How to Design a Checkout Process That Generates High Conversion Rates

Ecommerce websites live and die by their conversions.

For those of you who have a high volume of traffic to your website, that’s great news. But traffic alone doesn’t generate sales.

Is your website traffic translating to conversions?

There are certain metrics you can use to measure this. Look at your bounce rates. Analyze your shopping cart abandonment rates.

If your website visitors aren’t converting, your ecommerce site won’t make money.

Don’t get me wrong: the products you’re selling might be amazing. That’s not necessarily the issue here.

The design of your website and the checkout process might be what’s hurting you.

For the most part, simple website designs have higher conversion rates. This same concept needs to be applied to your checkout process.

The information in this guide will help you identify any flaws with your checkout procedure that could be hindering your conversions.

If you have just launched a startup company and are in the process of designing your website for the first time, these useful tips and best practices will help you as well.

Here’s what you need to do to design a checkout process that converts.  [click to continue…]

How to Increase Profits by Focusing on Customer Retention Strategies

There’s a common misconception that businesses need to acquire new customers if they want to make more money.

Getting new customers is obviously beneficial and can help your business grow. But that’s not the only way to boost your profits.

Focusing on customer retention is a much more viable and cost-effective marketing strategy.

In fact, it will cost you six to seven times more money to acquire a new customer than it will to retain an existing one.

Not only is retention cheaper than acquisition, but it also has a very high ROI. Research shows that you can increase your profits anywhere from 25-95% just by increasing your retention rates by 5%.

Imagine how much more money you’ll make if you increase those retention rates by 10% or even 20%.

Don’t get me wrong: I’m not saying you should completely ignore your acquisition efforts. But if you are looking for ways to market your company on a budget, it’s in your best interest to focus on your existing customers.

Take a look at these loyalty statistics for ecommerce brands:

loyal shopper

As you can see, customers who have made multiple purchases with a brand have a higher add-to-cart rate and conversion rate than new shoppers.

These customers also generate more than six times the revenue per session than new shoppers.

So it only makes sense that you should be prioritizing these customers.

I’m sure you’ve heard this age-old proverb: “A bird in the hand is worth two in the bush.”

You’ve already got these customers in your hand. Don’t risk losing them by putting all your effort into customer acquisition.

I’ll show you the best ways to increase profits with customer retention.  [click to continue…]

How to Provide Better Customer Service by Implementing Live Chat

It’s no secret that businesses need to prioritize the customer experience. Ultimately, keeping your customers happy will help your business grow and prosper.

In fact, 80% of consumers say they’re willing to spend more money to have a better customer service experience.

As a business owner, you need to recognize this and adjust your approach accordingly.

Ask yourself if your current customer service strategy is more convenient for you or more convenient for your customers. Here’s what I mean.

If the only way to contact a customer service representative at your company is via telephone during business hours on weekdays, that’s more convenient for you.

But if a customer has the ability to reach you on weekends or after hours, this will provide them with an enhanced customer service experience.

Improving your customer service may cost you more money. I understand this can be discouraging for some of you.

But as discussed, customers are willing to spend more money for this experience. So you can increase your prices accordingly.

Let’s take a look at the most important elements of the customer experience:

most important customer experience

If you look through these responses, you’ll see a common theme across the board.

Customers want fast response times. This is especially important if they have an issue, need, or complaint. But you also need to provide fast response times for general inquiries.

Your customers want to speak with knowledgeable staff.

They also want the option to reach customer service representatives, regardless of the time of day or their location. The contact method needs to be fast and easy to use.

Implementing live chat addresses all these factors.

For those of you who aren’t currently using live chat to connect with your customers, that needs to change.

I’ll explain how live chat will improve your customers’ service experience and ultimately help you make more money. Here’s what you need to know.  [click to continue…]

How to Turn Your Business Idea Into a Startup Company

Ideas are a dime a dozen. Everyone has them.

Some ideas are great, and others could be  improved.

As an online marketer, I’ve heard countless business pitches from prospective entrepreneurs over the years. While I admire their creativity, just coming up with an idea alone is far from having a viable business concept.

If you are ready to put your idea to the test and launch a startup company, I encourage you to read this guide.

Your idea needs validation.

The last thing you want to do is launch a new business and realize six months down the road that it wasn’t a good idea. By this point, you’ve already sunk too much time and money into the venture.

Don’t skip any steps in the startup process.

Here’s what I’ve done. I’ve outlined how you can take an idea and turn it into an actual business. I’ve tried to keep this guide as general as possible so that it can speak to the widest audience of entrepreneurs.

For example, some businesses will need to buy or lease retail space. Other brands will need production equipment or partnerships with manufacturing facilities.

Some of you may even need permits and have to meet certain legal obligations before your launch. I stayed away from going into depth on these types of details.

That said, this is an excellent reference for anyone with a business idea and no experience launching a startup.

Even if you’ve been part of startup launches before, this guide can help you avoid some mistakes you may have made in the past.  [click to continue…]

What do these elite brands know about driving visitors and traffic to your site that you don’t?

14 Mobile Trends That Are Dominating 2018

As we pass the midway mark of 2018, it’s clear that mobile technology is prevalent in our world today.

In the past, I’ve told you to keep an eye out for the top marketing trends of 2018. But now I want to take that one step further and narrow that focus specifically to mobile trends.

As a business owner, you need to keep your finger on the pulse of modern marketing trends to be successful.

This guide is beneficial for marketers, app developers, and anyone else who wants to improve their business.

While I’m not saying you need to apply these trends to your own marketing, it’s important you’re aware of the new technology that’s available and surrounding you. Who knows, maybe you’ll decide to change your strategy based on this information.

I used research from previous years as well as some recent technological developments to come up with this list.

These are the top 14 mobile trends dominating the year so far. I expect these to continue trending upward as we close out 2018.  [click to continue…]