5 Ways to Revitalize Your Stagnant Business

johnny cupcakes

You may be wondering why your business has never become the next Apple, Virgin, Bad Boy, or Coke.

Many aspiring entrepreneurs spend long hours on their businesses and sometimes become frustrated because all they do is work FOR the business and not ON the business.

As a business owner myself, I used to wonder what set apart top businesses from the rest of the herd. How did thought leaders such as Steve Jobs, Richard Branson, and Sean John grow their businesses, and what type of grassroots approaches did they use when they first begun?

After taking a closer look and studying some businesses, I realized that there were a few distinguishing factors that enabled these businesses to explode their loyal fan following and boost their sales. I am sharing my findings here about five approaches these thought leaders took and how you can help take your business to the next level by using them as well:

1. Become Community Oriented

It is absolutely critical to create a community-oriented business. When you start focusing on structuring your business around your community, you’ll see that you began to develop a fan following.

When Ben and Jerry’s first started, the owners created a “Free Cone Day.” During this day, all they did was give away free cones. It was done by Ben and Jerry as a customer and staff appreciation event for the one-year anniversary of their ice cream store’s opening. This drove in people to their store, and it was a great way to introduce the business and their ice-cream to potential life-long customers.

By building a community-oriented business, Ben & Jerry’s was able to leverage its fan following when Pillsbury strong-armed a Ben & Jerry’s distributor. Pillsbury delivered an ultimatum – the distributor could sell Haagen-Dazs or Ben & Jerry’s, but not both. The young upstart Ben & Jerry refused to let that be the end of it. They looked into their legal options but found that they were too expensive to pursue and therefore decided to deal with the problem themselves.

Ben & Jerry’s launched the “What’s the doughboy afraid of?” campaign. They took out advertisements on buses and rented banner planes that flew around sporting events. Jerry became a one-man picket at Pillsbury headquarters. They slapped a 1-800 number on every pint of Ben & Jerry’s ice cream.

“We started getting like a hundred calls a night, most of them between the hours of midnight and 3 a.m.,” he tells us.

The bad press forced Pillsbury to stop trying to hobble a competitor. This is the beauty of creating a community-oriented business.

Another example is Chipotle Mexican Grill. Chipotle plays by its own rules. The Denver-based company avoids TV commercials and most other traditional advertising. In fact, it spends less in a year on advertising than McDonald’s spends in 48 hours.

When Steve Ells opened a cramped outlet in a Denver storefront, with only $85,000 to cover everything, his strategy was not to spend tons of money on advertising. Rather, he gave away food and allowed the food to speak for itself.

When dozens of reporters were camped out in Denver in 1997 as Timothy J. McVeigh was tried for the 1995 Oklahoma City bombing, Chipotle regularly delivered free food to the courthouse. By executing “out of the box” strategies that focused on creating a community-oriented business, Chipotle has created an all-volunteer army, which has helped make them one of the hottest properties in the restaurant industry.

The problem that many start-up entrepreneurs have is that they are stingy for the wrong reasons. If you are stingy to your customers, you will not become successful. Let me repeat that: if you are stingy to your customers, you will NOT become successful. You need to allow your business to revolve around your community. It pays to give back. Not only is it rewarding, it’s a strategic business move.

2. Add the “Wow” Factor to Customer Service

If there was one factor that any business should focus on the most, it should be customer service. When you show people that you actually “GIVE” a bleep, they will appreciate it.

Good customer service is still probably one of the best word-of-mouth strategies of all time. One company that puts the “Wow” Factor in customer service is Zappos. What set apart Zappos from the rest of its competition was its ABSOLUTE FOCUS on Customer Service. The following is a testimonial from a Zappos customer:

In May we had ordered several pairs of shoes from Zappos for my mom. She’d lost a lot of weight, and her old shoes were all too big. She had a whole new wardrobe of clothes in pretty colors, that fit, so I wanted her to have some pretty shoes that fit, too, when I took her up to Oregon to stay where her sister is.

Out of seven pairs, only two fit. Not bad considering she’d never been this thin, so I was winging it, and the return shipping is free. The rest were here waiting to be returned. Because of various circumstances – lost label, my mom being hospitalized and me being away, the shoes were never sent back. There’s a time limit on the return of 15 days. Remember this. When you do a return to them, they pay the shipping, but you have to get the shoes to UPS yourself. Remember this, also. When I came home this last time, I had an email from Zappos asking about the shoes, since they hadn’t received them. I was just back and not ready to deal with that, so I replied that my mom had died but that I’d send the shoes as soon as I could. They emailed back that they had arranged with UPS to pick up the shoes, so I wouldn’t have to take the time to do it myself. I was so touched. That’s going against corporate policy.

Yesterday, when I came home from town, a florist delivery man was just leaving. It was a beautiful arrangement in a basket with white lilies and roses and carnations. Big and lush and fragrant. I opened the card, and it was from Zappos. I burst into tears. I’m a sucker for kindness, and if that isn’t one of the nicest things I’ve ever had happen to me, I don’t know what is. So…IF YOU BUY SHOES ONLINE, GET THEM FROM ZAPPOS. With hearts like theirs, you know they’re good to do business with.

By focusing on your EXISTING customer base, you build life-long buyers. You need to show your customers that you are willing to take care of them. You need to treat them like humans and cater to their feelings. By doing this, you build life-long customers who will continue to come back to you over and over again. Although you may lose money here and there by catering to your customers’ needs, I believe it is absolutely crucial in order to build a strong business with lots of value.

Your customers will be talking about your business for generations to come if you treat them well. Don’t ever undervalue customer service when building your business. If you haven’t been focusing on customer service, start now as I believe it’s the single most important thing you can do to revitalize your business.

3. Focus on Creating Value

Many business owners worry too much about their balance sheets rather than trying to create something of value. Although it’s important to keep a close eye on your financial situation, I think it’s equally as important to focus on creating a good product or providing excellent service.

It’s a very simple philosophy…Creating high quality products and providing excellent service is directly proportional to revitalizing your business and increasing sales.

Have you ever taken a second to wonder why Apple is making billions of dollars?

The reason is because they strive to become the revolutionary leader in ANY field they enter. You can know for a fact that any product they bring to the market is highly functional, affordably priced, and insanely sexy. When they came out with the iMac, they revolutionized computing. When they came out with the iPod, they revolutionized the music scene. When they came out with the iPhone, they revolutionized the mobile world. When shoppers sleep outside of stores just to be one of the first to buy an iPhone, it’s obvious that Apple is a company that enjoys fanatical business loyalty.

However, this business success is not a result of dumb luck or forces beyond Apple’s control; it’s part of a well-thought-out plan to deliver strong products and create an Apple culture. Apple carefully considers what consumers are looking for, so its products are a result of both extensive research and strong design. This meticulous planning is a large contributor to Apple’s high customer satisfaction rates. From packaging to aesthetic design to user-interface experience, Apple makes its products accessible and attractive.

All of Apple’s products have the same basic architecture. Because of this consistency, customers who already own Apple products have a good idea of what they’ll be getting before they make a purchase. It’s plain and simple: when you create products with value, you not only make your customers happy, but you also make them want to buy more products from you in the future.

4. Dare to Be Creative

Daring to be creative is one of the key ways to revitalizing your business. In a time where individuals are plastered with advertising everywhere they look, it is vital to use creativity to set your business apart from the rest. Creativity is the forefront of culture. It’s what drives many factors in today’s world, and it is essential to living in a free enterprise culture.

One example of creativity is the clothing line Johnny Cupcakes.

John Earle, the founder and creative mind behind Johnny Cupcakes’ t-shirts combined baking and cross-bones to create a business of clothing that has catapulted in popularity far beyond any popularity that normal frosting could ever have. Walk into the Johnny Cupcakes store on Melrose Avenue in Los Angeles, and you’ll find a twelve-foot oven emanating steam, pipes oozing faux frosting with custom-made five-inch sprinkles, and stovetops complete with fake flames.

“I wanted it to be the Willy Wonka of t-shirt stores,” says Johnny, who teamed up with a building company that works with Disneyland and Universal Studios to create the store. But when Earle first started selling his t-shirts eight years ago, it was out of the back of his beat-up ‘89 Camry.

He takes a special pride in his unique shirts. He also puts an emphasis on personal attention to detail and the inclusion of his family and friends in his strictly independent business that still relies on the rapid word-of-mouth.

“I’ll sit down with my customers, take them out to eat, hang out at the shop with them. You don’t see Ralph Lauren or Marc Jacobs playing kickball or eating pizza with their customers,” he says. “When these kids camp out for days to get limited edition shirts, my own mom will go out with brown bag lunches to hand them out to customers. My sister will give out freeze-pops. I want to give people something to talk about. I want them to feel something when they walk into my stores.”

Johnny Cupcakes has created a cult-like following with his business. Anytime he opens a new store, there are lines extending around the block.

5. Let Customers Know You Are a Fun Company

The most important factor of building a solid business is to have fun! Don’t take it too seriously. Do something just for fun (organize fun customer events, dress for fun, share funny things with customers) and give employees tools to create a fun relationship with customers.

This makes work more fun for employees, and it strengthens the relationship with customers. Dick Snow of Ben and Jerry’s Ice Cream says, “We believe that we’re in the entertainment business and selling ice cream is just a part of what we do. In our stores the counter is our stage and the customers are our audience.”

Disneyland has the same kind of approach. Employees are part of an entertainment experience, and they aren’t just doing a job. Business is supposed to be enjoyable. Losing focus of that only tends to negatively impact your business and cause you to forget why you started your business in the first place.

As an entrepreneur, you are probably working all day. There is no end to your overtime, so be sure you have fun for yourself, both at work and outside of work. Keeping an easygoing environment is also crucial for keeping your employees happy. Experience and statistics show that employees who enjoy their jobs are more productive and will stay with a company far longer than employees who do not enjoy their jobs.

Fun at work doesn’t have to be an extravagant ordeal. It could be as simple as taking an hour or two once a week and having an office party or a dance-off. You can make meetings more fun by bringing in play things such as Nerf balls, a basketball and a hoop, or party blowers.

Laughter creates a strong bond that brings us together. People like to be with employees who are having fun. Creativity, intuition and flexibility are key to successful operation of organizations today. In stimulating environments, employees who enjoy their time at work will also excel at work. Attracting customers is easier in an environment of hospitality.

A fun workplace is not only more productive, but it attracts customers and profits.

About the author: Franklin Philips is the founder of Shruffle, a blog about personal development.

P.S. If you want additional help getting breakthrough results click here.


  1. It’s quite simple. Check out other businesses similar to yours, find out the contrasting ideas that are not working for you and make a list of things they are good at. First of all, make way for getting better at generalities of your business. Then, find a way out by doing something more than what others might just be wanting to see happen in your venture.

    • Build the foundation first, then proceed to bigger and better things.

    • bissell proheat :

      other than that, you can make customer surveys about other businesses similar to yours. why we need to do this, because we want to know about what customers want from that businesses. after that we can make plan to do like what other businesses did but in a better way plus our businesses and also customers need. it will help us more.

  2. Laurie Lamoureux :

    Excellent article and quite a thought-starter. How would our company put “fun” into moving to a new home when it is something most people hate to do? I’m going to have “fun” thinking about #5!

    • I’m not sure I get what you mean by people hating to move into a new home?

    • Mike McAdams :

      Working off the cupcake theme… What about sending customers a dozen cupcakes, or babycakes, from Cupcake Royale in Bellevue? Or something exciting to receive as a follow-up thank you gift? You could probably even work out longer-term cheaper pricing w/ the gift provider (they get increased exposure!). I’d imagine something like this would easily pay for itself over time in referrals.

  3. Krunal @ Xcellence-IT :

    excellent read… its really more important to focus on how you offer, rather then what you offer…. Focusing on excellent customer service and providing exceptional value to our clients has been philosophy of my company from beginning, and as a result of that, 80% of our orders comes from same customers, and almost of all of them are referred to us by word-of-mouth. Although I do believe that its also important to do advertising. One needs to innovate in every way to make their clients happy. 🙂

    • Wow, so you guys have a very strong repeat and referral business. I believe that you still need to build your company by prospecting for new business.

  4. Creating a community is a key point Neil has made here. Yes, value, customer service, creativity and fun are also important.

    Having a community or a community of people to support you and your venture will help you reach plateaus you’ve never dreamed of. The community will help spread the word about your product or service and make people seek you/your business out. Besides word of mouth is still the best form of marketing anyways.

    Charles W. for WEALTHfaire

    • Having a strong or powerful community means a great foundation. Having a concrete foundation like that allows you to take bigger risks and reach further goals.

    • Having a community means having satisfied customers and that is needed in order to make your business work. Satisfied customers will talk about your product and if they are pleased they will bring more customers.

  5. I’m glad you all enjoyed the post. Many entrepreneurs wonder why they can’t take their businesses to the next level. It’s really not about the money at all. If you can start thinking outside the box, and try things not so “typical”, the possibilities are absolutely endless!


    • In this day and age, if you’re not looking for ways to help other solve certain problems, your chances of growing are not likely.

      • We live in a day and age where we’re bombarded with advertising. Because of that we’ve become very good at tuning out useless businesses who are trying to make a quick buck vs honest/transparent businesses who genuinely care for their customers. I think in addition to solving real problems, it’s crucial for entrepreneurs to be honest and own up to mistakes. People are not stupid. At least if you admit you’ve messed up, they’re more likely to forgive you. One company that truly gets this is 37Signals. Read their article of how they turned their Disaster (Campfire outage + lots of angry customers) into Gold (happy/loyal customers for life)


        How far do you go for your customers? Please share!

  6. Paul Simbeck-Hampson :

    Beyond the marketing buzz and hype that brands create, there is a fundamental principal that guides all successful people, they genuinely care.

    Developing your organisation around this founding principal will ensure a greater reward for all those involved than any other aspect.

    This starts with the founders. It is there continuous responsibility to inspire in others the genuine desire to care, about themselves, their colleagues, their customers and the brand they represent.

    If an organisation can create the environment where learning, through caring, can occur naturally, they will be wildly successful.

    When you watch children at play in the playground, they know instinctively how to do it. Imagine if you stood next to them and instructed them how to play; how quickly would creativity, imagination and innovation stop? ‘Let the children play.’

    If organisations would understand this secret sauce, an environment would exist where quality, service and value would become so much more natural. Within my associations we call this ‘working smarter’. Applying these principals can lead to learning smarter and ultimately living smarter. This is the magic factor that ensures customers come back; its addictive.

    Thank you to Frank for an inspiring article, and thanks to Neil for creating the environment that made it possible. Look forward to reading more from both of you.


    • What an insightful response Paul, Thank you. I like what you said about letting an environment grow naturally. I agree, it allows everyone to create a solid foundation .

    • Paul,

      I really like your analogy of kids playing in the playground. I never thought about business like that. Very cool!

      • Paul Simbeck-Hampson :

        @Neil & @Frank – Thanks for your replies. I originally read the playground analogy on a comment by ‘Steve’ from a post by Clark Quinn.

        “To me the road to success is paved with two things.

        First, establishing the environment that makes it possible. This means removing potential barriers and establishing real world and techno-supported spots for elective congregation, sharing, and grab-and-go to take place. Committing to the maintenance of that environment is all we should be attempting to manage. Think of it like a playground, if you start telling children how to play, managing their every move, and controlling their experience they will simply stop coming to play. But if the playground falls apart, becomes an unsafe space, or is encroached upon by something that prevents play (work) then they will stop playing.

        Second, we have to give people permission and convince them that they have it.

        We shouldn’t manage informal learning. But we do have to enable it and encourage it in order for it to happen.”

        I’ve adopted it and used it every since… it just resonates!

        • It’s true it does and it’s just something that takes up a little time but eventually becomes natural the more and more you practice it.

  7. Right On Neil,

    Astounding how many business people think that their business will operate by osmosis, no matter how awful they treat people.
    But the business who “gets it,” will always excel.
    Letting customers know they’re a “fun company” would help a lot of these companies move ahead… unless, you’re a funeral home… Hey, maybe one of them should try it and see how it works!

  8. Nora McDougall-Collins :

    Thanks for another great article! I used to work for a non-profit that tried to be “fun” by having a whitewater rafting trip. The trip was a lot of fun, but the fun never went back to the office. The folks that ran the business still walked all over people, but they patted themselves on the backs for doing the the “fun” thing. If your business meetings aren’t full of laughter; if people are afraid to speak out; if your employees spend too many days with consultants trying to figure out their personality types, but there isn’t any real laughter, you don’t have a fun company.

    I will pass this on to my web development team. We laugh a lot!

    • Yeah I know what you mean. Too hardcore at the office, then a few trips here and there to lighten up the load. I agree, doesn’t work as well as just creating a fun and powerful environment.

  9. There is so much information out here on how to “do it right”, its amazing to see so many “do it wrong”. Just using one of these suggestions can launch your company to the stars….but it requires you actually doing it! 🙂 Great post Frank!

    • Very true! You can find a lot of great examples out there and pretty much copy them verbatim, but most companies aren’t willing to do it.

  10. Sharing a potential algorithm that I derived from the post:

    1. Identify, develop and nourish the right communities.

    2. Create/modify/develop a high quality product by assessing the market.

    3. Choose the right advertising vehicles and spread the information (products if possible!) of your offerings to your predetermined communities.

    4. Exercise creativity and consistency in creating a good word of mouth; Develop through trial and error, a Wow Factor in your service – The building blocks of a potential “Brand”.

    5. Choose the right people in executing the strategies discussed above because not EVERYONE would have fun in doing them the way you’ve designed it!

  11. hey Neil Patel, i have read all your Life history, & believe me i m really really impressed by your Life,
    this blog is really very close to my heart as i have been struggling for my business right now..

    • I’ve been there and the one thing I can tell you is stick with it. It may not seem there’s any hope and you’re struggling, just keep pushing yourself and you’ll see results.

  12. Business Innovation :


    great article especially the part about customer focus and innovation.

    It’s amazing how many busines owners think innovation means “running around in spece suits” in climate controlled rooms at Intel when in most businessess innovation can be something as simple as having a happy, enthusiastic and “half-assed” intelligent person answer customer telephone calls.


  13. Facebook Fans Samurai :

    I hate to say it, but this post is really difficult to read. It definitely is not your regular Neil article. I think you should ask your guest authors to follow a specific pattern when writing for you.

    It’s killing my eyes. I have to take a break every now and then while reading the post. I’m just saying.

  14. Hi Facebook Fans Samurai,

    Thank you for the constructive criticism! I’m so sorry that you’ve found the post difficult to read. Next time I will try to break it up a little more. Hopefully that will help.. Sorry about that!


    • Hey Frank! The article was well-written and I like the examples. But like FFS, I thought it should’ve been broken into more paragraphs. This is the third time I tried to read the article. The first two times I couldn’t get through the first paragraph. Otherwise, job well done.

  15. Hitch Cargo Carrier :

    I agree with all the points and would add that the biggest thing from what I’ve seen in companies taking off lately is their customer service. Yes they have products, but you know what everyone has the product. It usually comes down to a service that they do that no one else does.

    • Since customer service is usually the customers first contact, it’s very important to present yourself a certain way.

  16. Rochelle Haynes :

    Excellent article and one that me and my business partner will take to heart! I’m a sucker for excellent customer service and anyone that knows me also knows that I would pay a small fortune for it. When I visit restaurants, or any service oriented business, the first thing I look for is how the establishment treats it’s customers. That’s the one thing I learned very early in my working career starting out, “The customer will either make you or break you” and I’ve never forgotten that. Now that we’re a small business, my business partner and I will make customer service our number one priority in order to gain a loyal following, repeat business and new business.

    • Definitely a smart thing to do. Especially when you’re a relatively new business, you want to make sure you create that type of image.

  17. Excellent read! I especially liked the part about great customer service and nurturing a community around a company or product. Great tips for me as I launch my business gig this coming month. 🙂

  18. College Textbooks :

    I had no clue about some of the stories you posted. The one that really hit home was the one about Zappos. What a great way to be and give back to your customers on such a level like that. Ben and Jerry’s also made a great move by putting the fire back on the Dough Boy! Great tips I look forward to more.

    • Yeah those were motivating stories weren’t they?

    • I’ve also heard about Zappos’s customer service and their way of doing it and it is too bad that there are not to many businesses doing it. How great would that be for customers…Having respect for your customers is a great way to keep your business alive.

      • It’s an amazing way to do it. There are many new-age tactics that companies like Zappos use to keep their employees happy.

  19. Memorial park benches :

    They also believe that the real skills are from the family and do not listen to others inside and outside the company. Often family businesses force family to stay in the business and not pursue their dreams outside. Thanks…..

    • Yeah I know what you mean and that definitely happens. It just depends on if you’re willing to push the envelop.

  20. This is very interesting but has anyone studied why companies fail? I am certain that some did everything in 1-5 and still didn’t make it (you could probably could add in “#6: hire the best talent” and still have a failed company/not so stellar product) For example, when people think Apple, they think iPod, etc. But for those older than 25 yrs, Apple came out with the Mac in the ealry 80’s and they were not wildly successful.

    My point, perhaps we should study Gimbels, Alexanders, Enron, most failed restuarants in NY City, etc and see what exactly keeps a company from going under. Woud love to see a posting on that in the future.


    Vergil Den

    • Even hiring the best of the best may cause your company to fail. I mean it really comes down to the overal structure.

  21. Mandy@learntoblog :

    Excellent post with some great real life examples to prove your points. Reading their stories was as interesting as the valuable points you made! I have two shops in the UK as well as my online businesses and truly believe exceptional customer service is the secret to great success.

    Enjoy the journey.


  22. HI Neil,

    Sounds interesting how to regenerate dead business, but it is not easy. If any enter-pruner want to jump in new business then he got advice from 100 people but if any fail businessman ask to regenerate then he has 1000s of confusions…

    He can’t judge properly what to do actually. but here are nice tips, I think you gain more knowledge then your age..


  23. Hi Neil,

    Really good post and really caught my attention. Although I’m no big company I am applying some things to my current business that have really helped me move forward.

    I am very community oriented and I reply to all emails and comments. I even had a guy opt-out of my list yesterday with a reply that he was on too many. I replied to his email and told him I totally understood but that I’m here if he ever needs any assistance. He replied back that he was surprised that I would take the time and just for that, he purchased my product. Hello!!! Just pay attention to your prospects people, it really does help.

    My blog journey chronicles what I’m doing to build my business and I’m sharing everything I’m doing with my readers. I’m easily accessible should they need to ask me questions and that’s why I’ve been making sales since my first month. Not a lot but it’s only 3 months old and 5 sales already. I’m definitely there for my all my prospects and customers.

    I always enjoy reading these types of posts because it reiterates that what I’m doing is right which makes me want to improve and be better with each new day.


    • I open a site with jewelry ( pearls, jade, silver) and scarves. My designs are nice, price is very competitive, quality is top and guarantied but I am not making any money.
      I am reading everything or anything to help, but because I am living in China, people are discriminating against my products but are ready to pay 10 times more for the same item if it is from a big name store and not knowing that the big store is also getting theirs items from China. I want to give free gifts, I am ready to smile ( but they cannot see me) and my shipping is included in the price. What else can I do????

    • That sounds like a good read… I understand that there are times where it’s easy to lose interest but then all of sudden you get a booste of inspiration 😉 I’m in the same boat with you on that one.

    • If you interact with your readers you are much closer in making him a customer. Attention to what people say is something that every business need to concentrate on. If you ignore them and their opinions will certainly not help you.

  24. It is a good article that makes a lot of sense. When you think about it, this could apply to all niches. The problem lies is when your competitors are doing all the above. You then need to take the above ideas to another level. Lots of room for scope.

  25. The 5 approaches you listed are essential components of business ownership. Many businesses that have failed didn’t know keep up with the changing trends of demands and some simply don’t provide the service that they once did. I enjoyed reading this article.

    • I’m with you on that… it’s absolutely critical for business to follow those principles, especially in the day and age with competition constantly on the climb.

    • If you are not able to adapt in this rapid changing market you will definitely fail eventually. Patience and the ability to adapt are the best tools to be successful. Many business owners get too full of themselves after a while and they forget that the customer brings them money and end up loosing them.

  26. Great article. At Mavenlink, we try to accomplish all 5, but do an exceptional job at #2: Add “Wow” Factor To Customer Service.

  27. Shaun Sinclair :

    Stopping by here is like a break from my own ‘business reality’. Reading posts like these is great, but the ‘doing’ part is the most important thing. Go out there, create and break some rules E-preneurs!

    • Yeah because you can talk and write about it all day long, but people who take action see a reaction.

    • There is no point in reading all day long tips if you don’t put them in practice. Read and learn from others so you can apply these ideas yourself, and learn from others mistakes so you do not commit them also.

      • Very true… you can be the most knowledgable person out there and still be unsuccessful if you don’t take action.

  28. Really like the collection and the choice of 5 points. People think about some of those issues all the time, but if companies really start looking at all these issues and make their b-plans around it.. you would have a winner right away. This is surely one of the best compilations in your blog.

  29. Nicole Summers :

    Great post! A really good source of information… This post is a very useful tips for people who are just starting to know to learn what social media can do… Thanks for sharing this post…

    • The possibilites are really endless.

    • Social Media is very powerful. People are starting to see it’s benefits and search engines are also. In this fast times you have to use whatever tool you have at hand, even if it’s happening very fast. Adaptation is what is requires in order to succeed.

      • Indeed it is. I agree completely you have to learn how to utilize the tools available if you want to survive.

  30. recording studios uk :

    I want to become a marketing advisor that advises to small businesses, but I also wish to something of an overall business advisor. I have no idea how to even begin and where. What advice could you give to a young man wishing to put his education into practice?

    • Start by creating something for yourself then go netwrok at events so you can talk to people about what you do.

  31. Eddie Gear- The Guy With An Attitude :

    Well said Franklin. I checked out your blog there is a lot of information there as well. Thanks for this wonderful and neat write up.

  32. I think we should look into what others are doing to be successful at business if we arent ourselves yet! it’s that simple!

    • To learn from others is the simplest way to succeed and also the safest. If you are learning from your mistakes it means that you already did something wrong, but if you are learning from others mistakes you can prevent this.

  33. some times, it would be happen, when we think about stagnant business.

  34. entertainment news :

    many successful business man are there if you read their life history you will have some ideas for your business

  35. Business is the main thing in our life we should find out the right ways to earn money

  36. Nora McDougall-Collins :

    Thanks again for the great articles, Neil. I’m using this reply to show my students how responding to a blog post works!

  37. Favourite Hobbies :

    creativity gives more credits a lot

  38. In my experience the biggest factor leading not only to a high conversion rate but also a loyal fan base is excellent customer service. I cannot emphasize the importance of building solid relationships with customers enough. I can easily say that paying attention to that one factor has drastically helped me out with my business 🙂

    • Definitely, having a loyal fan base can do wonders. More importantly, reaching out to people is essential.

  39. Alex @ Easy ways to make money :

    Giving freebies is really one strategy to drive customers to your business. Once in a while you need to be more community oriented, I truly agree with this Neil.

  40. Yasir Khan Quantum SEO :

    It is important to show your clients that you are not only running after their money, but you care about them. A personal touch is always great and makes a client your’s forever.

    • Definitely, you have got it. If you show that you care people will feel safe and trust you with their business.

  41. marriage registration :

    creativity can work wonders for your business. One of my friend is a good graphic designer and has a great music sense, he is good at digital recording. He made use of both his skills for his business by making a free CD Cover for client who came for digital recording. Having a customized CD cover on a cd of their favorite songs made his clients immensely happy and gave him a very good clientele in very short time.

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    I believe that the best form of advertising is high quality customer service. The amount of response that you are likely to get from that is unbelievable. But love and dedication has to be there.

    • Yep, having the best customer service is key. You have to show that you care and are dedicated by handling customers with the popper care and attention.

  43. The problem is in business you need money to make money, the government should help people start up there own businesses.

  44. Its all about advertising especially like social media websites like facebook.

  45. Hi, thanks for you great post. My business was not moving any where until i read your post, after reading your post and ideas you have mentioned i have now turned to social media as a form of advertising, this is much easier than i first thought and i now have a wider range of customer to aim at.

  46. hey,
    “Dare To Be Creative”,it’s a very effective thought. world is running through creativity i must say. over all nice concepts.


  47. advertising your business does not have to cost a fortune due to social media

  48. I always enjoy reading these types of posts because it reiterates that what I’m doing is right which makes me want to improve and be better with each new day.

  49. You dont have to spend loads of money on advertising, try looking at social media sites these work best for me to provide me with customers.

  50. Sagar Nandwani :

    Transparency that’s what you have to portray if you go into social media activity. That’s what viewers want from you, the total ‘ YOU’ and not someone who talks about his /her business only. Real engagement happens with ‘ real’ people and to do this following the tips above would be best .
    Wonderful post!!

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  53. Search engine optimisation is a weird industry, because its technical it is best suited for people who have studied
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