How to Segment Your Target Audience with Generational Marketing

It’s no secret that people from different generations have different values, mindsets, and behaviors. As a business owner, you have to use this knowledge to your advantage.

All too often, I see companies launching broad-stroke marketing campaigns in an attempt to reach as many customers as possible.

While I commend the approach and thought process, it’s an ineffective strategy.

It’s much more effective to segment your marketing campaigns based on different generations. Don’t try to reach Millennials and Baby Boomers with the same advertisement.

Rather than speaking to both of these generations, your campaign won’t connect with either.

I created this guide to show you how you can use behavioral analysis to improve your marketing campaigns. By segmenting your target audience, you’ll be able to enhance customer engagement and increase conversions.

In this post, I’ll explain the differences between:

  • The Silent Generation
  • Baby Boomers
  • Generation X
  • Millennials
  • Generation Z

Understanding the way these different generations think and behave will ultimately help you improve the customer experience.

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This is valuable information for every business because your customers fall into one of those generational categories.

Depending on the size and scale of your company, you may even have customers from several generations while other businesses may be in a niche category and targeting only one of these market segments.

Regardless of your situation, this analysis will help improve your business. Here’s what you need to know about each generation.  [click to continue…]

How to Optimize Your Mobile Website for Google Searches

It’s no secret we’re living in a mobile world. I’m hoping that by now, most of you have recognized this and adapted accordingly.

While having a mobile-friendly website is a great start, it’s not enough to drive traffic to your site. You also need to make sure your mobile website is optimized for Google searches.

More than half of people don’t look beyond the first page of a Google search. If your mobile site isn’t in the top few spots, people will find alternative pages to click.

Roughly 60% of searches come from mobile devices.

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As you can see from the data, the results vary by industry. But overall, Google searches from smartphones and tablets have surpassed searches from computers.

According to research from Statista, 52.2% of all global web traffic comes from mobile devices. This number has been growing each year for the past decade.

We’re not seeing any signs of these mobile trends slowing down. In fact, we can expect to see the opposite.

Mobile search popularity will continue to grow. That’s why your website needs to stay ahead of the game. If you want to be successful, you must optimize your mobile site for Google searches.

If you don’t know where to begin, I’m here to help.

As an expert in this space, I’ll share with you what you can start doing immediately to improve your mobile search ranking. Here’s what you need to know.  [click to continue…]

How to Use Micro Influencers to Increase Your Product Credibility

Not every business is a household name. If you’re a small or medium-sized company, it’s not always easy to promote yourself and compete with the big brands.

Your products might be great, but if nobody knows about you, it won’t be easy to sell. Even if someone stumbles upon your website, products, or social media pages, they may wonder whether you’re legitimate.

That’s why you need to come up with clever ways to add credibility to your brand and products.

Start by including elements that add credibility to your website. But that alone won’t always do the trick.

Using micro influencers is one of my favorite ways to add credibility to your products and promote your brand. I’m such a believer in this strategy that it made my list of the top marketing trends of 2018.

What exactly is a micro influencer? They are defined as people who have between 1k and 100k followers on social media.

In 2016, 94% of marketers reported their influencer marketing tactics were effective. With such a high success rate, what’s stopping your company from using this strategy?

If you’ve been interested in bringing micro influencers on board to help your marketing campaigns, now is your chance. I’ll tell you everything you need to know about how to use micro influencers effectively to increase your product credibility and brand awareness.  [click to continue…]

The Top 10 Tactics for Marketing Your Company on a Budget

Not everyone has unlimited funds for a marketing budget.

Even those of you with a high bank balance shouldn’t dump every dollar into marketing without a plan. I understand how much you want to promote your business, but you need to come up with ways that efficiently accomplish this.

You don’t need to spend tons of money on marketing. Trust me, I know from experience.

I’ve gone through both paths with my business ventures. There were times when I spent tons of money on marketing and other times when I paid as little as possible.

Don’t get me wrong, I’m not saying spending doesn’t always pay off. But there are still plenty of marketing tactics you can use that won’t break the bank.

I’ve outlined the top low-budget strategies to promote your brand. I’ve seen results with these methods in my own businesses and those I helped in my consulting work.

These are the top 10 ways to market your business on a budget.  [click to continue…]

What do these elite brands know about driving visitors and traffic to your site that you don’t?

How to Use YouTube Live to Grow Your Business

How active is your company when it comes to social media marketing?

It’s great if you have a Facebook profile, Twitter account, and Instagram page, but if you don’t have a presence on YouTube, you’re missing out on an easy way to generate new leads.

YouTube can also help you make more money from your existing customers. Ultimately, it’s one of my favorite platforms to use for growing a business.

One of the reasons why I love YouTube is because it’s easy to repurpose the content using it. Rather than making the same videos for all of your platforms, you can first upload it to YouTube and then share it on your other pages.

For example, I like to include videos from my YouTube channel in some of my blog posts. But you can also add YouTube content to your other social media profiles, email newsletters, or any page on your website.

Uploading and sharing videos on YouTube is a great start, but it’s not quite enough if you want to optimize the growth of your business. You also need to jump on the live video bandwagon.

YouTube has more than 1.5 billion active monthly users. When it comes to streaming live video content, it’s one of the most popular options available.

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YouTube Live is second on the list, by a marginal amount, only to Facebook, which has more than 2 billion active monthly users.

If you have never streamed a live video on YouTube or are new to the platform, I can help you out. And if you’ve been streaming content on YouTube Live but think your approach could use some improvement, this is the perfect guide for you.

I’ll teach you how to grow your business with YouTube Live. Here’s what you need to know.  [click to continue…]