The Top 20 Elements That Add Credibility to Your Website

Before you start trying to drive traffic to your website, you need to master one factor.

I’m talking about credibility.

Without a credible website, you’ll struggle to get more customers and increase conversions.

Plus, credibility shows you’re trustworthy.

If you’re offering something without a trusted name or brand behind it, people will be hesitant to buy what you’re selling.


Well, with so many other options available on the market, it’s too easy for people to find what they’re looking for somewhere else.

This goes for ecommerce stores, blogs, or any business that has a website.

If a visitor sees a red flag on your website, they will leave.

It’s that simple.

Some of you may not even realize you have components on your site that drive people away.

That’s why I came up with this list of the top 20 ways to add credibility to your website.

Even if you don’t necessarily have elements driving people away, you can always add more components to improve your credibility.

Having a trustworthy website will also improve your search ranking in Google’s algorithm:

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Being credible will drive more traffic to your site as well.

This doesn’t just go for websites that sell a product or service.

If you have an informational site, credibility will make it easier for other websites to cite statistics, images, infographics, and other data off your website when they conduct research on the subject you cover.

This will also help drive more traffic to your site.

No matter what type of site you operate, here are some easy ways for you to improve its credibility.  [click to continue…]

Did you know Quick Sprout has software to optimize your website for search engines?

There are important changes on your website that will grow your traffic. Quick Sprout tells you how to make those changes.

How to Boost Sales by Accomodating the Needs of Mobile Users

You don’t need to come up with a complicated marketing campaign as a last-ditch effort to increase your sales revenue.

All too often I see businesses drastically slash their prices or run other insane promotions, that aren’t profitable, just to get more sales.

Don’t get me wrong. I’m definitely an advocate for running promotional campaigns.

It’s just not always necessary if you’re trying to boost ecommerce sales.

Instead, take a look at your channels for content distribution and sales platforms.

Are they optimized for mobile devices?

If you’re not sure, the answer is probably no.

That’s a big problem.

You have to understand how people consume content, browse, and ultimately make purchases.

In the last six months, over 60% of smartphone users purchased something online with their mobile devices.

Furthermore, 80% of consumers use their mobile devices while shopping at physical store locations.

Why would they do this?

  • Compare prices
  • Find other store locations
  • Research product reviews

If your business doesn’t have a strong mobile presence, you’re neglecting a huge share of potential sales.

Accommodating the needs of mobile users could end up being the cash injection your company is looking for.

I’ve got plenty of experience with this, so I can help steer you in the right direction if you don’t know how to get started.

Here’s what you need to do.  [click to continue…]

8 Tactics to Increase Sales with Video Content

All businesses can benefit from more sales.

Whether your company is thriving or struggling to get by, a sales surge can help you get more cash in the bank.

If your current marketing strategies aren’t working or growing stale, I’ve got a solution for you.

Produce more video content.

Regardless of your industry, videos can do wonders for your company.

Don’t believe me?

Well, more than half of marketing experts across the globe say that videos yield the highest ROI compared to other types of content.

Furthermore, 43% of consumers want marketers to produce more video content.

You need to give the people what they want.

I’ve seen too many businesses avoid video marketing tactics because they don’t know where to start.

They are afraid of doing something wrong. I’ve even heard some business owners say they don’t use video content because they don’t have the right equipment.

You don’t need any fancy or expensive video equipment.

All of the tactics I’m going to show you can be accomplished with a smartphone or basic camera.

That’s it.

Here’s something else to consider.

Think about the other marketing tactics you’re currently using.

Can more than one person view them at the same time?

I doubt it.

But look at how video content gets consumed in groups:

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It’s unlikely two or more people will sit side by side and read your email newsletter together.

However, if you send a video, it’s more likely people will watch it together.

Plus, look at all the device options people use to consume video content.

Videos can help you:

  • increase your website traffic
  • enhance interactions with your customers
  • grow your email list
  • get more followers on social media
  • expose your brand to a wider audience
  • promote new products or services

All these benefits lead to more sales.

This is how you do it.  [click to continue…]

How to Squeeze Revenue from Confirmation Emails

Email is one of the best ways to communicate with your customers.

Sending confirmation emails can help establish a stronger relationship with your current clientele.

It keeps them in the loop.

They won’t have to second-guess whether their order went through or whether an action they completed was successful.

That’s why all companies need to utilize confirmation emails.

If you’re not sending confirmation messages, you need to start ASAP.

But for those of you who already use this communication strategy, here is the question: what does the content of your message say?

If the email is just a simple receipt, you’re not using this marketing tactic to its full potential.

Receipts aren’t enough and won’t squeeze any additional dollars out of the customer.

Think about your current email marketing campaigns.

For your marketing to be successful, your subscribers need to open the message and click on something in it.

What are your current open rates and CTRs?

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Those numbers drastically improve for confirmation emails compared to bulk marketing campaigns.

That’s why this is such a great opportunity from a marketing perspective.

Now is the perfect chance for you to send a promotional email in addition to a confirmation email.

I’ve had lots of success using this strategy, and I’ve helped other companies increase their revenues through confirmation emails as well.

I’ll show you how to accomplish this too.  [click to continue…]

What do these elite brands know about driving visitors and traffic to your site that you don’t?

Customer Acquisition Strategies That Won’t Break the Bank

Getting new customers isn’t always cheap.

That’s one of the reasons why I tell businesses to focus on customer retention.

With that said, it’s impossible to retain customers if you can’t get them through your doors or to your website in the first place.

If you’re a new company without an existing customer base, you’ll need to come up with some creative ways to acquire new ones.

The problem is new businesses typically have a limited marketing budget.

They need sales to generate money for promotional content, but they can’t get any sales without those promotions.

It’s a paradox.

This goes for companies that may have been in business for a while but are struggling with their revenue streams.

Regardless of your situation, new customers can always help.

You don’t need to spend a fortune on customer acquisition.

Here’s a basic formula that shows how to calculate your acquisition cost:


If you want an even more accurate version of this formula, you can add additional costs besides sales and marketing. They may include:

  • wages
  • infrastructure
  • production
  • any other costs

That’s the true representation of how much it costs you to get a new customer.

Keeping this number low will give you a much higher return on investment.

The strategies I’m going to show you actually work.

I know this from personal experience.

These are the most inexpensive techniques to acquire lots of new customers.  [click to continue…]