You’ve heard the term “bounce rate” before, but do you know what it means? Google Analytics defines “bounce rate” as the percentage of single page sessions on your website.
Now that you know what a bounce rate is, do you know how you can decrease your bounce rate? Instead of breaking down the specifics of it in a text blog, I’ve decided to create an infographic that shows you what you need to do.
Here’s how you can decrease your bounce rate:
If you don’t have much time to focus on decreasing your bounce rate, first look to see where you are in comparison to other sites in your space. For example, the infographic above shows that blogs typically have a bounce rate of 70% to 98%, and e-commerce sites have a bounce rate between 20% to 40%.
Once you know where you stand compared to other sites within your space, you can determine if you need to focus on decreasing your bounce rate or not. If you do need to decrease your bounce rate, consider implementing the following elements:
- More white space to help increase engagement
- Larger headlines to draw your visitors in
- Bulleted lists to make your text more readable
- High contrasting colors to increase usability
- Faster load times to prevent people from leaving in frustration