Everyone has a story. What’s yours?

I’m not referring to your life story, although there are times when that can be intriguing as well. Instead, I’m talking about how you started your business.

What was your motivation?

Sure, everyone gets into business to make money, but there has to be more to it than that. Stories are a powerful way to connect with your audience.

That’s because they can elicit different types of emotions. The key is finding a way to drive sales by guiding these emotions.

One of my favorite ways to do this is by using your brand’s story.

I know what you’re thinking. Your brand’s story isn’t that interesting or worth sharing. Or maybe you’ve got a good story, but you just don’t know how to tell it.

But if you learn how to master the art of storytelling, it can help you increase sales revenue.

Not sure how to approach this? Don’t worry. I’ll teach you how to leverage your brand’s story to make more money. Here’s what you need to know.  [click to continue…]

Today, your marketing strategy has become more important than ever before.

That’s because the Internet makes it easy for consumers to conduct research and discover new brands. With information and other resources so readily available, each business in every industry has competition to worry about.

You may have some successful content marketing tactics. That’s great, and you should continue using them.

That said, content marketing alone won’t be enough to reach the widest possible audience. If you want to create more brand exposure and gain an edge over your competition, you’ll need to do more.

Sponsored content may be the solution to give your company the advantage you’ve been looking for.

If you’re not sure what sponsored content is or how to use it, that’s okay. It’s not too late to get started.

I’ll explain how sponsored content works and how you can apply it to your branding strategy. Here’s what you need to know.  [click to continue…]

Keep your audience engaged. Engage with your customers. Track engagement.

I’m sure you’ve heard all of this before, but what does it actually mean? It’s impossible for marketers to create engaging content without fully understanding what it is.

Clicks. Shares. Comments. Traffic. Conversions.

What counts as engagement? Well, for starters, it will depend on a few different factors. There are multiple actions that can fall within the engagement definition.

There’s a difference between the type of engagement you’ll see on your website and on your social media pages. These numbers will look different for your email campaigns as well.

It all boils down to this. Engagement isn’t just one thing or one number. It’s a combination of factors.

That said, marketing experts agree that creating more engaging content is a high priority for their businesses.

You need to prioritize this as well.

Fortunately, you’ve come to the right place. I can provide you with the tips, tools, and resources you need to achieve your engagement goals.

In this guide, I’ll explain different types of engagement and ways to measure them. Once you learn how to track and manage your engagement, it will be easier for you to influence your customers.

Let’s dive in.  [click to continue…]

It’s a common misconception that you need to always focus on customer acquisition to drive sales and increase profits.

I hear this all the time when I’m consulting business owners. You can generate sales in many other ways.

Sometimes, all you need to do is make subtle changes to your existing process. That way, you can improve the experience of your current customers and get them to spend more money.

You should set goals that help you increase the average purchase order and buying frequency.

One of the best ways to do this is by encouraging mobile spending.

Mobile trends are on the rise. In fact, over the past six months, 62% of consumers with a smartphone have completed an online purchase from their mobile devices.

In 2017, mobile commerce held a 34.5% share of total ecommerce sales in the United States. At this growth rate, experts predict this number is to rise to 54% by the year 2021.

This shouldn’t come as a surprise to you. That’s because seemingly everyone has a mobile device glued to their hands at all times.

Smartphones. Tablets. That’s where people are browsing and consuming. Recognize these trends, and accommodate the needs of mobile users.

Here’s the bottom line. If you can encourage customers to buy from their mobile devices, you’ll be able to make more money. I’ll explain everything you need to know in order to make this happen.  [click to continue…]

Your business doesn’t operate in a vacuum.

There are countless outside factors that influence whether or not you’ll turn a profit. Your competition plays a huge role in the success of your business.

That’s why it’s so important for you to take the proper steps to gain a competitive edge on other brands in your industry. But, as I’m sure you’ve quickly realized, this is much easier said than done.

The ease of access to the Internet has amplified your competition at an exponential rate.

You’re no longer just competing with a few other local or regional businesses. You’ve got to worry about national and global brands as well.

What makes your company unique? What differentiating factors help you stand out? Why would a customer buy from you over your competitors?

These questions are difficult to answer, especially if you aren’t constantly researching the competition. But with so many other brands to keep an eye on, this can seem like a daunting task.

Not to worry. There are plenty of online tools to help you keep tabs on your competitors. I’ve narrowed down this list to the top 10 I found to be the most helpful.

If you try these out, it will be much easier for you to brand and market your business, taking into account what your competitors are doing.  [click to continue…]