WordPress plugins allow you to endlessly customize your website. But there are more than 59,680 WordPress plugins to choose from.

The plugins on this list are not the niche options; these are the plugins that will appeal to the masses. They’re the WordPress plugins I’d recommend broadly.

Best SEO Plugin for WordPress — Yoast SEO

There are hundreds of WordPress plugins that will help improve your SEO strategy, but one stands above the rest.

Yoast SEO.

It’s what I use on Quick Sprout because it works well for a variety of SEO strategies and anyone on our team can use it. Even a person who doesn’t know the ins and outs of SEO can use Yoast to start making productive changes right away.

Yoast SEO plugin

Yoast SEO is an all-in-one solution for your WordPress SEO needs. With more than five million active installations, it’s one of the most popular WordPress plugins on the market. I’m not saying you should always follow the crowd, but a number that big is a great indication of quality.

Why I like it:

  • Create and manage XML sitemaps without having to code on your own
  • Identify and avoid duplicate content on your website
  • Comes standard with templates for meta-descriptions and titles

Cost: Free; $89 per year for premium

Best Google Analytics Plugin for WordPress — MonsterInsights

MonsterInsights is the best WordPress plugin for Google Analytics.

Google Analytics gives you in-depth knowledge and insights about your website traffic.

By installing a plugin, you can have access to all of your Google Analytics reports without leaving your WordPress dashboard.

MonsterInsights plugin for WordPress

This plugin lets you add your Google Analytics code to your website without any manual coding required. It’s advanced and versatile enough to handle analytics for all websites, including ecommerce shops. No wonder it has two million active installations.

Why I like it:

  • Detailed reports about your audience and their behavior on your website
  • Helps ecommerce sites track KPIs like conversion rates and average order value
  • Identifies your best content and top performing landing pages

Cost: $99.50 for a basic website, $199.50 for ecommerce sites, and $499.50 for agencies and developers — all plans billed annually

Best Membership Plugin for WordPress — MemberPress

Membership websites drive recurring revenue with a subscription business model.

Think of those blogs or news sites that ask you to subscribe for their content. You can offer premium features and content to your paid members.

In order to set this up, you’ll need to install a plugin to manage memberships and payments on your WordPress site.

MemberPress plugin for WordPress

MemberPress is the best plugin for this category. It makes it easy for you to convert your existing website into a membership site, without having to start from scratch.

All you have to do is add the details of your payment gateway and set up your products and content in a members-only area.

Why I like it:

  • It supports payment gateways like PayPal and Stripe
  • Integrates with your email marketing software
  • Comes with pricing page templates for membership options

Cost: $129 per year for Basic, $249 per year for Plus, and $349 per year for Pro

Best WordPress Backup Plugin — VaultPress

This falls under the “you never want to need it–but you’ll be glad you have it when you do” category.

In the event of a crash or malicious attack on your website, a backup plugin will be there to restore your content and minimize downtime. It will also act as a fail-safe against human error on your WordPress dashboard.

VaultPress WordPress backup plugin

We’ve been using VaultPress here on Quick Sprout since 2011. That’s because it’s so reliable and comes with great features to back everything up safely.

It’s so easy for you to set up and automatically back up your website content. No tech expertise necessary.

Why I like it:

  • Great for site migrations, restores, and file repairs
  • The calendar view allows you to locate and restore content from old backups
  • Built-in file scanning and spam defense helps reduce chances of malware, viruses, spam, or a malicious attack

Cost: Plans range from $39 to $299 per year

Best WordPress Cache Plugin — WP Rocket

Adding a cache plugin to your website will help you speed up your page loading times. Out of more than 900 cache plugins available, one stands out as the best.

WP Rocket WordPress cache plugin

The WP Rocket WordPress plugin is a very versatile cache plugin. It’s simple enough for beginners to figure it out, but has advanced features that can meet the needs of developers with more technical experience.

Why I like it:

  • Quick setup and simple navigation
  • Image on request feature (images are only loaded when the scroll depth is reached)
  • Minifies JavaScript, CSS, and HTML files to speed up loading times

Cost: $49 per year for one website, $99 per year for three websites, and $249 per year for unlimited websites

Best WordPress Security Plugin — WordFence Security

As the world’s most popular way to make a website, WordPress sees a lot of cyberattacks. If you build a site on WordPress, this is something you have to be aware of.

Luckily, you can install a WordPress plugin to help beef up your website security. The one we suggest: WordFence Security.

WordFence Security plugin dashboard example.

More than two million WordPress websites are currently using the WordFence Security plugin as a security solution. The plugin fights against malware, spam, and other threats in real time.

It’s a great option for those of you who don’t have a background in IT or cybersecurity. You’ll still be able to secure your website with WordFence Security.

Why I like it:

  • Block attacks from specific regions that are known for cybercrime
  • See trends and reports about any attempted hacks on your website
  • Firewall blocks and brute force attack protection comes standard

Cost: Free; premium version starts at $99 per year with other add-ons available for purchase

Best Form Plugin for WordPress — Ninja Forms

Website forms are crucial for collecting information. It’s the best way to get your website visitors to sign up for something, like your email subscription list.

Ninja Forms plugin for WordPress

Ninja Forms is great because of its seamless integration into your WordPress dashboard. Once you have this plugin installed, you can create your first form in just minutes — allowing you to build your list, gather leads, or take in valuable data about your readers.

Why I like it:

  • Can integrate with your email marketing software
  • Collect payments with Stripe, PayPal Express, and Elavon
  • Export and analyze the data that’s submitted through forms

Cost: Free; $99 per year for Personal, $199 per year for Professional, $499 per year for Agency. Add-ons range from $29 to $129 per year.

Best WordPress Gallery Plugin — NextGEN Gallery

though WordPress offers a gallery tool, it’s pretty #basic. For truly improving the visual appeal of your website, you’ll need something extra.

Enter: A gallery plugin.

NextGEN Gallery WordPress gallery plugin

NextGEN Gallery is one of the best WordPress plugins because you’ll have so many different gallery options to choose from. Other plugins just give you a couple of basic templates for adding images. It’s a great option for photographers and artists.

Why I like it:

  • Customize slideshows with effects, transitions, and timing
  • Add watermarks and hotlink protection to your images
  • Ecommerce integration for selling images on your site

Cost: Free; paid versions available for $79, $99, and $139 per year

Best WordPress Slider Plugin — Smart Slider 3

Sliders can be a great way to share multiple images, articles, videos, or…well, practically any other type of digital media.

You can make sliders, carousels and blocks using Smart Slider 3. It’s easy to use, reliable and super flexible.

Using Smart Slider 3, you’re able to create a slider on your WordPress website using powerful design tools, and pre-built templates.

There’s a free version and a pro version.

Why I like it:

  • Easy to build a slider with layers
    Several different slider types to choose from
    Prebuilt template and slider library

Cost: Free; aid versions available for $35-$250 depending on how many sites you want to implement the plugin on.

Best Social Media WordPress Plugin — Super Socializer

Integrating your social media accounts with your site can help increase engagement and reach for your content.

Otherwise, you’re not maximizing the potential of your social media. WordPress plugins can help you increase the exposure of your website content on social media.

Super Socializer social media WordPress plugin

There are so many social media WordPress plugins designed for specific features. But Super Socializer is more of an all-in-one solution. So if you don’t want to install multiple social media plugins, I’d definitely recommend Super Socializer.

Why I like it:

  • Site visitors can use their social login information to create an account on your website
  • Add social sharing icons to your pages
  • You can get more blog comments by enabling social comments

Cost: Free

Best WordPress Calendar Plugin — EventON

Every business needs to stay organized. Calendar plugins can help you manage events, tasks, and bookings on your website. Some of these plugins are more advanced than others, but overall, there’s one that shines above the rest.

EventON WordPress calendar plugin

EventON allows you to create calendars that will “wow” your website visitors. We’ve all seen websites with boring calendars that look like they were designed a decade ago without any updates. That definitely isn’t be the case here. EventON has modern designs that are visually appealing and fully functional.

Why I like it:

  • It can manage events lasting for multiple days, weeks, or months at a time
  • Add images to your event listings and integrate them with Google Maps
  • Sell event tickets with Woocommerce support

Cost: $24; add-ons sold separately

Best WordPress Directory Plugin — Directories Pro

Directories are extremely versatile. Whether you want to add a directory to your site for internal purposes or create a global platform of business directories, the right WordPress plugin can help you meet those needs.

Directories Pro WordPress directory plugin

No matter what type of directory you want to add to your website, the Directories Pro WordPress plugin will make it possible. This plugin is highly responsive and uses caching to boost your website’s performance. Make sure to enable reviews for your directory to enhance the content. You can even integrate listings with Google Maps.

Why I like it:

  • Drag-and-drop editor makes it easy for you to customize the directory without coding
  • Include an option for websites to claim their listing in your directory
  • Add paid listings to your directory

Cost: $39

Best WordPress Popup Plugin — Layered Popups

Do you want to add popups to your website? Popups can be great for getting email subscribers, driving downloads, generating sales, or enticing other actions on your website. Regardless of your intention, you’ll need a WordPress plugin to make it work.

Layered Popups WordPress popup plugin

Layered Popups is great because you can create popups that are visually appealing, so you have a chance to get creative. These popups will clearly stand out to your website visitors. It’s a chance for you to make unique popups compared to what people are used to seeing on other websites.

Why I like it:

  • Integrates with 56 of the most popular email marketing platforms
  • Run A/B tests to fully optimize the performance of each popup
  • Multiple options for triggering popups (such as exit intent or scrolling depth)

Cost: $21

Best WordPress Booking Plugin — Bookly

Booking plugins are necessary for any website that takes appointments or reservations. Online booking systems will optimize your process on the back end while simultaneously improving the customer experience. If you’re not allowing online bookings, you’re ignoring the preferences of a huge number of consumers.

Bookly WordPress booking plugin

Bookly has a sleek and modern design on both the frontend and backend. Booking options are completely customizable and fully responsive. You’ll definitely want to install Bookly if you’d like to take your customers through a quick and easy booking process.

Why I like it:

  • Custom pricing and availability for different employees (such as trainers at a gym)
  • Option to process payments or collect deposits at the time of booking
  • Customers can set up recurring appointments or get added to a waiting list

Cost: $89; add-ons sold separately

Best Website Builder Plugins — ZeGuten

ZeGuten is a website builder plugin. Instead of building your site line-by-line with code, you’ll use “blocks” to put it altogether. It works with everything from an online store to a fitness blog. It’s also responsiveness right out of the box so your website will looks great on mobile.

ZeGuten Plugin Blocks website builder plugin

There are 17 easy-to-customize blocks that you’ll work with to build each page on your site. This is the perfect option if you want to customize your WordPress site beyond a basic theme but don’t want to code the whole thing yourself.

Why I like it:

  • No coding required, make your WordPress site look exactly the way you want
  • A bunch of extra design features like animation
  • SEO-friendly and requires no coding skills

Cost: $15

What exactly is a WordPress plugin?

It’s essentially an app for your website.

I love how WordPress is designed to be lean out of the box. This prevents code bloat — your website isn’t dragged down by bulky code for things you don’t need or use. The core of WordPress is simple. You can customize it with plugins.

Installing a plugin to your WordPress site provides you with advanced features that aren’t available with the bare bones version of WordPress.

Where can you get a plugin? There are a number of places, but the primary source is the Official WordPress Plugins Repository.

The Best WordPress Plugins in Summary

There is no single best WordPress plugin. But there are several categories of WordPress plugins that are more popular than others. Within each category, there are one or two plugins that stand out above the rest.

For example, you might want an SEO plugin to identify relevant keywords while you’re blogging. Or maybe you want a social media plugin that adds your Instagram feed to your website. Whatever you need, chances are you can find it with a WordPress plugin.

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