How are you currently communicating with your customers? If calling, emailing, or submitting a form are the only ways people can reach you, it’s time to modernize. Customers expect real-time help—and they expect it on your site, inside your app, and across the channels they already use. Adding live chat […]
How to Know When to Use Chatbots vs Live Chat Read More
Retention is getting your members to use your product often enough that it becomes part of their routine. That’s why we call them users at this stage—because they’re actually using it. For SaaS, that means lowering churn and raising DAU/MAU and expansion revenue. For ecommerce, it means turning first-time buyers
9 Tactics to Fix Your User Retention Read More
Ecommerce websites live and die by their conversions—every visit should move shoppers closer to checkout. Getting lots of traffic is a solid start. But traffic alone doesn’t generate revenue—conversions do. It doesn’t matter how slick your design is or how many visitors you attract if the site can’t close the
Checkout Process Design For High Conversion Rates Read More
Nextiva is a dependable cloud-based virtual phone number and unified communications platform. It stands out for a well-rounded feature set—voice, SMS/MMS, team chat, video meetings, and analytics—backed by responsive, knowledgeable support. It’s easy to learn yet powerful enough for fast-growing teams. Compared to similarly priced VoIP and UCaaS options, Nextiva
Nextiva Review – Pros and Cons Read More
Artificial intelligence has been accelerating for years—and interest exploded again with the rise of generative AI in late 2022 and through 2025. Search interest, investment, and real-world adoption have all continued to climb. AI is now embedded in marketing, product, support, analytics, and operations. I’ve written about the marketing skills
Web Design Using Artificial Design Intelligence Read More
No matter what business you run or industry you’re in, integrating email campaigns into your marketing strategy is a must. It remains one of the most reliable, controllable channels for engaging your audience and driving measurable revenue—without being at the mercy of shifting social algorithms. If you’re struggling with your
8 Common Email Marketing Mistakes to Avoid Read More
Consumers think with both their rational and emotional brains. Study after study shows that when we buy, we’re led by emotion first. Logic shows up later to justify the money we’ve spent (or are about to spend)—especially when we’re indulging wants, not just needs. Here’s what recent behavioral research continues
The Power Of Emotional Marketing Read More
There’s a persistent misconception that the only way to grow revenue is to acquire new customers. New customers are great—and acquisition will always matter—but it’s not the only (or even the fastest) path to higher profits. Focusing on customer retention is typically more viable, more predictable, and far more cost-effective.
Increase Profits by Focusing on Customer Retention Strategies Read More
