Marketing

Do you use title tags and meta description tags? Of course you do—because strong titles influence rankings and meta descriptions influence click-throughs. But great on-page SEO doesn’t stop there. Those same pages also need social meta tags. Beyond Google, platforms like Facebook, LinkedIn, and X (formerly Twitter) read Open Graph–style […]

The role of a marketer is more challenging than ever. You’re not just tasked with creating compelling content. You also need to promote it effectively and convert your visitors into loyal email subscribers. Email marketing still outperforms most channels for ROI when it’s done well—and it’s central to building owned

In the early days of online marketing, a lot of shady tactics slipped through. Between inbox-clogging spam, “free iPod” scams, and flashy surprise banners, consumers were bombarded with obnoxious, over-the-top ads. And the wild part? Many of those tactics worked. People clicked sketchy banners hoping for…who knows what. Fast forward

It starts with a simple question: How do you create a profitable business? There are countless paths—but most boil down to two core models every business follows. The traditional method is to build a product first and then find customers to buy it. The second method—far more popular in recent

What’s your company’s growth strategy—specifically, how will you grow revenue this quarter and next year? Businesses need continuous development to get out of a plateau, but growth doesn’t always mean finding new customers. I’ve spoken to tons of teams about their marketing plans, and most default to “add more customers.”

Do you remember when Google first released what’s now called Google Ads (formerly AdWords)? It felt like a gold rush—brands were printing money because inventory was cheap and competition was light. Fast-forward to today, Google Ads is still a powerhouse, but the marketplace is far more competitive and auction prices

There’s no such thing as a one-size-fits-all approach to marketing. This is especially true when you’re marketing across age groups. When you’re dealing with different age groups, genders, income levels, and life stages, you need to stay flexible and understand the psychology, needs, and habits of each customer segment. Easier

Not everyone has an unlimited marketing budget. Even if you’ve got cash to spend, don’t pour it into campaigns without a plan. You want reach, but you also want efficiency—every dollar should move you toward specific goals. You don’t need a massive spend to market effectively. I’ve proven this repeatedly.