How much do you know about your website?

It may sound like a simple question, but you’d be surprised how many people aren’t able to answer it. Sure, you probably know everything about the layout, design, content, and navigation on your site. But I’m referring to your website’s performance.

Here’s the thing: Unless you’re bombarded with sales, signups, or comments on a daily basis, it’s difficult to know what’s happening on your website. For those of you who have a new website, you’re probably wondering if your site is even working.

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Creating a website used to be a massive project.

And expensive too.

Everything had to be built by hand and businesses needed to work with an online marketing agency that would charge them tens of thousands of dollars to build the site. If you wanted a professional-looking site, that was your only option.

Things have gotten a lot cheaper over the years.

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You wouldn’t buy a brick and mortar business without getting a lock for the front door, right? I imagine you’d probably even get an alarm system and install some cameras.

These security measures are taken to prevent break-ins, from losing money, sustaining property damage, or putting sensitive information at risk.

Your internet business is at risk for these very same things. It may even be at greater risk — the Internet makes it possible for cybercriminals to break into your website without having to leave their couch: On average, 18.5 million websites are infected with malware at any given time. The average website gets attacked 44 times per day. Of the roughly 90,000 websites that get hacked each day, 83% of them are using WordPress.

That’s why you need to take as many precautions as possible when it comes to properly securing your website.

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How fast is your website?

You might think your website is fast — but how fast is fast enough? You may be surprised that 47% of Internet users expect web pages to load in two seconds or less and they mean it: 40% of people will abandon websites that don’t load within three seconds.

That’s right. A second could cost you 40% of your website traffic.

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