Find Your Readers: 6 Marketing Channels (and which ones to pick)

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Creating great content is pointless…

…unless you’re getting it in front of your target audience.

You do this by using any one of a number of promotional tactics to reach your target audience on a variety of platforms.

Most of these platforms can be grouped together, and that’s where we get marketing channels. A promotional tactic can then be applied to most of the platforms in the channel.

For example, social media is a marketing channel, consisting of platforms such as Facebook, Twitter, Instagram, etc.

Depending on whom you ask, you’ll get different answers to the question of how many marketing channels there really are.

The number gets even more complicated if you consider that there are many offline marketing channels as well.

However, for most of us, the number of channels doesn’t matter.

What does matter is that there is a handful of core channels that are by far the most effective digital marketing channels.

That’s what this post is all about.

We’ll go over the six main digital marketing channels you should at least be familiar with. On top of that, I’m going to show you how to evaluate each channel to determine whether it’s worth your time.

The real power of studying channels: If you want to learn this stuff because you love marketing, that’s great. But there’s also a great practical reason for you to want to learn it.

Once you learn how to identify the best marketing channels for your business, you can study them and create content for those specific channels (and sites in them).

By targeting content towards a specific audience, you’re much more likely to create something they’ll love and want to read.   [click to continue…]

Do you want more traffic?

Hey, I'm Neil Patel. I’m determined to make a business in your city successful. My only question is, will it be yours?

6 Unconventional Tips to Create Content Faster

How much content have you written in the past month?

Are you happy with that amount?

Most marketers answer no to that question. In fact, 44% of marketers say that producing consistent content is one of their biggest challenges:

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Believe me, I get it. Creating a high amount of high quality content on a regular basis is hard.

But the traffic, subscribers, and eventual sales you get from it make creating content a necessity for most businesses.

There are a few ways to make it easier to produce whatever level of content you’re trying to:

  • Raise your budget (hire writers)
  • Devote more time to it
  • Write faster

The first two are often out of your control or not possible at this time. The third one, however, is almost always possible.

If you haven’t tried to optimize your writing habits, consider doing it now. It’s possible to double your productivity after some tweaks. Imagine being able to produce an article in half the time it currently takes you?

Hopefully, by the end of this post, you’ll have picked up a few tips that you can apply right away to significantly decrease the amount of time you spend creating content.

I’m going to share with you six tips, many of which are a bit unconventional but can work wonders.   [click to continue…]

A Step-by-Step Guide to Using Authenticity and Transparency to Improve Trust

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Authenticity and transparency are two of the latest marketing buzzwords thrown around.

Just because a word is catchy doesn’t mean it’s meaningless, but it also doesn’t necessarily mean it’s meaningful.

There are plenty of buzzwords that lost their meaning.

But these two are different, I believe, because they represent two aspects of modern marketing that can have a great effect on your results, especially when it comes to content marketing.

Entire blogs have been launched with these two principles as guides for every aspect of those blogs.

Take, for example, Groove’s blog, which I often mention. The transparency and authenticity in their content marketing have helped the company grow their revenue to well past their initial goal of $100k per month.

That being said, most marketers have no clue how to use these concepts effectively in their content.

It’s about time we fix that. I wrote this post in order to teach you about authenticity and transparency as well as to show you when and how to use them.   [click to continue…]

Is Your Content Good Enough? 6 Questions to Find the Answer

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What do you think of the content that your competitors publish?

My guess? It’s not great.

It’s easy to judge others but tough to evaluate ourselves.

I guarantee that all your competitors think the same thing—that most content in your niche is junk.

And yet…they believe that theirs is the exception.

No doubt you think your content is pretty good too. Otherwise, why would you publish it?

I’m not saying you’re wrong; I’m just pointing out that we all have biases. Of course we’re going to think our own content is good.

The ideal solution would be to hire a professional marketer or editor to evaluate your content and compare it with that of competitors.

However, that’s rarely possible.

The next best solution is to have a checklist of all the essentials of good content.

While you can make your own, I thought I’d start you off.

I’m going to tell you 6 questions that you should ask yourself before publishing any piece of content.

Follow these 4 additional steps to make your content good enough.

This is a list of essentials, so feel free to add to it.   [click to continue…]

What do these elite brands know about driving visitors and traffic to your site that you don’t?

7 Ways to Ensure You Maximize Your ROI From Content

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I’m not going to lecture you.

You already know that content marketing can be a very successful form of marketing.

You also know that producing great content takes a lot of time or money, sometimes both.

But there’s something that you might not know, at least not for sure.

Just because a piece of content gets thousands of views or hundreds of social shares doesn’t mean that it produced a positive return on investment (ROI).

You could spend $100,000 on the most spectacular piece of content on how to pet a cat. It’s very unlikely that it would ever make you anywhere close to that amount back.

Content marketing is only effective if it’s profitable.

From what I see and hear, only a small fraction of marketers actually achieve a significantly positive ROI with their content.

That’s a HUGE problem.

While there’s a lot of factors that contribute to your ROI, I’m going to assume you have the basics of content marketing down.

That allows me to show you 7 different ways to maximize your content’s ROI.

If you apply even a few of these tactics, you can take your content from a break-even or slightly negative ROI to a healthy, positive ROI.

You can keep this handy cheat sheet to maximize the ROI from your content.

Achieving this will allow you to ramp up your content production in a sustainable way.   [click to continue…]