Marketing is rarely your only job…
…even if you’re a marketer.
Whether your job title is “marketer” or you own your own business and need to market it, marketing is only a part of your job.
You probably also help out with sales, product development, customer service, and any other tasks that need your attention.
This is why people often say that marketers wear many hats.
Can I tell you something that most people never learn?
It doesn’t have to be like this. The reason why marketers are forced to do so many things is because there’s too much to do.
Let me put it in other terms: most businesses want to do many things that barely help them grow.
They’re wasting time on non-productive work (also called “busy work”).
So, what’s the alternative? [click to continue…]