Quality Score is influenced by three main factors: expected click-through rate (CTR), ad relevance, and landing-page experience. Because stronger creatives tend to lift CTR (and therefore expected CTR), testing your ads is one of the fastest ways to improve Quality Score and overall performance. Fortunately, Google Ads includes built-in ways […]
How To A/B Test Ads In Google Ads Read More
Marketing automation makes it easier to generate leads, build customer relationships, and drive conversions at scale. It also frees up your team from repetitive busywork across email, SMS, and on-site experiences so you can focus on strategy and creative. By leveraging marketing automation software, you can personalize the customer experience
Top 9 Best Marketing Automation Software in 2025 Read More
The debate over copy length has been around forever: should you use long copy or short copy? Short-copy advocates argue that people skim, attention is scarce, and long pages get ignored—so keep it tight and let visuals do the heavy lifting. Long-copy believers counter that words sell. More space means
Long vs. Short Copy – Which is Better? Read More
Your business doesn’t operate in a vacuum—every day it’s shaped by market trends, customer expectations, and the moves your competitors make. Outside forces can make or break profitability. One of the biggest is competition. What your rivals launch, where they advertise, how they price, and which keywords they rank for
How to Monitor Your Competitors With These 5 Helpful Tools Read More
We narrowed down the top 15 marketing tactics for local business owners. Use this guide as a reference for your next campaigns and daily operations. 1. Set up your free listing with Google How are new customers finding you? If you’re old-school, you might rely on word of mouth, radio,
15 Steps to Promote Your Business Locally Read More
Successful growth hacking looks easy—those breakout tactics always seem obvious in hindsight. What you don’t see is the countless experiments, dead ends, and iteration cycles that came before anything worked. It’s tempting to assume the winners had huge teams. In reality, most breakthroughs come from one person or a tiny
The Growth Hacking Starter Guide with Real Examples Read More
You’re building your email list, right? If you’re not, start today. Email is still one of the highest-ROI, most reliable owned channels in marketing. Nothing else gives you direct access to subscribers the way email does. Think about it: email lets you reach current and potential customers whenever you need
Lead Magnet Creation Read More
There are two dependable ways to make more money from your website. The first is to attract more qualified traffic. The second—often faster and cheaper—is to convert more of your existing visitors into customers. A/B testing is one of the most reliable ways to uncover those extra conversions. If you’re
Beginner’s Guide to A/B Testing Read More
