The Top 10 Principles to Optimize Your Web Design for Mobile Users

It’s time for you to adapt to the latest marketing trends. Your company can no longer afford to ignore mobile users.

Your website must be optimized for mobile devices. Why?

Well, for starters, 80% of the top websites according to the Alexa rankings were optimized for mobile users. Plus, 80% of all Internet users have smartphones.

It’s easy for people to browse the Internet from their mobile devices. Doesn’t it seem like everyone is glued to their smartphones all the time?

Even those who aren’t holding their phones right now, I’m sure, have them within arm’s reach, either in their pockets, purses, or on nearby tables.

This is great news for your company and your website. Our love for mobile devices makes it easier for your current and prospective customers to access your site.

According to Statista, more than half of the global web traffic comes from mobile devices:

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As you can see from this graph, this number continues to grow each year. I expect this trend to continue in the years to come.

This percentage is even higher in some areas of the world. For example, more than 65% of web traffic in Asia comes from mobile devices.

No matter what industry you’re in or where you’re located, your site needs to accommodate mobile users. How can you do this?

I’m here to explain the top principles of an effective mobile web design. If you can apply these concepts to your mobile site, you’ll benefit from an increase in traffic and more engaged users.

Ultimately, this will lead to higher conversion rates. Here are the top 10 tips you need to know.  [click to continue…]

How to Use Continuous A/B Testing to Increase Conversions

When was the last time you updated your website?

If you have to stop and think for a minute to answer that question, you may have a problem. Your website needs to be monitored and updated on a regular basis.

However, you don’t want to make changes without any rhyme or reason. That’s why you can use A/B testing as a tool to help guide your website updates.

But before you start A/B testing, you need to understand how it works. It’s not just a one-time thing. Some of you may have tried these tests in the past and seen an improvement. So why did you stop?

For those of you who have never tried A/B testing, it can be difficult to know where to start. Regardless of your situation and experience with A/B testing, I can help you.

Continuous A/B testing will make your website more efficient.

I’ll explain how you can use this strategy to improve your business and help you boost your conversion rates[click to continue…]

Create a Waterfall of Downloads for Your Ebook

Writing your first ebook is exciting. But once it’s finally written, you’ve got to find a way to get it in the hands of your audience.

After all that hard work, long nights, and endless research, it would be a shame if your book went unread.

Those of you who have recently written an ebook, are in the process of writing one, or planning to write one in the near future need to start thinking about your distribution methods.

You could be the best writer on the planet, but if you don’t know how to market yourself, nobody will know about you and your writing.

That’s how you need to approach your ebook distribution strategy. Think like a marketer. Not everyone with great writing skills is a marketing expert.

If you need some guidance on getting tons of downloads for your newest ebook, you’re in luck.

I’ll walk you through everything you need to know to create a waterfall of downloads. Here’s how you do it.  [click to continue…]

My Favorite Time-Saving Social Media Marketing Tools

Staying active on social media is one of the best ways for you to create brand awareness and engage with your audience.

But with so many different social platforms to manage on a daily basis, it can be overwhelming. Sometimes keeping up with all these networks at once can feel like a full-time job.

You have enough on your plate when it comes to running your business. Sometimes, your social media campaigns get pushed toward the bottom of your to-do list.

If you’re not in a position to hire a full-time social media marketing manager, you can use a variety of marketing tools to help you streamline this process.

Those of you who have a social media marketing manager can still take advantage of these tools to help make their job more efficient.

I’ve used my fair share of social media marketing tools over the years. Some were great while others not so much. I want to help you avoid the ones that weren’t efficient.

I took the time to narrow down my favorite social media marketing tools that helped save me a ton of time. My hope is you’ll have the same results using them.   [click to continue…]

What do these elite brands know about driving visitors and traffic to your site that you don’t?

How to Write a Perfect Email Newsletter That Converts

Email newsletters are a great way to stay in contact with your subscribers. I use this strategy for my businesses as well.

But when I consult different companies and analyze their email newsletters, I come across some common problems. They’re not using these emails as a marketing tool.

Just sending a newsletter for the sake of meeting your weekly or monthly requirement is not effective.

Your newsletter is a valuable marketing resource, and it’s time for you to start writing them as such. If you need to improve your existing newsletters, read this post.

This guide is also great for anyone just starting out with newsletters.

If you follow my tips, tricks, and advice based on my personal experience and research, your next newsletter will be a conversion machine.

Here’s what you need to know to make this happen.  [click to continue…]