Stop Losing Sales with These 8 Persuasive Web Design Principles

How do you convince a person to do something?

When you’re having a face-to-face conversation with someone, you know how to persuade them. But you don’t have the same luxury of conversation when you’re dealing with visitors to your website.

Fortunately, you can utilize online persuasive tactics to close sales and improve your conversion rates.

Many of these factors have to do with the design of your website. The way your current website is designed could be the reason why you’re losing sales.

Some of your design choices may actually be putting off visitors and hurting your conversions. Obviously, you’re not doing it intentionally. But either way, you’ll need to address these mistakes and make the necessary changes.

Since you can’t actually talk to people who are visiting your website, you need to show them why they should do something.

That’s why I created this guide. I want to show you the top persuasive web design principles that will lead to conversions.  [click to continue…]

How to Guide People’s Emotions to Drive Sales

Successful marketers know how to go the extra mile when promoting their brands, products, and services.

You need to understand what role psychology plays in the buying process. For example, different color schemes can impact sales on your website.

Those of you who want to take your marketing strategy to the next level need to understand the way your customers think. Use this information to your advantage.

People behave a certain way when specific emotions are triggered. I’m sure you can see this in your life as well.

Have you ever punched a wall or broken something when you’re upset? You wouldn’t normally do that, but you might behave that way as a result of a strong emotional response.

Don’t worry, we won’t to try to get your customers angry or play a game of psychological warfare with them.

Instead, I’m going to show you how you can trigger a variety of emotions with different marketing campaigns. As a result, you’ll be able to drive more sales.

Here’s what you need to know about guiding the emotions of your customers.  [click to continue…]

How to Quickly Identify What Is Killing Your Blog Conversions

Blogging is one of my favorite marketing tools. There are many benefits to blogging—that’s why all my websites have blogs.

But honestly, I enjoy it as well. Writing blog posts keeps your finger on the pulse and helps you stay connected with your audience. I’m not saying you have to be in love with it, but it definitely makes things easier if you like to write.

If you take care of your blog, your blog will take care of you in return.

Those of you who have a blog up and running are headed in the right direction. But if your posts are not generating leads or getting readers to convert, it’s a problem.

First, it’s a waste of your time. Think about all the time and effort you put into these posts. If nobody’s reading them or converting, you’d almost be better off not writing at all.

Second, it’s a huge missed opportunity. Blogging is basically free marketing. The only cost to you is your time writing.

If you can learn how to write content that converts, you’ll have a huge return on your investment.

The problem is people writing blog posts don’t know why their blogs don’t help them convert their readers. If this sounds like you, you’ll definitely benefit from this guide.

I’ve outlined how you can identify the elements, or lack thereof, on your blog that are crushing your conversion rates.

Once you recognize the problems, it should be an easy fix. Here are the factors you need to keep an eye on.  [click to continue…]

How to Use Visual Elements to Enhance Your Blog Post’s Engagement

A picture is worth a thousand words.

This is an ageless English adage I’m sure you’ve heard countless times throughout your life. It’s a simple concept. In short, it means that it’s easier to show someone something than to tell them about it.

But are you applying this strategy to your blog posts? Blogging is a science.

There are lots of tips and tricks you can learn to engage with your audience, such as mastering the art of storytelling. However, words alone won’t drive engagement.

You’ll need to learn how to incorporate visual elements into your blog posts as well. If you’ve been reading my blogs for a while, you know I practice what I preach.

I love using visuals to help improve my content. To those of you who are not used to this, it can sound intimidating.

Where do you start? How many visuals should I include? What visuals are acceptable?

These are all valid questions that I can answer for you. Use this guide as a reference for adding visual content to your blog posts. Here’s what you need to know.  [click to continue…]

What do these elite brands know about driving visitors and traffic to your site that you don’t?

How to Convert Your Social Media Followers Into Customers Effectively

Social media marketing needs to be a priority for every business across all industries.

Get with the times and understand the latest trends. Your customers are active on social media platforms, so you need to establish a presence as well.

Some of you may have mastered this already. You’ve been getting tons of new followers on social media. But now what?

Your follower numbers are increasing, but sales have reached a plateau or possibly even declined. How is this possible?

If this sounds like your current situation, here’s what you need to know. Just because someone follows you on one of your social media profiles doesn’t mean they are a customer.

Successful businesses know how to turn their followers into customers. Sure, social media is great for brand awareness, but that’s useless if it’s not leading to conversions.

I can teach you how to leverage these social media platforms to get more customers.

How many followers do you have? Get ready to see that number translate into dollars. Here’s what you need to know to effectively turn followers into customers.  [click to continue…]