How to Build Your First Email List From Scratch

Contrary to popular belief, email marketing is not dead.

Sure, there are newer content marketing strategies out there today that may seem more appealing. But if you want your business to thrive, you’ve got to have a core foundation for your strategy.

Stick to the basics. If you’ve recently launched a startup company, one of the first things you should do is build an active email subscriber list.

It’s one of the best ways to get people excited about and engaged with your brand. You’ll use this list to stay in contact with your customers on a regular basis.

Ultimately, your email subscriber list will help you increase engagement, generate leads, and drive conversions.

What’s even more appealing about email marketing is how profitable it can be. In fact, the average return on investment for email marketing campaigns is a whopping 3,800%:

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If you have been in business for a while but still don’t have an active list of subscribers, this guide is relevant to you as well. It’s not too late for you to get started with your first list.

You may be a little bit behind right now, but if you want to catch up to your competitors, start focusing on your email marketing strategy as soon as possible.

That said, starting from zero can be daunting. It feels as if you’ve got a long climb ahead of you.

Don’t worry, we’ve all been there.

Fortunately, if you follow the tips I’ve outlined in this guide, you’ll have a much easier time building your first email list from scratch.  [click to continue…]

How to Leverage Your Brand’s Story to Drive Sales

Everyone has a story. What’s yours?

I’m not referring to your life story, although there are times when that can be intriguing as well. Instead, I’m talking about how you started your business.

What was your motivation?

Sure, everyone gets into business to make money, but there has to be more to it than that. Stories are a powerful way to connect with your audience.

That’s because they can elicit different types of emotions. The key is finding a way to drive sales by guiding these emotions.

One of my favorite ways to do this is by using your brand’s story.

I know what you’re thinking. Your brand’s story isn’t that interesting or worth sharing. Or maybe you’ve got a good story, but you just don’t know how to tell it.

But if you learn how to master the art of storytelling, it can help you increase sales revenue.

Not sure how to approach this? Don’t worry. I’ll teach you how to leverage your brand’s story to make more money. Here’s what you need to know.  [click to continue…]

Leverage the Basic Concepts of Sponsored Content to Boost Your Reach

Today, your marketing strategy has become more important than ever before.

That’s because the Internet makes it easy for consumers to conduct research and discover new brands. With information and other resources so readily available, each business in every industry has competition to worry about.

You may have some successful content marketing tactics. That’s great, and you should continue using them.

That said, content marketing alone won’t be enough to reach the widest possible audience. If you want to create more brand exposure and gain an edge over your competition, you’ll need to do more.

Sponsored content may be the solution to give your company the advantage you’ve been looking for.

If you’re not sure what sponsored content is or how to use it, that’s okay. It’s not too late to get started.

I’ll explain how sponsored content works and how you can apply it to your branding strategy. Here’s what you need to know.  [click to continue…]

How to Effectively Manage Engagement for Stronger Influence

Keep your audience engaged. Engage with your customers. Track engagement.

I’m sure you’ve heard all of this before, but what does it actually mean? It’s impossible for marketers to create engaging content without fully understanding what it is.

Clicks. Shares. Comments. Traffic. Conversions.

What counts as engagement? Well, for starters, it will depend on a few different factors. There are multiple actions that can fall within the engagement definition.

There’s a difference between the type of engagement you’ll see on your website and on your social media pages. These numbers will look different for your email campaigns as well.

It all boils down to this. Engagement isn’t just one thing or one number. It’s a combination of factors.

That said, marketing experts agree that creating more engaging content is a high priority for their businesses.

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You need to prioritize this as well.

Fortunately, you’ve come to the right place. I can provide you with the tips, tools, and resources you need to achieve your engagement goals.

In this guide, I’ll explain different types of engagement and ways to measure them. Once you learn how to track and manage your engagement, it will be easier for you to influence your customers.

Let’s dive in.  [click to continue…]

What do these elite brands know about driving visitors and traffic to your site that you don’t?

How to Increase Sales by Encouraging Mobile Spending

It’s a common misconception that you need to always focus on customer acquisition to drive sales and increase profits.

I hear this all the time when I’m consulting business owners. You can generate sales in many other ways.

Sometimes, all you need to do is make subtle changes to your existing process. That way, you can improve the experience of your current customers and get them to spend more money.

You should set goals that help you increase the average purchase order and buying frequency.

One of the best ways to do this is by encouraging mobile spending.

Mobile trends are on the rise. In fact, over the past six months, 62% of consumers with a smartphone have completed an online purchase from their mobile devices.

In 2017, mobile commerce held a 34.5% share of total ecommerce sales in the United States. At this growth rate, experts predict this number is to rise to 54% by the year 2021.

This shouldn’t come as a surprise to you. That’s because seemingly everyone has a mobile device glued to their hands at all times.

Smartphones. Tablets. That’s where people are browsing and consuming. Recognize these trends, and accommodate the needs of mobile users.

Here’s the bottom line. If you can encourage customers to buy from their mobile devices, you’ll be able to make more money. I’ll explain everything you need to know in order to make this happen.  [click to continue…]