You’ve heard the term “bounce rate” before, but do you know what it means? Google Analytics defines “bounce rate” as the percentage of single page sessions on your website. Now that you know what a bounce rate is, do you know how you can decrease your bounce rate? Instead of […]
How to Decrease Your Bounce Rate Read More
More is better, right? Not in the world of conversion optimization. Just think of it this way…When you take a kid to a candy store, what happens? They don’t know what to buy, right? The reason is that they have too many options to choose from and they are not
How Reducing Options Can Increase Your Conversions Read More
Why do you use pictures on your website? Because they can help illustrate the message you are trying to get across, right? Although that is true, have you thought about using video instead? Not only do videos provide a 74% increase in your visitors’ understanding of your product or service compared
If a Picture Says 1000 Words, Then Video Is… Priceless Read More
You already know content marketing is effective, and you’ve seen thousands of businesses use it. It allows them to get thousands of visitors to their site and outrank you in the search engine listings. So, why aren’t you leveraging it? It’s because you’re in a boring industry, right? I hate
How to Use Content Marketing For a “Boring” Industry Read More
Have you considered allowing guest posts on your blog? We grew the KISSmetrics blog to over 400,000 visitors a month, publishing blogs which mainly came from guest author contributions. We grew the Crazy Egg blog to over 100,000 visitors a month within a year…using the same strategy. What you may
Don’t Accept Guest Posts Unless You Follow These 7 Rules Read More
When you hear someone mention infographics, you usually hear the word “viral” in the same sentence. The idea is that great infographics just go viral. What a lot of people don’t tell you, however, is how to get them to go viral. You could spend months creating the most awesome infographic,
5 Ways to Get Your Infographic to Go Viral Read More
A lot of startups are launched by engineers, designers, and product managers. That’s why they have such great products, right? But have you noticed that they typically lack on the sales front? Well, it’s because they usually don’t understand sales or the way a startup should use salespeople. That’s a
The Startup Guide to Building a Killer Sales Team Read More
