Everyone makes it sound so easy. Post a few times on Facebook, Instagram, X (formerly Twitter), LinkedIn, or TikTok and the traffic will pour in. If only. In reality, it’s not easy. Like anything else that drives reliable growth, you need a plan, a process, and time spent learning how to […]
A Simple Social Media Strategy That Works Read More
Everywhere you go, you see reviews—on product pages, app stores, Google listings, TikTok comments, Reddit threads, and everywhere in between. Whether it’s a physical or digital product, a subscription, a local service, or a B2B tool—if it’s worth talking about (in good or bad ways), it has reviews. Some of
Tips and Techniques to Get 5 Star Reviews Read More
At one time I sold a digital product on Quick Sprout that allowed me to test a free trial vs a money back guarantee. To lift conversions, I ran a series of pricing and risk-reversal experiments: Here’s what I learned: Guarantees help build trust At first there wasn’t a free
What Converts Better: Free Trial or Money Back Guarantee? Read More
Have you ever wanted to make an explainer video? You know, one of those short, punchy animated videos that explains what your product or service does and why people should care. You see them everywhere… and companies use them to clarify their value proposition and lift conversion rates. The reality:
How to Create Explainer Videos that Work Read More
There are two essential levers in marketing: bringing qualified visitors to your site and turning those visitors into customers. You could attract a million people, but if they don’t take the next step—buy, book, subscribe, or request a demo—what’s the point? After thousands of tests and years of refinement, one
11 Ways to Improve Your Calls to Action Read More
You already know “the money’s in the list.” What many people overlook is how reliably Facebook can supply it. As the world’s largest social network, Facebook gives you multiple, low-friction ways to capture qualified emails and turn casual scrollers into subscribers. In this post, you’ll learn how to connect a
How to Build Email Lists with Facebook Read More
Testimonials are one of those timeless tactics that still work—because real customer stories cut through noise and skepticism. They reassure potential buyers that your product or service delivers on its promises by showing proof from people like them. On my own site, visitors who spend time with testimonials consistently convert
How To Get Testimonials and Use Them the Right Way Read More
Many factors influence a customer’s decision-making, from trust signals to ease of purchase. So how do you get shoppers to choose your store over a competitor? By shaping their opinions with credible, visible proof. You can do this by leveraging social proof across your site, ads, and social channels. The
17 Ways To Social Proof Your Brand Read More
