The Top 10 Principles That Boost Your Website Loading Time

How fast does it take for your website to load?

You may not think about this question very often, but it’s arguably the most important aspect of your site.

That’s because 47% of people expect pages to load in just two seconds or less. Failure to meet this benchmark will crush your conversions.

In fact, 40% of website visitors will abandon pages if they take more than three seconds to load.

If you see high bounce and low conversion rates on your website, page load speed could be the issue. It’s also worth noting that websites with simple designs have higher conversion rates.

Simply put, the longer it takes for your website to load, the higher your page abandonment rates will be:

high abandonment rates

Here’s something else you need to consider. People are impatient—80% of people who abandon your website due to slow loading times will not return.

That’s right.

Consumers are used to getting instant results.

If you can’t deliver what they’re looking for, they’ll visit a competitor’s site that loads faster and never look back. Just a one-second delay could be costing you big bucks.

Improving your page loading time will optimize the customer experience and ultimately help you increase revenue.

In addition to optimizing the design principles of your website, you also need to understand the elements impacting the loading time and correct any mistakes you’re making.

But where do you start?

I’ve identified the top principles that increase the speed of your website and boost the loading time. Go through this list, and implement these methods on your site.  [click to continue…]

How to Drive More Traffic to Your Website with These 11 Types of Blog Posts

Those of you who know me know how much I promote blogging.

I’ve been doing it for years, and I use blogging as a tool for lead generation. But having a blog has many other benefits as well.

Driving more traffic to your website is arguably one of the most important reasons for running a blog.

Think of it like this. How often would you say the same person comes back to your website?

Depending on the nature of your site and your brand, it may not be too often. This is especially true if you have an ecommerce site.

People don’t want to buy things from you on a daily basis. Sure, you may have had some success by implementing customer loyalty strategies, but even the most loyal customers probably won’t visit your site every day.

Blogging gives people a reason to come back to view your site on a regular basis.

If you can establish a steady audience of readers, they will continue to visit your site to read your blog. Once they’re on the site, they will be more likely to convert into buyers.

Research shows that the publishing frequency of your blog posts has a direct impact on customer acquisition:

frequency

But if you want to publish posts frequently, you’ll need to mix up your content.

Blogging about the same thing over and over again is boring. That’s why you need to learn how to write different posts to keep your readers interested and engaged.

Here are the top 11 types of posts that will drive traffic to your website.

Use this guide as a reference so you can always come up with fresh ideas for your blog.  [click to continue…]

13 Ways to Improve Your Engagement Rates on Your Instagram Posts

Social media marketing has become a necessity for brand survival in today’s day and age.

But simply creating profiles on these platforms and hoping the rest will take care of itself is not an effective strategy. You need to be active on social media.

While you may have already recognized the importance of social sites such as Facebook, it’s time for you to focus on other platforms—specifcally, Instagram.

Instagram, with its features and benefits, was part of the top social media trends of 2018 I wrote about.

Instagram has more than 1 billion users. Of those users, 500 million use the platform on a daily basis.

Only Facebook and YouTube have more active users.

For the most part, Instagram users are younger. Nearly 60% of Instagram users in the United States are under the age of 30.

This is important to recognize if you’re segmenting your target audience with generational marketing.

How can you use Instagram to promote your brand effectively?

Your content might be great, but if nobody sees what you’re posting, you won’t have results. That’s why you need to focus on engagement metrics:

  • likes
  • comments
  • views
  • interactions
  • clicks

You need to measure all these to determine the success of your Instagram marketing campaigns.

If you need some help with this, I can steer you in the right direction. I’ve identified and explained the top 13 ways to improve your engagement rates on Instagram.

Review the tips I’ve explained in this guide, and apply the tactics to your brand’s page.  [click to continue…]

How to Improve the Ranking of Your Business Mobile App

It’s no secret we’re living in a mobile world.

As marketers, we need to recognize that our current and prospective customers are active on their mobile devices. That’s why you need to learn how to optimize your web design for mobile users.

But some of you may have taken this one step further and built a mobile app. That’s great news, and you’re definitely headed in the right direction.

Mobile apps are increasing in popularity.

If you saw my top mobile trends dominating 2018, you’re aware of this.

In fact, over half of small businesses in the United States either have mobile apps or are planning to develop one. Further, 55% of these business owners say they are using mobile apps to drive sales.

Those of you who already developed an app have an advantage over your competition.

But your app won’t be successful unless you can get people to download it.

Ultimately, the more downloads you get, the greater the chance you’ll have of getting more sales and increasing your total revenue.

The ranking of your mobile app has a direct correlation with the number of downloads you’ll get. But getting lots of downloads will also improve the ranking of your app.

It’s a constant cycle. Basically, if you’re able to get downloads, the popularity of your app will increase.

As a result, the ranking will improve, and the downloads will continue.

While it may sound complicated at first, it’s not difficult to understand. I’ll explain what you need to do to drive downloads and improve the ranking of your mobile app.  [click to continue…]

What do these elite brands know about driving visitors and traffic to your site that you don’t?

How to Get More Email Subscribers Without Annoying Your Website Visitors

With so many new content marketing strategies out there today, it can be tempting to look past your email list. After all, how important can it be?

To say the least, email marketing is crucial. It needs to remain part of your core marketing foundation.

Research shows that 99% of consumers check their emails every single day.

Between personal email addresses, work accounts, computers, and mobile devices, some consumers check their inboxes even up to 20 times per day.

More than 80% of retailers say email marketing is the driving force behind their acquisition and customer retention strategies.

From a marketing perspective, sending emails is an extremely cost-effective strategy as well. On average, the ROI yields $40 for every dollar spent, which is the highest among other strategies.

But your email campaigns won’t work unless you have lots of subscribers. That’s why you need to learn how to build your first email list from scratch.

While you may understand the importance of growing your subscriber list, you need to recognize the impact your growth strategy has on your website.

Yes, you want people to opt in to your email content, but at what cost? You don’t want to overwhelm your website visitors and bombard them with nonstop sign-up requests and notifications.

This will backfire. If the people visiting your website get annoyed, they may leave and never come back.

Fortunately, there are ways you can get more email subscribers without annoying your website visitors.

I’ll show you ways you can implement these tactics on your website. Let’s dive in.  [click to continue…]