Your website is at risk.

I’m not saying this to try and scare you, but that’s the reality of the world we live in. More than 50,000 websites get hacked each day.

You can’t have the “it won’t happen to me” mentality. I encounter businesses all the time who feel this way. They think hackers have bigger fish to fry and don’t have any reason to target their website. That’s simply not the case. In fact, 43% of cyber crimes are against small businesses.

Roughly 54% of companies worldwide say they have experienced at least one attack within the last year. Just 38% of businesses say they’re prepared to handle cyber attacks.

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Ecommerce websites live and die by their conversions.

For those of you who have a high volume of traffic to your website, that’s great news. But traffic alone doesn’t generate sales.

It doesn’t matter how much traffic you are generating or how cool your site looks if you can’t make a sale. The number of sales you get will impact how well your business does.

Is your website traffic translating to conversions?

There are certain metrics you can use to measure this. Look at your bounce rates. Analyze your shopping cart abandonment rates.

If your website visitors aren’t converting, your ecommerce site won’t make money.

Don’t get me wrong: the products you’re selling might be amazing. That’s not necessarily the issue here.

The design of your website and the checkout process might be what’s hurting you.

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I’ll get straight to the point — if your website isn’t user-friendly, it will never succeed. That’s why website usability needs to be a top priority in 2019.

People don’t have to put with a poor user experience anymore. If they’re unhappy with a website, they’ll can just navigate back to a search engine and find another site to meet their needs. It’s that simple.

Once they go, they’re gone: 88% of online users are unlikely to return to a website after a bad experience.

On the flip side, if your website is user-friendly, people will keep coming back. Following website usability best practices will also increase your conversion rates.

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Ecommerce platforms rely on sales to survive. If you operate one of these websites, you know how important sales are for your business.

Whether you sell products exclusively online or have an ecommerce site in addition to your brick and mortar store, you need high conversion rates to be successful.

On average, ecommerce sites in the United States convert at about a 3% rate.

If you’re hovering somewhere around that number, you might think your website is already optimized for high conversions.

Even if you think you’re doing well, there’s always room for improvement.

In fact, some of the top performing websites, such as the Google Play Store, have a conversion rate close to 30%.

Companies such as the Dollar Shave Club have roughly a 20% conversion rate.

Do you still think 3% is sufficient?

I don’t.

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Launching an online store and trying to decide among the best ecommerce website builders, but don’t know which one’s right for you? They all seem to promise the same things: gorgeous templates, robust analytics, effortless inventory management, wonderful customer support.

I’ve got you covered. I took a look at all of the options to find the best website builder for creating an online store.  [click to continue…]