How to Track Your Leads with UTM Parameters

No marketing strategy is complete without an effective lead generation strategy.

Those of you who are making a conscious effort to generate new leads are on the right track so far. But where are your leads coming from?

When you’re running multiple campaigns, how are you able to identify the source of your new leads? If you can’t answer these questions, read this guide.

UTM parameters will tell you exactly where the traffic from your digital marketing campaigns is coming from.

I’ve advised some marketers who haven’t implemented this strategy because they think it’s unnecessary. They see their site traffic increase, so they automatically assume this is the result of their lead generation campaigns.

While this may be true, you can’t make assumptions. The only way to know for sure is by putting your theory to the test.

According to the HubSpot’s 2018 State of Inbound Marketing report, getting leads and traffic are the top challenges faced by marketers.

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It’s obvious the majority of businesses can benefit from a strategy that helps improve their lead generation efforts.

Once you’re able to pinpoint your most effective marketing campaign, you can focus the majority of your efforts on that strategy.

On the flip side, you may also realize some of your lead generation strategies aren’t working at all. So you can stop wasting money on those by eliminating them completely, or you can decide to rework them with an improved approach.

Ultimately, UTM parameters will make your marketing strategy more efficient.

In this guide, I’ll show you exactly how you can track leads with UTM parameters. I’ll also give you some examples of ways you can implement these tactics.  [click to continue…]

How to Generate New Leads Without Spending a Fortune

Every brand needs new customers.

Those of you who have been in business for a while may be doing fine generating high sales from your existing customers.

But that business model isn’t sustainable forever. There comes a point when you won’t be able to grow without new leads.

This is especially important for newer companies. Since you haven’t been operating for a long time, you definitely need new leads just to survive.

But where do you find them?

It’s a common misconception that generating new leads is costly. Here’s something to consider. Yes, it’s more expensive to acquire a new customer than it is to retain an existing one.

In fact, research shows that customer acquisition costs can be six or seven times greater than those of retention campaigns.

That said, this doesn’t mean generating new leads has to be outrageously pricy.

According to research, 69% of marketers say lead generation is a top organizational goal for their content strategy.

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It doesn’t matter what industry you’re in or whether your brand is new or old. Everyone can benefit from this guide. I’ll show you my favorite cost-effective lead-generation strategies.

They are easy to implement, and I can assure you you’ll notice results fast.  [click to continue…]

Beginner’s Guide to Customer Conversion Funnel

How do you get a new customer?

It may seem like a simple question, but the answer may be more complex than you think. Sure, you’ve got various advertising campaigns, and you’re generating sales.

A reasonable assumption would be that your marketing promotions are creating sales. While this may be partially true, it’s not a full answer.

One of the keys to running a successful business is to understand the customer buying process. Just because you’re selling something a consumer wants or needs doesn’t mean you are automatically in a position to make a sale.

But leveraging the basic concepts of the customer conversion funnel will make it easier for you to guide the consumer through the buying process.

This puts you in a position to maximize your conversion rates and ultimately generate more profits for your company.

There is a ton of information on the Internet about the customer conversion funnel. The funnel may look a little bit different, depending on whom you ask.

While the terminology may vary slightly, here is a basic visualization of what this funnel looks like:

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These are the steps a buyer goes through before they finalize a purchase. I’ll refer to this image as we continue through this post.

Throughout this guide, we’ll look at different versions of the funnel and discuss each stage in greater detail.

I’ll also show you some great marketing examples you can incorporate into your own funnel as a way to get more customers and drive sales.

If you are not familiar with the customer conversion funnel, this guide will cover all the basic concepts. Here’s what you need to know.  [click to continue…]

The Ultimate B2B Marketing Guide

Your B2B marketing strategy will differ from your typical B2C approach.

Sure, you may notice some overlap between the two, but for the most part, you’ll need a new plan if you want to target other businesses.

Some of you may have companies focusing on other businesses as your primary group of customers. And some of you may be considered both B2B and B2C companies.

If that’s the case, one overlap you may see between the two strategies would be social media marketing. But the difference would be in the way you use it.

Here’s an example. You could be using Snapchat to promote your business as the B2C company. But that won’t be effective as your B2B strategy. But we’ll dive into greater detail on the social media subject later.

For our purposes, it doesn’t matter what type of company you have.

Whether B2B sales make up the totality of your revenue or only a fraction of it, you’ll be able to benefit from this guide.

I’ll explain everything you need to know about how to properly manage and approach your B2B marketing strategy.  [click to continue…]

What do these elite brands know about driving visitors and traffic to your site that you don’t?

How to Create an Effective Marketing Strategy for Your Startup Company

Starting a business is no easy task. Trust me, I know this very well from my experiences founding multiple companies.

If you are currently building a startup company, kudos to you for the effort.

There is a long and difficult road ahead of you. But if you start with the right foundation, this road can be very rewarding.

If your startup company has already launched and you don’t have a concrete marketing strategy, you’re behind. To be as effective as possible, your strategy should be created in the early stages so you’re ready to go once the company officially launches.

That said, you can’t go back in time. So don’t be alarmed. It’s not too late for you to build a strong marketing plan.

Some of you may have created a marketing strategy before your company launched. That’s great. But now that you’re in business, you are quickly realizing your strategy isn’t working the way you thought it would.

It’s time to go back to the drawing board.

Regardless of your unique scenario, I’m confident this guide can help steer you in the right direction. It can also be used as a reference for prospective startup founders in the preliminary stages of writing a business plan for your new company.

Your marketing strategy can make or break your business. It’s important you spend the time to get it right as soon as possible.

Here’s what you need to know.  [click to continue…]