How to Blast Away the Top 15 Conversion Roadblocks on Your Website

Conversion rate optimization has never been bigger than it is today.

Just look at how much interest in conversion rate optimization has increased over the past decade:

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And there are more and more conversion rate optimization (CRO) agencies popping up every day.

A quick search on Google for “conversion rate optimization agency” gave me nearly one million results:

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This tells me one thing: many companies have lousy conversion rates.

According to Econsultancy, “only about 22 percent of businesses are satisfied with their conversion rates.”

So, what’s going wrong?

The issue with CRO is that there is a plethora of potential problem areas.

It’s not always easy to pinpoint precisely where the issue lies.

But based on my experience and research, there are 15 primary conversion roadblocks that disrupt the process and turn would-be customers away.

If your conversions aren’t where they should be, it’s very possible that at least one of these issues is the culprit.

In this post, I describe these problem areas and offer advice on how to fix them.

I’ll start with the more technical aspects and work my way down to onsite content and, ultimately, the checkout process itself.  [click to continue…]

Do you want more traffic?

Hey, I'm Neil Patel. I’m determined to make a business in your city successful. My only question is, will it be yours?

26 Marketing Tools for Non-Tech-Savvy Marketers

Marketing tools are essential for streamlining and automating the more arduous aspects of the process.

The only issue is that you’ve got to actually learn how to use them.

You have to learn their capabilities, their limitations as well as their nuances.

It’s no biggie if you’re tech-inclined.

But what if you’re not so tech-savvy?

Using marketing tools can nearly negate the purpose if it’s a struggle just to figure them out.

That’s why I compiled a list of 26 marketing tools for non-tech-savvy marketers.

Each one is practical and user-friendly and requires a minimal learning curve. Many are even free.  [click to continue…]

Which Content Marketing Strategies Have the Biggest Impact on Keyword Rankings?

The term “content marketing” is a wide umbrella.

It encompasses a plethora of different strategies and techniques.

But at the end of the day, one of your primary goals is to create content that ranks as highly as possible on search engine results pages (SERPs).

This is important because organic traffic is the number one means of generating traffic for many companies.

A study from The Bright Edge even “found that organic search drives 51 percent of all visitors to B2B and B2C websites trumping all other non-organic channels.”

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This means one thing.

You need to figure out the relationship between content marketing strategies and keyword rankings.

This is instrumental in fine-tuning your content marketing campaign and finding the right areas to focus on.

In this post, I analyze data from multiple studies and draw on my own knowledge and experience to give you a clear idea of the content strategies demanding the most attention.

So, let’s see which strategies have the biggest impact on keyword rankings.  [click to continue…]

How to Run Your First Facebook PPC Campaign (if You Have no Experience)

Facebook’s reach is insane.

What started out in Mark Zuckerberg’s Harvard dorm room has gone on to revolutionize the world.

This means one thing for online marketers: boundless opportunities.

Of course marketers have been using Facebook organically for years, but recently Facebook PPC has become the go-to marketing trend.

It’s interesting because I remember not all that long ago that pretty much the only PPC platform on marketers’ radars was Google AdWords.

It was AdWords or nothing.

But with Facebook having 1.86 billion monthly active users as of Q4 of 2016, it’s easy to see why Facebook PPC has exploded.

Just look at Facebook’s growth from 2008 to 2016:image12

But I know from experience that getting started with a new PPC platform can be a little harrowing.

You want to make sure you’re not wasting your marketing budget, and you want to get legitimate results from the money you’re putting in.

This article is intended for those of you who are just getting your feet wet with Facebook PPC and have no experience.

I’m going to walk you through the initial steps so you can set up your first ad and feel confident that it will perform well.  [click to continue…]

What do these elite brands know about driving visitors and traffic to your site that you don’t?

How to Increase the Revenue Value of Your Homepage by 851%

You never get a second chance to make a first impression.

I think this is a fitting quote to demonstrate the importance of a great homepage.

Once a visitor lands on your homepage, you need to impress them in a hurry.

Failure to do this typically results in a lost conversion with the vast majority of visitors never returning.

How can you ensure you make a good first impression?

And, more importantly, how do you boost conversions and increase the revenue value of your homepage?

There are countless strategies that work to some extent.

But I’d like to cover a handful I feel are the most practical and impactful.

I’ve researched each of these strategies and have implemented them on my own as well as my clients’ sites.

I’ve even seen some clients increase the revenue value of their homepages by as much as 851%.

This is not an exaggeration or some gimmicky hype to get you to click on my articles. This is stuff that works.

Let’s get down to business.  [click to continue…]