Running a contest or a promotional giveaway is one of my favorite ways for a company to connect with their customers—and to turn that attention into measurable growth. But like so many other aspects of business, too many people execute giveaways poorly and leave money (and goodwill) on the table. […]
How to Run a Giveaway or Contest Read More
Recognizing the importance of your email marketing strategy isn’t optional—it’s foundational to profitable growth. Email remains your most reliable, owned communication channel with ecommerce customers, cutting through algorithm changes and ad costs. When you nurture it well, email can become your highest-ROI revenue engine—powering launches, repeat purchases, and long-term loyalty.
How to Grow Your Email List as an Ecommerce Brand Read More
Many startups are founded by engineers, designers, and product managers. That’s often why the products are strong from day one. But have you noticed how many of these startups struggle with sales? It’s usually because the founders don’t fully understand how sales works—or how to build a startup-ready sales team.
The Startup Guide to Building a Killer Sales Team Read More
