How to Quickly Identify What Is Killing Your Blog Conversions

Blogging is one of my favorite marketing tools. There are many benefits to blogging—that’s why all my websites have blogs.

But honestly, I enjoy it as well. Writing blog posts keeps your finger on the pulse and helps you stay connected with your audience. I’m not saying you have to be in love with it, but it definitely makes things easier if you like to write.

If you take care of your blog, your blog will take care of you in return.

Those of you who have a blog up and running are headed in the right direction. But if your posts are not generating leads or getting readers to convert, it’s a problem.

First, it’s a waste of your time. Think about all the time and effort you put into these posts. If nobody’s reading them or converting, you’d almost be better off not writing at all.

Second, it’s a huge missed opportunity. Blogging is basically free marketing. The only cost to you is your time writing.

If you can learn how to write content that converts, you’ll have a huge return on your investment.

The problem is people writing blog posts don’t know why their blogs don’t help them convert their readers. If this sounds like you, you’ll definitely benefit from this guide.

I’ve outlined how you can identify the elements, or lack thereof, on your blog that are crushing your conversion rates.

Once you recognize the problems, it should be an easy fix. Here are the factors you need to keep an eye on.  [click to continue…]

How to Use Visual Elements to Enhance Your Blog Post’s Engagement

A picture is worth a thousand words.

This is an ageless English adage I’m sure you’ve heard countless times throughout your life. It’s a simple concept. In short, it means that it’s easier to show someone something than to tell them about it.

But are you applying this strategy to your blog posts? Blogging is a science.

There are lots of tips and tricks you can learn to engage with your audience, such as mastering the art of storytelling. However, words alone won’t drive engagement.

You’ll need to learn how to incorporate visual elements into your blog posts as well. If you’ve been reading my blogs for a while, you know I practice what I preach.

I love using visuals to help improve my content. To those of you who are not used to this, it can sound intimidating.

Where do you start? How many visuals should I include? What visuals are acceptable?

These are all valid questions that I can answer for you. Use this guide as a reference for adding visual content to your blog posts. Here’s what you need to know.  [click to continue…]

How to Convert Your Social Media Followers Into Customers Effectively

Social media marketing needs to be a priority for every business across all industries.

Get with the times and understand the latest trends. Your customers are active on social media platforms, so you need to establish a presence as well.

Some of you may have mastered this already. You’ve been getting tons of new followers on social media. But now what?

Your follower numbers are increasing, but sales have reached a plateau or possibly even declined. How is this possible?

If this sounds like your current situation, here’s what you need to know. Just because someone follows you on one of your social media profiles doesn’t mean they are a customer.

Successful businesses know how to turn their followers into customers. Sure, social media is great for brand awareness, but that’s useless if it’s not leading to conversions.

I can teach you how to leverage these social media platforms to get more customers.

How many followers do you have? Get ready to see that number translate into dollars. Here’s what you need to know to effectively turn followers into customers.  [click to continue…]

The Top 10 Principles to Optimize Your Web Design for Mobile Users

It’s time for you to adapt to the latest marketing trends. Your company can no longer afford to ignore mobile users.

Your website must be optimized for mobile devices. Why?

Well, for starters, 80% of the top websites according to the Alexa rankings were optimized for mobile users. Plus, 80% of all Internet users have smartphones.

It’s easy for people to browse the Internet from their mobile devices. Doesn’t it seem like everyone is glued to their smartphones all the time?

Even those who aren’t holding their phones right now, I’m sure, have them within arm’s reach, either in their pockets, purses, or on nearby tables.

This is great news for your company and your website. Our love for mobile devices makes it easier for your current and prospective customers to access your site.

According to Statista, more than half of the global web traffic comes from mobile devices:

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As you can see from this graph, this number continues to grow each year. I expect this trend to continue in the years to come.

This percentage is even higher in some areas of the world. For example, more than 65% of web traffic in Asia comes from mobile devices.

No matter what industry you’re in or where you’re located, your site needs to accommodate mobile users. How can you do this?

I’m here to explain the top principles of an effective mobile web design. If you can apply these concepts to your mobile site, you’ll benefit from an increase in traffic and more engaged users.

Ultimately, this will lead to higher conversion rates. Here are the top 10 tips you need to know.  [click to continue…]

What do these elite brands know about driving visitors and traffic to your site that you don’t?

How to Use Continuous A/B Testing to Increase Conversions

When was the last time you updated your website?

If you have to stop and think for a minute to answer that question, you may have a problem. Your website needs to be monitored and updated on a regular basis.

However, you don’t want to make changes without any rhyme or reason. That’s why you can use A/B testing as a tool to help guide your website updates.

But before you start A/B testing, you need to understand how it works. It’s not just a one-time thing. Some of you may have tried these tests in the past and seen an improvement. So why did you stop?

For those of you who have never tried A/B testing, it can be difficult to know where to start. Regardless of your situation and experience with A/B testing, I can help you.

Continuous A/B testing will make your website more efficient.

I’ll explain how you can use this strategy to improve your business and help you boost your conversion rates[click to continue…]