There are two key elements to marketing. The first is to drive traffic to your website and the second is to get the traffic to convert into customers. You can have a million visitors going to your website, but if you can’t convert them, what’s the point?
Over the years I’ve learned a lot about improving conversion rates. Some of my knowledge has came from hiring conversion rate consultants, or even running my own a/b tests, but most of it has come from co-founding 2 analytics companies: KISSmetrics and Crazy Egg.
One of the easiest ways you can boost your conversion rates is by optimizing your call to actions (CTAs). Here are 11 ways you can improve your CTAs: [click to continue...]