Marketing

Everywhere you go, you see reviews—on product pages, app stores, Google listings, TikTok comments, Reddit threads, and everywhere in between. Whether it’s a physical or digital product, a subscription, a local service, or a B2B tool—if it’s worth talking about (in good or bad ways), it has reviews. Some of […]

At one time I sold a digital product on Quick Sprout that allowed me to test a free trial vs a money back guarantee. To lift conversions, I ran a series of pricing and risk-reversal experiments: Here’s what I learned: Guarantees help build trust At first there wasn’t a free

Have you ever wanted to make an explainer video? You know, one of those short, punchy animated videos that explains what your product or service does and why people should care. You see them everywhere… and companies use them to clarify their value proposition and lift conversion rates. The reality:

There are two essential levers in marketing: bringing qualified visitors to your site and turning those visitors into customers. You could attract a million people, but if they don’t take the next step—buy, book, subscribe, or request a demo—what’s the point? After thousands of tests and years of refinement, one

Testimonials are one of those timeless tactics that still work—because real customer stories cut through noise and skepticism. They reassure potential buyers that your product or service delivers on its promises by showing proof from people like them. On my own site, visitors who spend time with testimonials consistently convert

Many factors influence a customer’s decision-making, from trust signals to ease of purchase. So how do you get shoppers to choose your store over a competitor? By shaping their opinions with credible, visible proof. You can do this by leveraging social proof across your site, ads, and social channels. The

Negative news articles can wreak serious havoc on your brand or personal reputation—especially when a reputable, high-traffic outlet publishes a story that ranks for your name or company and sits on page one of Google. Left unchecked, these stories can influence hiring decisions, vendor relationships, investors, and even personal safety.

Regardless of your business type or industry, some customers will have a poor experience and post about it online. That’s normal—and manageable. Negative reviews don’t have to define your reputation. Handled well, they can actually demonstrate your company’s reliability and values. With the right response, you can turn a bad