The Most Important Skills For Content Marketing

Some jobs are easy to define and prepare for:

Want to be an engineer? Go to school and get an engineering degree.

Want to code for Google? Go to school and study computer science.

What do you do when you want to be a content marketer?

Go to school and study content marketing? Hmm…there doesn’t seem to be a program for that, please try again.

Sure, it wouldn’t hurt to study general business or marketing, but that’s not enough either. You’ll end up learning many things you don’t really need and not learning those you do need.

All the top content marketers I know have a wide variety of useful skills that closely relate to content marketing.

This is largely out of necessity.

Content marketing—the modern version of it—didn’t really become popular until the last few years.

If you really want to be a great content marketer, there’s only one place for you to get your education:

The real world.

But do note that the bar has been raised.

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93 Content Marketing Tools You Need to Check Out in 2019

Content marketing is different these days.

You used to be able to publish blog posts on just about anything, and you’d get at least some traffic.

But now, you won’t get any.

Quality content marketing takes a lot of time and effort—there’s just no way around it.

But there are, of course, some marketers who accomplish more than others and in less time.

I’d like to see you become one of those efficient content marketers, if you’re not one already.

There are a few ways to become faster, and one of the best is to use tools.

There are a ton of tools out there—some good, some bad. Some save you time, but some may actually cost you time.

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How to Create Content That Drives Sales

There is a big misconception that content marketing doesn’t drive sales. But if it didn’t work well, none of my companies would exist.

Content marketing is an absolute necessity for brand survival and I’ve grown each of my businesses through content marketing.

If you want to generate hordes of sustainable, long-term traffic without spending too much money, content marketing is the way to go.

At its core, it’s very simple:

Create valuable content for your target audience, and give it to them.

You’re on the right track if you are currently creating and distributing content. But for those of you not seeing results from these marketing campaigns, it can be frustrating.

If you’re putting so much time and effort into this, why aren’t you seeing results? What’s the issue?

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The Ultimate Guide to Content Link Building

One of the biggest myths in SEO is that quality content generates natural links. It doesn’t. Thousands of site owners bang out hundreds of pieces of quality content every single day…without a single backlink to show for it. To earn links in today’s crowded content world, you need to take your stuff to the next level. In this chapter I’m going to walk you through the steps you need to take to be able to produce the type of quality, epic stuff that generates links on autopilot (or with a little push).

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Find Customers With PPC Advertising

PPC marketing is something you’ve probably come across in some form or another.

The paid channel advertising landscape is worth hundreds of billions of dollars. In 2011, the ad-supported Internet contributed more than $500 billion to the United States economy.

Holy smokes. That’s a lot of spend.

The numbers alone tell us that this marketing channel far too robust to ignore, but more often than not, marketers are scared to take the plunge for two reasons:

  1. It costs money to get up and running
  2. There’s a big chance you’ll lose money if you aren’t smart about your strategy

PPC advertising is a powerful marketing medium because it is measurable. It’s possible to calculate both a long-term and short-term value for how much revenue resulted from even one incoming website visit. You can also deploy targeting features to ensure that you’re reaching the right audiences.

LinkedIn, Facebook, Twitter, and Google all offer products for marketers looking to reach customers.

Which network should you use?

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