The Complete Guide to Building Your Personal Brand

My parents like to tell a story from my childhood. When I was a toddler they would put me in the backseat of the car in child’s car seat when they would take me somewhere like to the store or to a friend’s house. When we would drive down the highway, I would see golden arches through the car window and yell, “Donald’s!”

Now, I was only two or three years old at the time. I wasn’t old enough to read. I could barely see high enough to see through the car window. But when I saw those arches it meant something to me.

My parents would sometimes take me to McDonald’s for a Happy Meal. I would associate the burger and fries with the golden arches.

That is branding.

A brand is anything—a symbol, design, name, sound, reputation, emotion, employees, tone, and much more—that separates one thing from another. In the case of McDonald’s, the golden arches became part of the brand. Those arches separate their product from all other fast food restaurants and they’re a recognizable symbol even with kids.

  [click to continue…]

How to Get Backlinks: The Complete Guide

Do you want to lean how to get backlinks? Here are 21 ways to get links in 2019. It takes hard work and persistence.

It’s always good to get more quality backlinks—the ones that are natural because you have content worth linking to. You can build these backlinks using a few tactics.

Some SEOs engage in risky blackhat tactics, but unless you can operate on a large scale and are fine with getting penalized later on, it’s not particularly profitable.

The other main strategy is to earn backlinks by creating great content and getting it in front of the right people.

Although there haven’t been any new tactics for link building in a while, some proved to more effective than others in 2019. Plus, you can always find ways to improve each of the tactics.

  [click to continue…]

34 Content Marketing Tips Every Marketer Needs To Know

Creating a content marketing strategy isn’t as easy as it may seem. You can’t just throw hundreds of articles up on the web and expect them magically to rank well on Google.

Yes, understanding that you should be leveraging content marketing is the right first step, but before you launch your campaign, there is a lot that you ought to know.

No matter how awesome your content is, if you’re not marketing it, sharing it, and promoting the heck out of it, nobody will read it.

With this straightforward guide, you’ll learn 34 content marketing tips that every marketer should know.

Let’s get started.

  [click to continue…]

35 Content Marketing Lessons Learned

Not everyone will have to solve a specific problem for their content marketing, but most companies will.

You can often learn methods to make your current or prospective content marketing more effective.

The way to achieve this is to study other people who have successfully used content marketing to grow their own or their client’s business.

There are 2 schools of thought:

Study companies similar to yours and emulate their strategy. Or study companies different from yours and apply their tactics to your niche.

Both have their merits.

You need a complete view of content marketing as a whole, and to get that, you need to study a wide variety of ­­examples.

For instance, you should study how different companies use content marketing for different purposes.  [click to continue…]

A Guide on How To Create a Guide That’ll Drive You 361,494 Visitors

Have you noticed a trend of people creating more detailed guides? You know, ones similar to my guides on SEOgrowth hackingcontent marketing, or landing page optimization that I have released on Quick Sprout?

Vero just released a guide on email marketing, and Qualaroo released one on conversion optimization.

What you may not know is that although I was the one to make the creation of detailed guides popular, I wasn’t the first one to come up with the concept. I actually borrowed the idea from Moz, who released the beginner’s guide to SEO a few years ago.

When they released an article talking about the fact that the guide has received over a million visitors to-date, I decided to take that model and streamline it by producing a new guide each month.

  [click to continue…]