Marketing

It starts with a simple question: How do you create a profitable business? There are countless paths—but most boil down to two core models every business follows. The traditional method is to build a product first and then find customers to buy it. The second method—far more popular in recent […]

What’s your company’s growth strategy—specifically, how will you grow revenue this quarter and next year? Businesses need continuous development to get out of a plateau, but growth doesn’t always mean finding new customers. I’ve spoken to tons of teams about their marketing plans, and most default to “add more customers.”

Do you remember when Google first released what’s now called Google Ads (formerly AdWords)? It felt like a gold rush—brands were printing money because inventory was cheap and competition was light. Fast-forward to today, Google Ads is still a powerhouse, but the marketplace is far more competitive and auction prices

Not everyone has an unlimited marketing budget. Even if you’ve got cash to spend, don’t pour it into campaigns without a plan. You want reach, but you also want efficiency—every dollar should move you toward specific goals. You don’t need a massive spend to market effectively. I’ve proven this repeatedly.

There’s no such thing as a one-size-fits-all approach to marketing. This is especially true when you’re marketing across age groups. When you’re dealing with different age groups, genders, income levels, and life stages, you need to stay flexible and understand the psychology, needs, and habits of each customer segment. Easier

One of the most crucial parts of a successful landing page is knowing exactly who you’re trying to reach. If the wrong people land on your page, even great design and copy won’t save conversions. Since people can’t read minds, smart marketers use a practical shortcut—personas. Personas are focused profiles

How do you get a new customer? It looks simple, but the real answer is multi-touch. Ads help, sure—but most buyers move through several moments of discovery, research, and comparison before they ever click “buy.” It’s easy to assume your latest promotion created the sale. Sometimes that’s true, but you’ll

You might not want to hear this… …but the truth is, your content might not deserve to rank #1 in search engines—yet. Only one piece of content can claim the top spot for any search query. Google and other search engines aim to ensure that the first result delivers the