Numbers don’t lie.
When it comes to the popularity and overall value of your business, it’s important to have a solid Alexa Ranking.
Why? It’s a common metric that potential business partners, investors, etc. will use to determine the state of your business.
They’ll use it to gauge your business’s health and whether it’s trending up or down.
The lower your Alexa Rank, the better, and vice versa.
This is why so many business owners agonize over their Alexa Rank and work tirelessly to improve it.
In this post, I’d like to discuss two key things.
First, I’d like to talk about the factors that Alexa assesses when determining rankings.
Second, I’d like to offer a tangible strategy you can use to improve your Alexa Ranking in 30 days or less.
Let’s hit it.
What’s an Alexa Rank?
Just to be sure we’re on the same page, allow me to formally define an Alexa Rank.
According to Avangate,
“It’s a ranking system set by alexa.com (a subsidiary of amazon.com) that audits and makes public the frequency of visits on various web sites.
Alexa’s support section clarifies matters even more by explaining how its traffic rankings are determined:
“Alexa’s traffic estimates and ranks are based on the browsing behavior of people in our global data panel which is a sample of all Internet users. Alexa’s Traffic Ranks are based on the traffic data provided by users in Alexa’s global data panel over a rolling 3 month period.”
Here’s what Google’s Alexa Rank looks like at number one:
And here’s what Quick Sprout looks like at the moment:
Not nearly as good as Google but solid nonetheless, considering the fact that the lowest ranked website is somewhere around 30 million. [click to continue…]