Your company is ready to launch a new product. This is an exciting time for you and everyone else involved.

Depending on your industry and brand, you’ve spent months or potentially even years developing this product.

As you approach the final stages of development, you’re starting to get a bit anxious. I can totally relate to this feeling. You’ve spent so much time, effort, and money on this that you want to make sure it’s successful.

If your new product isn’t a hit and doesn’t sell, it could be a crushing blow, both financially and psychologically for your brand.

Here’s what you need to realize. Your product may be outstanding, but if you don’t promote the release properly, nobody is going to buy it.

Sure, you may get the occasional sale from someone walking through the aisles of your physical location or browsing online at your ecommerce store, but that’s not enough to drastically increase your revenue.

There’s no reason to wait until your product launches to start promoting it. That way the introduction phase of your product life cycle will have higher sales.

Building hype for your new product will have consumers anticipating the launch. That way, you’ll start to get sales immediately on release day.

If your last product launch wasn’t very successful, you might need some tips on how to improve your strategy the next time around. That’s why I created this guide. It’s also great for anyone who is releasing a new product for the first time.

Here’s the best way to build hype and drive sales.  [click to continue…]

If your sales are starting to plateau or decline, you’ve got to come up with a new strategy to get a cash injection into the business.

Even if your company is doing OK right now, you have to ask yourself whether your current business model is sustainable in the future. It’s always important to analyze the trends and plan ahead.

Are you utilizing a customer loyalty program?

If you have a loyalty program in place, that’s great. You’ve at least identified it’s necessary. But now, it’s time to make sure it’s actually making you money.

If you don’t have a loyalty program set up, that’s OK for right now. However, I’m going to explain to you why that needs to change soon.

Even if you don’t have a customer rewards or loyalty system in place, I’m sure you know how these work. You might even be a loyalty program participant at someone else’s business.

Basically, these programs collect consumer information, and each customer gets some kind of card, ID, or login information to track their spending habits. Members get rewards, based on how the program is set up, which encourages them to keep coming back.

Punch cards or stamp cards are both super basic versions of a customer loyalty program.

The local food truck outside your office might give you one of those cards and reward you with a free sandwich on your tenth visit, for example.

As long as you can get customers to keep coming back and spending more money, the program will be successful. I’ll show you different ways to implement this strategy.  [click to continue…]

It’s no secret that people from different generations have different values, mindsets, and behaviors. As a business owner, you have to use this knowledge to your advantage.

All too often, I see companies launching broad-stroke marketing campaigns in an attempt to reach as many customers as possible.

While I commend the approach and thought process, it’s an ineffective strategy.

It’s much more effective to segment your marketing campaigns based on different generations. Don’t try to reach Millennials and Baby Boomers with the same advertisement.

Rather than speaking to both of these generations, your campaign won’t connect with either.

I created this guide to show you how you can use behavioral analysis to improve your marketing campaigns. By segmenting your target audience, you’ll be able to enhance customer engagement and increase conversions.

In this post, I’ll explain the differences between:

• The Silent Generation
• Baby Boomers
• Generation X
• Millennials
• Generation Z

Understanding the way these different generations think and behave will ultimately help you improve the customer experience.

This is valuable information for every business because your customers fall into one of those generational categories.

Depending on the size and scale of your company, you may even have customers from several generations while other businesses may be in a niche category and targeting only one of these market segments.

Regardless of your situation, this analysis will help improve your business. Here’s what you need to know about each generation.  [click to continue…]

It’s no secret we’re living in a mobile world. I’m hoping that by now, most of you have recognized this and adapted accordingly.

While having a mobile-friendly website is a great start, it’s not enough to drive traffic to your site. You also need to make sure your mobile website is optimized for Google searches.

More than half of people don’t look beyond the first page of a Google search. If your mobile site isn’t in the top few spots, people will find alternative pages to click.

Roughly 60% of searches come from mobile devices.

As you can see from the data, the results vary by industry. But overall, Google searches from smartphones and tablets have surpassed searches from computers.

According to research from Statista, 52.2% of all global web traffic comes from mobile devices. This number has been growing each year for the past decade.

We’re not seeing any signs of these mobile trends slowing down. In fact, we can expect to see the opposite.

Mobile search popularity will continue to grow. That’s why your website needs to stay ahead of the game. If you want to be successful, you must optimize your mobile site for Google searches.

If you don’t know where to begin, I’m here to help.

As an expert in this space, I’ll share with you what you can start doing immediately to improve your mobile search ranking. Here’s what you need to know.  [click to continue…]

Not every business is a household name. If you’re a small or medium-sized company, it’s not always easy to promote yourself and compete with the big brands.

Your products might be great, but if nobody knows about you, it won’t be easy to sell. Even if someone stumbles upon your website, products, or social media pages, they may wonder whether you’re legitimate.

That’s why you need to come up with clever ways to add credibility to your brand and products.

Start by including elements that add credibility to your website. But that alone won’t always do the trick.

Using micro influencers is one of my favorite ways to add credibility to your products and promote your brand. I’m such a believer in this strategy that it made my list of the top marketing trends of 2018.

What exactly is a micro influencer? They are defined as people who have between 1k and 100k followers on social media.

In 2016, 94% of marketers reported their influencer marketing tactics were effective. With such a high success rate, what’s stopping your company from using this strategy?

If you’ve been interested in bringing micro influencers on board to help your marketing campaigns, now is your chance. I’ll tell you everything you need to know about how to use micro influencers effectively to increase your product credibility and brand awareness.  [click to continue…]