Marketing

In the early days of online marketing, businesses could get away with a lot of shady tactics. It’s almost surprising. Between overwhelming email spam, free iPod scams, and flashy “surprise banners”, consumers were continuously bombarded with obnoxious, over-the-top ads. The scary thing? These tactics worked. Consumers clicked on sketchy banners […]

It starts with a simple question: How do you create a profitable business? And while there are many answers, there are two basic models that all businesses follow. The traditional method involves creating a product and finding customers to buy it. And while it’s always been used to some extent,

The most successful marketers have one thing in common. They find a way to gain an edge over their competitors. Marketers who can analyze the trends and prepare for the future have the best chances of setting their companies up for success. You don’t want to be the last one

What’s your company’s growth strategy? Businesses need continuous development to get out of a plateau. We’ve spoken to many people about their marketing plans, and most of them are trying to develop new ways to add more customers. While customer acquisition is great, it’s not always necessary if your primary

You don’t need to devise a complicated marketing campaign as a last-ditch effort to increase your sales revenue. We often see businesses drastically slash their prices or run other insane promotions that aren’t profitable to get more sales. Don’t get us wrong. we’re definitely advocates for running promotional campaigns. It’s just

Our recommendation for most people is Lightspeed, which works well for both online and in-person sales. Take a 14-day free trial of Lightspeed, no credit card required. Modern point-of-sale (POS) solutions are flexible and offer a wide array of helpful features. You can complete sales quicker and minimize the amount

There’s a lot of buzz about millennials today and how to market to them. Marketers often tell you that to appeal to millennials, you need to get on Snapchat and other popular social channels. You need to learn how to create a video that will go viral. You need to

LinkedIn may not seem as sexy as Twitter or Facebook, but with over hundreds of millions of users and millions of groups, it’s a social channel that you can’t ignore. Sure, you won’t generate as much traffic from LinkedIn as you will from other social sites, but it’s audience tends