Creating great content is pointless…
…unless you’re getting it in front of your target audience.
You do this by using any one of a number of promotional tactics to reach your target audience on a variety of platforms.
Most of these platforms can be grouped together, and that’s where we get marketing channels. A promotional tactic can then be applied to most of the platforms in the channel.
For example, social media is a marketing channel, consisting of platforms such as Facebook, Twitter, Instagram, etc.
Depending on whom you ask, you’ll get different answers to the question of how many marketing channels there really are.
The number gets even more complicated if you consider that there are many offline marketing channels as well.
However, for most of us, the number of channels doesn’t matter.
What does matter is that there is a handful of core channels that are by far the most effective digital marketing channels.
That’s what this post is all about.
We’ll go over the six main digital marketing channels you should at least be familiar with. On top of that, I’m going to show you how to evaluate each channel to determine whether it’s worth your time.
The real power of studying channels: If you want to learn this stuff because you love marketing, that’s great. But there’s also a great practical reason for you to want to learn it.
Once you learn how to identify the best marketing channels for your business, you can study them and create content for those specific channels (and sites in them).
By targeting content towards a specific audience, you’re much more likely to create something they’ll love and want to read. [click to continue…]