How to Drive More Traffic to Your Website with These 10 Lead Generation Strategies

Many businesses seek my advice.

Throughout the years, I have seen many common problems marketers and business owners across various industries encounter. But one thing I’ve been seeing frequently lately, so I thought it was time for me to address it.

Many brands are focusing all their efforts on getting higher conversion rates.

Don’t get me wrong. That’s extremely important for the success of your company. For the most part, conversions ultimately translate to dollars. They encourage sales and contribute to your bottom line.

But before people can convert, they need to find your website first. So, companies put forward strategies such as increasing their spending on advertisements.

Again, there’s nothing wrong with this approach.

But wouldn’t it be great if you could increase leads and website traffic at the same time? It’s possible.

There are ways for you to get more web traffic by focusing directly on lead generation. You’re killing two birds with one stone here.

I’ve narrowed down the top 10 lead generation strategies to help you get more traffic to your website. Here they are.  [click to continue…]

How to Implement a Marketing Strategy That Speaks to Your Millennial Audience

Depending on whom you ask, Millennials have an interesting reputation.

Ask their parents, teachers, and employers, and I’m sure you’ll get different responses from all of them.

An old Time Magazine cover story labeled Millennials as “lazy, entitled narcissists who still live with their parents.”

Truthfully, I think that’s a bit harsh. But it’s safe to say their character traits are very different from those of the generations that preceded them.

Who are Millennials? Although the time period within which they were born is not exact, the term Millennials, also known as Generation Y, generally refers to anyone born during the mid 1980s to the mid 1990s.

Some people even consider anyone born in the early 2000s as a Millennial. But for the most part, anyone born after the late 1990s is labeled as Generation Z.

Why is it important for you as a business owner to recognize this group of people? For starters, this generation constitutes the largest slice of the total population in the United States.

Furthermore, Millennials are projected to stay at the top of these charts for decades to come:

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As a marketer, you need to learn how to clearly identify your target audience.

All of your products, services, and advertisements shouldn’t speak to everyone on the planet. That’s why learning how to use generational marketing to segment your target audience is a winning strategy.

If you are currently targeting Millennials, this guide will help you improve your efforts.

If you haven’t implemented a marketing strategy aimed specifically at Millennials, it’s not too late to start. I’ll explain everything you need to know to help you target the Millennial consumer.  [click to continue…]

How to Increase Clicks by Mastering Your Headlines

What draws people to your content?

In the past, I’ve explained how to write introductions that make the rest of your post irresistible. But before readers can even have a chance to read your intros, they’ll need to click on your headline.

Headlines go way beyond just blog posts. This is something you need to focus on for every piece of content you produce.

Whether it’s a new video on your website or a breaking news story you’re sharing via social media, it all starts with a captivating headline.

Obviously, you want people to consume the content you’re producing. But the reality is they probably won’t. According to research from HubSpot, 43% of readers just skim through posts.

But if your goal is to get clicks and drive traffic to a landing page, all you need to do is focus on the title.

That’s because 80% of people will read a headline. So there’s a good chance your headlines will be seen by most of your audience. Now, it’s just up to you to make sure it’s appealing enough to get clicks.  [click to continue…]

How to Increase Conversions by Avoiding These 7 Navigation Mistakes

I see this problem all the time when I’m consulting businesses. They are getting tons of traffic to their websites, but visitors just aren’t converting.

If this sounds like your situation, don’t hit the panic button yet.

Look on the bright side. At least you’re having success when it comes to driving people to your website. But if you want to design a homepage that converts, you have to look at how visitors navigate through your pages.

Every day I see websites with design flaws.

Brands spend much time trying to improve their SEO rankings and don’t spend enough effort improving their websites. Creating a website that converts isn’t an overnight process.

This takes time, effort, and patience. You need to learn how to run A/B tests and analyze your design elements so that you can make calculated improvements.

That said, there are certain changes you can implement sooner rather than later.

I’ve taken the time to identify the top 7 navigation mistakes I see on a regular basis. Use this list to analyze your existing website to make sure you’re not making the same blunders.  [click to continue…]

What do these elite brands know about driving visitors and traffic to your site that you don’t?

How to Improve the Profitability of Your Small Business Mobile App

If you have been following the latest marketing developments, you know everything is trending in a mobile direction.

Consumers are seemingly glued to their phones and tablets. In fact, 77% of adults in the United States own a smartphone. That number is up from 35% in 2011.

That’s why it’s so important for you to optimize your web design for mobile users. While this is a necessary approach, it’s not enough if you really want to enhance your mobile marketing strategy.

The way people use their phones has changed. People don’t consume information the way they did five or ten years ago.

With the rise in smartphone usage, it makes sense that there is also a growing popularity in mobile app usage.

In fact, 90% of mobile usage time is spent on applications.

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If you are one of the small business owners who recognized this trend and built a mobile app, congratulations.

Developing an app is no easy task, and it’s definitely not the least expensive investment you’ll make in your lifetime. But now that your app has launched, you might be having some concerns about your return on investment.

You expected to see massive profits right off the bat, and that’s not always the case.

Some of you may have had your small business mobile app out for a while now. At first, it was performing well, but over time sales have become stagnant or even declined.

Even if your mobile app is successful, there is always room for improvement. That’s the inspiration for this guide.

I’ll explain everything you need to know about optimizing your small business mobile app to maximize sales and increase profitability. Here’s what you need to know.  [click to continue…]