Humans love games. You love games. We love games. Games are fun: they’re engaging and mentally stimulating. Our fondness for games is hardwired into our brains. Want proof that we love games? The iTunes App Store has over one million gaming apps, almost triple the number since July 2016. People are […]
How to Easily Add Gamification Techniques to Your Content Read More
The term influencer is being tossed around a lot these days. We would even classify it as one of the top 10 buzzwords of the year. Influencer marketing is quickly becoming one of the hottest and most effective strategies in existence. In fact, 89% of marketers using influencers plan on
A Process You Can Follow to Become an Influencer in Your Industry Read More
Traffic acquisition is only half the marketing equation. In addition to bringing visitors to your website, you need to keep them there. Not only that, you need to transform them from interested prospects into customers. Your website needs to move the relationship forward (and seal the deal). And once they
Beginner’s Guide to Conversion Optimization Read More
“If people like you they will listen to you, but if they trust you, they’ll do business with you.“ ~ Zig Ziglar If you’re unfamiliar with the legendary Zig Ziglar, he knew a thing or two about branding. We can all agree that online branding is incredibly important. This is
How to Gain More Branded Search Volume to Your Website Read More
Everyone wants more sales. Regardless of your industry or company’s current situation, increased conversions will help your business grow and prosper. But wanting higher sales conversions and actually getting them are two different things. Sure, your advertising team probably has various content marketing strategies in place. It’s important you have a
How to Increase Sales Conversions with Retargeting Strategies Read More
If your sales are starting to plateau or decline, you have to develop a new strategy to get a cash injection into the business. Even if your company is doing OK right now, you have to ask yourself whether your current business model is sustainable in the future. It’s always
How to Increase Sales by Implementing a Customer Loyalty Program Read More
Case studies…You see companies using them frequently, but do they really work? We weren’t sure, so we decided to test them on NeilPatel.com as a case study. The goal was simple: generate more leads. The results were a bit unexpected. We didn’t necessarily generate many more leads, but we were able
How I Used a Case Study to Grow My Sales by 185% Read More
Considering that Quality Score is based mostly on your ad’s CTR, it makes sense to figure out which ads tend to perform best. Fortunately, Google Ads has a built-in A/B testing feature so you don’t need to guess. We’ll show you how the two approaches that PPC professionals use to
How To A/B Test Ads In Google Ads Read More
