How important is a font?

Surprisingly, fonts can be more valuable than you might believe. Visualize all the places where you see written words on a daily basis.

You may not think twice about a font when you see one, but you can always spot a bad font.

Choosing the proper font can be tough. You need to make sure it’s clear and legible as well as unique.

The fonts you use on the homepage of your website could be different from the font in your blog posts. Your Instagram story’s font will differ from the font of your email marketing campaigns.

What do you look for in a font? There are various elements of typography you need to consider besides the font itself.

A typeface—font family—is a set of fonts that share similar design elements:

• width
• slant
• italicization
• weight
• style
• ornamentation
• condensation

You’ll also need to consider elements such as leading, tracking, kerning, and line length. These typography components deal with the spacing between lines, letters, and characters.

With thousands of fonts available online, it can be overwhelming to choose the best one for your company.

While I can’t tell you which font to choose, I can show you where to find unique fonts.

These are my top 11 places to find free fonts.  [click to continue…]

I write a ton of blog posts for my websites.

Writing has become a major part of my life throughout the years.

People recognize this and often ask me the same question: How do you come up with these new ideas?

Truthfully, writer’s block happens to all of us. Just ask any writer, and they’ll tell you the same thing.

Sometimes you sit down, and the words don’t spill onto the page as easy as you’d like them to. I can relate and empathize with you there.

That said, I don’t have much trouble coming up with new ideas. I came up with a system a while ago that made it easy for me to constantly source new topics to write about.

These strategies aren’t limited to blog posts.

They can be used to come up with content for research articles, podcasts, and ebooks. You can even use them to come up with ideas for your new video blog or whatever else you’re working on.

Here are the top 15 ways to source new content ideas.  [click to continue…]

The primary purpose of a nonprofit company is to help a certain cause.

These organizations’ missions usually differ from those of traditional businesses.

If you operate a nonprofit business, I commend you. It’s great to see entrepreneurs helping other people and providing aid to charitable organizations.

But just because your motive for running your business is to help a greater cause doesn’t mean you shouldn’t be trying to generate a profit.

At the end of the day, your nonprofit organization is still a business. From a business perspective, this company needs to be run with the same principles as every other company.

You need to keep up with the latest marketing trends. Research your industry, and analyze your competition.

Learn about the wants and needs of both your customers and donors.

I see this problem all too often when I’m advising nonprofit companies. They are still operating the same way they were 20 years ago.

Sure, they might have a website now, but they aren’t always using the most recent technologies.

For example, check out these numbers related to nonprofit organizations and mobile devices:

Times have changed. Your nonprofit needs to adapt if you want to survive and thrive.

If your nonprofit company is struggling or could use some fresh ideas, you’re in luck. I’ll explain what you need to do to boost profits for your nonprofit.  [click to continue…]

We all make mistakes.

Sometimes these errors are minor, but other times they are grave. You need to learn how to avoid these mistakes.

Launching your own business is no easy task. As someone who has helped multiple startups to get off the ground, I know this process firsthand.

Things don’t always go as planned. Research shows that 90% of startup companies fail.

Sure, everything looked good on paper. You found the perfect name for your startup, but you hit some speed bumps along the way that you may not have been prepared for.

If your most recent business venture didn’t work out, it’s nothing to be ashamed of.

I get it. You poured your heart and soul into this project. The failure seems tough to overcome, especially if it cost you some money.

But your story doesn’t need to end here. You want to be an entrepreneur. That’s why you attempted to launch a business in the first place.

Don’t just accept defeat and try to get a standard nine-to-five job like everyone else out there. I know plenty of people who couldn’t get their startup off the ground.

You have two paths from here. You can either quit or move forward. Don’t fall into the group of entrepreneurs who quit.

I’ll show you how you can take that failed launch and turn it into an advantage that will move you forward. Here’s what you need to do.  [click to continue…]

Email marketing needs to be a priority for all businesses in 2018.

It doesn’t matter what type of company you have or what industry you’re in. In fact, 89% of marketers named email as their primary method of lead generation.

If you are putting more effort into your email marketing strategy, you’ve got the right mindset.

That said, just because you’re sending lots of promotional emails doesn’t necessarily mean they are effective.

Some of your emails might be getting marked as spam.

You spent time carefully writing your content, but you didn’t get the results you had expected. Why did that happen?

As you’ll soon learn, there are several different reasons why your emails are getting marked as spam. That was my inspiration for writing this guide.

I want to help you identify what’s putting your messages in the spam folder.

Even if you’re not currently getting your content marked as spam, you can still benefit from this guide. Understanding these email principles and best practices for writing marketing content will help you avoid these mistakes in the future.

In a perfect world, your emails should go straight to the recipient’s inbox, get opened, and generate click-throughs.

But you can’t get conversions if your content is being marked as spam. Keep my recommendations in mind, and use this guide as a reference moving forward.  [click to continue…]