Creating Websites & Content

From stock photography to graphs, charts, screenshots, and infographics, you have plenty of ways to illustrate a blog post. The real question is: which image types actually help bloggers inform readers, earn links, and rank in search? Yes—adding images is worth the effort. In BuzzSumo’s analysis of 1M+ articles, posts […]

Google’s tools make it fast, accurate, and painless to find the IP address of any website. Use the Google Dig Tool in the Google Admin Toolbox. It’s the same tool I rely on. With Dig, anyone—even with zero technical background—can find a website’s IPv4 or IPv6 address in seconds. You

When you’re trying to grow search visibility, use the tactics that make discovery and indexing easier—not just “more keywords.” One of the highest-impact, low-effort moves is setting up an XML sitemap. While a sitemap isn’t a direct ranking factor, it helps search engines find your important pages faster and crawl

All websites need to prioritize security. Yet I still see sites running on plain HTTP instead of HTTPS (Hypertext Transfer Protocol Secure)—which is no longer optional. Modern browsers label non-HTTPS pages as “Not secure,” some features won’t work without HTTPS, and users are far less likely to share data on

Launching a website is easier than ever—but getting it live is just the beginning. If your site isn’t designed and optimized around real users, it won’t convert, rank, or build trust. Why does design matter so much? People form an impression of your site in as little as 0.05 seconds.

Websites and apps only win when real people can use them easily—and A/B testing is how you prove what actually works. The right tool lets you compare messaging, layouts, CTAs, promotions, images, and flows, then use real user data (not guesses) to ship better experiences, faster. I researched dozens of

Many organizations report experiencing a cyber incident each year, yet only a minority feel truly prepared to respond effectively. I don’t have a crystal ball, but one thing’s certain: attackers aren’t slowing down. Tactics evolve constantly, and websites remain a prime target. Bottom line: Hackers are relentless. Treat website security

Bounce rate has never been a good North Star metric. And in 2026, it’s even less useful. But first, what is bounce rate? Bounce rate is the percentage of sessions where people leave without meaningfully engaging. They load a page and exit before doing anything that signals real interaction. In