How to Scale Your Lead Generation Through Blogging

I’m a big proponent of blogging.

It doesn’t matter what business you have or what industry you’re in, blogging can be used as a lead generation tool.

How many times do the same people visit your website?

Unless you have an ecommerce store, there’s no reason for a prospective customer to visit your website more than once or twice.

There are only so many times someone needs to read your “About Us” page or look up your contact information.

But if your website has a blog, it gives people a reason to keep coming back.

Even if these visitors aren’t necessarily buying anything yet, there are certain ways you can turn a blog reader into a customer.

First of all, if you’re not blogging, you need to start ASAP.

Next, you can focus on driving traffic to your new blog.

I consulted some businesses that didn’t have a blog because they say it takes too much time.

Depending on the length, the average blog post should take you only a few hours to write.

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Trust me, I know from experience, this time adds up based on the number of posts you’re writing per week.

But it needs to be part of your marketing strategy.

And it’s not expensive. The only cost is your time.

You can even ask your staff members with excellent writing skills to write a few posts per week.

If you want to start pumping out lots of content, you may want to consider adding an in-house writer to your payroll.

Regardless of how you plan to delegate these tasks, blogging needs to be a top priority if you want to generate new leads without spending much money.

Here’s what you need to do to write blog posts that convert.  [click to continue…]

Did you know Quick Sprout has software to optimize your website for search engines?

There are important changes on your website that will grow your traffic. Quick Sprout tells you how to make those changes.

How to Write an Actionable Email Newsletter

Every business needs an email marketing strategy.

You constantly need to try to grow your subscriber list so you can engage more and more customers.

But what kind of content should you be sending to the people on your email list?

Currently, you may be focusing on coupons and other promotions.

That’s great.

But you can take your email marketing strategy one step further by adding newsletters to your arsenal.

Some of you may already be emailing newsletters to your subscribers.

However, if you’re not writing actionable newsletters, these messages could be doing more harm than good.

Subscribers want to hear from you. That’s why they joined your list.

But they don’t want spam, nonsense, or anything else that wastes their time.

If you’re sending newsletters just because you haven’t contacted your subscribers in a while, it’s not an effective strategy.

Fortunately for you, I’m an expert in this space.

Whether you’ve never sent a newsletter or need help improving your current approach, I can show you how to write newsletters that convert.

It’s all about eliciting specific actions from the recipient.

Here’s what you need to know.  [click to continue…]

How to Boost Revenue by Optimizing the Customer Experience

The customer is always right.

I’m sure you’ve heard this before as the golden rule of business.

But what this rule doesn’t encompass is the customer experience.

The saying should be:

always put the customer first.

You may have certain operations and practices in place to make things easy and cost-effective for your company, but how does this impact the customer journey?

If you’re saving a few bucks or some extra time at the expense of the customer experience, it’ll backfire.

Instead, everything you do needs to center around creating an optimal customer experience.

You think about your business 24 hours a day, 365 days per year. But the reality is, your customers have more important things to worry about.

Their time is valuable.

They want to give you money, but not if it’s going to take too much time out of their day.

You need to simplify your conversion processes. Start focusing on making everything as easy as possible for the customer.

These are some of the short and long-term benefits of improving the customer experience:

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Here’s the thing.

You may be an expert in digital marketing tactics.

But driving customers to your business through marketing channels, like your website, social media platform, and email marketing tactics, is only half the battle.

Once you get people through your doors or to your landing page, their experience from that point on will determine how much money they’ll spend at your business.

In this post, I’ll explain how you can boost your revenue by focusing on the customer experience.  [click to continue…]

How to Write Blog Post Introductions That Make the Rest of Your Post Irresistible

How many people are actually reading your blog posts?

It is reported 43% of readers say they skim through posts.

If you want people to consume the content you’re writing, get them hooked during the introduction.

Take a second to think about the goal of each article you publish.

Are you just trying to get page views?

I see businesses and bloggers make this mistake all the time.

They’re happy just to get page views on their blogs and don’t care whether people are reading them.

But that strategy is very inefficient.

Yes, getting people to click on your post is half the battle.

You need to take the proper steps to market it correctly and promote it through all your distribution channels.

Your blog is the perfect opportunity to promote more content associated with your website or brand and engage with your readers.

But this can’t happen if they don’t actually read it.

You could be getting even more clicks and page views by utilizing internal links throughout your post.

Maybe you can make some money by including some affiliate links as well.

Here’s something else to consider.

How long does it take you to write each post?

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As you can see from the data, the average blog post takes over three hours to write.

That number is steadily on the rise, so you can expect it to take you even more time in the future.

It’d be a shame for all that hard work to get skimmed over and not read.

As an experienced blog writer and expert in this industry, I know what it takes to write successful posts.

It all starts with the introduction—literally.

I’ll show you how to write blog post introductions that capture the attention of your readers and get them to read your entire post.  [click to continue…]

What do these elite brands know about driving visitors and traffic to your site that you don’t?

How to Promote Your Event Online Like a Pro

Hosting an event is a great way for businesses to gain exposure.

This holds true whether it’s a holiday or a special occasion for your customers, the community, or your industry.

You may want to promote an event even if you’re not hosting it.

For example, maybe your company will have a booth set up at a trade show or job fair.

Maybe you’re a keynote speaker at a conference or dinner event.

Your business might be a top sponsor of a charity golf tournament.

The list goes on and on.

Regardless of what kind of event you’re hosting, attending, or sponsoring, you’ll need to get people to show up if you want it to be successful.

Event planning isn’t easy.

Sometimes events take months to prepare for and require professional help.

After spending so much time, money, and preparation, it would be disheartening to see low attendance.

If you’ve been through this before, you know what I’m talking about.

While you may need some help running the event, you can get people in the doors all by yourself.

The days of hanging up flyers around town are over.

I’ll show you how to build hype and get thousands of people to attend your event by using online tactics.  [click to continue…]