Color is one of your business’s most sneakily influential parts—even if it doesn’t seem like it. Not only does it impact the way people perceive your brand, but it also impacts your bottom line. Your customers make certain decisions about purchasing (or not purchasing) your products based on your color […]
How to Choose the Right Color Schemes for Your Ecommerce Shop Read More
Whether you’re a new business or have been in business for several years, getting more ecommerce sales will benefit your company. Unfortunately, businesses go through plateaus and declines. These things happen, but don’t get discouraged. If you’re having trouble coming up with new ways to get more customers and increase
11 Best Ways to Boost Ecommerce Sales Fast Read More
Domain Authority (DA) is a website metric developed by Moz. It is one of the most important numbers known to SEOs. The greater your DA, the more likely you are to have strong traffic and high rank. Is domain authority something that you can change, or is it unalterable and immoveable? We are convinced
5 Practical Steps To Improving Your Website’s Domain Authority Read More
SEO has changed over the years with Panda, Penguin, and all the other Google updates. What used to work doesn’t anymore. We have an interesting opportunity to look back at the core SEO principles that were relevant in 2014 and then compare them to updated progress in SEO. All the
What SEO Used to Be Versus What SEO Is Now Read More
When you write a blog post, you want people to read it, right? What happens when you spend hours writing your masterpiece and find that very few people have actually read it, shared it, or commented on it? You’re probably lost for words, and you’re unsure of what to do next.
How to Get 247% More People to Read Your Content Read More
Why are you spending all this time and effort to get visitors to your website only to let them leave after the first or second page they see? It’s much cheaper to get a visitor already on your site to go to another page than to attract a new visitor. Guess
5 Ways to Increase Your Pageviews Per Visitor by 23.52% Read More
Good writers always write for their visitors, not for search engines. Actually, that’s not quite true… At the dawn of SEO, you did have to write for the search engines. The primitive search engines could only evaluate the relevance of your content to the query by the number of times
Demystifying SEO: How to Skyrocket Your Traffic Through Schema Markup Read More
Around a decade ago, we ran a Crazy Egg test, which showed that most people weren’t scrolling and reading our copy. Because of the data, we decided to run an A/B test on the homepage. The homepage at the time had 1,292 words. The form fields were way below the
How Content Length Affects Rankings and Conversions Read More
