When it comes to data, I’m convinced you can’t have enough. Turning analytics into decisions—running experiments, tracking behavior, and learning from patterns—is how great businesses and high-performing websites are built. One fascinating branch of consumer behavior research is eye tracking. Insights from eye tracking can make you a sharper web […]
8 Powerful Takeaways from Eye Tracking Studies Read More
Negative publicity travels fast. If you don’t act quickly—and thoughtfully—bad press can tank your reputation and revenue in a hurry. No business is immune, either. Whether it’s a harsh customer review, a slanted news article, or a careless moment caught on camera, the potential damage in an always-online world is
How to Respond to Negative Publicity Read More
Do you use title tags and meta description tags? Of course you do—because strong titles influence rankings and meta descriptions influence click-throughs. But great on-page SEO doesn’t stop there. Those same pages also need social meta tags. Beyond Google, platforms like Facebook, LinkedIn, and X (formerly Twitter) read Open Graph–style
How To Use Open Graph Tags Read More
In the early days of online marketing, a lot of shady tactics slipped through. Between inbox-clogging spam, “free iPod” scams, and flashy surprise banners, consumers were bombarded with obnoxious, over-the-top ads. And the wild part? Many of those tactics worked. People clicked sketchy banners hoping for…who knows what. Fast forward
A Guide To Understanding Consumer Psychology Read More
What’s your company’s growth strategy—specifically, how will you grow revenue this quarter and next year? Businesses need continuous development to get out of a plateau, but growth doesn’t always mean finding new customers. I’ve spoken to tons of teams about their marketing plans, and most default to “add more customers.”
How to Increase Revenue Without Acquiring New Customers Read More
One of the most crucial parts of a successful landing page is knowing exactly who you’re trying to reach. If the wrong people land on your page, even great design and copy won’t save conversions. Since people can’t read minds, smart marketers use a practical shortcut—personas. Personas are focused profiles
Beginner’s Guide to Landing Page Optimization Read More
How do you get a new customer? It looks simple, but the real answer is multi-touch. Ads help, sure—but most buyers move through several moments of discovery, research, and comparison before they ever click “buy.” It’s easy to assume your latest promotion created the sale. Sometimes that’s true, but you’ll
Beginner’s Guide to Customer Conversion Funnel Read More
Whether you have no reputation or a damaged one, it’s already affecting trust, clicks, and sales—whether you notice it or not. The upside? You don’t have to sit still and let it get worse. You can start fixing it today with a clear plan and a few high-leverage actions you
How to Improve Your Online Reputation Read More
