How to Nurture Your Leads with Thank You Pages

Saying “thank you” can go a long way.

For starters, it’s basic manners you learn at an early age. When someone does something for you, you thank them.

But it’s also a crucial inbound marketing strategy.

According to research, 68% of customers will leave a company if they don’t think it cares about them.

That’s why your website needs to have a thank-you page.

Website visitors will be redirected to your thank-you page after filling out a form on your site, e.g., opting into your email newsletter. Right now, if your thank-you page simply thanks the visitor and does nothing else, you’re missing out on a huge opportunity.

These landing pages can be used for much more, such as building brand awareness, getting customer feedback, or even increasing sales.

You just got a new lead. You’ve got to nurture that lead.

Converting leads into customers is a top priority for businesses in the coming year:

converting leads

Sure, you’ll send them a confirmation email welcoming the lead to your email list, which will be the first of several messages in your drip campaign.

But for those to work, the person needs to check their email, open the message, consume the content, and then convert. You can’t assume it will always happen.

However, the thank-you page is right in front of their face, on the same screen, right after they performed an action.

If you design this page correctly, it will be extremely beneficial for your company.

If you have already recognized the importance of thanking your new leads, you’re on the right track. But this guide will elevate your thank-you pages and take your lead nurturing strategy to the next level. Here’s what you need to know.  [click to continue…]

How to Know When to Use Chatbots vs Live Chat

How are you currently communicating with your customers?

If calling, emailing, or submitting a form on your website are the only means for your customers to reach you, you need to get with the times and make some changes.

Offering live chat on your website is a better way to provide customer service.

According to studies, 73% of consumers say live chat is their most preferred method of communication.

This ranked highest compared to other methods. In fact, 61% of consumers said they preferred email, 48% preferred social media and only 44% preferred phone.

Furthermore, live chat had a 92% satisfaction rating.

This was also the highest satisfaction rating compared to other forms of customer support.

It’s clear your company needs to have this feature on your website. But how do you implement it? You’ve got two choices: chatbots or live chat representatives.

Chatbots are computer-generated responses. They allow customers to receive answers to their questions via AI software.

Experts predict that by 2020, 85% of consumers will be able to manage their relationships with brands without human interaction.

And 80% of businesses are either currently using AI or planning to use AI for customer service in the next two years. Further, 45% of customers say they prefer chatbots for customer service inquiries.

With this technology on the rise, you need to have marketing skills to survive in the age of AI.

Grand View Research expects the global market size for chatbots to hit $1.25 billion by the year 2025, with a 24.3% compounded annual growth rate.

You need to decide whether you will use chatbots or an actual human to type responses to customers on your website.

People ask me which option is better all the time. The reality is each one has its pros and cons.

Chatbots and live chat representatives work well together. I’ll explain when it’s best to use one over the other in this guide.

I’ll go through some factors and scenarios to help you decide the best fit for your website.  [click to continue…]

The Best Cheap Web Hosting

Quick Sprout recommendations for web hosting services are based on months of research and testing. We’ll never point you to a product or service that we don’t believe in or have first-hand experience with. Our content is reader-supported, which means if you click on one of our links to a recommended web hosting service, we may earn a commission.

Looking for the best cheap web hosting available makes sense. Why pay for more than you need, or pay more for the exact same thing? The best web host for your budget boils down to a few questions:

  • What do you need?
  • What does cheap mean to you?

Web hosts are kind of like cars: they all do the same thing, but some are more expensive than others. And, you generally get what you pay for. This guide will help you figure out just how much host you need, and what you should pay for that level of service.

If you know your website isn’t going to be complex or highly trafficked — maybe it’s a landing page for a 200-person event — we recommend considering a free website builder first. You might be able to get what you need for no money at all.

If that’s not you, you do need hosting. The absolute cheapest hosts cost under $1/month, but they’re definitely more of a Mazda than a Maserati. They’re decent and they do the job. The best web hosts don’t cost much more. Our favorites are all in the $3/month range. For the price jump, you’ll get a faster site, more customer support, and better security.

Good news, these 2 really cheap web hosts are decent

  • WebHostFace from $0.69/month
    You’ll get the most bang for your buck by going with a multi-year contract.
  • Namecheap from $1.28/month
    They’ve got low-cost monthly contracts and annual plans which are even cheaper. It’s where we recommend buying your domain name, though it’s not our first choice for hosting.

Even better, the 3 best web hosts are all reasonably priced

  • DreamHost from $2.59/month
    Want some help with your WordPress site? This is the cheapest way to get managed hosting.
  • InMotion Hosting from $3.99/month
    In our opinion, the customer service support alone is worth the price difference.
  • SiteGround from $3.95/month
    The internet generally agrees that SiteGround is a strong choice.

Of course, what cheap plan is best comes down to who has the most robust Mazda for the least amount of cash. But even that isn’t always straightforward. You’re going to have to do some math. We’ll walk you through it.

  [click to continue…]

How to Use Predictive Analysis to Improve Your Marketing Strategy

The world of technology is constantly evolving.

As a marketer, you need to stay up to date on new advancements that could benefit your company.

You don’t want to be left behind while your competitors forge ahead by adapting to the new world.

In my consulting work, I often see marketers and business owners who don’t believe these advancements are relevant to their marketing strategies. But this couldn’t be farther from the truth. New types of technology such as AI and machine learning are reshaping marketing.

While the technology is advancing rapidly, the basic concepts behind its applications remain unchanged. Everything is still focused on the customer.

Your marketing efforts need to reach your target audience. Your campaigns must find ways to speak to these people, and you can achieve that by personalizing and improving their experience.

Predictive analysis can make this possible.

Some of you may already be running campaigns and have strategies in place that focus on improving the customer experience and personalizing content.

However, predictive analysis technology will bring these ideas to the next level. You’ll see what I mean as I continue.

Surprisingly, only 23% of businesses are currently using advanced and predictive analysis tools:

currently using

That said, about 90% of businesses believe it’s at least somewhat important to implement predictive analysis tactics in their strategies.

What does this information tell you?

Well, it seems as though the vast majority of business owners and marketers recognize the need for predictive analysis, but they just haven’t proceeded.

Since you’ve navigated to this guide, I’m assuming you fall into this category. Or maybe you fall into the 16% of marketers currently evaluating advanced analytics software.

People want to use this technology, but they don’t know where to start or how to apply it. This was my inspiration for this guide.

You need to be able to adapt. In fact, adaptability is one of the top marketing skills you need to survive in the age of AI.

Making the decision to move forward with predictive analysis is the first step.

Now you need to figure out how this technology will improve your marketing strategy. If you apply the concepts I’ve outlined in this guide, you’ll have a huge competitive advantage.  [click to continue…]

What do these elite brands know about driving visitors and traffic to your site that you don’t?

How to Convert Free Trial and Free Plan Users into Paying Customers

If your business relies on subscriptions to generate revenue, you probably offer a free trial to test your product before you ask your subscribers to pay.

This is a great strategy. People may be hesitant to pay for your subscription initially, but if they can try it first, it gives you an opportunity to win them over and turn them into paying customers.

Some of you may even offer free plans for certain services. The idea behind this strategy is that these people will eventually upgrade to paid plans.

But you can’t assume every free trial or free plan user will become a paying customer.

I see this problem all the time in my consulting work.

Businesses don’t have a problem getting people to sign up for free plans and free trials, but when it comes to getting paid, their conversions are lower than expected.

Even you don’t use this business model yet but plan to generate recurring sales by implementing subscriptions, it’s important for you to get this strategy right from the start.

Certain tactics will help you increase the chances of getting these free trial and free plan users to convert.

I’ll explain what you need to know so you can apply these strategies in your business.  [click to continue…]