Ready to start selling online? You need an ecommerce platform.
An ecommerce platform is software that allows you to create and manage an online store. You’ll use this software to manage your products, site, operations, and everything else related to online sales.
But finding the best ecommerce software isn’t always easy.
The market has become flooded with hundreds of different ecommerce solutions of all types and sizes.
Fortunately, this wide range of options means that the perfect solution for your specific situation is out there. You just need to find it.
Whether you’re starting a new website from scratch or looking to switch providers, this guide will point you in the right direction.
The Top 10 Best Ecommerce Platforms
- BigCommerce– Best ecommerce platform for small businesses
- Zyro – Best new ecommerce and website builder
- Square Online – Best free ecommerce platform plan
- Bluehost – Best for easily setting up a WooCommerce store
- Shopify– Best for startups, beginners, and boutique ecommerce shops
- Wix– Best drag-and-drop ecommerce site builder with easy setup
- Squarespace– Best website builder with built-in ecommerce capabilities
- WooCommerce – Best WordPress plugin for ecommerce functionality
- OpenCart – Best free and open-source ecommerce platform
- Ecwid – Best free ecommerce extension compatible with multiple CMS platforms
Below, I’ve highlighted the top features, benefits, prices, and potential drawbacks for each one. I’ll also explain which platforms are best for specific types of online stores.
#1 – BigCommerce — Best Ecommerce Platform For Small Businesses
- Price starts at $29.95/mo
- Pricing based on annual sales
- Lots of built-in native features
- Multi-channel selling capabilities
BigCommerce is a robust all-in-one ecommerce platform providing everything you need to sell online. In fact, BigCommerce actually has more native features than Shopify built-in right out of the box.
It’s easy to be overwhelmed by its features — but for people who plan on taking advantage of these extra features, it’s nice to know that you won’t have to pay extra for functionalities.
BigCommerce makes it easy for you to manage sales across multiple channels as well. You’ll be able to sell to customers across platforms like Amazon, eBay, Instagram, and Facebook. BigCommerce also partners with payment solutions like PayPal and Square to allow your customers even more options to purchase your products.
The platform has an outstanding reputation in terms of uptime, loading speed, security, and other performance metrics. They offer unique solutions for B2B stores, wholesale shops, and WordPress users.
BigCommerce has specific options for ecommerce stores in different industries as well.
Whether you’re starting a new online store from scratch, or scaling your brick-and-mortar small business into the ecommerce world, BigCommerce is a top solution for you to consider.
Here’s a quick overview of the BigCommerce plans:
- Standard — $29.95 per month
- Plus — $79.95 per month
- Pro — $299.95 per month
As expected, each tier comes with added features and benefits. But what’s unique about BigCommerce’s pricing is that stores will automatically be upgraded to a new plan if they reach certain sales milestones in a year.
The 12-month sales limits are as follows:
- Standard — Up to $50,000
- Plus — Up to $150,000
- Pro — Up to $400,000
So for example, if you sign up for the Standard plan, you’ll automatically be switched to the Plus plan if you eclipse $50,000 within the last 12 months.
While that shouldn’t discourage you from using them, it’s important to know this ahead of time so you aren’t surprised if your monthly rate increases.
Save 10% off Plus and Pro plans with an annual contract. You can try any BigCommerce plan free for 1 month.
#2 – Zyro — Best New Ecommerce and Website Builder
- Drag and drop website builder
- Plans start at $3.19/mo
- 30-day money-back guarantee
- Tons of beautiful templates
Zyro gives you an easy way to create an online store in minutes.
It’s flexible too. Whether you’re looking to create an ecommerce site, a portfolio to showcase your work, or a simple blog, Zyro offers tons of beautiful templates tailored for your needs.
Their ecommerce functionality is world class too. Their drag-and-drop website builder allows you to create the perfect online store and customize it to fit your brand. It’s highly responsive too, so you’ll be able to see your changes in real time.
One very unique feature they have is their AI tool. For example, their AI Writer generates text for your website in mere seconds. That means not having to worry about creating compelling copy yourself.
When it comes to pricing, Zyro is very hard to beat. Currently, you can get 80% off full price if you sign up for certain annual contracts. Learn more.
#3 – Square Online — Best Free Ecommerce Platform Plan
- Price starts at $0
- SEO tools
- Great integrations
- Flexible customer connections
Most people know Square for their POS solutions and software. However, they also offer an excellent ecommerce platform that integrates great with their other solutions.
So if you’re already using Square, you’ll be able to have an accurate count of your inventory as you sell to customers.
With Square’s ecommerce platform, you’ll also be able to do things like book appointments, accept donations, arrange pickups or deliveries, and even sell your products on Instagram.
Square also gives you great online tools to boost your SEO and reach even more customers through the web.
The platform is completely free to start and includes integration with Square POS, automatic inventory sync, and unlimited products for pick and delivery. There is a catch though: It costs 2.9% plus 30 cents per transaction.
For full pricing details, visit the Square Online plans page.
#4 – Bluehost — Best For Easily Setting Up a WooCommerce Store
- Easy online stores powered by WooCommerce
- Best plugins included at no charge
- Guided store and site builder
- Unlimited products in all plans
Bluehost maximizes the best of WooCommerce and WordPress with their dedicated WooCommerce hosting package.
Though they’re known for web hosting, it is not just web hosting. It’s a turnkey solution for creating a WooCommerce store on your WordPress site that runs like a dream right out of the box.
You get a guided store creator that comes included with all the features, extensions, and plugins you need. Many of the crucial plugins for WooCommerce, like shipping options through USPS or FedEx, will cost you an annual fee to use. Some of them run upwards of $200/year.
With Bluehost online stores, powered by WooCommerce, you get the essentials at no extra cost to you whatsoever.
Furthermore, you get Bluehost’s exemplary 24/7 customer support for extra guidance and a boatload of store features, including:
- Email marketing
- Customer reviews
- Unlimited products
- Easy-install payment processing options
- Manual order creation
- Discount/promo codes
- Site traffic metrics
All of those are included in both the Standard and Premium plans for Bluehost’s WooCommerce hosting.
Pricing scales a bit, based on your upfront commitment:
- $12.95/month for a three-year term, then renewing at $24.95/month
- $15.95/month for a one-year term, then renewing at $24.95/month
- $29.95/month when paying month-to-month
- $24.95/month for a three-year term, then renewing at $39.95/month
- $32.95/month for a one-year term, then renewing at $39.95/month
- $49.95/month when paying month-to-month
Bluehost Ecommerce, powered by WooCommerce, is a great option for both novices to WordPress and/or WooCommerce, as well as those who simply want an easy, trusted, turnkey solution for setting up a WooCommerce web store.
Get started on yours today by heading over to Bluehost.
#5 – Shopify — Best for Startups, Beginners, and Boutique Ecommerce Shops
- Price starts at $29/mo
- 24/7 customer support
- Drag-and-drop site builder
- Used by more than one million online stores
Shopify is arguably the most well-known ecommerce platform in the world. They power more than a million ecommerce websites across many different industries and product types.
That’s because it’s both easy to use and setup, while also being incredibly powerful. It’s a great option for beginners or orgs without a lot of in-house tech solutions.
Shopify is also very versatile. It’s used by small businesses and larger-scale operations alike. Kylie Jenner used Shopify to build her billion-dollar empire selling lip kits from Kylie Cosmetics. But you could use it as a small startup as well.
Another stand out from Shopify is its award-winning 24/7 support, which you’ll have access to even before you sign up for a Shopify plan.
Shopify makes it easy for you to sell products from your online store, as well as through social media platforms, online marketplaces, and in-person with Shopify POS.
The Shopify drag-and-drop builder is a convenient way to build a new ecommerce website from scratch. All themes are optimized for mobile devices, which is necessary to maximize your conversions.
They even offer a great payment processor. It also integrates with more than 3,200 apps in the Shopify App Store.
There are three different base plans offered by Shopify:
- Basic Shopify — $29 per month
- Shopify — $79 per month
- Advanced Shopify — $299 per month
Keep in mind, these are just the base rates. Adding apps, processing payments, and other features will cost you extra.
High volume stores seeking enterprise-grade solutions can get a custom Shopify Plus quote to fit your needs.
The entry-level plan will be enough to get you started, but I’d recommend the mid-tier Shopify subscription at a minimum. It comes with better features like gift cards, professional reports, and better discounts for shipping and payment processing.
Shopify offers a 14-day free trial for all of its plans.
More QuickSprout Shopify Reviews and Guides
- Shopify Review
- How to Transfer Your Website to Shopify
- The Best Ecommerce Website Builder
- How to Create an Ecommerce Website in 9 Easy Steps
- How to Start an Online Store That Drives Sales
#6 – Wix — Best Drag-and-Drop Ecommerce Site Builder With Easy Setup
- Price starts at $23/mo
- Drag-and-drop site builder
- 500+ ecommerce templates
- Unlimited bandwidth
The best part about using Wix is an ecommerce platform is its simplicity. Your ecommerce site will get the same drag-and-drop benefits as a traditional Wix website. You just need to choose an ecommerce plan to accept payments online.
For those of you who are already using Wix, you can always upgrade your plan to activate the ecommerce functionality.
Your Wix store manager makes it easy to manage inventory, track orders, and communicate with your customers. With its integrations with bookkeeping software like Quickbooks, Wix really shines as an ecommerce website builder.
Wix has more than 500 ecommerce templates for you to choose from. You can customize your storefront with collections, galleries, related products, and a customer wishlist.
You’ll also be able to set up global shipping rules from multiple carriers. As of right now, Wix does not support dropshipping. But their website says a dropshipping platform is coming soon, so I would expect that within the next year.
Unlike other ecommerce platforms, Wix doesn’t take any transaction commissions. So the only fees will come from the payment processor.
Wix offers four different ecommerce plans; all of which accept online payments:
- Business Basic — $23 per month
- Business Unlimited — $27 per month
- Business VIP — $49 per month
- Enterprise — $500 per month
All plans come with unlimited bandwidth. You’ll get extra storage at each pricing tier.
Wix is new to the ecommerce space. So the platform isn’t perfect. But they’ve definitely made improvements as of late. You’re able to do things like target abandoned shopping carts, which wasn’t always on option. So I expect more of these types of improvements in the years to come.
One such improvement is Corvid by Wix. This is a web development platform that allows you to develop apps using the Wix editor. This might result in better integrations with CRMs in the future.
#7 – Squarespace — Best Website Builder With Built-In Ecommerce Capabilities
- Price starts at $12/mo
- Unlimited products
- Sell physical & digital products
- 24/7 customer support
Squarespace is another popular website builder. But Squarespace has a fully integrated ecommerce platform built-in to every plan except for the entry-level option.
With Squarespace, building a beautiful website is easy. The templates are modern and fully customizable. You can even install multiple templates to one website and switch between them at any time.
I’d recommend Squarespace to new ecommerce shops that are unsure of what the future holds. That’s because this platform makes it easy for you to scale or pivot the direction of your sales strategy.
Squarespace has dozens and dozens of ecommerce benefits. Here are some of the top highlights to give you an idea of what you’re getting:
- Unlimited products
- Flexible product varients
- Sell physical and digital products
- Manage subscriptions
- Multiple payment methods
- Mobile-optimized checkouts
- Gift cards
- Abandoned cart recovery
The list goes on and on. The drawback of using Squarespace is that there isn’t an app store to add any other integrations or extensions. What you see is what you get. You’ll find that the most popular and useful apps are already built-in, but just make sure you check the full feature list if you need or want something specific.
These are the Squarespace plans and prices:
- Personal — $12 per month
- Business — $18 per month
- Basic Commerce — $26 per month
- Advanced Commerce — $40 per month
As I mentioned earlier, the Personal plan does not have ecommerce capabilities. You can sell online using the Business plan, but you’ll pay an additional 3% transaction fee to Squarespace, and won’t get all of the useful ecommerce features.
At a minimum, I’d recommend the Basic Commerce plan. There are no transaction fees, and you’ll benefit from customer accounts, checkouts on your own domain, ecommerce analytics, social media selling, POS, and other features that you’d expect for an ecommerce shop.
For gift cards, abandoned cart recovery, subscriptions, and a few other higher-level features, you’ll need to sign up for the Advanced Commerce plan.
#8 – WooCommerce — Best WordPress Plugin for Ecommerce Functionality
- Free to install on WordPress sites
- Easy to customize
- More than 300+ extensions
- Most popular ecommerce solution in the world
WooCommerce is a bit different than the other platforms we’ve seen so far. It’s an ecommerce plugin made for WordPress, as opposed to an all-in-one ecommerce platform.
But with nearly 80 million downloads, WooCommerce is the world’s most popular ecommerce solution. Nearly 30% of all online stores across the globe are powered by WooCommerce.
With WooCommerce, any website running on WordPress can be turned into an ecommerce store.
WooCommerce is free to download and install to your WordPress site. But it requires you to have your domain, hosting, and WordPress account already set up. Then it’s just as simple as installing any other WordPress plugin.
You can customize your store by adding 300+ extensions from the WooCommerce Extensions Store.
This is where you’ll integrate payment processors, subscription tools, and store management features. Lots of these extensions are free, but others are priced up to $300 per extension.
Since WooCommerce is run via WordPress, the customization and capabilities for your online store are virtually limitless. You’ll only need to add features that you plan to use, so you won’t have to worry about anything else cluttering your dashboard.
With all of this in mind, I would only recommend WooCommerce to content-based websites. Meaning the primary function of your site is not the ecommerce capabilities.
For example, if you have a WordPress blog and want to sell 10 or 20 products as a supplemental income strategy, you can install WooCommerce for its ecommerce functions.
But if you want to build a new ecommerce website from scratch and sell hundreds of different items, I’d look for another solution on our list.
#9 – OpenCart — Best Free and Open-Source Ecommerce Platform
- Price starts at $0
- 13,000+ themes and extensions
- Simple interface
- Open-source software
The OpenCart ecommerce platform provides everything you need to create and manage your online store. More than 342,000 ecommerce sites across the globe are powered by OpenCart
OpenCart is not a website builder. It’s an open-source software that you can install to add ecommerce functionalities to your existing website.
One of the reasons why I like OpenCart is because the admin dashboard makes it easy for you to manage everything using a singular and simple interface.
Another major advantage of OpenCart is its marketplace. It has more than 13,000 modules, themes, and extensions. So if you want to integrate something with your ecommerce store, there’s a good chance it’s available on the OpenCart marketplace.
The best part about OpenCart? It’s free to download and install to your website. There are never any monthly or annual fees for using this software.
However, you will have to pay to use certain extensions. But if you’re running a simple ecommerce website and don’t need many premium extensions, OpenCart is a great way to keep your costs down.
If you need help or assistance, there are more than 110,000 registered members active on the OpenCart community forum. You can browse through the 550,000+ posts to see if someone already answered your question.
For dedicated technical support directly from OpenCart, you’ll need to pay. The rate starts at $99 for a one-time fix or $99 per month for advanced ongoing support.
#10 – Ecwid — Best Free Ecommerce Extension Compatible With Multiple CMS platforms
- Price starts at $15/mo
- Compatible with popular CMS platforms
- Easy to scale
- Compatible with popular website builders
If you’re a WordPress user and want an alternative solution to WooCommerce, Ecwid would be my next recommendation.
It’s not nearly as popular as WooCommerce, but it still offers great benefits and specializes in ecommerce sales from multiple marketplaces.
Unlike WooCommerce, Ecwid is compatible with other platforms as well. In addition to WordPress, Ecwid can be added to:
- Adobe Muse
Basically, you can turn nearly any website into an ecommerce platform with Ecwid. They also offer an easy all-purpose solution for selling on Amazon too in addition to its integrations with CRMs like Salesforce.
Another great benefit of Ecwid is that they have a free forever plan, although its limited to just 10 products. You won’t be able to integrate your online store with other marketplaces for free either.
To get the most out of Ecwid, you’ll need to sign up for a premium plan.
- Venture — $15 per month
- Business — $35 per month
- Unlimited — $99 per month
The Venture and Business plans are limited to 100 and 2,500 products, respectively. As the name implies, there aren’t any restrictions on the Unlimited plan.
As you’d expect, the features and benefits get better as you upgrade to each tier. So you can start off with the entry-level plan and upgrade at any time that you see fit if you outgrow your plan.
How to Find the Best Ecommerce Platform For You
With so many options to consider, you’ll need to narrow down your choices. This is the methodology that we used for making the picks on our list above.
You can use these criteria as well to make your decision easier. I’ll explain which features matter the most, which ones don’t, and break down the details of each element below.
Setup and Ease of Use
Getting started should always be the first thing to consider. If it’s difficult to get set up out of the box, it’s usually a sign that you’ll have trouble down the road as well.
You need to make sure that the platform makes it easy for you to start your store, manage your products, edit your website, and collect payments online. Ideally, all of this should be managed in a single admin dashboard or interface with minimal third-party requirements.
Type of Ecommerce Platform
All ecommerce platforms or not created equally. The type of platform you choose will depend on your current situation.
There are ecommerce website builders, plugins, and extensions. If you already have a website, you need to make sure that your solution is compatible with whatever CMS you’re using.
For example, WooCommerce is a plugin made for WordPress sites. J2Store is a shopping cart extension for Joomla. Ecwid is an extension compatible with both WordPress, Joomla, and other platforms as well.
If you already have an existing website and you just want to convert it to an online store, a plugin or an extension would be better than a website builder.
Type of Website
The type of ecommerce website you have will also determine your ecommerce platform.
How many products are you selling? Are you offering physical products, services, or digital goods? Do you need dropshipping capabilities or are you managing shipments on your own?
An existing blog website that wants to add digital downloads will not need the same solution as a full-blown ecommerce shop that needs to be built from scratch.
All ecommerce stores will let you process online payments. But you need to look beyond that to see what features they offer and what features you actually need.
Is everything already built-in to the platform? Or is there a marketplace with themes, integrations, and extensions?
Some advanced plans come with things like abandoned cart recovery, customer profiles, detailed analytics, and product recommendations. But if you just have a basic site selling a few products, these features may not be important to you.
The cost of your ecommerce solution will likely be based on the features offered in the plan you select. Some ecommerce platforms are free, but you’ll be charged as you add certain extensions.
Your rate might even change based on your sales. So make sure you understand how the pricing works before you make a final decision.
I always look for ecommerce platforms offering a free trial and some type of money-back guarantee. This gives you a chance to try everything out to see if you’re getting the best value.
Choosing an ecommerce platform can be challenging simply because there are so many different options at your disposal. Fortunately, you can narrow your list down based on the criteria that I’ve identified above.
There’s something for everyone on this list. Whether you’re a beginner in need of an ecommerce website builder, or an experienced developer in need of advanced software for B2B sales, you’ll be able to use this guide to find what you need.
Here’s a quick overview of the best ecommerce platforms that I’ve reviewed in this guide.
- BigCommerce — Best ecommerce platform for small businesses
- Zyro — Best new ecommerce and website builder
- Square Online — Best free ecommerce platform plan
- Bluehost — Best for easily setting up a WooCommerce store
- Shopify — Best for startups, beginners, and boutique ecommerce shops
- Wix — Best drag-and-drop ecommerce site builder with easy setup
- Squarespace — Best website builder with built-in ecommerce capabilities
- WooCommerce — Best WordPress plugin for ecommerce functionality
- OpenCart — Best free and open-source ecommerce platform
- Ecwid — Free ecommerce extension compatible with multiple CMS platforms