who you are and what you do. However, they may not be ready to become a customer yet.

This is the perfect opportunity for you to convince them. I see many About Us pages on a daily basis that are boring and don’t provide any value to a website.

It’s as though some companies write their About Us pages as fast as possible because they think it’s just a requirement to be fulfilled.

You put much effort into scaling lead generation through blogging, which you have to update on a regular basis. But your About Us page will be much easier since you don’t have to update it as frequently.

If you do it right the first time, your About Us page will help you get more conversions.

I’ll explain everything you need to know to create an About Us page that generates leads and drives more sales. Here’s what you need to do.  [click to continue…]

First impressions matter.

When someone visits your website, the first thing they’ll see is your homepage. The way your homepage is set up can make or break your conversion rates.

I know how much time and effort it takes to improve your SEO ranking and drive more traffic to your website.

If you’re seeing a boost in your website traffic but not in conversions, it’s time for you to analyze your homepage. It doesn’t matter what type of business you have or what industry you’re in, focusing on the design of your homepage pays off.

Where do you start?

Your website has so much to offer. It can be overwhelming to decide what you want visitors to see first. It’s tempting to include as much information as possible.

I’ve helped tons of businesses revamp their websites. I’m going to share some of the top elements of a homepage you need to focus on.

If you follow these tips, your homepage will turn into a conversion machine. Here’s how you do it.  [click to continue…]

Marketing your business is expensive. Coming up with customer acquisition strategies that won’t break the bank can be a challenge.

Acquiring a new customer can cost you six or seven times more money than retaining your current customers.

But you can get new customers without having to spend much money.

Using your existing customers to help bring in new business is one of my favorite ways to do this. It may sound complex, but it’s much easier than you might think.

It’s all about getting creative. Coming up with an acquisition strategy that also promotes retention is a win-win scenario for everyone involved.

Don’t underestimate the power of a recommendation. Research shows 83% of consumers say they trust recommendations from family and friends. When your brand gets recommended to someone, they are likely to give it a shot.

But the key here is getting that initial recommendation. How do you do it?

If you’ve never tried to incorporate this strategy into your marketing plan before, don’t worry. I’ll give you some insight into how you can proceed.

Here’s what you need to know.  [click to continue…]

Anyone can have a great idea. But turning an idea into a viable business is a different ballgame.

You may think you’re ready to launch a startup company. That’s great news, and you should be excited about it.

Take it from me: as someone who has founded several startup companies, I know what it takes to be successful in this space.

Before you start seeking legal advice, renting office space, or forming an LLC, you need to put your thoughts on paper. This will help you stay organized and focused.

You’ll also be able to share this plan with others to help you get valuable feedback. I don’t recommend starting a company without consulting people first.

A typical business plan consists of the following elements:

• executive summary
• company description
• market research
• description of products and/or services
• management and operational structure
• marketing and sales strategy
• financials

Thoroughly writing out your plan accomplishes several things.

First, it gives you a much better understanding of your business. You may think  you know what you’re talking about, but putting it on paper will truly make you an expert.

Writing a formal plan increases your chances of success by 16%.

Having a business plan also gives you a better chance of raising capital for your startup company. No banks or investors will give you a dollar if you don’t have a solid business plan.

Plus, companies with business plans also see higher growth rates than those without a plan.

If you have an idea for a startup company but not sure how to get started with a business plan, I’ll help you out.

I’ll show you how to write different elements of your business plan and provide some helpful tips along the way. Here’s what you need to know to get started.  [click to continue…]

The days of Snapchat being used solely for sending pictures between friends are over.

This social media platform has evolved. Your company can’t afford to ignore the impact this marketing channel can have on your business.

It’s an absolute necessity if you’re focusing on Generation Z as your target market. That’s because 71% of Gen Z use Snapchat as part of their daily routines. Plus, 51% of this group use Snapchat roughly 11 times each day.

While Snapchat is known for its popularity with teens, its market penetration is starting to hit young adults and older generations as well.

Snapchat is a viable marketing channel if your current target market falls anywhere between the ages of 12 and 34. But keep an eye on these trends as older generations may continue adapting to this platform.

In Q4 of 2017, Snapchat hit 187 million active daily users. The platform has seen more than an 18% growth rate in terms of daily users in the last year.

There is no sign of a slow down, and I expect these marketing trends to continue in the future.

What exactly does this mean for your business?

It’s great news. You now have another viable marketing channel to engage with your customers.

But this may be intimidating or confusing if you’ve never used Snapchat before and don’t know how to apply it to your business.

Fortunately, you’re in luck. I’ll show you the top 15 ways to use Snapchat for your business.  [click to continue…]