How to Increase Your Ecommerce Revenue by Leveraging Social Commerce

The ecommerce industry has become a very competitive space over the last several years.

In fact, more than half of Internet users across the globe made a purchase online in the last year. Younger generations with a strong purchasing power lead the way in this trend.

In fact, 67% of Millennials would rather shop online as opposed to going to a physical store. This is great news for your ecommerce brand.

Yes, obviously you’ve got lots of competition when it comes to selling products online. But if you have the right tools and marketing strategy, you can do a lot of things to gain an edge over your competitors.

You should know how to design a homepage that converts. It’s also important for you to know which elements add credibility to your website.

While all of this is necessary, it’s not enough. In addition to your website, you need to be taking advantage of as many platforms as possible to effectively sell your products.

That’s because you can’t always rely on consumers navigating to your website. You need to make sure your products are readily available for purchase in places where your customers spend lots of time.

Enter social media networks.

Just like ecommerce, social media continues to be a growing trend. There are nearly 2.5 billion social media users across the globe.

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Experts predict that this number will reach 3 billion by 2021.

Your ecommerce brand may already have an active presence on social media. It’s a crucial marketing strategy, but you can take this approach one step further.

Use social media to sell your products.

If you’ve never done this before, you may not know where to start. Fortunately, you’ve come to the right place. I’ll tell you everything you need to know about how social commerce can boost the revenue stream of your ecommerce shop.  [click to continue…]

How to Generate Leads with Facebook Ads

Social media marketing has become one of the most effective ways for businesses to have success in the digital era.

In fact, 95% of adults between the ages of 18 and 34 follow brands on social media. Facebook leads the way in this category. According to Statista, Facebook has 2.2 billion active monthly users.

You can see why it’s so appealing for brands to have a presence on this platform. I hope  your company is on Facebook too.

To have success marketing on Facebook, you need to be active on a daily basis. Post content to your profile. Share photos and videos, and run promotions.

Facebook allows you to broadcast live videos to your followers. You should be taking advantage of that as well.

In fact, live videos are such an effective marketing strategy that it made my list of the top marketing trends to look for in 2018. Lots of these promotional tactics can be done  free.

But if you really want to take your social media marketing strategy to the next level, you need to run advertisements on Facebook.

Why Facebook? Well, in addition to having the highest number of active monthly users compared to other social platforms, Facebook ads deliver a high ROI:

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Obviously, running these ads isn’t free. But knowing that such a high number of marketers say  this platform delivers the highest ROI compared to other social media networks should make it worth your while.

That said, nothing is guaranteed. Not all advertisements on Facebook are successful. That’s why I created this guide.

If you are new to Facebook ads or need some improvement running your existing ones, this guide is for you. I’ll show you how to set them up and generate leads for your business.  [click to continue…]

Stop Losing Sales with These 8 Persuasive Web Design Principles

How do you convince a person to do something?

When you’re having a face-to-face conversation with someone, you know how to persuade them. But you don’t have the same luxury of conversation when you’re dealing with visitors to your website.

Fortunately, you can utilize online persuasive tactics to close sales and improve your conversion rates.

Many of these factors have to do with the design of your website. The way your current website is designed could be the reason why you’re losing sales.

Some of your design choices may actually be putting off visitors and hurting your conversions. Obviously, you’re not doing it intentionally. But either way, you’ll need to address these mistakes and make the necessary changes.

Since you can’t actually talk to people who are visiting your website, you need to show them why they should do something.

That’s why I created this guide. I want to show you the top persuasive web design principles that will lead to conversions.  [click to continue…]

How to Guide People’s Emotions to Drive Sales

Successful marketers know how to go the extra mile when promoting their brands, products, and services.

You need to understand what role psychology plays in the buying process. For example, different color schemes can impact sales on your website.

Those of you who want to take your marketing strategy to the next level need to understand the way your customers think. Use this information to your advantage.

People behave a certain way when specific emotions are triggered. I’m sure you can see this in your life as well.

Have you ever punched a wall or broken something when you’re upset? You wouldn’t normally do that, but you might behave that way as a result of a strong emotional response.

Don’t worry, we won’t to try to get your customers angry or play a game of psychological warfare with them.

Instead, I’m going to show you how you can trigger a variety of emotions with different marketing campaigns. As a result, you’ll be able to drive more sales.

Here’s what you need to know about guiding the emotions of your customers.  [click to continue…]

What do these elite brands know about driving visitors and traffic to your site that you don’t?

How to Quickly Identify What Is Killing Your Blog Conversions

Blogging is one of my favorite marketing tools. There are many benefits to blogging—that’s why all my websites have blogs.

But honestly, I enjoy it as well. Writing blog posts keeps your finger on the pulse and helps you stay connected with your audience. I’m not saying you have to be in love with it, but it definitely makes things easier if you like to write.

If you take care of your blog, your blog will take care of you in return.

Those of you who have a blog up and running are headed in the right direction. But if your posts are not generating leads or getting readers to convert, it’s a problem.

First, it’s a waste of your time. Think about all the time and effort you put into these posts. If nobody’s reading them or converting, you’d almost be better off not writing at all.

Second, it’s a huge missed opportunity. Blogging is basically free marketing. The only cost to you is your time writing.

If you can learn how to write content that converts, you’ll have a huge return on your investment.

The problem is people writing blog posts don’t know why their blogs don’t help them convert their readers. If this sounds like you, you’ll definitely benefit from this guide.

I’ve outlined how you can identify the elements, or lack thereof, on your blog that are crushing your conversion rates.

Once you recognize the problems, it should be an easy fix. Here are the factors you need to keep an eye on.  [click to continue…]