Every website can benefit from signup forms.

Depending on your business, these forms may vary greatly in their design and purpose.

Some of you are using signup forms to simply collect email addresses for your subscriber lists. Opt-in forms are great for your lead generation strategy.

Other companies rely on signup forms to acquire new customers. Subscription-based businesses need signup forms to generate revenue.

Signup forms improve communication between you and your current or prospective customers. They also allow you to share more information about your company while gaining insight into people who sign up.

Regardless of what you’re using signup forms for on your website, they are useless if your website traffic isn’t converting.

Unlike other customer acquisition strategies you’re probably using, creating a signup form isn’t expensive.

All you need to do is implement some minor changes to your website. Typically, these forms can be updated and embedded in just minutes.

You already spent much time, effort, and money getting visitors to land on your website. Don’t let those efforts go to waste by not improving your conversion efficiency.

This guide is perfect for anyone using signup forms with underperforming conversion rates. It will also help those building new signup forms.

After you review the tips I’ve outlined on this list, you’ll be able to generate more leads, improve conversions, and ultimately increase revenue.  [click to continue…]

Just like most aspects of marketing and technology, search engine optimization has evolved over time.

Marketing strategies that were effective for your company five or ten years ago may not be as effective today. The same applies to SEO.

Search engines have changed the way they rank websites.

If your company hasn’t been staying up to date with the latest trends, your SEO strategy is outdated.

I see this problem all too often in my consulting work. Many companies still employ old strategies that no longer work.

That’s what inspired me to write this guide.

The outdated tactics on this list vary in terms of how they will affect your business.

Some of these are ineffective but harmless, while others could potentially hurt your SEO ranking.

Every business with a website needs to read this guide. Use it as a reference to see if you’re still using outdated SEO tactics and possibly hurting your SEO game.  [click to continue…]

Cryptocurrencies have been a hot topic lately to say the least.

You probably heard about Bitcoin years ago—the most popular cryptocurrency with the most media coverage. In the early days, it was primarily used for transactions on the dark web.

But today, cryptocurrencies have evolved and are starting to gain traction.

Everyone knows someone with a cryptocurrency story. Either a friend, family member, or a friend of a friend invested in Bitcoin years ago and made a fortune off it.

Or maybe you’ve talked to someone who regrets selling too early before some of the most recent surges took place.

That said, I didn’t create this guide to spark a cryptocurrency debate. Everyone has an opinion on this method of payment, and I don’t want to get into all the pros and cons.

Instead, I want to focus on one specific area that makes this technology work.

Blockchain.

On the surface level, people associate blockchain with buying and selling cryptocurrencies, but it’s much more than that.

As a marketer, you need to recognize the latest trends and understand how blockchain technology works.

It will potentially impact your business today and in the future. It’s in your best interest to start educating yourself now.

Even if you’re not planning to implement cryptocurrency as a payment method just yet, knowing the concepts of blockchain is still important because it’s changing the digital marketing industry.

Here’s what you need to know.  [click to continue…]

If you’re looking for a website builder it’s because you know you want to create a website and you know you don’t really know how. You’re not a coder. You’re not an engineer or a designer. Maybe you’re not even super technically proficient.

You just want a website. You want it to look good and work well and not take forever to build.

We get it. We’re exactly the same. Sure, we’ve built lots of websites, many of them with teams of people working on them. But we’ve also used website builders.

Know this: it’s absolutely possible to build and launch your own website. You can do it.

You can use a website builder, like Wix or Squarespace, which are subscription services with drag-and-drop interfaces and we’ll get into those. But you should also consider building your own website with WordPress. There’s no subscription fee, and it’s basically limitless. Though it’s not an all-in-one service, it’s not hard to buy the other pieces you’ll need (a domain name, hosting, and a theme if you want one). In this guide, we’ll walk you through both methods.

Every one of our picks for the best website builders will help you get your site up beautifully and simply:

• WordPress
  Best for: Everyone (plus no subscription fees!)
• Wix
  Best for: Automating the tough choices
• Squarespace
  Best for: Beautifully designed templates
• Ucraft
  Best for: Building a one-page site for free
• Onepager
  Best for: Quick set-up

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No social media marketing strategy is complete without Instagram. But there is much more to Instagram than just uploading pictures and videos to your profile.

With a standard post, you’re somewhat limited to how much content you can upload in a given day or a week.

Let me clarify. Technically, you can post as much as you want. But that strategy won’t work.

On average, most brands post about 10 times per week. Uploading content more than once or twice per day to your Instagram profile will have a negative impact.

According to a recent study from Sprout Social, 58% of consumers say it’s annoying when brands post too much on social media. And 46% of users will unfollow a brand for doing this.

But you want to share your content with your audience. Sometimes, posting once or twice per day isn’t enough to get your point across.

That’s when you should be leveraging your Instagram story.

Unlike a traditional post, your Instagram story won’t flood the timelines of your followers. You can upload more than ten pictures or videos to your story, and it won’t hinder anyone’s experience. This isn’t the case with posts posted directly to your profile.

Instagram has more than 400 million daily active users. One-third of the stories with the most views are uploaded by businesses.

Taking advantage of this feature is a great opportunity for your brand to generate sales on Instagram.

It’s worth mentioning that the longer your Instagram story is, the less of a chance it has of being watched in its entirety:

That said, nearly 60% of people will watch your entire story that has 20 frames.

That’s more content than you would upload with traditional posts to your profile in an entire week.

You can create a new Instagram story every day since the old stories disappear after 24 hours. This means you get to start off each day with a clean slate.

There are many different approaches to Instagram stories that drive sales. That was my inspiration for writing this guide.

I’ve identified some of the best examples of Instagram stories from a wide range of brands. Using these approaches in your Instagram posting strategy will help you avoid stale content for upcoming posts.

This is the approach you need to take if you want to generate more sales on Instagram.  [click to continue…]