Make Better Content
Creating a website used to be a massive project.
And expensive too.
Everything had to be built by hand and businesses needed to work with an online marketing agency that would charge them tens of thousands of dollars to build the site. If you wanted a professional-looking site, that was your only option.
Things have gotten a lot cheaper over the years.
WordPress is the most popular content management system. Period. If you have a WordPress site — which you should if your site is a content site — you know how many plugins are available on this platform. There are thousands, literally thousands. I did a search today to see how many WordPress plugins there are. The number? 54,681. It can be a bit overwhelming. With so many plugins to choose from, how can you know which ones are the best?
You wouldn’t buy a brick and mortar business without getting a lock for the front door, right? I imagine you’d probably even get an alarm system and install some cameras.
These security measures are taken to prevent break-ins, from losing money, sustaining property damage, or putting sensitive information at risk.
Your internet business is at risk for these very same things. It may even be at greater risk — the Internet makes it possible for cybercriminals to break into your website without having to leave their couch: On average, 18.5 million websites are infected with malware at any given time. The average website gets attacked 44 times per day. Of the roughly 90,000 websites that get hacked each day, 83% of them are using WordPress.
That’s why you need to take as many precautions as possible when it comes to properly securing your website.
How fast is your website?
You might think your website is fast — but how fast is fast enough? You may be surprised that 47% of Internet users expect web pages to load in two seconds or less and they mean it: 40% of people will abandon websites that don’t load within three seconds.
That’s right. A second could cost you 40% of your website traffic.
How can your website visitors contact you?
It’s a simple question, yet I see so many sites with complex solutions.
Take a moment to put yourself into the shoes of a user navigating your website. For one reason or another, they have decided they want to reach you. This person shouldn’t be forced to find your phone number, dial, wait on hold, and potentially get a voicemail depending on your business hours. That’s just too many steps and not very efficient.
