Google is still the place to find answers to questions.

Search engines have changed over the years, and the barrier to entry has gotten a lot higher. When we started, all it took was a ton of content in order to get search traffic.

The game has changed.

Not only do you need a ton of content, it needs to be incredibly high quality, your on-site SEO and architecture needs to be polished, and you need enough backlinks to compete. You really do need all of it.

But the rewards are still well-worth the effort.

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Paid Marketing

There is possibly nothing else in marketing more magical than getting a paid marketing funnel to work.

Think about it.

You put $1 in and you get $2 out.

At that point, you’re printing money for your business, getting bigger with every cycle of your paid marketing.

Now the bad news, paid marketing is really difficult to make work. There’s a lot of serious players that are all trying to convert the same prospects. So ads get bid up quickly. It’s still possible to win but you want to take paid marketing seriously.

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9 Tactics to Fix Your User Retention

Retention is the act of getting your members to use your product in such a way that it becomes habitual. That’s why we call them users at this stage. if you retain them then they are literally using your product often. If you are a SaaS company then this means lowering your churn. If you are an ecommerce site then this means helping people become repeat buyers. If you are a content company then this means getting people to consume your content on a regular basis. You get the point. Many growth hackers actually consider retention the most important aspect of the funnel. There are a number of reasons for this:

  • If your retention is low then all of the ingenious growth hacks that you apply to your product are basically meaningless. Your members will leave your product at the 11th hour (the very end of your funnel). Leaky buckets don’t need more water. They need their holes fixed.
  • By the time someone has become an activated member then they’ve shown themselves to be extremely interested in your product. They are the most qualified people you have to work with. If you don’t focus on retaining them then you are neglecting the most high quality leads that you have.
  • Since all the stages of the funnel work together, sometimes retention can affect the bottom line more easily than getting new visitors.
  • Increasing your retention by 20% is the same as increasing your overall traffic by 20%. A 20% increase in traffic might cost more in time and tangible resources than increasing retention by 20%.
  • An increase in retention increases the lifetime value of the customer (LTV). This opens up the potential to try a number of push methods at the top of the funnel that might not have been possible before. Retention benefits the funnel as a whole more than we sometimes realize.
  • People that have been retained for long periods of time are more likely to evangelize for your product. If your product is built into their weekly routine then they are going to talk to their friends about it, take it into the workplace, and generally be an advocate for you.

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Viral Hacking to Get Hypergrowth

The ability to use the product itself to get new visitors is one of the most exciting aspects of growth hacking. Pulling visitors into the top of your funnel is good, and so is pushing them in, but there is something magical about using the product itself to drive traffic. When done well, it can have a compounding effect which cannot be replicated with push and pull methods alone.

For instance, if you utilize the pull method of creating an infographic then you can expect to get traffic, but the inbound visitors to that infographic will decrease each day and eventually level out at a relatively low number. Compare that with some of the product tactics listed in this chapter. It’s possible, using the product itself, that each time someone comes to your site they bring their own network of relationships into your funnel as well. This is where the idea of viral loops come into play. If you are able to use a product tactic in such a way that for every visitor that enters your product, they bring along more than one other person into your product, then you’ve created a viral coefficient of over 1 (sometimes referred to as K). You’ve achieved exponential growth. You’ve gone viral.

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The Growth Hacking Process to Supercharge Your Revenue

Every world-class growth hacker relies on a series of steps in their growth process.

We’ve broken down the six core steps below.

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