What Happens to SEO When You Stop Blogging?

blogging

I’ve been blogging for longer than ten years.

Ten years! And I haven’t quit.

That’s a long time.

I’m not trying to toot my own horn here. I simply want to make a point.

Why haven’t I stopped blogging? After all, I get tons of traffic from old blog posts that I wrote two, four, and even eight years ago.

Why do I keep at it? Writing is punishing work. It’s tough, and it takes a long time. Don’t I have better stuff to do like binge-watching Netflix or just relaxing?

Why am I so devoted to blogging?

I’ll let you in on a secret. I actually love what I do. That’s one reason. I blog because I like to do it.

But there’s another reason. It’s a business reason. And it’s built on data.

If you know anything about SEO, you know that Google values fresh content. Fresh content is a significant factor in positively influencing ratings. The logic here is that the more frequently you update your site, the more frequently Googlebot (Google’s crawling bot) visits your site.

In turn, this gives you the opportunity to achieve better rankings.

Although you can update your site in several different ways (not to mention all the different types of content you can create), writing new blog posts tends to be the simplest way to generate fresh content.

So let’s go back to my question: why do I keep blogging? Why are you blogging? Should you quit? Should I quit? Are there better ways to do marketing, gain traffic, and grow conversions?

Is blogging truly all it’s cracked up to be? More specifically, just how big of an impact does it have on SEO?

In this article, I’m going to do away with niceties, guesses, and “best practice” advice. Instead, I’m going to dish up the data so you can get the cold, hard facts on what happens if you decide to stop blogging. 

Some key stats

First, here are just a few statistics from Kapost to put blogging in perspective:

  • Brands that create 15 blog posts per month average 1,200 new leads per month.
  • Blogs give websites 434 percent more indexed pages and 97 percent more indexed links.
  • Blogs on company sites result in 55 percent more visitors.
  • B2B companies that blog generate 67 percent more leads per month than those that do not blog.

These are some legit numbers. They show just how monumental of an impact blogging can have.

But what would happen if you stopped blogging?

You pull the plug. You quit. You’re done. No more publishing.

What would happen?

Would it have any catastrophic consequences, or would it merely be a mild impediment?

Download this cheat sheet to learn the key takeaways from this post.

Let’s take a look at a study that put this to the test.

251 days of no blogging

WordPress developer/social media manager/SEO expert Robert Ryan conducted a simple yet enlightening experiment.

In 2015, he refrained from posting any new content on his blog for 251 days. That’s eight months and seven days.

Here are some of his key findings:

  • Overall traffic to the site saw a major decline as it fell by 32 percent.
  • Organic traffic dropped by a massive 42 percent.
  • Traffic to the contact page was down by 15 percent.
  • Overall site conversions fell by 28 percent.

What can we take away from these stats?

Blogging affects overall traffic

When Ryan quit blogging, his traffic rapidly fell by 32%.

The image quality is low, but here’s the chart that he posted:

image11

The fact that Ryan’s overall traffic dropped by nearly a third during this time is tangible evidence that there’s a correlation between your blog output and your overall traffic volume.

Quite frankly, I find it a bit alarming to see such a dramatic drop just because of not blogging.

Of course, we should keep in mind that his experiment lasted for over eight months.

If you stopped blogging for only a month or two, the consequences probably wouldn’t be this extreme.

However, it still wouldn’t do you any favors.

This brings up a good point. What if your business runs into trouble, you get sick, or something else happens that prevents you from blogging for a time?

I suggest having a backlog of articles to publish at all times. I like to have several posts scheduled ahead of time. If something unexpected comes up, at least I know my posts will go live according to the schedule.

Organic traffic can take a massive hit

A 42 percent drop in organic traffic is colossal.

For some businesses, that kind of drop could make the difference between making money and losing money.

An organic traffic loss of that magnitude is similar to receiving an algorithmic penalty.

Most websites earn most of their traffic organically.

image03

If you’re in the “business services” industry, you earn a disproportionate amount of organic traffic.

image05

Where does all this organic traffic come from?

It comes from content. More specifically, it comes from blogging.

Organic traffic is nothing to wink at. This is the lifeline of your business. This is your audience.

It’s hard to dispute that Google does indeed show preference to sites with consistently fresh content.

As Moz explains,

“Websites that add new pages at a higher rate may earn a higher freshness score than sites that add content less frequently.”

image00

It’s all theoretical, of course. No one knows exactly how Google’s algorithm works.

But we can’t dispute the fact that quitting a blog leads to an organic traffic nosedive.

By having a dynamic site (publishing content) as opposed to a static one (not publishing new content), you provide Google with new content to crawl and index. In turn, this keeps you on Google’s radar in a positive way.

You also have to consider the fact that each new blog post presents an opportunity to generate more backlinks and rank for additional keywords.

I imagine that you want to see an uptick in traffic like this:

image01

The fact is, you can’t get traffic like that unless you blog like you mean it.

When you stop blogging for an extended period of time, your stream of organic traffic can dry up, which can obviously have some undesirable consequences.

More blogging equals more leads

The stat from Kapost, stating that brands with 15 blog posts per month average 1,200 new leads per month, and Ryan’s stat—stating that traffic to his contact page fell by 15 percent—show us just how intertwined blogging and lead generation really are.

This makes sense when you think about it.

No blogging means much less organic and overall traffic. In turn, fewer visitors are landing on your website, which means fewer leads.

Blogging, quite obviously, leads to more leads.

image06

Notice this data from MarketingCharts.com. Their data shows that a higher blogging frequency is positively correlated with higher customer acquisition rates.

image10

Quitting blogging is a conversion killer

The final and perhaps most alarming of Ryan’s findings was the drop in overall site conversions (28 percent).

I can connect the dots to see how this could happen.

Few people blog just for the heck of it. We blog because it makes a significant difference.

We blog because it builds conversions.

But how does this work? How is blogging so inextricably linked to conversions?

From my experience, I’ve found blogging to be an incredibly effective way to build rapport with my audience and get them comfortable with the idea of buying.

For example, before a prospect would want to go ahead and purchase Crazy Egg, there’s a good chance that they would first want to explore “The Daily Egg,” which is the accompanying blog.

I don’t sell anything on that blog. I just provide value, value, value.

image09

In fact, two stats from Aabaco found that “60 percent of consumers feel more positive about a company after reading custom content on its site.”

It’s about fostering positive feelings, as vague as that sounds.

Furthermore, “78 percent of consumers believe that companies behind content are interested in building good relationships.”

Good relationships are built one blog post at a time.

Basically, blogging builds trust.

If you blog the right way, you can demonstrate transparency.

image04

Transparency, in turn, creates trust.

There’s no secret here. If you want to truly influence purchases (conversions), you should be blogging.

Customers look to content to grow and sustain positivity and goodwill towards the brand.

This positivity and goodwill influences conversions. You’ll earn more conversions because you are blogging. It’s that simple.

image02

I would also make the point that stopping blogging out of the blue can make you look a little flaky in the eyes of customers. Some may even wonder if you’re still in business.

No one wants to do business with a place that seems quiet and untended. You might still be in business, but if your blog isn’t buzzing with new content and activity, users might get the idea that you’re not around to serve them.

This will kill your conversions.

For these reasons, you can see how a lack of blogging can slowly trickle down to hurt conversions and eventually result in a considerable decline in customers.

Jeff Bullas provides an excellent explanation of how blogging builds credibility in this infographic:

image08

These aren’t just random stats. These are concrete data-driven signals that your blog builds your credibility.

And your credibility as a business influences whether or not people will buy from you.

The takeaway

While I can’t say for sure that you would experience the same level of backlash that Ryan did, it’s fair to say that quitting blogging for an extended period of time isn’t going to help you.

Even going a single month without an update could throw a wrench in your SEO.

For this reason, I can’t stress enough just how important it is to be consistent with publishing blogs.

Everyone has their own opinion on what the bare minimum is, but most bloggers would agree that you should strive for at least one per week.

But to determine the ideal frequency, I would suggest checking out this post I wrote about determining how often you need to blog.

A blog such as the Huffington Post (yes, it’s a blog) publishes an article a minute. They can do that because they have a ton of semi-free and syndicated content being pushed out.

If you’re Forbes, you might publish more than 1,000 articles a month.

image07

Obviously, you won’t be able to keep pace with Forbes or Huffpo, especially if you’re blogging for your personal brand.

Instead, you should focus on consistency. As this article shows, when you quit blogging, your traffic and conversions tank.

If you stay consistent, you’ll win.

Conclusion

Blogging accomplishes much more than simply demonstrating your expertise and building trust.

It plays a major role in SEO, and the frequency of your blogging can determine how much traffic you bring in, how many leads you generate, and ultimately how many conversions you make.

If you want to win at the game of online marketing, you’ve got to be publishing content.

And you can’t stop.

Internet marketing is a marathon, not a sprint. As a ten-year veteran of this sprint, I can attest to the fact that it gets ugly and tiring, and there are times when you want to quit.

But I can also attest to the fact that your hard work pays off.

Sure, at times you might feel like you’re banging your head against a wall, but all that work is doing something. It’s growing your audience. It’s building trust. It’s pushing up conversions bit by bit, day by day, month by month.

Don’t quit.

Have you ever tried a similar experiment, and if so, what were the results?

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Comments

  1. Navneet Singh :

    Neil, Thanks for sharing the information. I have one request, it would be great if you can create one blog post related to the type of blog posts that will generate leads with examples in detail.

  2. Excellent post Neil, and it just may be the kick in the butt I’ve been looking for. I’ve been on and off blogging for a few years but recently took a six month break because of burn-out. I can attest to the drop in traffic and relevancy.

    I guess the real question is, how do you stave off burn-out seeing as that you’ve gone 10+ years of constant grind?

    Keep up the great work!

  3. Nora McDougall-Collins :

    I spoke about social media at a small conference last week. Everyone wants to worry about which platforms are going to give them instant success. Well, none of them are if you aren’t consistent! I’m going to send them your article. I hope they send it out to their membership.

  4. Such a great post, Neil! Consistency is key and it’s certainly a common challenge for many.

    • Blogging consistently is the KEY to SEO success.

      I’ve seen so many people quitting blogging just because they don’t see any results. I must say one thing that it takes a lot of time to see the real rewards from Google.

      Google don’t trust new sites so it requires patience and consistent efforts to build a profitable business from scratch.

      Don’t give up too soon and start working on getting quality links from other sources and Google will start rewarding you!

      Great post as usual Neil.

  5. Nice article Neil.

  6. Hi Neil, Thanks for sharing a valuable information. It’s true that the blog is a great opportunity but not all have the talent as you do.

  7. Trust brings sales and blog creates trust. So simple concept but least understood, unless a GURU like you makes this happen. BIG THANKS.
    I applied your tricks about structured data and data highlighing. It worked well for me!

  8. Great! very insightful but still confused why Backlinko generates over 150k unique visitors per month…

    …despite having only 33 posts?

    • Totally agree with you….fresh posts means nothing!

    • Himmat Chahal :

      I remember hearing that when he started out, Brian Dean: a) guest blogged a *ton*, b) innovated a “skyscraper technique,” where he aimed to create the best articles for his niche by such a huge margin that they “dwarfed” the existing competition by comparison.

      Perhaps there is some combination of:

      – Better longevity/stronger SEO factors through backlinks from other, high-credibility domains (compared to fresh internal backlinks thru new blogs)
      – He is still guest posting/being cited in *other peoples’ fresh content*, because of his authoritative / comprehensive articles created with his skyscraper technique.

    • He writes really powerful, in depth content and knows how to get the right people to link to him

  9. This post confirms what I have come to understand recently.

    By way of example, we haven’t paid for advertising at all in the four years we have been in business. We use content marketing exclusively and doing so brings in 60,000+ visitors a month who then see and purchase our software. Blogging is hard work, which is why people don’t do it (including our competition). Fine by us since it means we continue to do quite well.

    • That’s great Jay! Yeah if you’re competition isn’t blogging, you’re going to capitalize on all those visitors. Awesome job

  10. Was feeling really upset today because of my blog, have been blogging for 3 years and today was feeling really worthless, wasted by doing this shit, shit because I don’t get over 200 page views a day.

    Though it dropped further

    but reading this article gave me a glimmer of hope

    and yeah your long tail keyword strategy sucks too, didn’t help me.. I have written like 10 articles though

  11. Himmat Chahal :

    Learning the %s on organic leads for business services compared to other industries, was really cool. Thanks for yet another awesome article!

  12. Taj Soheil Siddique :

    Big thanks for this Post! I have 1 website dead & I was really want to hear this Tips!

  13. Neil,

    Great stuff as usual. I have a question in regards to updating.

    I help run a website that has over 10,000 pages of content. While the content is okay, it isn’t at an A+ level. So what we have been doing is going back and editing each page to create mind blow content. Yes, it’s taking work but thankfully I have a good team.

    My question is: Do you think these updates count as adding new content in Google’s eye since we are adding 100-1000s of words to old pages? Or is Google looking for a completely new pages with a new URL, etc?

    Curious to know your thoughts….

    • Yes, over time if you’re adding more value to these posts and enhancing their quality, your efforts will eventually reflect in the search results

  14. Hey, Neil!

    So insightful, buddy!

    I am on and off with the blogging. And yes, that’s about the same results I get when I am off for months.

    Something for me to ponder upon and to align up my blogging schedule to put in content time to time.

    Thanks for this!

    ~ Adeel

  15. Neil, Many Thanks for the great work you do here. I really sincerely appreciate you. On fresh blog posting, I have some school of though that don’t agree with what you put up. Brian Dean says if you can get highly quality and high quantity content, you can rank and remain on top for a long while. Really I’m getting a bit confused. He says he has only a couple of Skyscrapper content and ranks and remains ontop. How do I reconcile this please?

    • If you also get tons of links, which Brian does. He focus a lot on promotion (more than writing), which is why he does well in the long run. Most blogger don’t put in that much energy.

  16. Good post. In my experience with 2 fairly busy blogs, if I stopped posting for a month the traffic goes up. No idea why. And then it is a steady decline in traffic till blogging frequency picks up again.

    It is a long haul game, and I would say that consistency is a better aim than volume.

    I have spent 7 years spent building up one blog which generates increasingly close to 7 figures in business. First 18 months I wrote 300 articles into what seemed like a vacuum, but it was in retrospect the apprenticeship stage and suddenly it worked and has gathered momentum ever since with fewer blog posts posted with wider frequency.

    Every lead is still a nice feeling. Either the lead was created from work completed years ago, or I can see a direct link between a blog posted this week and a bout of enquiries. Competitors who have copied my simple approach, almost always give up, so there is rarely any harm in sharing methods.

    • Right, consistency is a great thing to aim for. Congrats on having a successful blog for 7 years! Why do you think I’m always sharing my methods 🙂

  17. Build it and they will come – eventually. But whatever happens, at least we know we’re doing good stuff when blogging the way you not only recommend – but actually do Neil. Thank you for more excellence.

  18. Thanks for all the great data. I’m going to show this article to clients who insist that they don’t need ongoing content to see the results they want. People can argue with ideas, but they can’t argue with numbers!

  19. Great sum up and nice data, thanks for sharing! However, things are not that black and white, especially with current Google indexing. It takes MONTHS to se any SEO results (= organic traffic) unless you do a massive linkbuilding. Creating epic content is extremely time consuming and expensive and barely any blogger may invest 2-4 days a week or hundreds of $$ monthly to produce 2+ articles per week. Yes, magazines can do that. Copywriter teams can. But for small business or solo freelancer with no steady income this is out of question. Im on that way already for 1.5 year and the results are very slow.

    I blogged quite a lot on some other websites and then almost stopped. I publish barely 5-10 posts a year! And what happend? Actually the organic traffic went UP! Because it is a good content, it gets some history and backlinks and it takes a very long time to affect organic results. 3 such sites with almost no content published in last 2 years are clearly outperforming my main project with 2 copywriters publishing epic content almost every single week.

    So it all highly depends on the current structure of your traffic, marketing methods used (social?), history of your website and frequency of previous posts. It is definitely better to stick with publishing and go on. But the new posts are far from the only source of the growth and good SEO results.

    • You seem like you know what you are talking about, I find your comment more honest and more insightful then that whole article above!

      Respects!

      Thanks!

    • You make a good point. Even with link building it takes forever for results to kick in.

      With most people they don’t do any promotion so after a while their blogs just die…

  20. What happens to SEO if you re-publish or push forward an old post from 4 years ago after updating some content and adding new images?

    • They get a boost. Every time I’ve added content to my old posts and republished, they get a boost. More words on page = rank for more keywords. Copyblogger and Hubspot have had massive growth from this.

      Just make sure you don’t change the URL when you update your posts. And if you do by accident – then create a 301 redirect so you don’t lose your rankings.

      Regarding consistent blogging. There is no doubt that the more content you produce the more keywords you rank for and the more organic traffic you get. BUT, I’ve found my traffic surge by about 50% when I stopped blogging for a while.

      Failing to blog isn’t the reason for the growth, obviously. It was the maturity of my older posts which generated the traffic as they now rank in the top 8 positions in Google.

  21. this is a very important post. i think the freshness factor is rising

  22. Manavwar Ouruj :

    building trust is more important…by blogging

  23. Timely article Neil. I have done this experiment since February this year and boy, traffic does take a nose-dive. I will be resuming blogging based on your advice. Thank you.

  24. Actually, this is totally wrong advice, with all due respect but I highly disagree.

    Publishing more content or “fresh content” has nothing to do with SEO.

    Sure you’ll get a bump for a week or so and then you are going to sink like a Titanic.

    This works for your site cos you have HUGE authority already, so you can hijack posts and topics all the time and rank in no time.

    It’s content quality+backlinks, not publishing “fresh content”.

    If you have 0 email subs/followers/authority you’ll get a jack with fresh content.

    Proactively building links or promotion your content, or get natural backlinks once you gain authority, sure it can work.

    Please don’t get me wrong I get you, you need to push some controversy here and there, it’s internet marketing, right?

    But what you don’t realise here is that this post is going to hurt a lot of newbies, so as one of the top IM-ers you should take some responsibility for each post you publish.

    My suggestion is to update this piece of content where you clearly state WHY this works for YOUR site, and it won’t work for the rest 99% of the blogs out there.

    Cheers

    • I think you raise some good points Ian. There is definitely a “build it and they will come” attitude towards blogging – which is totally wrong!

      Blogging is the first step, the next step is promotion of your content – through building and acquiring links, social shares, paid advertising and so on. It’s this second step which is going to make the difference for the 99% you refer to.

      Cheers,
      Jamie

    • Ian,
      Speaking as someone who has blogged now for 4 years and had some unsuccessful blogs, I can say that publishing fresh content only works if there is an audience for your niche.
      You can do great SEO/social media but if the audience isn’t there you will never achieve the traffic you crave. I know cos I’ve been there!
      I don’t have a business with a blog tacked on, my blog IS my business!
      I tried all the tricks on my blogs (some of Neil’s ideas too) to no avail, and then after two years I went looking for answers. I found a great YouTube video explaining how to research a profitable niche (which was published after I started my unsuccessful blogs) and when I completed the research on both blogs it was clear why traffic was low – no one was interested! Hard to swallow but at least I got my answer, and it meant that before I started a new blog I knew how to do all the research.

      • There is an audience for every niche you just need to know where to look for, that’s why you do your job and market research comes into play.

        That’s the first basic rule, answering Qs as:

        Who is your audience?
        Where do they hang out?
        What problems do they have?
        What do they do?

        How to find “profitable niche”?

        Become an expert in a specific niche and you see that there’s not such thing as “non-profitable niche”.

        As long as you have stuff to sell you can make money, you just need to know HOW to sell.

        Then your next step is to do a proper keyword research, boring niche or not, there are always topics you can blog about, if not, you can go to a “shoulder niche”
        (Brian Dean) and Neil’s brother who I admire more than Neil Patel himself 🙂

        [Ha! In your face, Neil, take it as man <3]

        Ctrl+F, type "shoulder niche" (link below)
        http://sujanpatel.com/link-building/learn-from-backlinko/

        Glad you finally figure that one out and it's working great for you!

        Why not just drop a link to that youtube video and help everyone reading this article and the comments?

        Cheers

        • You hit the nail on the head Ian, thanks for putting that together. Both Sujan and Brian are excellent SEO’s to learn from 🙂

          If you have any questions or get stuck with anything, please don’t hesitate to ask

    • Yes, but if you don’t publish new content as a new blog, you will get less social shares and lower chances of building links. Most sites/blog don’t know how to promote or link build.

      But if they write content on a regular basis they can do something as simple as email out everyone they have linked out to in the post asking them to share their content. The more people that see the content, the higher chances of gaining backlinks.

  25. How do you stay so consistent? How do you generate content so quickly? How do you find compelling research to back your findings? I follow your blog and blog myself at http://inspirationalbasketball.com/, but I also have 2 affiliate blogs, and have an SEO Consultant business http://organiclicks.com/ that I blog for and then I have clients I blog for, but understanding the answers to the questions above will help me manage tons of content for the long-run. Thanks for all the good insights and am looking forward to your feedback. – Lamar

    • I also would be interested to learn how to get a good quality content created so quickly. Unfortunately, for my niche outsourcing didn’t work or the articles become too generic. I spend minimum 7-8 hours for researching, writing and publishing 1500 words article and just cannot do it every day for all my websites…

    • Hey Lamar, to answer your questions, I have an awesome team by my side 🙂

  26. Our amazing that, I love to know more and more in this Blog, Thanks for giving this content so rich for us. I’m already sharing =)

  27. Consistency works well for any other marketing strategy, especially social media. But when it comes to SEO, consistency is not necessary it’s just a choice, not a must. On my static blogs, the rankings stick and on my dynamic blogs the rankings fluctuate (you may call this google dance if you prefer).

    Someone told me it could be my on-page that’s causing the fluctuation so I set up a silo structure for all my dynamic blogs, the difference is there coz the traffic no longer drops that much but when I stop blogging the traffic instantly increases (especially when I’m on holiday).

    So from my experience, blogging frequently messes with my rankings. I just do it to keep my audience active and to give them fresh content. But never for SEO benefits.

    And you have to remember that the more you blog, the more content you’ll add so the link juice on your site loses power. If you blog frequently then I would advise you to frequently build backlinks as well.

    Using a silo structure won’t require a lot of links, just a few quality ones will do. Then the silo will spread the link juice across your site to help the rest of your content to rank well in SERPs.

    That’s just my experience and 2 cents about this topic 🙂

    • Could you elaborate a bit more on the “link juice of your site loses power”? Surely link juice is based on page authority, i.e the more links each page has the less weighting the links have as juice is spread across that specific page?

    • I see otherwise, but it could be that I have authority. The moment I stop blogging i see a big dip in traffic.

  28. S JANARDHANAN :

    I find this quite useful.
    I also would be interested to learn how to get a good quality content created so quickly.

  29. Hi Neil,

    Thank you so much for another awesome post. I will implement your suggestions to regularly and consistently blog. It might help my blog to grow faster.

    The methods you mentioned will work only if we already got a good start with a steady flowing traffic. If the blog has very little traffic, and no promotion, adding more content will not help.

    Seeing so many people getting bogged down because of low traffic, I plan to write about my blogging experience. It would surely motivate and help them stay afloat.

    This summary might help:

    I run a technical blog with currently only 22 posts. This year I published only 3 posts. Out of the 22 Posts, 7 Posts bring me a total of 30K plus visitors per month. 66% are organic and 25% returning visitors, 9% social and referral traffic. The average CTR for my blog is 7.5% with my top posts getting a CTR of 40+

    Last year until July with 14 posts, the blog used to attract only about 20 to 30 visitors per month.
    And a list of 6 email subscribers.

    Windows 10 was launched and a lot of people were having issues with the Edge browser including me. I thought if I post a solution to this pressing issue, people will come to my blog. I sat for two full days and fixed my computer, then posted the solution in my blog. No Traffic! (Used Yoast SEO plugin and optimized it for search)

    Then what I did, changed the course of my blog. I posted a summary of the solution in 2 major Forums with a link to my Post. http://www.techtantri.com/how-to-reinstall-microsoft-edge-browser/
    I also interacted with forum users with respect to the solution. Traffic to my blog tripled to around 100 users per day. Then Google took over and started sending me traffic.

    I added a few more posts and cross linked it within my site. Google sends traffic to them too.

    What I discovered was, you need that one big push by publishing at least one great content, Promote it, then build upon that content. Optimize it for SEO, add more SEO friendly content and Google will do the rest.

    Not to say that I did not do anything this year by publishing only 3 Posts. I kept responding to the comments in my Blog and also answering emails (3 to 4 emails per day) that visitors to the blog sends me. Perhaps that too helped me get 2500+ daily page views. No other promotions.

    Now I have a list of over 2000 email subscribers and counting…

    If anybody wants to know more, just leave a reply.

    This post by Neil is an eye opener, I need to pull up my pants and start blogging consistently to keep up the momentum.

    PS.
    I always make it a point to read through all the comments in your blog post. We can learn a lot from the responses too.

  30. Thanks for this very helpful article – blogging sure helps a website slowly but surely.

  31. Thats a great article Neil, Thanks for sharing.
    Even Matt Cutts also said in one of the videos that Google always considers a fresh and latest artcle over an article written in the past.
    Even on one of my blogs, I was not able to write an article for over 3 months and really experienced a fall in the organic visitors. So you are totally right in your analysis and useful insights.

  32. Deepesh Raghaw :

    Hi Neil,
    Thanks for a useful post as always.
    I have a question which I concede is a bit unrelated.
    Anyways, I will take liberty to ask.
    From SEO perspective, does it matter if I blog on .in domain instead of .com domain.
    I currently have .in domain.
    A few people have suggested that I should shift to .com domain.
    What do you think? Will that have any impact?

  33. Very nice article Neil, it raised my hopes again I blog 15 times a day and I write articles on about 2500 words long. But yesterday I got a email by “John reese traffic secrets 2016” it really broke me hope he says that there’s nothing in this world called organic traffic and in today’s era its absolutely impossible to get it and especially to buying (commercial keyword) like buy, reviews, best just too hard to rank even if you work damn hard.

    He states that you need to buy traffic from ads only than you can success and later than you can concentrate on organic traffic if u want.

    Neil I want to ask people like me who cannot afford ads and don’t even know about setting up ads campaign and more importantly who don’t have money what they will do. Should they stop blogging or keep their hopes alive through content marketing.

    Ever since I started blogging I started following and I know how much you strive for content marketing, I am doing that but still getting no results with almost 700 visitors daily only couple of sign ups in a day

    Tell me what to do how to get into people’s emotional side I know I ask too many questions please help me

    • Create stories. You can record videos, write blog posts, or even do podcasts of you telling stories about your topic

      • Videos are scary for me because I am from India I write decent English but when it comes to speaking a bit uncomfortable but podcast is a good idea Thanks and Neil I have purchased the your advanced marketing program Bro Please wish me luck. This is the costliest course I have purchased by arranging loan from my bank, I hope it will change my circumstances of course when I will work hard just by purchasing the course you cannot win the battle.

        Thank again
        Regards
        Manish Yadav

  34. Nice Article and very well explained.

    Thanks Neil for sharing this.

  35. Sanjay Chuahan :

    Hey Neil,

    Perfect article for lazy guys who are not consistently publish their great blog! And also one important thing – To write continues blog we should read continues blog like Neil’s one 😉 Jay Ho!

    TC
    Sanjay

  36. Thanks for sharing the valuabe information with us … great stuff as usuall ..

  37. I always wondered would happened if I stopped blogging what happen?
    Thank you great idea for article.

    I have a question; When is blogging too much? Everyone is doing articles, where do you find the time to read ??

    • You can blog daily if you want, but only if you can see yourself being consistent. However, even if you did once per week or twice, as long as it’s compelling, you’re fine.

  38. Thanks Neil! I am that blogger who would leave her blog and get back to it when motivated. You motivated me again, but now I believe I should really stick to my publishing schedule.

  39. Thanks Neil!
    your blogs are always a source of inspiration for me, yet i always feel short of great content .

    SEO is a lot like Gym, Running once you stop your gonna gain fat again .

  40. I know I’m gonna sound really weird here, but that’s what I’m experiencing since long!

    My Blog getting sufficient traffic from Google and other SE, I update it very rarely like 2 or 3 times in month. What strange I found is, whenever I publish a new post, suddenly traffic goes down for 2 or say 3 days and then again it starts picking up and within less then a week traffic comes to same old stage and then it grows rapidly.

    What could be the possible reason ?

  41. Thanks Neil for awesome post. Fresh Content Always engage the visitor and google always love new and updated content.

  42. Thank you for such a valuable information. I found it very insightful. Nice Blog. But the similar thing I searched on http://www.paradisetechsoft.com/ which are also an SEO expert.

  43. Neil,
    As my ‘brand’ is ONLY about blogging, I know all about the need for regular blogging!
    But of course it isn’t just regular blogging that keeps SEO alive – you MUST promote on social media too.
    As my audience is mainly teens to twenties, I concentrate on Instagram/Twitter and on your advice Pinterest too. This is because a young audience likes ‘a quick fix’ of content and picture-oriented social media is perfect for that for fashion topics.
    We are bombarded with millions of pieces of interesting content per day with email, Twitter, Instagram, hoardings and television etc. – so it’s not surprising that we need to keep blogging in order to ‘remind’ people of our content – it has to compete with everything else, and unfortunately, out of sight is out of mind.
    If you don’t regularly blog, to the customer it looks like you have nothing to say or you are too busy doing something else, which is quite disappointing when you find a great blog and then realise that it’s only updated on a whim! You keep going back to check, and nothing has changed, so you eventually give up looking at it.
    I also find that updating old posts is valuable, not only to the customer, but Google seems to pick up the post again for SEO – as long as I promote it on social media as well of course!

  44. Great content Neil. Very insightful and inspirational to keep creating more relevant content. Quick question though, does content have to be clearly identified as a blog post or is this just a general term for new and relevant content on a site?

  45. Each time i read your post, there is always some form of illumination in my mind. Thanks for always sharing from your wealth of experience.

  46. Pedro Pereira :

    Great article that connects the SEO of the future to the right direction. On-page optimization + content = links 😉

  47. uthman saheed :

    Thanks for this post with all the statistical evidences provided above. I have a personal experience from one of my blogs abandoned due to tight schedule. The organic traffic has completely dropped to something I could ever expected.

    Though, am not feeling bad about it as am investing my time and energy in something seem right to me online.

    Thanks for sharing this.

    • As long as you’re investing your time and energy into something more worthwhile, you have no reason to feel bad 🙂

  48. This is a very useful article Neal, and it’s conclusion is pretty stark, regular blogging = more business

    I usually need a little kick to work on my blog, and this will certainly do!

  49. What are the best ways to monetize a site with passive income. Pls share a guide to explain this thing Neil.

    BTW Thanks for sharing this awesome info, from now I’ll be at least updating my old posts.

  50. Theron Claude :

    Wow so much information in one single post. Wish I had this kind of ability. I know I’ve read it here at your site somewhere, but, where do you find all your statistical data for your articles.
    Thanks

  51. I guess it’s time to make time for blogging again. Thanks for confirming what’s I’ve suspected for some time… Great post Nate!

  52. i think is time to do guest post and article submission but we can’t neglect blogging

  53. Rizwan Inayat :

    Another very well explained great article Neil thanks for sharing it. Simple rule regular Blogging is equal to more and more business.

  54. Well explained Neil thanks for sharing 🙂 Can we adopt blogging as a full time career?

  55. I left blogging in 2013 and again i have started in 2016 and really its very difficult for me to learn things quickly 🙁

  56. This is honestly very helpful, most of the Gurus don’t shares this much deep information (that too free.)
    Thank you so much, Neil.

  57. Anne Sutherland-Smith :

    Neil, I built my travel blog to a reasonable level of traffic over several years as a part time activity on top of working full time, at times posting fortnightly and at times posting weekly, and over this period I saw solid growth, particularly once I started to write articles where I had done keyword research – after all a good aim is to write an article once and then get lots of recurring traffic through search, rather than publish and then see nothing to come back to an article.

    I then started a very intensive part time university course on top of working full time, and found that I just couldn’t devote the time to my blog, and subsequently decided to go into ‘maintenance mode’ on my blog where I publish one new article per month, but for most of the articles I am conducting better quality SEO research and keyword competitiveness research before deciding what to write.

    I have been publishing monthly for over 18 months now, and over the six months following my decision I definitely saw my organic traffic reduce by about one third. And over that year is when I was learning how to do the keyword competitiveness research. I am still publishing monthly, but over the past 12 or so months my traffic has progressively increased back to my peak level when I was publishing weekly.

    So I believe that part of the Google algorithm is to look at the pattern of posting new content – if you can keep to a regular publishing pattern, whether it is daily, weekly, fortnightly, monthly etc then hopefully Google will still treat you ok – it is when you make the reduction in publishing rate that you get a hit, which takes about 6 months to occur. But if you also improve your SEO and have more articles which are written to rank for keywords which have traffic then that will definitely make a difference.

    I now have 3 months to go to finish my course, and I am planning to ramp up my blogging activities again but intend to do it smarter this time around so that I can really start to see my traffic take off, along with my income.

    Thanks for sharing an interesting article – but my advice is don’t stop, just slow down for a while if you need a break..

  58. Very well explained. I just love your posts. They are so helpful. Thank you so much, Neil.

  59. Amazing article! Thanks so much for such an insightful article! Really helped me a lot to understand these basic stuff!

  60. Great post, Neil!

  61. From a traffic and SEO point of view, probably better to go with evergreen content than blogging. You can spend 10 months building it and let the traffic flow, instead of spending 10 years having to blog every second day or so! It’s different if you want to build and maintain a personal brand though.

  62. MIUI 8 features :

    Thank you, Neil Patel, For this article Well, I stop blogging for last three months, and I lost 33% of traffic I think regularly blogging is crucial

  63. hardik challa :

    Thank You Neil Patel, I am Photographer and inspired to upload fresh content to the world..

  64. Thank you Sir,

    This post just kept my blogging ass in employment. I love the stats on not blogging and what happened to conversions etc.

  65. Hi Neil,
    I am shocked that you attract trolls.
    I have always respected your work and find some of the comments to be nothing more than gratuitous digs. Putting up with this alone proves you mean what you say in this post.

    I’ve been blogging for coming up on 4 years. It’s a blog for a company web site and we’ll generate just over 1 million blog visitors this year. Thing is, I have only published 172 blogs.

    At first I published 2 per week but then it dropped off for lack of topics. I actually like writing them but I refuse to write fluff. I am happy to wait weeks for a good idea rather than writing crap.

    When I can’t come up with new blogs, I go back and rework older ones. Using the search engine console to improve CTR works well.

    Quick question: I post without dating my blogs. What are the pros and cons of using dates?

    • It helps readers know how relevant your content is and can also be useful if you’re looking to get into google news and other syndication.

  66. Hey Neil, I enjoyed your writing again and reading it, I was wondering what would happen if someone stop to post on the blog and work only in the traffic to the site, for example from social media. Do you think it could be still fine for SEO? For example look at this http://www.blogherald.com/2016/02/26/how-to-use-instagram-to-boost-your-blog-followers
    What do you think?
    Best

  67. Hi Neil,
    How are you doing?
    Thanks for writing this amazing post. I always enjoy reading your blog post, and yeah, I enjoyed this post as well.
    Keep writing such amazing content, and keep inspiring us.
    Let you get more success on Internet Marketing – and you become a prince of it, you’re already 😉
    PS: I’d love to get you on Facebook, can you send me friend request on Facebook?
    I’d love your request.

  68. Every new post from Neil Patel is making me read from top to bottom without leaving a word out. No other bloggers write the way you do with neat statistics, pics… hats off.

    I am trying hard to learn your skills.

  69. This was so interesting! Noticed the answer that you have a team next to you that helps generate quality content. Any advice on how to write an A+ article?

  70. Static site e.g: company profile, is still ranked well if you periodically adding backlink to it, in my experience.

  71. Heide Padilla :

    I’m very curious about what happens when you only blog once a week or bi-weekly. It’s almost the same as not blogging for some time.

  72. Neil that’s a great post filled with excellent insights into how blogging impacts organic traffic. Have you had or know any studies where you can change the date of the post and still generate an equivalent amount of organic traffic?

    If its freshness that search engines want then will changing dates make an impact?

  73. There is so much to learn from this post. We should not only blog to keep our customers updated about what we’re doing but also to tell search engines that our site is alive and they can come to crawl it often.

  74. Its awesome neil. Really thankful to you as you gave me some reasons to blog on a regular basis. I always learn something unique and meaningful from your writes. Thanks a lot neil ! 🙂

  75. I am really glad to have visited this page, i have jut learned something Good, thanks for this amazing post.

  76. Bican Valeriu :

    Simple, it dies. You must do SEO every day. You cannot set-up and leave it like that.

  77. Family Travel Blogger :

    This has got me posting on my 4 neglected sites again. Thanks Neil.

  78. Starting a blog for books, this article would really help me to generate leads

  79. Terrence Jennings :

    I agree with this completely! Blogs are one of the essential parts of a business website. Most traffic always occurs in the blog section since people always want to see something new as well as Google. This article could help websites having some issues with traffic. Great read!

  80. Good Question Neil Patel.Thanks For Sharing This Nice Post With Us.

  81. Yes i have faced the same problem , as i have stopped blogging my page rank for website went down and the keywords are also not coming up in first page .

  82. yunita septiana :

    I learned it the hard way as once i stop updating my blog, traffic decline on the next month and forward as you said Neil.

    I really had to change my content creating strategy now.

    Thanks for this enlightening article =)

  83. Srish Agrawal :

    Extremely motivational post for me. Just started blogging a few months back. Now this post of yours will force me NOT to stop blogging ever 🙂

  84. From last years One most important thing that i have learned is “You need to update your blog regularly” to get success on blogosphere. Unfortunately i have lost all my traffic, alexa ranking in just one month. Stopped updating 🙁

  85. Thanks Sir Neil for this inspiring post.

  86. I like the way you use statistics and real case studies to make things clear Neil. As you said in another article, keeping a blog without new content for more than two months can cause a dramatic drop in traffic, and yes, no one knows how Google treats blog posts, but the main idea is to keep the blog as fresh as possible and that needs a lot of work.

  87. Manoj Kumar Sethi :

    Hi Neil,

    You are absolutely right and also one thing I would like to share about generating pages. Yes in one of my website when I created pages specific to a event, it brought 200% traffic.

    Continuous blogging is important and also need ideas on which topics are created.
    For blogger like me, I always think of topics which I have faced while working in office and with clients and help them in fixing.
    That problem with solution I just wrap up as an article for my blog still yet to learn so many things from you.

    Thanks lot for sharing this…. !

  88. As someone that has abandoned several sites this is very true… I started a site in 2007 for instance and blasted out 8 blog posts a day for a few years, got the site up to 15,000 organic search visits a day, then I got burnt out on it and moved on to other things, just updated infrequently and not very often…. then eventually just left it online… today it gets about 600 search visits a day. But it took a long time for all of the traffic to drop off… a few months ago it was still getting a 1000 visitors a day, it just slowly died.

  89. Rick Reynolds :

    Hey Neil, most of my traffic comes to only a handful of my blog posts. I would say at least 20% of my articles, even in the 2,000 word zone, get no traffic at all. Is this normal? Should I delete these old posts or is it still a good idea to leave them on the site?

  90. Hello Neil,

    I’ve started blogging a few months ago and a little success that I’ve achieved is due to useful information that i read here. Firstly thanks for sharing useful stuff.

    Recently, I’ve faced one problem. One of my niche keyword suddenly disappear from Google ranking. Previously, it was ranking on Page 2 and now nowhere. All other keywords are improving except that one. What could be the possible reason for this sudden disappearance?

    Thanks,

  91. True that. But is guessable that if you stop producing new content , you cannot rank on the basis of your previous work for a long time. Yet, it has been proved by this experiment and statistics. Thanks for that.

  92. Great article! I just had one question. Are search engines able to see our social media stats? Can they see how many times something was tweeted, liked, shared, etc?

  93. Big thanks for this Post! I have 1 website dead & I was really want to hear this Tips!

  94. Very well explained. I just love your posts. They are so helpful. Thank you so much, Neil.

  95. nice post, explains why being consistence is helpful.

  96. Thanks Neil for awesome post. Fresh Content Always engage the visitor and google always love new and updated content.

  97. Thanks for this very helpful article – blogging sure helps a website slowly but surely.

  98. Thanks Neil!
    Big fan of you !!
    you always share amazing thing 🙂

  99. this is a very important post. i think the freshness factor is rising

  100. Jamie A Andrio :

    Nice post Neil!
    Explains why being consistence is helpful.

  101. Thanks Neil , I always follow your tips, they are great as always, I think my trafffic also increases when I make changes to my non-blog websites, I am new to blogging but one of my blogs now gets good traffic, and I write a lot, the traffic keeps on increasing
    but its hard to keep writing new fresh content

  102. Thanks for the practical tips, Neil.

  103. WOW,I love to know more and more in this Blog, Thanks for giving this content so rich for us.

  104. Nice post!!! explains why being consistence is helpful.

  105. Very well explained. I just love your posts. They are so helpful. Thank you so much, Neil.

  106. Very well explained. I just love your posts. They are so helpful. Thank you so much, Neil.

  107. Yes podcast and my own written ebook I will sell on my blog

  108. Thanks for the practical tips, Neil.

  109. My blogging life wouldn’t be possible with these type of useful articles on QuickSprout. Thanks

  110. Great article! I just had one question. Are search engines able to see our social media stats? Can they see how many times something was tweeted, liked, shared, etc?

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    Empresa Desentupidora Protec disponibiliza em seu sítio da Internet as
    dúvidas mais comuns sobre Desentupimento de caixa de obesidade, Desentupidora de caixa de adiposidade,
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  112. this is a very important post. i think the freshness factor is rising

  113. Thanks Neil!
    Big fan of you !!

  114. Writing regularly is not an easy task, if you are writing quality content everytime.

    When Quantity increases, Quality decreases.

    At one point of time, you need to balance both.

    If you are too much concerned about SEO, your readers will lose mind to read your posts.

    This balance is the most complicated for any beginner blogger.

  115. We think it’s very useful and we use it all the time. Thank you!

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