There are tons of web hosts out there though — literally hundreds of them. So while we think our top picks are excellent options, we’ll walk you through how to find the best web hosting service for your website, using our six hosts as examples.

Our 3 Favorite Web Hosting Providers

SiteGround

• Quicksprout Pick
• Best reputation
• Most robust shared plans

SiteGround is a hugely well-regarded web host, with a rabid fan base and glowing reviews — something especially noticeable in an industry full of fed-up (and vocal) customers. Along with DreamHost and Bluehost, SiteGround is one of WordPress’s three recommended web hosts. Perhaps not surprisingly, then, managed WordPress hosting is built into all of its shared hosting plans — something InMotion considers an upgrade. If your site uses WordPress, this is absolutely a perk: automatic updates, streamlined security, and expert technical support that are all just part of the package.  [click to continue…]

Nearly every email marketing platform promises the same thing: great deliverability, intuitive tools, designer-quality templates, and useful reporting so you can make the most of every email you send.

We looked at the best email marketing services and found that yes, they do all reliably deliver email, make it easy to manage your massive lists, and make sending emails more intuitive. But they’re not all the same. These are our four recommendations and how they stack up.

The 4 Top Email Marketing Platforms

If you’re a more advanced user — maybe you’re already dreaming of your complex automated email workflows and your robust tagging system — check out ConvertKit. Its workflow builder is the easiest to use, not only letting you visually map out your emails sends, but also editing the emails in those flows seamlessly. Instead of clicking back and forth between editing your workflow and editing each email one-by-one, you can edit them all from one space: the workflow simply slides to the side when you edit an email and slides back out when you’re done. It’s our most expensive top pick, but if you’re living in this software, it’s very much worth it.

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Email marketing needs to be a top priority for your company’s content strategy.

In fact, 80% of retail brands named email marketing as the top driving factor in customer retention. Plus, email has the highest ROI per $1 spent compared to other content strategies.

On average, for every $1 you spend on your email campaigns, you can expect to receive $40 in return.

That’s why it’s so important for you to get more email subscribers without annoying your website visitors.

But having a huge list of subscribers is useless if you don’t know how to manage your content. If you are sending the same campaigns to everyone on your list, I bet your results aren’t that favorable.

People on your email list shouldn’t be grouped into one category.

Why?

For starters, these people are very different. In addition to their demographic differences, your subscribers will have separate wants and needs.

It’s unlikely you’ll be able to run an email campaign relevant to everyone on your subscriber list.

Irrelevant content is the second most common reason why people unsubscribe from email lists.

You worked hard to get them to sign up, but all of that will be thrown away as soon as they unsubscribe. You need to avoid that.

Email segmentation is a must if you want to deliver relevant marketing content to your subscribers.

If you’ve never segmented your email lists or your current segmentation methods need improvement, you’ve come to the right place. I’ll explain what you need to do to elevate your email marketing strategy with segmentation tactics.  [click to continue…]

As an ecommerce shop, you need to keep coming up with new ways to increase your revenue.

But it’s a common misconception that you need to find new customers to generate more sales. That’s not the case.

In fact, there are plenty of ways to increase revenue without acquiring new customers.

Rather than trying to get more transactions on your ecommerce site, you should be focusing on tactics that increase the amount of each transaction.

Don’t get me wrong. Obviously, new customers and more transactions are great news for your business. But it’s not the only way to make more money.

What’s the average order value on your platform?

You should be tracking this metric at all times. If you’re unfamiliar with average order value, abbreviated as AOV, it’s really easy to calculate.

Tactics that improve your AOV work for new as well as existing customers.

It’s all about the way you display information on your website.

I know what some of you might be thinking. Your current average order value is adequate. Do you really need to make any changes?

Absolutely.

When it comes to an AOV, there is always room for improvement. In truth, the sky is the limit.

Use this guide as a reference for increasing your AOV. Once you apply these strategies, your ecommerce revenue will increase as a result.  [click to continue…]

Is your pricing page designed to drive conversions?

There are some common problems I see all the time when I’m analyzing these landing pages. It’s a tricky situation for businesses.

On the one hand, you want your pricing page to be informative, useful, and beneficial to your prospective customers. But at the same time, you want to make sure it’s designed to make people spend as much money as possible.

All too often, I see pricing pages that are either on one end of the spectrum or the other. You need to find that middle ground.

You’ve spent a lot of time learning how to generate more profits by focusing on your pricing strategy. Now you need to learn how to properly display those prices.

What types of pricing pages will encourage website visitors to convert?

Pages that are transparent and build trust will ultimately be your best bet. Here’s why.

If your pricing page is honest and doesn’t withhold any information from prospective customers, you can still implement tactics that encourage people to spend more money.

In fact, 73% of consumers are willing to pay more for products and services that promise complete transparency. Furthermore, 39% of consumers say they’re willing to switch brands to pursue transparency.

Both you and the customer will benefit from trustworthy and transparent pricing pages.

Those of you who need help increasing conversions on your ecommerce platforms will learn how to create profitable pricing pages by reading this guide. Here’s what you need to know.  [click to continue…]