How to Boost Conversions by Personalizing Your Website

Every business has room to improve their conversion rates.

If you’re looking for a place to start, analyzing your website is the first logical step.

While you may have done A/B testing or used some similar techniques in the past to get a surge in conversions, you can take your efforts one step further.

Look at your website through the eyes of your customer.

The key is, not everyone viewing your website has the same set of eyes.

Sure, your company has a general target market, but visitors of all ages and genders from different geographic locations will be viewing your website.

These people have different preferences.

How can you configure your site to provide the most relevant information, products, and services to each unique visitor?

You need to implement personalization methods.

If you’ve never done this before, it may sound intimidating.

While it may not be the simplest task you’ve ever completed, it’s not that difficult.

It’ll require a bit of thought and effort on your part, but the results will be worth it.

In fact, 68% of companies say personalization is a top priority.

That’s because personalized experiences can improve customer retention rates.

Furthermore, customers prefer retailers that personalize their shopping experience.

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It’s no secret you’re monitoring the behavior of shoppers on your website.

Although 36% of customers don’t want to be tracked, 75% of people would still rather shop from a company that uses their information to enhance their experience.

Improving the customer experience will ultimately help you get more conversions.

I’ll show you the best ways to accomplish this.  [click to continue…]

Did you know Quick Sprout has software to optimize your website for search engines?

There are important changes on your website that will grow your traffic. Quick Sprout tells you how to make those changes.

How to Write Instagram Captions That Drive Engagement

Staying active on social media is absolutely necessary if you want your business to be successful.

This statement holds true for small, local mom-and-pop stores as well as national chains and global ecommerce sites.

Even if you’re not selling a tangible product and just run a blog or something similar, you need to have a social media presence.

But having social media profiles and properly managing them are two different things.

Did you know about 80% of social media browsing takes place on mobile devices?

That’s one of the reasons why you need to focus on your Instagram strategy.

Plus, look at the rapid growth it’s had over the last several years:

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The popularity of this platform can’t be ignored.

Businesses are recognizing this trend and acting accordingly.

In fact, over 70% of companies in the United States had an Instagram profile in 2017.

That number has skyrocketed from 48.8% in 2016.

If you are one of these businesses, I’m sure you’re taking advantage of everything Instagram has to offer.

You post photos daily.

You’re always adding videos to your story.

You may even go live once in a while too.

But how are these actions engaging your followers?

Taking and posting the perfect picture can grab someone’s attention, but your captions will give them a sense of direction.

It’s important you write actionable Instagram captions.

If you need help writing your captions, you’ve come to the right place.

I’ll tell you everything you need to know about writing captions that drive engagement.  [click to continue…]

How to Develop a Customer Persona That Improves Conversion Rates

Customers are the lifeline and driving force of your business.

Without them, you wouldn’t exist.

That’s why you need to spend the time and use various resources to develop a better understanding of your customers’ thinking.

The idea is to put yourself in your customers’ shoes—their minds, really.

You want to figure out their perception of your company.

Creating an accurate customer persona can help you accomplish this.

It will help you learn about their habits, behaviors, and interests.

That way, you’ll be able to market to them accordingly.

Customer personas can help you get more money from your existing customers and even help you acquire new customers.

You’ll be able to keep your customers engaged.

Ultimately, this will improve conversion rates.

If you’ve never created a customer persona before, it can sound a little intimidating.

Don’t worry—it’s not as difficult as you might think.

I’ve created the ultimate guide for developing customer personas that can help you improve your conversion rates in a dramatic way.

Here’s what you need to know.  [click to continue…]

How to Take and Edit Photos Without Hiring a Professional

No matter what type of business you have, you need to be using high quality images as a promotional tool.

You can distribute these pictures across all your marketing channels.

Share them on social media profiles such as Facebook, Instagram, and Twitter.

Add photos to your website to make it look more professional.

You can even send images to subscribers on your email marketing lists to make your messages more visually appealing.

Incorporate photos into your blog posts to break up the content and make it easier for people to read.

I like to use visuals in my blogs to illustrate what I’m talking about.

High quality images can add credibility to your website.

While there’s nothing wrong with using images you find online, nothing speaks to the customer like original photographs.

Taking your own photos means they are unique. Someone won’t be able to say,

“Oh, I’ve seen this picture somewhere else before.”

Ultimately, putting the perfect picture in the right place can help you generate more traffic and leads, which was identified as the top challenge for marketers in 2017.

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Here’s the problem, however. Professional photographers are not cheap.

Your company has enough expenses to worry about, so you shouldn’t be paying for a service you can do yourself.

The other problem I see is original images often look terrible.

That’s no good either. You don’t want any low quality images to be associated with your brand.

It looks unprofessional and will result in a negative perception by your current and prospective customers.

If you fall into one of the above categories, I can help.

I’ll show you the right tools to take and edit photos without spending much or needing to hire a pro.  [click to continue…]

What do these elite brands know about driving visitors and traffic to your site that you don’t?

The Top 9 Marketing Trends to Look for in 2018

The most successful marketers have one thing in common.

They find a way to gain an edge over their competitors.

Marketers who can analyze the trends and prepare for the future have the best chances of setting their companies up for success.

You don’t want to be the last one to jump on the bandwagon.

As we head into 2018, I’ve taken the time to identify the top marketing trends for the year.

I want to share my insights with you so that you can apply these concepts to your business and start the new year on the right track.

Properly applying these trends to your marketing strategy will improve customer engagement.

You’ll also be able to acquire more customers this year.

Let’s dive right in. These are the top 9 marketing trends for 2018.  [click to continue…]