Every business needs to strive for growth.

This isn’t a secret. However, many business owners hear growth and they jump to customer acquisition strategies, new product launches, and ways to increase their conversion rates.

All of these tactics are great for your company growth. But, they’re not the only way to boost revenue and grow your business.

You can also grow when you make more money with your existing products, services, and conversion rates simply by increasing your average order value.

Are you currently tracking this metric? It’s easy to calculate with this formula.

How to calculate your Average Order Value (AOV)

In order to increase your AOV, you need to encourage your customers to spend more in each transaction. Sounds great in theory. We’ll walk you through how to actually accomplish it.

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Traditional marketing is slowly becoming obsolete. Brands need to prioritize digital marketing strategies to stay relevant and successful in 2019. To approach this properly, you’ll need to start producing more video content.

When it comes to video, YouTube is king. The platform has more than 1.9 billion monthly active users, and 180 million hours of video content is consumed there every day.

Furthermore, 48% of people named YouTube as their favorite online video provider.

It’s ranked first over Netflix, Facebook, and Hulu, which got 29%, 10%, and 7% of votes, respectively. YouTube isn’t just the favorite; it’s more popular than the other three networks combined.

If you think that’s impressive, wait until you hear this: YouTube is the number two ranked website in the world, second only to Google, according to Alexa rankings.

The reason why YouTube is great for marketers is because its content is easy to repurpose across multiple platforms. Once you add a video to your YouTube channel, it’s easy to share it on other social media sites, send it to your email subscribers, and add it to your website.

I’ve identified the top ten tips to enhance your YouTube videos in 2019. Use this list as a reference to help you produce better content.  [click to continue…]

I write a ton of blog posts.

By the end of 2018, I’ll have published over 150 posts on Quick Sprout alone. Once you factor in the posts on my other websites and my guest posts, that number roughly doubles.

People ask me all the time how I manage to produce such a large amount of quality content.

With all my in-depth and informative guides backed up with good research, people assume it takes me 10 hours to write one post. That’s not the case.

It takes me significantly less than half of that time to do so.

Blogging is like anything else. The more you do something, the better you get at it.

That said, there is definitely a formula behind producing effective blog content.

As a business owner, you recognize the benefits of blogging in terms of SEO, driving traffic to your website, and increasing conversions.

This graph clearly shows there is a direct correlation between publishing frequency and website traffic. That’s why you can scale lead generation through blogging.

You know you want to publish more content. But there are only so many hours in the day, and you have a business to run.

It’s a common problem I see in my consulting work.

As a result, businesses usually resort to one of two solutions. They either don’t blog as often as they should be, or they rush through writing to meet a certain benchmark. But neither of these approaches are effective.

You need to learn how to write more posts faster without sacrificing the quality of your work.

Use this guide as a blueprint for producing quality content for your blogs. Here’s what you need to do.  [click to continue…]

Videos are a crucial component of your content marketing strategy. Once your videos are created, you need to distribute them on as many channels as possible.

With more than 2.2 billion monthly active users, it’s only logical for Facebook to be one of those distribution platforms.

Overall, this should be a winning strategy for your business. Here’s why.

According to research, 90% of consumers report that videos help them making purchasing decisions. And 64% of people say that watching a video increases their chances of buying something.

Further, 77% of businesses are using videos on their social media channels. Consumers are used to seeing this type of content from brands.

By using videos to improve your social media marketing strategy, your company will be able to:

• generate leads
• create brand awareness
• increase website traffic
• drive sales

But there’s a catch. You can’t assume that all your videos will be effective just because you published them on Facebook.

Your videos need to drive engagement.

If people aren’t engaging with your content, this strategy will not be effective.

Fortunately, there are plenty of ways for you to increase the engagement rates of your Facebook videos. That’s what inspired me to write this guide.

Use this as a reference to help you produce better videos moving forward and fix some of the videos you already shared. Here’s what you need to do.  [click to continue…]

What’s your company’s return policy?

I’m sure you’ve been asked this question before by both current and prospective customers.

But think about when this question gets asked. It’s not just when someone wants to return an item. Customers want to know what your return policy is before they buy.

This holds true for in-store and ecommerce purchases. In fact, 90% of consumers read return policies before making a purchase online.

Obviously, you don’t want to get frequent returns.

But knowing that returns are easy and hassle-free will make it more likely that customers will complete the purchase process.

Friendly return policies will improve your customer service. It shows everyone that you stand behind your products.

If everything you’re selling is a final sale, it’s an unreasonable and questionable business practice. This will make customers think twice before buying.

Some of you may not have thought of these ideas before you came up with your existing return policy. That’s why I created this guide.

Whether you’re developing a return policy from scratch or wishing to change your current policy, you’ll benefit from these tips.

The adjustments will make your product or service more desirable for consumers to buy.  [click to continue…]