10 Under the Radar Tactics to Persuade Your Audience to Take Action

To be a successful marketer, you need to come up with ways to engage with your audience.

The goal of every marketing campaign should be to get people to complete a specific action. Some examples of these actions might be:

  • generating a sale
  • getting users to download something
  • adding new subscribers
  • creating social proof of concept
  • driving traffic to a specific landing page

You know what you want your audience to do, but things don’t always go as planned. Sometimes these people need a little extra convincing.

That’s totally OK. Don’t be discouraged if you don’t have high conversion rates right now or if you need a boost in sales.

There is always room for improvement. That’s what inspired me to create this guide.

I want to share with you how you can use persuasion tactics to convince your audience to do something. As a result, you’ll get higher conversions and ultimately increase your profits.

These are the top 10 tactics that can be used to persuade your audience.    [click to continue…]

How to Create an Engaging Facebook Cover Photo

By now I’m sure you know how important it is to have an active presence on social media.

You’ve been posting more often and trying to engage with your followers. This is great, but you need to make sure you’re not overlooking the small stuff.

Often, I see business pages with cover photos that look like they were created without much thought.

This is a huge mistake.

Your cover photo is the first thing your audience sees when they view your Facebook page. First impressions can make or break the public perception of your page, which is why you need to put some time and effort into your cover photo.

Incorporating the right visual elements into your marketing strategy is important. You need to look at your Facebook page as a marketing channel.

Marketers recognize the importance of this. That’s why 74% of marketing experts use images and other visuals to enhance their social media marketing strategies.

Furthermore, 37% of marketers named visual content as the most important marketing channel for their businesses.

Creating more engaging content and coming up with visual content is a top priority for B2B marketers:

image1 2

If you’re trying to improve your visual content, your Facebook cover photo is the most logical place to start.

That’s because Facebook has over 2 billion active monthly users. This user base is growing at roughly 17% every year.

No matter what industry you’re in or what your company does, it’s safe to say your target market is active on Facebook. Now, it’s time for you to reach them.

I’ll show you exactly what you need to do to create a Facebook cover photo that engages with your followers.  [click to continue…]

11 Ways to Increase Conversions for Your Ecommerce Store

Ecommerce platforms rely on sales to survive. If you operate one of these websites, you know how important sales are for your business.

Whether you sell products exclusively online or have an ecommerce site in addition to your brick and mortar store, you need high conversion rates to be successful.

What do you do when your sales plateau and your conversions drop?

You need to analyze your website. What you’ve been doing in the past may have worked, but it’s imperative for you to constantly optimize and improve your ecommerce store.

After reviewing your site, you might realize certain elements are killing your conversions.

Fortunately, you’re in luck. If you want to improve your conversion rates and generate more sales, all you need to do is make some changes.

Through research and my personal experience consulting businesses, I’ve identified and outlined the top ways to increase ecommerce conversions.

Here’s what you need to do.  [click to continue…]

The Top 15 Apps to Edit Your Instagram Photos and Videos Like a Pro

By now I’m sure you realize how important Instagram is for your business.

Every day your audience gets bombarded with many different pictures and videos showing up on their timelines. That’s why I’ve told you in the past that you need to write captions that drive engagement.

But nobody will read your captions if the image doesn’t capture their attention. They’ll just keep mindlessly scrolling past your post.

I’ve seen some companies hire experts in photography to help them put out better Instagram posts.

While I can applaud the effort, I also think it’s a complete waste of money. You can take your own photos without hiring a professional.

Now you can use that extra cash and apply it to other aspects of your business to focus on the newest marketing trends.

Instagram has tools allowing you to edit your photos and videos directly on their platform. Those might be okay for the average person, but your business should avoid them.

Why?

It’s all about standing out from the crowd.

All of the 800 million monthly active Instagram users have access to those editing tools. If you’re using them too, your posts will look like everyone else’s.

There are other apps available that can help make your photos stand out. But there are thousands of them out there, so it’s tough to figure out which ones are most useful.

That’s why I’ve taken the time to share with you the best 15 apps for photo and video editing. These will help you take your Instagram posts to the next level.

I’ll go through all of my favorites and show you some of the key features of each one.  [click to continue…]

What do these elite brands know about driving visitors and traffic to your site that you don’t?

How to Get More Converisons by Optimizing Your Checkout Process

Do your conversion rates need a boost?

Nobody has a conversion rate that’s 100%. I think it’s safe to say that no matter how successful your company is, your conversions can always be improved.

Recognizing this is half the battle, but you’ll need to actually implement some changes if you want to see an increase. Just hoping for more conversions isn’t going to cut it.

Here’s another mistake I see businesses make. They confuse a conversion problem with a traffic problem.

Sure, driving more traffic to your website is great. I encourage you to do this. You may get more sales, but it won’t necessarily change your conversion rate.

Ecommerce websites need to focus on their website layouts. I’ve told you before that websites with simple designs have higher conversion rates.

But you’ve also got to simplify your checkout process.

If you analyze each phase of this process, you may find certain elements that are actually driving customers away.

Fortunately, I’ve helped businesses with this problem before. I want to share some of my most successful strategies with you.

Here’s how you need to approach your checkout process to maximize conversions.  [click to continue…]