Not everyone has unlimited funds for a marketing budget.

Even those of you with a high bank balance shouldn’t dump every dollar into marketing without a plan. I understand how much you want to promote your business, but you need to come up with ways that efficiently accomplish this.

You don’t need to spend tons of money on marketing. Trust me, I know from experience.

I’ve gone through both paths with my business ventures. There were times when I spent tons of money on marketing and other times when I paid as little as possible.

Don’t get me wrong, I’m not saying spending doesn’t always pay off. But there are still plenty of marketing tactics you can use that won’t break the bank.

I’ve outlined the top low-budget strategies to promote your brand. I’ve seen results with these methods in my own businesses and those I helped in my consulting work.

These are the top 10 ways to market your business on a budget.  [click to continue…]

How active is your company when it comes to social media marketing?

It’s great if you have a Facebook profile, Twitter account, and Instagram page, but if you don’t have a presence on YouTube, you’re missing out on an easy way to generate new leads.

YouTube can also help you make more money from your existing customers. Ultimately, it’s one of my favorite platforms to use for growing a business.

One of the reasons why I love YouTube is because it’s easy to repurpose the content using it. Rather than making the same videos for all of your platforms, you can first upload it to YouTube and then share it on your other pages.

For example, I like to include videos from my YouTube channel in some of my blog posts. But you can also add YouTube content to your other social media profiles, email newsletters, or any page on your website.

Uploading and sharing videos on YouTube is a great start, but it’s not quite enough if you want to optimize the growth of your business. You also need to jump on the live video bandwagon.

YouTube has more than 1.5 billion active monthly users. When it comes to streaming live video content, it’s one of the most popular options available.

YouTube Live is second on the list, by a marginal amount, only to Facebook, which has more than 2 billion active monthly users.

If you have never streamed a live video on YouTube or are new to the platform, I can help you out. And if you’ve been streaming content on YouTube Live but think your approach could use some improvement, this is the perfect guide for you.

I’ll teach you how to grow your business with YouTube Live. Here’s what you need to know.  [click to continue…]

You need to put lots of thought and effort into every page of your website. But your About Us page is arguably the most important.

Why?

Anyone who is reading your About Us page is interested in learning more about your company. If you write this page properly, it can be used as an effective lead generation tool.

Put yourself in the mindset of a website visitor who is reading this page.

They’ve already stumbled upon your website, so they have a general idea of who you are and what you do. However, they may not be ready to become a customer yet.

This is the perfect opportunity for you to convince them. I see many About Us pages on a daily basis that are boring and don’t provide any value to a website.

It’s as though some companies write their About Us pages as fast as possible because they think it’s just a requirement to be fulfilled.

You put much effort into scaling lead generation through blogging, which you have to update on a regular basis. But your About Us page will be much easier since you don’t have to update it as frequently.

If you do it right the first time, your About Us page will help you get more conversions.

I’ll explain everything you need to know to create an About Us page that generates leads and drives more sales. Here’s what you need to do.  [click to continue…]

First impressions matter.

When someone visits your website, the first thing they’ll see is your homepage. The way your homepage is set up can make or break your conversion rates.

I know how much time and effort it takes to improve your SEO ranking and drive more traffic to your website.

If you’re seeing a boost in your website traffic but not in conversions, it’s time for you to analyze your homepage. It doesn’t matter what type of business you have or what industry you’re in, focusing on the design of your homepage pays off.

Where do you start?

Your website has so much to offer. It can be overwhelming to decide what you want visitors to see first. It’s tempting to include as much information as possible.

I’ve helped tons of businesses revamp their websites. I’m going to share some of the top elements of a homepage you need to focus on.

If you follow these tips, your homepage will turn into a conversion machine. Here’s how you do it.  [click to continue…]

Marketing your business is expensive. Coming up with customer acquisition strategies that won’t break the bank can be a challenge.

Acquiring a new customer can cost you six or seven times more money than retaining your current customers.

But you can get new customers without having to spend much money.

Using your existing customers to help bring in new business is one of my favorite ways to do this. It may sound complex, but it’s much easier than you might think.

It’s all about getting creative. Coming up with an acquisition strategy that also promotes retention is a win-win scenario for everyone involved.

Don’t underestimate the power of a recommendation. Research shows 83% of consumers say they trust recommendations from family and friends. When your brand gets recommended to someone, they are likely to give it a shot.

But the key here is getting that initial recommendation. How do you do it?

If you’ve never tried to incorporate this strategy into your marketing plan before, don’t worry. I’ll give you some insight into how you can proceed.

Here’s what you need to know.  [click to continue…]