Starting a Business

The Internet lets you put your products in front of anyone, anywhere. Pause and consider the upside: global reach, 24/7. Now consider the downside: everyone else has the same reach. That’s why your content has to do real work. As a marketer, you need to create an advantage over your […]

Chargebacks are a growing—and expensive—problem for ecommerce companies. They’re not slowing down, either. Industry data shows disputes have surged over the last few years as “first-party misuse” (friendly fraud) becomes easier through banking apps and one-click dispute flows. Statistics also show 40% of consumers who file chargebacks will do so

Forming an LLC is a big milestone for any entrepreneur or small business owner. It officially separates your personal assets from your business—and sets you up with liability protection, potential tax advantages, and day-to-day flexibility in how you operate. But creating your LLC is only the start. To keep your

The ecommerce industry is more competitive than ever. In 2025, global retail ecommerce sales are projected to reach about $6.4 trillion, accounting for roughly one-fifth of all retail sales—and forecasts point toward the market approaching $8 trillion by 2027. It’s safe to say consumers will keep buying from ecommerce platforms.

Not everyone will buy what you’re selling—and that’s okay. For your startup company to succeed, you must identify a clear target market and build your messaging, product decisions, and channels around it. This is one of the first (and most important) steps of launching a startup company. But it’s easier

As an entrepreneur, you have to carve your own path—in both work and life. It took us years to learn what we know now, and we’re still learning, refining, and adjusting with every win and setback. Believe it or not, the most valuable entrepreneurial lessons are usually the simple ones.

What’s the most important part of a thriving business? For most, it’s sales. If you have enough customers, even poorly run companies can still profit. Of course, making sales isn’t always easy. In fact, it can take several touchpoints with a prospect before they are ready to buy from you. For

As an ecommerce store, driving traffic to your website is only half the battle. That in itself is a tall task, but far more needs to happen on the product page to actually generate sales. Take a moment to put yourself in the mind of the consumer. They’re already interested