Want to jump straight to the answer? The best online reputation monitoring tool for most people is WebiMax.
Online reputations have become a major part of a business. Without a good reputation, it seems as if your business is destined to fail.
But attempting to manually track what people say about your business online becomes unrealistic once your company reaches a certain scale. Resolving that negative coverage becomes even harder. There are far too many platforms, websites, media outlets, and social channels to monitor in real-time on your own.
That’s where online reputation monitoring tools come in handy. These tools find brand mentions and identify customer sentiment from multiple sources across the internet. Everything gets put into a single dashboard where you can view real-time alerts and reviews.
The Top 7 Best Online Reputation Monitoring Tools
Best of 2023: InternetReputation.com, Meltwater, Mention, Nextiva, Reputology, SentiOne, WebiMax
After extensive research and testing, we narrowed down the top three online reputation monitoring tools that we can recommend with confidence.
Our Favorite Online Reputation Monitoring Tools of 2023:
- WebiMax— Best overall
- Nextiva — Best for monitoring and managing social media
- Mention — Best for holistic brand monitoring
Best Online Reputation Monitoring Tools Reviews
Read on for our in-depth reviews of the best online reputation monitoring tools to learn more about the features, benefits, prices, and top use cases for each one.
WebiMax — Best Overall
WebiMax is more than just an online reputation monitoring tool. They’re a full-service reputation management company. For more than a decade, they’ve been helping businesses build, maintain, and repair brand images across multiple industries.
One of our favorite parts of WebiMax is the review collection dashboard. This is the easiest way to monitor all of your customer reviews from every platform in a single source of information.
WebiMax’s client portal also offers dashboards for social monitoring, local listings, and campaign reporting.
What really makes this company stand out from the crowd is its other services that go beyond dashboards and reporting. WebiMax’s reputation management services include claiming unclaimed business profiles, promoting positive content, and deleting negative content.
After consulting with the reputation management experts at WebiMax, you’ll receive a realistic timeframe with actionable steps to achieve your business goals. That’s one of the many reasons why WebiMax boasts a 97% client retention rate.
This is an excellent option for any business that wants to take control of their reviews and eliminate negative content on the web.
To get started, fill out a form to request your free quote and proposal.
Nextiva — Best for Monitoring and Managing Social Media
There are plenty of tools on the market that offer social media listening. But Nextiva takes it to the next level by providing an all-in-one platform that combines reputation monitoring with general social media management.
This means you’re getting everything you need to stay aware of what’s being said about your brand across all social media platforms, including Facebook, X (formerly Twitter), Instagram, YouTube, LinkedIn, Tumblr, and more. That’s crucial for modern online reputation management.
But, within that same platform, you’re also getting social media post scheduling tools and detailed reports related to social engagement.
Beyond the ability to schedule posts and track what’s being said about you online, Nextiva offers tons of other great features to help improve your social strategy. Highlights include:
- All-in-one social inbox for all connected accounts
- Private and bulk messaging from one dashboard
- Review management
- Tags and alerts
Plans start at $149 per month, plus $99 for each additional user.
If you step up to the mid-tier Growth plan, you’ll benefit from added perks like suggested responses, automated replies, competitor analytics for up to three channels, and six months of historical data. This package starts at $299 per month, plus $99 per additional user.
There’s also an enterprise-grade plan that comes with a complete service helpdesk and AI routing capabilities. Pricing for this tier is not available online because you’ll need to contact the Nextiva sales team for a custom quote.
Overall, Nextiva’s platform for social media management doubles as an excellent way to monitor your reputation on social channels and overall digital sentiment about your brand.
You can ditch the other tools you’re using for wrangling your social profiles and get everything you need in one package from Nextiva. Start by getting your free demo today.
Mention — Best For Holistic Brand Monitoring
With more than 750,000+ marketers using this platform, Mention is one of the most popular online reputation monitoring tools on the web.
What makes Mention unique is its versatility. Unlike other tools on the market that just focus on one or two platforms, Mention monitors more than a billion sources on the web each day.
As a result, you’ll get reports and alerts across social media platforms, review websites, online forums, blogs, news outlets, and more. With Mention, you can easily make sense of complex data by filtering and analyzing your reports based on your goals.
This tool even supports online media monitoring and competitive analysis, which isn’t something you’ll see from many other solutions in this category. Understanding what your competitors are doing lets you adjust your own strategies.
From solo entrepreneurs to small businesses and large companies, Mention has a plan for everyone. Here’s a quick overview of the packages and pricing:
- Solo — $49 per month. Includes two alerts, 5,000 mentions, and five social accounts for a single user.
- Pro — $99 per month. Includes five alerts, 10,000 mentions, and ten social accounts for unlimited users.
- ProPlus — $179 per month. Includes seven alerts, standard alerts, 20,000 mentions, and 15 social accounts.
- Company — Custom pricing. Includes advanced alerts, 100,000+ mentions, unlimited social accounts, and every monitored network.
You can also get two months for free if you sign up for annual billing. Try any Mention for free with a 14-day trial—no credit card required.
More Great Online Reputation Monitoring Tools
InternetReputation.com — Best for Monitoring Your Personal Reputation Online
InternetReputation.com is a bit unique compared to the other tools on our list. While it can definitely be used by businesses, this solution is much better suited for individuals that want to focus on personal branding.
Whether you want to monitor, protect, improve, or repair your personal reputation online, InternetReputation.com has you covered.
This is a great option for people who want to clean up their personal image before applying for a job. It’s also a great solution for entrepreneurs and business owners who might get Googled by potential customers.
Your journey with InternetReputation.com starts with a reputation analysis. This will give you a better understanding of your current online reputation and how you can manage it.
InternetReputation.com has a DIY reputation dashboard that lets you consolidate, manage, and monitor everything from a single location.
They also offer a wide range of services for things like online public relations, personal branding, mugshot removal, review removal, content removal, and more.
If there are negative articles or stories about you published online, InternetReputation.com can help you eliminate or suppress them. They’ll even help you remove any personal information from public listings.
Sign up for a free consultation to get started.
SentiOne — Best for Social Media Listening
SentiOne offers one of the most advanced social media listening solutions on the market today. For organizations with a large social presence across multiple platforms, this tool should definitely be high on your radar.
Rather than just listing social mentions, SentiOne provides unique insights to help you learn how your brand is perceived online. This allows you to make actionable marketing decisions and identify the needs of your audience.
You can also use SentiOne to identify potential influencer partners, gain information on your competitors, get in-depth audience insights, and discover emerging trends in the market.
SentiOne supports unlimited keywords segmented by brand, campaign, purchase intent phrase, and more. So you’re only getting data that’s actually relevant to your goals.
One unique standout of SentiOne compared to other tools is its technology. The platform uses robust AI technology to help you avoid potential social media disasters with anomaly detection and real-time alerts.
This software allows you to access millions of digital sources through a single platform.
Since the tool is powered by AI, it does more than simply alert you what’s being said about your brand online. You can use SentiOne for advanced analytics related to who your best clients are, where your customers spend the most time online, and what differentiates your brand from your competitors.
You can even use SentiOne to monitor your brand sentiment and predict shifts in your industry.
SentiOne’s social listening and analytics plan starts at $300 per month. This package supports up to five projects, five users, and 12 months of historical data. There’s also an enterprise plan with unlimited everything and 36 months of historical data.
There’s no “official” free trial offered. But SentiOne says you can reach out to them if you want to test it out, and they’ll set up an account for you.
Reputology — Best for Multi-Location Businesses
Reputology makes it easy for multi-location organizations and chains to monitor their reviews and reputation at scale. It’s trusted by healthcare companies, hotel chains, auto groups, property management companies, and more.
Well-established brand names like Ashley Homestore and Gold’s Gym with hundreds of locations throughout the US rely on Reputology for reputation monitoring.
Organizations use Reputology’s solutions for removing negative reviews, responding to customer reviews, and improving star ratings on review sites. They specialize in review management at scale, which is crucial for multi-location businesses.
Reputology offers a single dashboard to monitor local directories for all of your locations. They also provide custom email alerts, automated feedback collection, and analytics by regional and storefront levels.
Reputology recently became part of the ASG MarTech suite, and it is going to become part of the Grade.Us brand. This means a change in pricing levels and in some of the features you will find with this brand. The new pricing levels include:
- Solo: $110 per month per seat with one seat included for a single-location business that needs a starting point for online reputation management.
- Professional: $60 per month per seat with three seats included for small marketing agencies looking to start with online reputation management.
- Agency: $40 per month per seat with 10 seats included for multiple-location businesses and for small and mid-sized agencies.
- Partner: $25 per month per seat with 100 seats included for large agencies and franchises.
You can order additional seats under some of the pricing plans, potentially giving you a lower price per seat. You can request a 14-day free trial from Reputology and Grade.Us.
Meltwater — Best for Media Monitoring and PR
Meltwater has been providing media relations and brand management solutions for more than 20+ years. They’re trusted by 27,000+ customers in 125 countries worldwide.
What’s unique about Meltwater is media monitoring services, which isn’t always something you’ll see from other solutions in this category.
They offer options for TV and radio monitoring, print media monitoring, podcast monitoring, and social media monitoring. Meltwater scans over 270,000+ news sources across the globe.
Meltwater provides businesses with a comprehensive media analysis with a heavy focus on PR and communications. You can use this information to create shareable dashboards for stakeholders, benchmark your performance against competitors, and create custom scoring capabilities based on your goals.
Use Meltwater to monitor unlimited keywords, get real-time alerts, and consolidate all of your media monitoring into a single platform. You can even use Meltwater as a way to monitor trends in your industry to better serve your audience’s needs.
Beyond basic media monitoring, Meltwater has a wide range of services to help businesses scale and thrive. This includes consumer intelligence services, influencer marketing, sales intelligence, social media management, and more. From marketing to sales, PR, and communications, Meltwater has it all.
The media intelligence platform offers sentiment analysis to help measure how your brand is perceived online. It even comes with spike detection, to notify you when brand-related searches are higher than your baseline—which could be an indication of something wrong.
Request a demo to get started, and build a custom suite based on your needs.
How to Find the Best Online Reputation Monitoring Tools for You
All online reputation monitoring tools offer the same core function. They scan the web, find out what’s being said about your brand, and provide the results.
But that doesn’t mean each tool is interchangeable or created equally. The best online reputation monitoring solution for your business should be based on your goals, business size, and other unique factors.
Use the criteria below to help you narrow down your options. This will make it much easier for you to make an educated and informed buying decision.
Sources and Platforms Monitored
The first thing you need to find out is where the tool is pulling information from. Some tools strictly scan social media platforms. Others specialize in web monitoring, customer reviews, and public relations.
Small and local businesses tend to prioritize tools for customer reviews, as this has the largest impact on your reputation in local markets. Larger companies, chains, and multi-location businesses usually lean towards tools with a more holistic view from multiple sources.
Some tools on our list offer different packages and pricing tiers if you want to add on additional sources. So you can start with social media, and always upgrade your plan to monitor media sources like news outlets, forums, and blogs.
Gathering brand mentions is just one small aspect of online reputation monitoring. The best tools put that information into easily digestible reports.
All of that information is useless if you can’t make sense of it. A long list of every tweet or Facebook post that mentions your brand doesn’t really give you any actionable sense of what you should be doing.
The most robust online reputation monitoring tools offer features like AI-powered sentiment analysis. Through the power of artificial intelligence, some tools can determine how customers are feeling when they’re writing reviews and put those feelings into detailed reports.
If you have a franchise, chain, or multi-location business, you’ll ideally want reports that break down reviews and mentions by location or region.
Try to get a free analysis or demo from any tool you’re considering. While these freebies won’t always be the most insightful, they should give you a good understanding of what your reporting will look like if you sign up for a paid service.
Online Reputation Management Services
Many online reputation monitoring tools just provide you with information. But it’s on you to take the next step.
A handful of software providers also offer online reputation management services. These go above and beyond the reports—offering actionable resources to improve your online reputation.
For example, some solutions help you get more reviews or remove negative reviews. Others can help you find and claim any unclaimed business profiles on the web.
These are the types of services you should be looking for if you want to take your online reputation monitoring to the next level. You can pass certain tasks off to the experts and let them handle everything on your behalf.
Alerts and Historical Data
Alerts can be a great way to timely respond to brand mentions. But depending on the size of your organization, some alerting tools can be a nuisance. So you want to make sure that these are fully customizable based on your needs and goals.
Take a company like Apple as an example. Imagine if someone in that organization got an alert every time the word “Apple” was mentioned on the web. That type of alert would do more harm than good.
But if you can set up those alerts to something more specific, like negative reviews on Yelp and Google, then it’s easier to manage and act appropriately.
In addition to real-time alerts, historical data about your brand monitoring can be really useful. You can use historical data to see customer sentiment related to certain promotions or campaigns you ran over time. Then you can determine whether or not to run similar ones moving forward.
Building vs. Repairing vs. Maintaining Online Reputation
Why are you looking for online reputation monitoring services?
There are three phases to online reputations, and most of us are trying to do one or more of the three— build, repair, or maintain. Each of these answers usually dictates a different tool.
Maintenance typically just requires weekly or monthly reports. But brand building and reputation repair both require a bit more hands-on work. These are both prime examples of when you’d want a tool that offers customizable real-time alerts.
Newer companies that need to build a strong reputation would likely need a service that helps them get more reviews and promote positive reviews. While a brand or individual that wants to repair an online image would need assistance removing negative content and other information from the web.
Your software should simplify things for you and your business, and automation features typically make your life much easier.
Setting up the parameters for automated notifications of new reviews and new brand mentions is pretty standard in this space. But some tools can take this to the next level.
For example, you may want to set up an automated reply to new reviews—ensuring you’re responding as fast as possible.
In some cases, you might even want to create an automated workflow where reviews tied to certain types of complaints are turned into support tickets. This won’t be something you can do with every online reputation monitoring tool on the market.
The Top Online Reputation Monitoring Tools in Summary
The best online reputation monitoring tools make it easy for businesses to track brand mentions and monitor reviews. Some solutions offer premium services for content deletion, PR management, custom alerts, and more.
WebiMax is our overall recommendation for most people. The agency can help you with any aspect of managing your online reputation and provides an excellent dashboard to monitor your reputation moving forward.