How to Get More Converisons by Optimizing Your Checkout Process

Do your conversion rates need a boost?

Nobody has a conversion rate that’s 100%. I think it’s safe to say that no matter how successful your company is, your conversions can always be improved.

Recognizing this is half the battle, but you’ll need to actually implement some changes if you want to see an increase. Just hoping for more conversions isn’t going to cut it.

Here’s another mistake I see businesses make. They confuse a conversion problem with a traffic problem.

Sure, driving more traffic to your website is great. I encourage you to do this. You may get more sales, but it won’t necessarily change your conversion rate.

Ecommerce websites need to focus on their website layouts. I’ve told you before that websites with simple designs have higher conversion rates.

But you’ve also got to simplify your checkout process.

If you analyze each phase of this process, you may find certain elements that are actually driving customers away.

Fortunately, I’ve helped businesses with this problem before. I want to share some of my most successful strategies with you.

Here’s how you need to approach your checkout process to maximize conversions.  [click to continue…]

Did you know Quick Sprout has software to optimize your website for search engines?

There are important changes on your website that will grow your traffic. Quick Sprout tells you how to make those changes.

How to Increase Open Rates with These 7 Email Subject Lines

How long does it take you to write marketing emails?

If you’re anything like me, you put lots of thought, effort, and time into each and every word in the message. That’s what it takes to write actionable email newsletters.

Your message is full of great content. You might even have some discounts, coupons, or other promotional offers there as well.

Maybe you’re promoting a new product, service, or trying to drive traffic to a landing page. Regardless of the goal of your marketing emails, all of your campaigns have one thing in common:

subscribers need to open them to see your message.

Sounds simple, right? But all too often I see marketers come up with a subject line in two seconds and send out the message.

The subject line is the first thing the recipient sees when they get your email. Just how important is it?

Well, 35% of people open emails based solely on the subject line. Furthermore, 69% of people mark messages as spam based on the subject line.

Basically, your subject line will make or break the success of your marketing campaigns.

To increase your open rates, you’ve got to come up with subject lines that stimulate interactivity, which I identified as one of my top marketing trends of 2018.

But you can’t use the same subject line over and over. That gets boring, and your subscribers will catch on.

That’s why I created this list of the top 7 subject lines that increase open rates. Now you have a reference guide for every message you send.

Let’s dive in.  [click to continue…]

How to Identify the Target Market of Your Startup

Not everyone wants to buy what you’re selling.

For your startup company to be successful, you need to identify your target market.

This is one of the first steps of launching a startup company.

But it’s much easier said than done.

If you don’t have a clear target audience in mind, your marketing campaigns are going to cost you a fortune.

You’ll also have low conversion rates, and your customer acquisition costs will be through the roof.

Marketing to everyone and anyone is simply a waste of effort, time, and money.

Instead, focus your branding and marketing strategies on a specific group of people who genuinely have a need, want, or interest in your company.

Cash in the bank is obviously important for every business, but for startup companies, it’s their lifeline.

If your marketing campaigns are unsuccessful, your startup is going to bleed money.

Take a look at the top reasons why startups fail:

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Let’s focus on the top two.

Reason #1: 42% of startups failed because there wasn’t a market for their offering.

That’s why identifying your market needs to be one of the first steps.

If you discover there isn’t a market for what your startup has to offer, you can go back to the drawing board and try something else before you invest too much time and money.

Reason #2: 29% of startups failed because they ran out of money.

Spending your valuable marketing budget on the wrong target audience could cause your company to go out of business.

With limited cash in the bank, you may not be able to recover from this.

But don’t worry.

I’ll explain what you need to do to identify your target market, which will position your startup company for success.  [click to continue…]

The Top 14 Ways to Improve Your SEO Ranking

Where is your website traffic coming from?

If you’re relying on people to find you through a Google search, search engine optimization (SEO) needs to be at the top of your priority list.

You won’t be able to generate leads for your business if nobody can find you.

Did you know 93% of experiences on the Internet start with a search engine?

What happens after someone makes a search?

The top result on Google has a 33% chance of getting clicked.

That means if you’re not number one on the page, you just missed out on a third of potential traffic.

What’s even more astonishing is that 75% people won’t even click on the second page of the search results.

The reason why other websites are ranking higher than you on Google is because they are making a conscious effort to improve their SEO.

Fortunately, it’s not too late for you to get started.

There are certain things you can do to increase your chances of getting ranked higher on Google searches.

I’ve identified the top 14 ways to improve your SEO ranking. Here they are.  [click to continue…]

What do these elite brands know about driving visitors and traffic to your site that you don’t?

How to Charge More for Your Products by Enhancing the Perceived Value

Any business selling products knows how important the profit margins are to its success.

What if I told you that you could increase those profits without altering the products?

Well, I’ve got good news. This is easily attainable if you can enhance the perceived value of your items.

Then, you can charge more money for the same products you’re already selling and get sky high profits.

But there’s a science behind this method.

If you’ve been selling the same item at a $5 price point for the last ten years, you can’t just start selling it tomorrow for $500 and expect people to buy it.

It’s all about creating a brand image that’s perceived as high class, luxury, or exclusive.

For those of you who have been promoting a bargain brand for a long time, this strategy is not as easy to implement as it is for other businesses.

But for new businesses or existing companies selling products at a price point that’s not too low, there are subtle changes you can make to increase your perceived value.

Granted, this won’t happen overnight.

Consumers may already have a certain perception of your brand and products.

It’s your job to change that perception so you can charge more and benefit from higher profits.

I’ll explain how it’s done.  [click to continue…]