Most blogs don’t need more content. They need their existing content not to suck anymore. If you’ve been publishing for a few years, you’re likely sitting on: In 2025, with AI search chewing through the web and Google pushing hard on “helpfulness,” you can’t just keep shipping new stuff and […]

Programmatic SEO used to be a growth hack. You’d find a pattern (“best dentists in {city}”), build one template, plug in a spreadsheet of locations, and ship hundreds or thousands of pages at once. If you did it halfway decently, traffic followed. In the age of AI and “helpful content”

AI search is changing how people find answers. Instead of typing “best email marketing software” into a search bar, they ask: ChatGPT, Perplexity, Gemini, Claude, and Copilot respond with summaries and citations. If your site never shows up in those summaries, you’re invisible to a growing slice of your audience.

AI website builders promise a lot: “Describe your business in a sentence and we’ll generate a beautiful, high-converting site in 30 seconds.” Sometimes you actually get something usable. A lot of the time, you get a generic template with lorem ipsum swapped out for slightly better lorem ipsum. If you’re

Thought leadership and SEO content shouldn’t be at war with each other. If you rely only on SEO pieces, you end up with a helpful but generic blog that blends into the SERPs. If you only ship thought leadership, you get great ideas… that nobody finds unless they already follow