8 CRO Quick Wins for Ecommerce Sites

How well does your ecommerce website convert?

On average, ecommerce sites in the United States convert at about a 3% rate.

If you’re hovering somewhere around that number, you might think your website is already optimized for high conversions.

Even if you think you’re doing well, there’s always room for improvement.

In fact, some of the top performing websites, such as the Google Play Store, have a conversion rate close to 30%.

Companies such as the Dollar Shave Club have roughly a 20% conversion rate.

Do you still think 3% is sufficient?

I don’t.

If you have an ecommerce website, you need to constantly make improvements that add credibility to your website. This will help you get more conversions.

For the most part, these changes won’t cost you much money but will bring a massive return.

You could double or even triple your conversion rates in just a few months by implementing some of these conversion rate optimization (CRO) strategies.

Those of you who don’t know how to optimize your ecommerce site for conversions are in luck.

I’m an expert in this space and have plenty of experience consulting businesses about their CRO.

I’ve come up with a list of the top eight ways for ecommerce sites to increase their conversions.

Here’s how you can get started right away.  [click to continue…]

Did you know Quick Sprout has software to optimize your website for search engines?

There are important changes on your website that will grow your traffic. Quick Sprout tells you how to make those changes.

The Ultimate Guide to Generation Z Marketing

Businesses need to look toward the future to survive and thrive.

I’m sure you’ve got an effective strategy in place that targets Millennials or Baby Boomers.

But it’s time to shift your focus to a younger generation.

The term Generation Z describes people born after Millennials.

They may also be referred to as:

  • Post-Millennials
  • Homeland Generation
  • iGeneration

Although there isn’t an exact date range, it typically refers to anyone born after the mid to late 1990s.

That means the oldest members of this generation are in college or just graduating.

The reason why this information is so important is because they are starting to enter the workforce.

With a steady annual salary, Gen Z will now have more buying power.

Extra money in their pockets means marketing experts need to target this group.

There’s a big opportunity here for increased and sustainable growth for your company, regardless of the industry.

That’s why Generation Z marketing made my list of the top marketing trends for 2018.

If you’ve never targeted Gen Z before and you’re not sure how to get started, I can help you out.

I’ve used research-backed data to identify some of the top characteristics and habits of this generation.

I’ll also explain in detail how you can use this information to your advantage as a marketer.

Here’s what you need to know.  [click to continue…]

9 Ways to Get Your Startup Funded

Don’t let money stop you from pursuing your dreams.

If you want to start your own business but don’t have the funding, you can still get it off the ground in a number of ways.

As an entrepreneur myself, I admire anyone who wants to create a company.

It’s not easy.

In fact, only half of small businesses in the United States will survive through their fifth year of operation.

Furthermore, just 30% of those businesses make it through ten years.

Based on this information, it’s clear that failure is more frequent than success when it comes to startup companies.

So I commend you for wanting to pursue this path.

While running a startup may be difficult, it’s also extremely rewarding.

You’ll learn a lot along the way. There are plenty of things I wish I knew before starting my first company.

But getting your startup off the ground is the first step.

Like with most aspects of business, you’ll need some money to do this.

If you’ve never been through this process before, it may seem intimidating.

Not sure where to start?

There’s no one right answer.

In fact, you can get money from multiple sources.

I’ve outlined 9 ways for you to get your startup funded.

I’ll let you decide which ones are best for your startup company[click to continue…]

How to Increase Sales Conversions with Retargeting Strategies

Everyone wants more sales.

Regardless of your industry or current situation of your company, increased conversions will help your business grow and prosper.

But wanting higher sales conversions and actually getting them are two different things.

Sure, your advertising team probably has various content marketing strategies in place.

It’s important you have a proper grasp of the reasons behind these tactics.

Are the advertisements targeting an actionable audience?

That’s one of the major differences between retargeting strategies and other promotional methods.

Here’s the thing.

Not every customer takes a simple path to complete the purchase.

It’s not always as simple as someone viewing your website for the first time, becoming interested in your brand, and buying something during the same visit.

While that would be a great scenario, the reality is this process takes time.

Creating a customer journey map can help give you a better understanding of how the buying process works.

Here’s a visual representation of how consumers interact with a brand before, during, and after they make a purchase:

image3 3

Take a look at all those touch point examples in the awareness and consideration stages.

It shows that the buying process isn’t a straight line.

A consumer may stumble upon your website one day, browse it a bit, and leave.

Maybe a month or two later, they read one of your blog posts and subscribe to your email list.

They could even pick up the phone and contact a member of your sales team to ask some questions about your products and services.

Still, it may take this person another few weeks or so to finally buy something.

As a marketer, you need to anticipate this behavior and aid buyers through this unconventional process.

One of the best ways to do this is through retargeting ads.

I’ll explain everything you need to know about retargeting so you can increase sales conversions for your company.  [click to continue…]

What do these elite brands know about driving visitors and traffic to your site that you don’t?

How to Increase Revenue by Targeting Impulse Buyers

Every consumer is different.

Some people like to shop online, and others prefer shopping in stores.

Some customers spend days or even weeks researching a product before making a purchase, while others buy something without any prior intention at all.

This is called an impulse purchase.

Believe it or not, more people are guilty of this than you would think.

Have you ever bought something impulsively?

I’m willing to bet you have.

In fact, 84% of Americans admit they made an impulse buy.

How much are they spending?

If someone buys a magazine or a candy bar while standing in line at a grocery store, that counts as an impulse purchase.

But that’s really nothing to get excited over.

Consider this, however: 54% of consumers have spent more than $100 on an impulse purchase, and 20% have spent over $1,000.

Those are the numbers that can motivate marketers and retailers.

As an example, let’s take a look at something that everyone buys.


Here’s some data comparing planned and impulse clothing purchases grouped by age and household income of shoppers:

image10 3

It appears nobody is immune to this.

You might think the more money someone makes, the more likely they are to spend money impulsively.

But based on this data, that is not the case.

There’s only a 2% difference between consumers with an annual income less than $25k and more than $75k when it comes to impulsive clothing purchases.

Whether you have a brick-and-mortar store location or an ecommerce website, you can increase your revenue if you learn how to target impulse shoppers.

As you can see from the numbers above, impulse buyers aren’t hard to find.

But you need to position your brand, products, and marketing campaigns accordingly to encourage these people to spend more money.

I’ll show you how.  [click to continue…]