Create a Waterfall of Downloads for Your Ebook

Writing your first ebook is exciting. But once it’s finally written, you’ve got to find a way to get it in the hands of your audience.

After all that hard work, long nights, and endless research, it would be a shame if your book went unread.

Those of you who have recently written an ebook, are in the process of writing one, or planning to write one in the near future need to start thinking about your distribution methods.

You could be the best writer on the planet, but if you don’t know how to market yourself, nobody will know about you and your writing.

That’s how you need to approach your ebook distribution strategy. Think like a marketer. Not everyone with great writing skills is a marketing expert.

If you need some guidance on getting tons of downloads for your newest ebook, you’re in luck.

I’ll walk you through everything you need to know to create a waterfall of downloads. Here’s how you do it.  [click to continue…]

My Favorite Time-Saving Social Media Marketing Tools

Staying active on social media is one of the best ways for you to create brand awareness and engage with your audience.

But with so many different social platforms to manage on a daily basis, it can be overwhelming. Sometimes keeping up with all these networks at once can feel like a full-time job.

You have enough on your plate when it comes to running your business. Sometimes, your social media campaigns get pushed toward the bottom of your to-do list.

If you’re not in a position to hire a full-time social media marketing manager, you can use a variety of marketing tools to help you streamline this process.

Those of you who have a social media marketing manager can still take advantage of these tools to help make their job more efficient.

I’ve used my fair share of social media marketing tools over the years. Some were great while others not so much. I want to help you avoid the ones that weren’t efficient.

I took the time to narrow down my favorite social media marketing tools that helped save me a ton of time. My hope is you’ll have the same results using them.   [click to continue…]

How to Write a Perfect Email Newsletter That Converts

Email newsletters are a great way to stay in contact with your subscribers. I use this strategy for my businesses as well.

But when I consult different companies and analyze their email newsletters, I come across some common problems. They’re not using these emails as a marketing tool.

Just sending a newsletter for the sake of meeting your weekly or monthly requirement is not effective.

Your newsletter is a valuable marketing resource, and it’s time for you to start writing them as such. If you need to improve your existing newsletters, read this post.

This guide is also great for anyone just starting out with newsletters.

If you follow my tips, tricks, and advice based on my personal experience and research, your next newsletter will be a conversion machine.

Here’s what you need to know to make this happen.  [click to continue…]

How to Build Hype for a New Product Launch

Your company is ready to launch a new product. This is an exciting time for you and everyone else involved.

Depending on your industry and brand, you’ve spent months or potentially even years developing this product.

As you approach the final stages of development, you’re starting to get a bit anxious. I can totally relate to this feeling. You’ve spent so much time, effort, and money on this that you want to make sure it’s successful.

If your new product isn’t a hit and doesn’t sell, it could be a crushing blow, both financially and psychologically for your brand.

Here’s what you need to realize. Your product may be outstanding, but if you don’t promote the release properly, nobody is going to buy it.

Sure, you may get the occasional sale from someone walking through the aisles of your physical location or browsing online at your ecommerce store, but that’s not enough to drastically increase your revenue.

There’s no reason to wait until your product launches to start promoting it. That way the introduction phase of your product life cycle will have higher sales.

image1 12

Building hype for your new product will have consumers anticipating the launch. That way, you’ll start to get sales immediately on release day.

If your last product launch wasn’t very successful, you might need some tips on how to improve your strategy the next time around. That’s why I created this guide. It’s also great for anyone who is releasing a new product for the first time.

Here’s the best way to build hype and drive sales.  [click to continue…]

What do these elite brands know about driving visitors and traffic to your site that you don’t?

How to Increase Sales by Implementing a Customer Loyalty Program

If your sales are starting to plateau or decline, you’ve got to come up with a new strategy to get a cash injection into the business.

Even if your company is doing OK right now, you have to ask yourself whether your current business model is sustainable in the future. It’s always important to analyze the trends and plan ahead.

Are you utilizing a customer loyalty program?

If you have a loyalty program in place, that’s great. You’ve at least identified it’s necessary. But now, it’s time to make sure it’s actually making you money.

If you don’t have a loyalty program set up, that’s OK for right now. However, I’m going to explain to you why that needs to change soon.

Even if you don’t have a customer rewards or loyalty system in place, I’m sure you know how these work. You might even be a loyalty program participant at someone else’s business.

Basically, these programs collect consumer information, and each customer gets some kind of card, ID, or login information to track their spending habits. Members get rewards, based on how the program is set up, which encourages them to keep coming back.

image1 11

Punch cards or stamp cards are both super basic versions of a customer loyalty program.

The local food truck outside your office might give you one of those cards and reward you with a free sandwich on your tenth visit, for example.

As long as you can get customers to keep coming back and spending more money, the program will be successful. I’ll show you different ways to implement this strategy.  [click to continue…]