How to Start an Online Store That Drives Sales in 2019

There’s a bunch of steps that go into starting an online store:

  • What tool do you build your store with?
  • What do you name your company and how do you get a domain?
  • Do you dropship or not?
  • How do you deal with taxes?

All of these are important decisions. For now, one thing matters more than anything else to get your first sale.

What’s that one thing?

Your marketing.

That’s right, how you choose to market your store completely determines how much money you’ll make. Get the marketing right, everything else falls into place. Get it wrong or neglect it, you’ll spend years on your store without selling a single item.

Step 1: Pick Your Marketing Strategy

Before you open your online store, you need to pick your marketing strategy. Don’t even look at templates for your storefront, or color palettes, or logo designs, or anything yet. (We’ll get to the how to setup an online store stuff soon — I promise.) First, pick your marketing strategy.

If there’s one step that will make or break the success of your online store it’s this one. It’s not a hard choice, but it is one that you need to make thoughtfully and in advance.

Most online stores use one of three marketing strategies:

  1. SEO
  2. Paid marketing
  3. Platform marketing

Let’s go through each.  [click to continue…]

The Best SEO Plugins for WordPress (Review Updated for Winter of 2019)

In 2019, websites can no longer afford to ignore search engine optimization.

Nearly all internet activity starts with search: 93% of all Internet experiences start with a search engine and 39% of ecommerce traffic across the world comes from search. Most businesses have recognized this and adapted accordingly — 61% of companies named SEO as their biggest priority last year.

Sure, you can generate leads with PPC campaigns and pay to be a top result. But 80% of people say they ignore the advertisements in search results.   [click to continue…]

Complete Guide to Copywriting

What exactly is copywriting? Copywriting is the art and science of writing copy (words used on web pages, ads, promotional materials, etc.) that sells your product or service and convinces prospective customers to take action. In many ways, it’s like hiring one salesman to reach all of your customers. A sales team contacts customers one at a time; a copywriter reaches all of them at once through billboards, magazine ads, sales letters, blog posts, and more.

Design, content marketing, SEO, and growth hacking are all parts of a complete digital marketing plan, but copywriting is the glue that ties it all together. Copy gives your design meaning and lays the foundation for your content marketing, SEO, and growth hacking. Writing better copy enables you to convert more readers into customers, and we wanted to provide a guide that would give you an advantage when writing copy both on and offline.

If you can leverage your writing to tell a compelling story while convincing customers of the need for your product, there is no limit to the growth your business can experience.

However, if you are stuck writing generic emails, ads, and sales letters, you can expect to spend the rest of your entrepreneurial career struggling to make a single sale.

But how in the world do you actually become a good copywriter?

  [click to continue…]

19 Copywriting Strategies to Persuade Your Readers

In this post I am going to dive into 19 copywriting strategies that will help you improve your writing skills and persuade your readers. These secrets will empower you to write copy that more effectively entices your prospects to take action and buy what you’re selling.

The good news is that you don’t need to be the world’s foremost grammarian. Perfect grammar and straight A’s in English aren’t required to write copy that sells.

But on the other side of the coin, you do need to be a good writer. You need to be able to write copy that connects with your audience and clearly communicates your message. Sometimes this means breaking a grammar rule or two to get your point across, but if you break rules unknowingly, you’ll lose credibility.

Read my list of copywriting strategies below that will help you to become a better writer and close more sales.

  [click to continue…]

What do these elite brands know about driving visitors and traffic to your site that you don’t?

How to Better Understand Your Customers and Write More Compelling Copy

In this post we’re going one step further to fully understand your customers.

We want to know how they feel about your product and what words they use to describe it. In short, we want to know what matters to them.

This is a key step in the copywriting process, and a secret weapon of the best copywriters.

Many people research the product and write down a customer profile. Then they start writing.

But when they do, they miss the opportunity to really understand the most important person in every copywriting project — the customer.

  [click to continue…]