How to Get Your Boss to Invest More Money in Content Marketing This Year

Content marketing has come a long way over the last 10 years.

More and more companies have come to realize the tremendous return and savings from investing in inbound marketing like blogs, white papers, and video.

Still, there’s a surprising number of businesses that either don’t leverage content marketing at all or have fairly slim content budgets.

While some 88% of marketers are using content marketing to reach their audiences, only about 30% see their campaigns as effective.

That can create a problem when it’s time to try new things, launch new campaigns, and venture into new content formats.

Getting management to invest in more content is a difficult, especially if the company struggles to create engaging content and produce effective campaigns.

If the value of or return on the content isn’t readily apparent, you’ve got a challenge to win over your leadership when it comes to content marketing.

To get them to buy in, you need to be well prepared with a smart plan that makes them see additional content marketing as a worthwhile investment they can’t live without.

Here’s how to do it.  [click to continue…]

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15 Advanced Facebook Advertising Techniques You Probably Didn’t Know About

Facebook advertising is just as powerful in 2017 as it’s ever been.

Perhaps even more so.

The sheer volume of users alone (1.71 billion as of July 2016) makes it a digital marketer’s playground.

When it comes to Facebook advertising, I could spout off a laundry list of done-to-death conventional techniques.

And most are still quite effective.

But what I want to do here is delve a little deeper and truly dissect Facebook.

I want you to understand its full potential.

Here are 15 advanced Facebook advertising techniques you probably didn’t know about but should most definitely experiment with.  [click to continue…]

The Proven Guide to Using Live Video to Build Your Personal Brand

2015 was a banner year for video and, in my opinion, a big year for video marketing—something that ramped up through 2016.

We saw a lot of brands jumping on the video bandwagon as Snapchat gained steam, Instagram unleashed live video, Twitter released video auto-play, and Facebook introduced video ads and, of course, native live streaming.

Live streaming has become one of the best ways to forge an authentic, one-on-one connection with customers. Brands are using live video to build a larger, stronger presence and reach audiences on the fly like never before.

As a professional, you can leverage live video to give your personal brand the same kind of lift.

You should strongly consider live video, given that by late 2017 video is expected to make up more than 70% of all traffic on the web.

Here’s how you can get the most out of live video to bolster your brand.  [click to continue…]

11 Advanced Techniques for Repurposing Old Content

When it comes to content marketing “hacks,” this is one of my absolute favorites.

So many marketers finish a piece of content and never touch it again. But why do that when you can get so much mileage out of one piece of content?

That’s the power of repurposing content.

It’s a lot like creating passive income. You do the hard work once, and you continue to reap the benefits.

With repurposing content, it’s the same idea. You create a piece of content once and then use it in a bunch of different ways.

That means less work and more results. It seems too good to be true, but I promise you it’s not.

The beauty of this technique is that you can repurpose any type of content. Articles, videos, checklists—you name it.

So grab a piece of your content you want to repurpose, and let’s look at 11 advanced techniques for repurposing.  [click to continue…]

What do these elite brands know about driving visitors and traffic to your site that you don’t?

8 Advanced Tips for YouTube Search Optimization

When was the last time you watched a YouTube video?

If you’re a normal human being with access to the Internet, my guess is you interacted with YouTube in some way in the last 24 hours.

YouTube is one of the most visited websites on the planet, with over 6 billion hours of video streamed monthly from the service.

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That, my friends, is insane!

Since YouTube is part of the Google universe (Alphabet Inc.), YouTube videos are integrated into Google search results. If you watch videos on Facebook, there’s a pretty good chance it’s a Facebook video (even though Facebook is fighting back).

YouTube videos are everywhere. And YouTube isn’t shrinking, no matter how popular Facebook Live is, no matter how viral Instagram stories are, and no matter how trendy Snapchat is.

The platform is a gold mine, and popular YouTubers like PewDiePie (whose estimated net worth is around $70 million) are outearning traditional celebrities like Allen Iverson, Meghan Trainor, and Hillary Clinton.

Like with Google, part of being discovered on YouTube is how you optimize for search.

I’ve been spending a lot of time on YouTube recently, and wow—I’m still learning power hacks and insane techniques that are helping my clients blow their revenue sky high.

YouTube isn’t dead. It isn’t old school. It isn’t lame.

YouTube is a red hot tool for search engine power, and you can benefit from using it.

I’ve already covered the basics of building a successful YouTube channel. In this article, I want to cover some of the advanced ways to increase your YouTube search visibility.  [click to continue…]