With so many new content marketing strategies out there today, it can be tempting to look past your email list. After all, how important can it be?

To say the least, email marketing is crucial. It needs to remain part of your core marketing foundation.

Research shows that 99% of consumers check their emails every single day.

Between personal email addresses, work accounts, computers, and mobile devices, some consumers check their inboxes even up to 20 times per day.

More than 80% of retailers say email marketing is the driving force behind their acquisition and customer retention strategies.

From a marketing perspective, sending emails is an extremely cost-effective strategy as well. On average, the ROI yields $40 for every dollar spent, which is the highest among other strategies.

But your email campaigns won’t work unless you have lots of subscribers. That’s why you need to learn how to build your first email list from scratch.

While you may understand the importance of growing your subscriber list, you need to recognize the impact your growth strategy has on your website.

Yes, you want people to opt in to your email content, but at what cost? You don’t want to overwhelm your website visitors and bombard them with nonstop sign-up requests and notifications.

This will backfire. If the people visiting your website get annoyed, they may leave and never come back.

Fortunately, there are ways you can get more email subscribers without annoying your website visitors.

I’ll show you ways you can implement these tactics on your website. Let’s dive in.  [click to continue…]

Establishing credibility is important for all businesses.

There are only so many brand names today that speak for themselves. I’m referring to global giants such as Apple, Nike, and Walmart.

In these instances, consumers know those companies are legitimate. But the rest of us need all the help we can get to establish our credibility.

That’s why in the past, I’ve identified the top elements adding credibility to your website. Today, I want to explain one of those elements in much greater detail.

Customer testimonials.

Those of you currently displaying customer testimonials on your websites are off to the right start. But there is always room for improvement.

If you’re not using customer testimonials, that needs to change.

One of the reasons why these testimonials are so valuable for your business is because they create social proof.

Exactly how much of an impact will this have on your conversions? Here are some numbers you should take into consideration:

• 92% of consumers say they read testimonials and customer reviews when they are deciding to make a purchase
• 72% of consumers trust businesses more if they read positive testimonials about those businesses
• 88% of consumers trust these testimonials just as much as a personal recommendation.

One of the best ways to learn how to do something is by following the examples of those who succeeded before you. I found some great examples of existing companies doing this right.

I’ll show you a bunch of different tips and tricks to help you correctly manage your customer testimonials. Here’s what you need to do to succeed.  [click to continue…]

Social media marketing is no longer optional for small businesses in 2018.

I see this problem all too often when I’m consulting small business owners. They have this mentality that social media won’t benefit their companies.

“Our customers know who we are, and they know where to find us.”

Does this sound familiar to you? Don’t get me wrong: it’s great that you have established a steady customer base. But using social media to market your small business will help you get more money from your existing customers in addition to acquiring new ones.

Failure to have an effective social media strategy can be detrimental to your small business.

While you may not think your lack of a social media presence is having an impact on you today, it will eventually catch up with you down the road. So don’t wait until it’s too late to get started.

You’ve got to keep up with the latest social media trends and apply them to your small business.

If you’re a small business owner not quite convinced you need to use social media to improve your business, you’ll benefit tremendously from reading this guide.

If you are currently using social media to market your small business but not seeing the results you hoped for, I’ll steer you toward the path to success.

Follow the marketing tips and strategies I’ve outlined in this guide, and you’ll set yourself up for sustainable growth today and in the future.  [click to continue…]

The ecommerce industry is a highly competitive space.

That’s because the popularity of online shopping is growing at a rapid rate.

Last year, retail ecommerce sales surpassed 2.3 billion dollars across the globe. This number is expected to double within the next three years.

It’s safe to say that consumers will continue buying from ecommerce platforms.

This news should be extremely encouraging to ecommerce brands. But with so many competitors across the world, you’ll need to come up with ways to separate yourself from the crowd if you want to survive and thrive.

In the past, I’ve told you how to get your first sale from your new ecommerce website.

But now that you’ve got those initial sales out of the way, you need to come up with a sustainable growth strategy.

You can do this in a number of ways. For example, leveraging social commerce to increase ecommerce sales is a profitable marketing tactic.

Offering discounts, targeting the right audience, and accepting lots of payment options are just a few of my favorite ways to boost ecommerce sales fast.

However, you need to take this strategy one step further and understand the consumer buying behavior. We know that 85% of consumers use Google to find products before making a purchase.

Roughly 33% of clicks go to the top result of Google’s SERP. And 75% of all clicks are made on the first page of search results.

What does this mean for you?

Basically, if your ecommerce site isn’t a top result when a consumer starts a product search, you won’t generate new leads with organic traffic.

How do you improve your search ranking? Search engine optimization.

Follow the tips I’ve outlined in this guide, and you’ll be able to drive ecommerce sales with SEO tactics.  [click to continue…]

Ecommerce websites live and die by their conversions.

For those of you who have a high volume of traffic to your website, that’s great news. But traffic alone doesn’t generate sales.

Is your website traffic translating to conversions?

There are certain metrics you can use to measure this. Look at your bounce rates. Analyze your shopping cart abandonment rates.

If your website visitors aren’t converting, your ecommerce site won’t make money.

Don’t get me wrong: the products you’re selling might be amazing. That’s not necessarily the issue here.

The design of your website and the checkout process might be what’s hurting you.

For the most part, simple website designs have higher conversion rates. This same concept needs to be applied to your checkout process.

The information in this guide will help you identify any flaws with your checkout procedure that could be hindering your conversions.

If you have just launched a startup company and are in the process of designing your website for the first time, these useful tips and best practices will help you as well.

Here’s what you need to do to design a checkout process that converts.  [click to continue…]