Creating Websites & Content

Finding any old website designer is easy, regardless of the project you have in mind. Finding a high-quality website designer, though, takes real due diligence—portfolio reviews, reference checks, a tight scope, and a clear contract—so you don’t discover a poor fit midway through the build. The tough part is that […]

There’s a lot of noise about A/B testing and what it can actually do for a website’s performance. It gets overwhelming fast. I dug deep to separate what works from what’s just hype. I turned a small cross-functional team loose—a writer, a software developer, and a designer—and had them test

Your website must be optimized for mobile devices. Here’s why it matters now more than ever. Mobile has become the default way people browse. Today, well over half of all web visits come from phones (roughly 60–64% globally as of 2026)—meaning your next visitor is almost certainly on a small

How hard could it be to write a blog post? If a teenager can do it, you can too, right? Writing a blog post isn’t hard, but writing a great blog post that readers finish, share, and trust takes real craft. Below are 22 actionable tips to help your posts

Have you ever bounced off a website because it was just too frustrating to use? Maybe you couldn’t find what you were looking for. The navigation might’ve been a mess. Or maybe the site bombarded you with pop-ups and ads the second you landed. Whatever the reason, you didn’t stick

“Above the fold” is the portion of a web page that’s visible the moment it loads—before a user scrolls. It’s your first impression and the highest-stakes real estate on any page. People sometimes cite “about 600 pixels tall” for desktop, but the truth is it varies widely by device, browser