Marketing

It doesn’t matter what type of company you have or what industry you’re in, email marketing needs to be a priority for your business. In fact, 89% of marketers named email as their primary method of lead generation. If you are putting more effort into your email marketing strategy, you’ve got […]

There are opportunities everywhere for content marketers. Different channels, different types of content, and different websites. One that we think is criminally underutilized is a little site you might have heard of: YouTube. It’s by far the largest video sharing site—nothing even comes close to it. Get this: YouTube has over

The days of Snapchat being used solely for sending pictures between friends are over. This social media platform has evolved. And while it doesn’t have the same level of impact it once did, there are plenty of opportunities to monetize an account. It’s absolutely necessary if you’re focusing on Generation

Everyone talks about building traffic. That’s fine, but it’s not the end of the story. If you don’t convert your traffic, building it is pointless. Building traffic is like building a shopping mall. You can easily get people to come through the doors, but if you have only a few

When it comes to data, we’re convinced you can’t have enough. Crunching numbers, running tests, poring over metrics, analyzing trends — that’s what helps build great businesses and awesome websites. One fascinating field of study of consumer behaviour is eye tracking. The information gleaned from eye tracking can help you

Do you use title tags and meta description tags? Of course you do because you already know meta tags can help boost your search engine rankings. But did you know that meta tags actually affect your social media traffic? Sure, there is Google’s authorship tags, but what about Facebook and Twitter?

The job of a marketer isn’t easy. You need to create great content, promote it, and then convert your hard-earned traffic into email subscribers. It can’t be ignored because email is 45 times more effective than social media in customer acquisition. But your work doesn’t stop there either. You need