How to Improve Your Alexa Ranking in 30 Days or Less

Numbers don’t lie.

When it comes to the popularity and overall value of your business, it’s important to have a solid Alexa Ranking.

Why? It’s a common metric that potential business partners, investors, etc. will use to determine the state of your business.

They’ll use it to gauge your business’s health and whether it’s trending up or down.

The lower your Alexa Rank, the better, and vice versa.

This is why so many business owners agonize over their Alexa Rank and work tirelessly to improve it.

In this post, I’d like to discuss two key things.

First, I’d like to talk about the factors that Alexa assesses when determining rankings.

Second, I’d like to offer a tangible strategy you can use to improve your Alexa Ranking in 30 days or less.

Let’s hit it.

What’s an Alexa Rank?

Just to be sure we’re on the same page, allow me to formally define an Alexa Rank.

According to Avangate,

“It’s a ranking system set by alexa.com (a subsidiary of amazon.com) that audits and makes public the frequency of visits on various web sites.

Alexa’s support section clarifies matters even more by explaining how its traffic rankings are determined:

“Alexa’s traffic estimates and ranks are based on the browsing behavior of people in our global data panel which is a sample of all Internet users. Alexa’s Traffic Ranks are based on the traffic data provided by users in Alexa’s global data panel over a rolling 3 month period.”

Here’s what Google’s Alexa Rank looks like at number one:

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And here’s what Quick Sprout looks like at the moment:

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Not nearly as good as Google but solid nonetheless, considering the fact that the lowest ranked website is somewhere around 30 million.  [click to continue…]

Do you want more traffic?

Hey, I'm Neil Patel. I’m determined to make a business in your city successful. My only question is, will it be yours?

7 Tools for Generating Infinite Content Ideas for Your Blog

Blogging sucks.

Okay that’s a bit extreme. In fact, there’s a lot that I enjoy about blogging—mainly connecting with you guys.

But what does suck is having to constantly come up with new ideas for blog posts.

It’s a grind that can be quite exhausting, especially if you’re simply coming up with ideas off the top of your head.

Research from The Content Marketing Institute found that “57% of B2B marketers say that producing content consistently is their biggest struggle.”

And the struggle is real.

If you’re like me and writing up to eight posts per week while juggling multiple businesses, it can be seriously draining.

So out of pure necessity, I’ve experimented with a plethora of different tools to aid me in the process of generating new content ideas.

Some have been home runs and some have been strikeouts.

But there are seven in particular I really like and want to share with you.

Using one or more of these tools will allow you to generate an infinite number of content ideas for your blog—without having to do any heavy lifting.  [click to continue…]

These Six Content Marketing Tactics Will Give You 142% More Traffic in Six Months

You don’t need me to tell you how potent content marketing is.

I could spout off a laundry list of stats, e.g., “conversion rates are nearly 6x higher for content marketing adopters than non-adopters” or “content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.”

You get it.

But the term “content marketing” is a wide umbrella, encompassing a nearly infinite number of strategies and variations.

What you really need to know is which content marketing tactics will get you legitimate results—which ones will boost your traffic and generate sustained leads.

In other words, which strategies are truly worth your time?

In this post, I’d like to discuss six key tactics I feel are most pertinent for content marketers in 2017.

More specifically, these tactics will give you 142% more traffic in six months.

Here we go.  [click to continue…]

Brand New Blog. No Traffic. Here’s What to Do.

Ever feel as if you’re the only person reading your blog?

It’s possible it’s not just a feeling. In today’s digital marketing landscape, it’s difficult to get users to read blogs if they’re not relevant to them.

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Even if the blog is relevant and the content is great, in a world of rapid-fire of competing messages from millions of companies, it still doesn’t get the attention it deserves.

If you want to get more eyes to your blog posts and see more interaction from your target audience, read this post—I’ll give you some tips that can generate a larger audience.

Content marketers today can’t afford to ignore the power of social media. Social media platforms often mirror your target audience and act as an echo chamber for your content.

Utilizing a variety of platforms is an easy way to get exposure and to entice new readers to visit your blog.  [click to continue…]

What do these elite brands know about driving visitors and traffic to your site that you don’t?

Without Emotional Advertising, Your Landing Page Won’t Work. Here’s How to Get It Right.

Emotions guide nearly every facet of our lives.

And it’s no different when it comes to what we choose to buy.

Our purchasing decisions are largely guided by emotions rather than cold logic or stark objectivity.

Some experts even suggest that “90 percent of all purchasing decisions are made subconsciously.”

In other words, they’re based on emotions.

I think that one of the biggest mistakes marketers make with their landing pages is failing to make an emotional connection.

Sure, they present some facts, sprinkle in a bit of data, yada yada yada, but they just don’t connect on an emotional level.

Maybe this is why “only about 22 percent of businesses are satisfied with their conversion rates.”

It’s a serious problem.

From my experience, emotional advertising is by far the most critical component of a landing page.

It’s essential for getting the conversion rate you’re looking for.

I would now like to take a closer look at the science behind emotional advertising and explain how you can use certain principles to fully optimize your landing page.

Let’s dive in.  [click to continue…]