The Psychology Of Color

Color and visual cues can have a dramatic impact on conversion rates. On Quick Sprout, for instance, the Hellobar — a red bar on the top of the page accounts for 11% of all new leads.

Hello Bar - Color Example

The same is true for KimberlySnyder.net — she generates around 20% of her revenue through a bright, red Hellobar.

This tool may not be beautiful. In fact, on some websites, it looks like a total eyesore. But it stands out.

You see, audiences online have limited attention spans. They’re powering through websites (and digesting information at a million miles an hour). The only way to grab their attention is to stand out from everything that is competing for their attention. That is where color comes in.

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The Psychology Of Pricing

If you’re running a business or marketing team, you’re probably focused on three key metrics: cost, revenue, and profit (or margin). Your goal is always to minimize costs while maximizing revenues. You may even work with a finance leader to set aggressive growth goals for your company.

For many business leaders, pricing is something practical. You choose numbers that will pay employee salaries and keep the lights on. You pick numbers that will be extremely competitive with the market — after all, it’s your buyers that will keep your company afloat.

There’s a key dimension to pricing, however, that your business may be missing.

You guessed it — it’s buyer psychology.

Pricing is a concept that transcends profit margins. It’s also a marketing tactic that can help your business boost sales volume. When you think about pricing, you need to focus on more than what will cover your company’s operating expenses and pay the bills. You need to choose numbers that will compel your audiences to buy. This post will teach you how.

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How to Find ClickBank Products to Promote

ClickBank is a minefield of shady offers and over-hyped information products.

But within the ebook jungle there are several world-class products that you can promote to your email list or website visitors.

I’ll you how to sift through the low-quality junk so that you can find top-notch products that you can make money from while adding value to your site’s community.

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How to Build Traffic Through Forums

Forum marketing might be the most underutilized traffic generation strategy on the planet.

Industry forums are a watering hole of potential leads and customers.

However, simply creating a signature and leaving generic posts isn’t going to get you a tidal wave of traffic. I’m going to show you how you can drive targeted traffic to your site using forum marketing.

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Build Audience Connections with Content Marketing

You’ve heard the term tossed around a million times. Content marketing. The phrase seems simple enough, but what exactly is it?

Content marketing is just what it sounds like. It’s the process of engaging and growing your customer base through high quality content.

Content marketing is an investment.

It’s part of a larger marketing framework.

It requires strategic insight.

It targets users across the entire conversion funnel.

It should be held accountable to a standard set of success metrics.

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