There’s a lot to take into consideration when you’re designing a website: there’s the layout, the architecture, the CTAs, picking your domain name, setting up a host, configuring the backend, picking a theme, perfecting the wording of your value proposition, and deciding which visuals to use. The list goes on and on.

All too often website color scheme is an afterthought.

So many site owners put little to no thought into picking their website color palette, let alone a trending color scheme. They think, How important could website colors really be?

Well, the color choices on your website, and how dated they feel, has a bigger impact on visitors than you might realize.   [click to continue…]

A website without images will look plain, boring, and borderline unprofessional.

Think about it for a moment: When was the last time you visited a website that didn’t have any photos? If you actually encountered this rarity, you probably left the site fairly quickly for fear of spam, phishing, or malware. Simply put, barren sites without any visual content can appear shady and untrustworthy.

Not having images hurts your site, and having images helps. They’re appealing. Photos in your blog posts will break up the text and make it easier for people to read and scan through your content. Detailed product photos show prospective customers exactly what they are purchasing. The perfect position of a website image can help you design a homepage that converts.
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The Internet makes it possible for you to sell products to virtually anyone in the world.

Let that sink in for a moment.

You have a huge opportunity, yet, your competition is fiercer than ever. Every other business has the same opportunities as you.

As a marketer, you need to create an advantage over your competitors. To do this effectively, you need to fully understand how consumers shop. What process do they take to go from identifying a need for something to making a purchase? In most cases, it starts with a general search.

74% of people turn to a search engine during the consideration and purchasing phases of the buying process, and lucky for unknown brands, 71% of shoppers use search engines to discover new products.

That’s why product buying guides are so great. When a customer searches a product online, a buying guide can serve as a way to convince them to make a purchase. More specifically, the guide can convince them to buy from your brand. But there is a science behind this strategy.

This guide will show you how to leverage product buying guides to drive sales. Whether you have product buying guides that need improvement, or you’ve never used this tactic and want to try it out, you’ll benefit from the tips covered below.

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Every business needs an active social media presence. This statement holds true whether you have a small, medium, or large company. In fact, it’s more important for smaller businesses than large ones.

Big brands like Apple and Nike are already household names. If they stop using social media right now, they’ll probably still generate sales.

But you can’t make a sale to people who don’t know who you are yet. Just like you can’t rely only on foot traffic to your brick-and-mortar store, if you operate online, you can’t rely solely on people navigating to your website.

That’s why you need Instagram as a marketing tool.

Honestly, if you’re not currently using Instagram, you’re behind: 71% of businesses are already using Instagram as a marketing channel. But it’s not too late to get started. That’s the inspiration for this guide.

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Email marketing is alive and thriving more than ever. 80% of marketing professionals name email as the top driving factor of customer acquisition and customer retention. And it’s got a great ROI: For every $1 spent on email, you can expect an average of $38 in return.

It doesn’t matter if you’re growing your first email list from scratch or adding new subscribers to your existing list, you need be sending out welcome emails.  

At their simplest, welcome emails confirm that a new subscriber was added to your list.

If you’re only using this message for that purpose, you’re missing out on a huge opportunity to make money. Compared to other promotional emails, welcome messages generate an average of 320% more revenue.

Furthermore, customers who buy products from email campaigns spend 138% more than customers who haven’t subscribed to your list.

Stop missing out on your opportunity to make money with welcome emails. This article will tell what you need to do to drive sales directly with these campaigns.

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