6 Clever Ways to Get Influencers to Link to You


One of the most important things I say you should do is create great content.

But then what?

If you don’t do anything with that content, no one will see it, which is a waste of your time, effort, and money.

Once you start using promotional techniques, you’ll start getting readers to your blog posts.

A few dozen at first, then a few hundred, maybe even a few thousand after a while.

But there’s one thing missing at this point. I’ll tell you what it is in a second.

From my experience, I can tell that organic search traffic is going to play a major role for almost all websites.

You can try to diversify, but the fact remains that any site with a ton of traffic gets a large chunk of it from search engines. After all, organic search traffic makes up over 60% of the traffic on the web

And it’s not only the quantity, but the quality as well. For most niches, search traffic is the most engaged and highest converting.

In order to get large amounts of search traffic, you need backlinks.

Backlinks are arguably the most important ranking factor.


You might think that your readers will create links for you. Sometimes that does happen.

It’s true 99% of the time that someone needs to read your content before they link to it.

But here’s the thing: just because your readers love your content doesn’t mean they can link to it.

Most people do not have websites, let alone authoritative ones.

Getting backlinks from your readers doesn’t depend on how many of them you have—it depends on who they are.

The good news is that all influencers read a lot. You just need to get them to want to read your stuff.

I link to the marketers and business owners that I follow and like on a regular basis. They essentially get automatic, high-quality links just by producing great content on a consistent basis.

Here’s the formula for getting great backlinks:

Great content + Read by linkers = Great backlinks

It’s simple, but it works.

In this post, I’m going to show you six main ways that can help you get your content in front of the people who matter.

The 80/20 rule of link building

The Pareto Principle is the principle that states that 20% of the input will account for 80% of the result.


It’s a general rule, but it applies to almost everything.

There are some things that contribute to your results more than others in almost any activity.

In your case, 80% of links come from 20% of site owners in your niche.

Ideally, you want to focus your effort on connecting with the site owners who are in the 20%. Find sites or writers that regularly link to great content.

The 6 tactics I’m about to show you will work regardless of which site owners you target, but you’ll get 4-5 times the results by identifying the ones who like to link out.

It’s pretty simple to check.

Just go to a random blog post, and see how many external links the page has.


As long as you see a link every 300-500 words (at least), you know that the author doesn’t mind linking out.

Before you target a site owner, always check for this.

Tactic #1 – Create a raving case study

The basic idea behind all these tactics is to create something that your target simply has to read.

You don’t need to trick them into reading it. You just need to make it extremely interesting to that specific person.

This first tactic involves creating a positive case study. You’ll publicly show how your target blogger helped you accomplish something.

Here’s how to do it.

Step #1 – Pick a blogger to target: This technique is very personalized, so you need to know your target really well.

Pick a blogger whom you regularly follow—and with whom you would be happy to establish a relationship —even if it didn’t lead to links right away.

This strategy takes a lot of time and effort, but it can produce results much more valuable than just a few backlinks.

Step #2 – Pick one of their techniques or strategies: While you can certainly create a case study for a blogger’s paid products, you can stick to free blog content as well.

Find a technique that’s fairly recent (bloggers don’t care as much about old stuff) and that was created by the blogger.

If you are an SEO or marketing blogger, you might follow Brian Dean at Backlinko.

He has published many link building techniques, which makes it easy to find one.

For example, he has a technique called “Guestographics,” which is his own spin on infographics:


In this article, he lays out a detailed plan on how to get backlinks using infographics.

Step #3 – Practice it: Here’s where most people mess up. They use the tactic once, get mediocre results, and then create their case study.

And guess what happens when they let the influencer know? Nothing.

Why would the influencer get excited and want to share your case study when you didn’t make them look good?

Even if the technique you are trying out is good, you have to use it a few times before you fully understand how to apply it to maximum effect.

If I wanted to see what benefit I could get with the Guestographic link building tactic we’ve chosen in our example, I wouldn’t stop with the first infographic. I’d do that one, and then another, and then maybe even another.

Do what it takes to get an impressive result.

Step #4 – Execute and record all details: While you are putting the technique to the test, you need to document everything.

A case study isn’t impressive if you just say:

I did Brian’s method; here is a link to my infographic: (link). I was able to get 200 high quality backlinks.

Even though it’s a good result, on its own, it doesn’t do much for Brian. You need to create a detailed story that Brian would be happy to show his other readers.

You essentially want to be the favorite student of the teacher whom he uses as an example.

Step #5 – Let them know about it: Once you’ve gotten the technique to produce an impressive result, you’ve done the hard part.

Now, you just have to let the influencer know about it. If you did things right, they will be interested.

Send them a quick email that highlights the results. Here’s a sample:

Subject: Great results using (tactic name) – Thank You!

Hi (Blogger name),

I’m a long time reader of (blog name), and I finally took your advice (I should have sooner).

I used your (tactic name) technique and was able to (impressive result).

Obviously, I’m pretty happy with this!

I made a point to document everything during this trial so that I could put together a case study on my site – (site name).

Just wanted to say thanks!


(Your name)

If you say something short and simple like that, you will get a reply, often asking for more details.

Once you’ve opened a dialog, you could even ask if they’d be interested in publishing the case study on their site instead.

Or you can just publish it on your site and send them the link. They’ll usually be more than happy to share it on social media and comment on the page.

Our example for this tactic wasn’t hypothetical—it’s actually been done.

Brian previously published a full blog post highlighting two case studies of the Guestographic method implemented successfully:


And in the article, each of the subjects got a nice link back to their domain:


More importantly, Brian now knows who these people are and probably likes them as well. Now, if they asked him for a favor (a link, share, or review, etc.), he’d probably help them out.

In this case, Perrin’s site wasn’t exactly relevant to Backlinko, which limits how much that relationship could produce. That’s why I recommended at the start to target a relevant blogger.

Tactic #2 – Feature them in your article

Think back to your first school yearbook.

What did you look for first?

Pictures of yourself, of course.

People love to feel special, and it doesn’t change as you get older.

This tactic revolves around making your chosen influencer feel special by featuring them as an expert. Who wouldn’t want to read a flattering article about themselves?

Option #1 – Quote them: The simplest way to highlight someone is to quote them.

You can either email your influencer asking for a quote or take a quote from one of their previously published articles.

Including a link to their website or a social media account is a nice way to make them feel extra special.

In the past, one of the Kissmetrics‘ writers compiled a list of 50 inspiring quotes from social media influencers.

He took this tactic to extreme, and it paid off.

The article generated over 40 comments and over 1,500 Tweets on top of hundreds of shares on other networks.


When you include a quote from someone, they’ll usually share the article and often will leave a comment as well:


Option #2 – ask them to contribute to the article: If you really want someone to feel invested in the content you produce, you need to find a way to get them to contribute to the article.

I warn you: this isn’t always easy.

If you’re going after a fairly popular influencer, you have to have quite a bit of influence yourself; otherwise, there isn’t much of an incentive.

The more you ask them to do, the more invested they will be. On the other hand, the more you ask them to do, the more you need to offer.

The most common example of this option in action is the expert roundup.

You ask a bunch of experts to write short contributions to your article answering a simple question.

For example, Richard Marriott included 55 SEO experts in an expert roundup about link building tools:


He published each influencer’s content—whatever they sent him, which was typically a few hundred words:


The article generated hundreds of comments and social shares, many from the experts included in the article.

Someone who has taken the time to write content for you will be more likely to promote your post than someone you simply quoted.

Option #3 – use their work as an example: Finally, you can simply link to some of the influencer’s best content. This option works best once your brand is well-recognized.

I do it often in Quick Sprout posts:


I take special care to say something positive about the quality of the resources I link to. I do this for two reasons:

  • It makes the content creator feel better – Being linked to is nice, but being linked to because your content is great is even better.
  • It’s better for my readers – I try to only link to high quality content because that’s best for my readers who end up clicking through to that content. Letting them know what to expect beforehand is a good idea.

And when you mention people, they’ll get excited.

I often get comments and social shares from people I mention:


In addition, they often find places to link back to my content in their future content; so it’s a win-win situation.

After featuring someone, you don’t need to send a giant email. Just send something quick like this:

Subject: Featured you in an article

Hi (name),

Just thought I’d give you a quick heads-up: I linked to you (and said a few nice things) in my latest post. If you’d like to see it, here’s the link:

(your post URL)

Keep cranking out the great content!

(Your name)

Almost everyone will check out the article, and most will share or comment as well.

But if your post was really great, they’ll check out some of your other articles as well. Assuming that they’re also top-notch, you might have just gained a long-term reader who will link to you time and time again.

Tactic #3 – Find out where they hang out

You don’t necessarily need to email linkers directly to get their attention.

In addition to having their own blogs, they are usually members of communities in your niche.

If you create content that gets popular in those communities, of course they’re going to have to check it out. And if they like it, chances are they will link to it if they get an opportunity in the future.

Place #1 – Niche specific aggregators: Many community sites exist for the sole purpose of discussing content in a niche.

For example, Inbound.org is an aggregator for inbound marketing content:


Users vote up the content they like the most.

If you had a site that focused on marketing and could create a piece of content that was upvoted to the top, many linkers would see it. This is one of the best ways to target multiple linkers at once.

If you don’t know of any aggregator sites in your niche, start with Reddit.

Reddit is composed of “subreddits,” which are essentially their own niche-specific aggregators. There’s one for just about everything.

Start by reading my guide to marketing on Reddit, and figure out which subreddits to target. There are linkers that read almost all of them.

With these communities, you can’t submit just any post. That’s because if it doesn’t get a ton of upvotes, it won’t be seen by many people.

What this means is that you need to craft specific content for that community.

Look at the top posts of all time, and make posts about similar topics, but of better quality.

For example, I might be interested in the marketing subreddit.

When I click on “top” and sort it for links from “all time,” I can see the most upvoted posts of all time.


The thrid one is particularly interesting to me. I know that if I created a better plan, it would probably get upvoted even more.

The two obvious options would be to create content along the lines of:

  • An Instagram strategy that will get you over 2,000 followers per month
  • My complete social media strategy: How I get over 1,000 followers on all major social networks

Either of those would likely be seen by several linkers and lead to backlinks down the line.

Place #2 – Facebook groups: It can be tough to find a good Facebook group, but trust me, they are out there.

Search keywords from your niche in the main Facebook search bar:


Then, filter down the results to “groups” by clicking the option at the top of the results.


Next, you’ll need to go through groups individually to see if they are active. Aim for groups with at least a few hundred engaged members.

If you see posts with comments and shares from influencers, it’s a good group.


By liking, sharing, and commenting on their posts in the group, you can start building relationships.

Influencers will likely return the favor when you make a post to the group later on, which is your chance to get your content in front of those linkers.

Place #3 – LinkedIn groups: LinkedIn groups are similar to Facebook groups, but it’s much easier to find specific influencers in LinkedIn groups.

When you log in to LinkedIn, you can search for any individual influencer you’re trying to get your content in front of.


Scroll down past all the job information and endorsements until you get to the section titled “Groups.”

You’ll be able to see all of the groups that this person is a member of:


Now, you need to check out each group individually.

Just because your influencer is a member in a group doesn’t mean they are active in it.

However, linkers typically spend time together online, so if you can find an active group, it likely has other linkers worth your time.

Look at the first few posts in each group:


Do they have comments? Likes? Shares?

If all you see is a ton of posts with zero engagement, it’s probably not a good group.

But if you do find a good group, engage with the other posts, and share your own content at some point.

Tactic #4 – It’s only fair to return a favor

The principle of reciprocity is one of the main principles of influence.

In simple terms: if you do something for someone, they are likely to return the favor.

So, if you provide value to a linker, they are likely to return the favor later on, possibly through a link.

This isn’t a new concept, but I’ll give you a few non-standard ways to deliver value to linkers.

Other articles will suggest doing things such as blog commenting, which is okay but not really equivalent to a link (in terms of value). I’d suggest that you take it up a notch.

Option #1 – create a video review: Getting great reviews will almost always improve conversion rate. This makes reviews valuable.

Many linkers are the top influencers in their fields. And many of them want to become “authors.”

Whether they publish a book or a course on their own site or another site, you can create a positive review for them.

Remember that you really want to go above and beyond so that the principle of reciprocity becomes more effective.

Instead of just writing a short review, create a video review.

A video stands out.

Prospective buyers love them because they’re much harder to fake than written reviews, which means that video reviews are highly valuable.

And yet, it only takes a few minutes to record one using your computer’s webcam.

If you’re not sure where to find linkers that need reviews, start with Amazon’s Kindle books.


Use the menu in the left sidebar to narrow down Kindle books to your niche.

I chose “marketing” for this example. The very first book is by Dan Norris, a well-known marketer.


It has 39 reviews right now.

You don’t want to pick a book with hundreds of reviews, or yours won’t get much attention. Aim for books with 50 or fewer reviews (fewer is better).

Once you click on the book title, it will take you to the book’s sales page.

Scroll down to “customer reviews,” and click on “write a customer review”:


That will take you to an express review form, but you’ll want to click the link in the bottom right that has video review options:


Input your rating (hopefully 5 stars) as well as a descriptive title in the next section.

Finally, choose the “video review” tab, and use the “choose file” button to find the video review you’ve recorded.


Once you’re done, send the author a quick email telling them about your review, but also find a way to let them know that you have a site/blog.

For example:

Subject: Just posted a review of (book title)

Hi (name),

I picked up a copy of (book title) a few days ago and couldn’t put it down!

I left a very positive video review on your Amazon sales page to hopefully help convince others to pick up the book as well.

I’ve already put some of your advice to practice and detailed the process and the outcome in my latest blog post: (post URL).

When I read the part about (some technique or advice), I had to give it a try, so I (what you described in your post).

If you get a chance, I’d love it if you could give the post a quick read.

Thanks for the great read,

(Your name)

Option #2 – Get them traffic: Most influencers either don’t know about or don’t have the time to use sites such as Reddit. But you do.

If you can figure out which of their posts would be well received, you can submit it to a particular subreddit.

Once it starts getting some upvotes and a few comments, send the influencer a quick email like this:

Hi (Name),

Just thought I’d let you know that I submitted my favorite (site name) post to the (niche) subreddit: (URL to the submission).

It’s currently getting quite a bit of attention. If you get a chance, I’m sure everyone would love it if you could stop by and respond to a few comments.


(Your name)

Option #3 – Create a high quality bonus for them: A final option is to create a content upgrade for one of their posts.

Many bloggers would love to offer their readers bonuses but just don’t have the time or resources to do it.

If you can make a bonus for them, most will appreciate it.

Say I wanted to target Luke Jordan of Intergeek, an SEO and marketing blog, for a link. I would start by reading through one of his latest posts:


At the end of the article, ask yourself: “What else would the reader want at this point?”

In this case, I think a checklist or a reminder list would be useful and pretty easy to make.

Either make a checklist using a free online checklist tool, or make one in Google Docs or Word.


Add a few colors to it, maybe an outline, and save it as a PDF.

Then send it over to the blogger, and let them know that they’re free to add it to their post.

Ask for a favor: With these different options, it’s clear that you’re giving value to a linker.

However, while they might be open to doing a favor for you, you need to ask for it.

A few days to a few weeks after you do your favor for the linker, you need to email them again with something like this:

Hi (Name),

Remember me? The guy who (what you did).

I have a small favor to ask.

I just spent X hours creating an epic post on (topic). Now, I’m trying to get the word out about it.

I’d really appreciate it if you could take a look at the post. If you think your readers would love it, would you mind sharing it?

Here’s the URL: (URL)

Thanks so much,

(Your name)

Tactic #5 – Find authors that are eagerly looking for content to link to

It’s really tough to get someone to link to you when they don’t like to link out.

Conversely, it’s really easy to get someone to link to you if they are actively looking for sites to link to.

Link roundups are a popular type of content in just about every niche. The author of a link roundup collects the best posts in the niche for the week or month and publishes links to all of them together.

The best part is that most authors typically create these on a regular basis. It’s relatively easy to get included in these as long as your content is solid.

Step #1 – Make a list of roundups: Although you could try a few different search strings, almost all roundups are called “roundups,” which makes them easy to find.

Search for:

intitle:roundup + (your keyword)


Don’t stop with just the first page. Keep going through the pages until you stop finding new link roundups.

In most niches, you can easily find over 20 regular roundups, which gives you quite a few targets. Add them to a list somewhere.

Step #2 – Establish contact: To maximize your chances of getting your link included in their next roundup, it’s a good idea to get to know them a bit. Comment on a few of their articles, and share their content on social media.

Once you’ve done that, you can send over your request to be included in the future roundup. Here’s a sample template:

Subject: Weekly roundup on (site)

Hi (name),

I stumbled across your weekly roundups a short while ago, and I love how much effort you put into including only the best posts of the week. I know that must take a ton of time.

I hope it’s not too forward, but I just published an epic post that I think would be great for a future roundup. It’s a (length) word guide on (topic) that is incredibly detailed and actionable.

Can I send you a link to the post?

Best Regards,

(Your name)

Hopefully they’ll respond favorably, and you’ll be able to just send over the link.

Step #4 – Help them help you: This step can be the difference between getting one link and getting several, so don’t skip it.

When you are included in link roundups, remember what the author is looking for: shares, comments, and traffic.

If you can help the author get those things, they will love you and want to include your new posts in future roundups.

At the very minimum, leave a comment on the post once it goes live, and share it a few times on social media. If you want to do more, e.g., send the post to your email list, that’s even better.

Tactic #6 – Offer your content to them

This tactic is guest posting with a slight twist.

I’ve written about how to guest post successfully in the past:

Done reading those? Let’s continue.

The difference here is that when you make your pitch, you are going to include your best content as samples.

Since those samples reflect your writing quality, the blog owner is forced to give them at least a quick read.

Assuming those posts really rock, you get two things:

  1. An opportunity to guest post (at least one link plus traffic)
  2. The blogger is now familiar with your work, which should lead to more links in the future

But you only get #2 if you really blow them away with your samples. So wait until you have some really epic content before you use this tactic.

Here’s what a pitch might look like:

Subject: Guest post pitch for (site)

Hi (name),

I saw that you often accept guest posts on (site) and immediately went to work coming up with post ideas that your audience will LOVE.

But first, I know that you only publish top-notch content on (site), which is why it’s such a great site.

Here are a few of my best posts that I’ve written in the past and that I think are up to your standards:

  • (URL #1)
  • (URL #2)

Did you love those? I hoped you would :).

Now let’s get back to you. After careful consideration, I’ve narrowed down my initial list of ideas down to two that I think your readers would love.

Idea #1: (Headline 1)

Description – (Brief description)

Idea #2: (Headline 2)

Description – (Brief description)

Let me know what you think.


(Your name)


Getting your content in front of linkers isn’t easy.

However, if you really have great content, they will be happy to link to it once they see it.

All of these six tactics take a lot of effort, but they work. And the links they eventually attract are worth their weight in gold.

You can use as many or as few of these tactics as you’d like—it’s up to you. The more effort you put in, the better the results you will get.

Are you going to put any of these tactics to the test? Let me know which one you are considering trying in a comment below.


  1. Hi Neil,

    Great Post.
    I know that Marketing today, requires good tools. That’s why we built BloMag WordPress Theme that is Exclusively for Marketers to help me with their online content marketing experieces.

    You can check it out in here:

    • Thanks for the share — I am sure it will be helpful for the readers.

      • Hi Neil,

        Linking to influencers is one of the best way to get traffic. You laosm mentioned that shares leads even to higher search engine traffic. I am a great follower of your blog and have been using your techniques to improve my traffic on my site http://www.onlinedesignersincome.com


        • Tony, that’s great to hear. I just glanced through your site real quick and it looks good — keep up the great work!

          Sharing is the lifeblood of content on the web.

  2. Tactic #3 is my favorite and I Implementing it since last few years and it works like a Hell

    • Mohanraj, glad to see it works — let me know if you have any other feedback on the other tips.

    • Julie Syl Kalungi :

      I love tactic #3 too and that Link roundup Tip, that’s the sauce…Boy I have not even begun to tap into that one.

      I’ve heard of it before, but not as well explained and how to go about it.

      I found LinkedIn to be pretty cool once I got over the spamming. People on LinkedIn are already in their professional persona so you don’t have to fuff around. And once you start sharing value and sharing other’s content, commenting on their posts..you attract interest.

      I grew my contacts from 153 to almost 500 in 5 weeks on Linked in by sharing value content and joining active niche groups! So I totally agree that tip works!

      I would totally love to be a guest writer for Quicksprout one day…”Vision Board dream” They do come true right 🙂

      So Thank You Neil loved this post!

  3. Awesome! I use the LinkedIN group strategy very often and it works every single time.

  4. A very good article Indeed.
    I’m following you since 4 Months 🙂 I Read all most of your articles.Today’s content is quite Impressive.
    When you will visit my blog you will see there is only one person who is mentioned in my articles.
    I even wrote on you 😛 But something different, A case study, www.shouterbuzz.com .So, what today I learned is, that it is possible to get links from Internet marketing influencers but you need to be active towards your strategy.
    I’m eagerly waiting to have a link from you Neil bro, Lets see if that happens or not 🙂

  5. Love it – even though I use a lot of these techniques, I don’t use them consistently and don’t always do what it takes to get great results. Definitely bookmarking this article for future reference!

  6. Thanks Neil for this valuable resources. I tried some of these tricks earlier for my finance blog ie www.pfguru.com but no success. now i have clear strategy. I will definitely apply these suggestions again.

  7. Neil, what an awesome post.

    I enjoyed reading it and I’ve learnt a lot.

    Interesting that you quoted Richard Marriott and I was reading that particular article a few hours ago.

    Thanks a ton.


  8. Hi neil,
    You are creating great post for a newbie like me. I would like to ask you is how to increase confidence to offer my content to a linkers? Thanks

  9. Hi Neil,

    Great article!! I just have one question.. are you writing these posts or you’ve a personal writer.. ? Because I’m seeing you’re producing lot of content these days..

    • Atiqul Bari Chowdhury :


      Neil is a content machine. Read his blog post from 2014 to find the answer to your question.

    • Ryan — It’s me. I spend a lot of time writing.

  10. The Linkedin Strategy can also be applied to Google Plus, there are many people still active in the communities they’ve built there, and some timely comments and relevant shares can really ignite a conversation.

    I’m not a fan of “50 influencer say xxx” style posts. Once upon a time they were interesting, now they just want me to promote their content, jump through a few flaming hoops backwards and send traffic to their site…. If you’re going to do this post, make it valuable to your reader, it’s not just about the traffic.

  11. You’re my addiction and I’ve fallen in love with you. Ok, don’t get freaked out, I meant, your contents 🙂
    Another marathon one to read tonight. Let me apply at least few of them to see how it works out.
    Thanks for writing and sharing!

  12. Ifemidayo LayGiri :

    This one came at the right time for me, just when I was starting to try my hands on some outreach link building techniques. Thanks a lot for another great post Neil.

  13. Hi Neil,

    Thanks for taking the time to write this insightful and actionable post.

    We all crave for backlinks from Influencers for what they are worth, but we know that Influencers won’t link to a sub-par post.

    But it’s also possible to write really awesome content and not get a link from Influencers because there’s a way to get these links, your post here has done the job to show us not just one way but 6 clever and powerful ways.

    Thanks again Neil and keep up the good work.

    Cheers my Content Marketing Superstar


    • Dan, thanks for the support — there are always new ways if you go out and found them. Looking forward to hearing more from you.

  14. Great post as always, will you be doing an update on the Instagram marketing post after working with Nathan Chan at Foundr magazine?

  15. Neil Patel
    This post is really amazing. I also believe that creating high quality bonus for them will surely help in engaging them.

  16. Toni @ Debt Free Divas :

    I always come away with 50 things to try from your posts. Okay, if I had to pick one I would say the case study would be #1. I need to pay more attention anyway to strategies. I’ve been working on getting backlinks from freelance writers from an earlier post. Such great info. Thank you veyr much.

  17. Well written Neil,

    Getting facebook groups with active influencers isn’t easy I think. Right? and the one’s which are active aren’t supposed to share your links there. What you think about this?

    Also if you’re active in such communities, how you manage to be active in communities along with doing guest posts everywhere + writing for quick sprout and all or are you having writers for your blogs & guest posts?

    Nice article! I will implement these strategies in near future.


    • Nitin, lots of time and patience 😉

      I have narrowed down my strategy to a T — so it’s easy for me to streamline and just write.

  18. Hi Neil,
    Awesome post. I like the first tactic that involves creating a case study around influencers strategy or technique by practice it. I’m going to test this one.
    thank you

  19. Eduardo Cornejo :

    Hey Neil,

    If I make a YouTube video, and also have a blog and want to make an article to describe that video, should I title both the same or differently (SEO-wise)?

    Thanks 🙂

  20. Sandile Nxumalo :

    Another informative great article, will implement most of the above mentioned tactics. I like every approach, I ‘m sure I will get good results.

  21. Great article Neil, always delivering the great goods, I keep hearing articles are dead but this is the way to deliver what the reader wants and make a connection that counts.

    I am catching up with your great reads after life took a tragic turn and finding my way back –
    Thank you Andrea

  22. Neil – another “epic” post that is very timely for our company as we embark on the content and link building strategy. These are really, really good strategies that with some good organization skills, could likely yield some amazing benefit. While it never seems enough to say thank you for these immensely helpful posts – thank you!

    We are going to start with tactic #1 today as we have several influential bloggers we follow where we have already implemented some of their tactics (including yours). You may see an email from us shortly..

    Thanks again.
    The Team @Posto

  23. Thank’s Neil your Acticle is The Best Forever,, very help to me for newbie 🙂

  24. Awesome.

    What a really nice post.

  25. Thank you for another great article, Neil. I especially love the video review idea. What a clever way to stand out when we leave a book review!

  26. Carlo Rodriguez :

    Hi Neil, great post. One question: What recommend in cases when you do link building for other company?

    For example you can do the research and find the influencers from healthcare but you are a marketing person and do the job for them. Not shure if use the name of someone in the company who hire you will be the best option. What you think?

  27. Patricia Taylor | Business Loan Officer :

    Great article! I’m always looking for backlinking opportunities.

  28. Sean Dillenbeck :

    Another great post Neil

  29. Reading your post, it is the best method on how to gain “high quality backlink”. This method is better than sending large number of spammy links into your site.

  30. Alex Chaidaroglou :

    This was a truly great article, thanks a lot Neil!

    I am going to start by trying link roundups.

  31. hii neil, This is my first visit on your site…
    I have read your articles,it is very valuable information on Marketing and useful for me.
    Thank you for posting this.

  32. Hi Neil
    Great tips as always. I am presently trying to get links. Your advice shall be of great help to me. Thanks.

  33. Theodore Nwangene :

    Great post as always Neil,
    Getting links to your blog is really very essential in order to rank well in the search engines but what most of us usually find very difficult is how to get those links especially the ones that really matters.

    However, there is no doubt that today, the best way to get authoritative links is through influencers following the tips you shared here.

    I love the idea of helping them out in any form like you mentioned, creating a content upgrade for any of their newest good post is really a no brainer and I’m sure any reasonable influencer will be very happy for that.

    Now, I’m going to try the strategies you shared here and will report back to you later :), maybe you will also link to me :).

    Thanks for this article Neil.

    • Theodore, thanks for the insightful feedback as always — I look forward to hearing from you again on those links 😉

  34. Brilliant! There is no other word to describe it. I currently do about 20% of these. I have printed out the entire blog, and all the comments thus far (because some of them have good stuff too), and will irritate the heck out of my spouse tonight as I read it over and over again in bed.


  35. Hi Neil,

    Another nice read. Great timing too for me as im just about to publish my first post on my blog.

    Will definitely be using a couple of these tactics to help get the word out.


  36. Hey Neil,

    This is my first time to your blog. I have seen your name mentioned a number of times and people do really show a respect and awe for your work, so I had to find out what all the fuss was about. Now I know. What a jam packed post with everything I need to improve my numbers.

    I have been wondering what I do when I use links (which I am really wobbly at – but learning to work on them because I know how valuable they are). Do I send the person of whom I want to use one of their links; a letter or not. Now I know that can really work to my advantage.

    I have taken notes and have to really start to map out a strategy for links alone. But you have made links sound a whole lot easier than horrifying (that is how I pictured it) and I can’t wait to use some of your methods. Thanks for a well thought out post.


    • Rachel, glad to connect. Just create a template that you can modify to fit your needs and that is easy to personalize. That’s the best strategy IMO.

  37. Hi neil,

    I have tried guestographic method to increase my traffic and backlinks and yeah I got some amount of but you know to make more impressive infographic We need to pay good amount.

    Its not cheap to get good quality infographic. If you know some ways to do it please share with us.

  38. Hi Neil,

    Thank you for sharing another wonderful article. To me, consistency is the biggest challenge to expect an effective result.


  39. prince @ pnr status :

    Indeed,it’s cool and useful.

    Thanks for the tips. I’ll be sharing!

  40. Campaign Management :

    The only part am missing here is “mail portion”. I failed to use that, in case if i’d have used this may be I’ve got more traffic than now.

  41. I am visiting your blog second time, First time I actually didn’t read the whole article because it was too long and i was in a hurry. This time i read whole article and all I can say is that its fantastic, i mean the content is great but the way you have explained is just so good.
    I never write long articles on my blog http://www.webtyro.com .
    But from now onwards i will try to write long articles and will try to explain in detail.

  42. Hi Neil,

    Thank you for this article. My team and I have been in the labs trying to figure how to reach influencers and this article reinforced a lot of the strategies we’ve discovered and helped me learn many more! Just add one little tip, we love the “Influencer Search” function inside Buzzsumo. It’s an awesome way to find influencers in pretty much any niche.

    – Gotch

  43. Can you join Facebook groups from a company page? Your screencaps of linking to Facebook groups does not match what we are seeing when we are interacting from our main page on Facebook.

    • Ronnie, you should be able to. What’s your roadblock?

      • It is our understanding that you can’t join a group as a Page. We’d have to use the personal profile we’ve attached our company page to and we haven’t built the following there at all as we’ve built a very large following on our fan page.

  44. Hi Neil

    Thanks for sharing this article. It’s really awesome

  45. Hi Neil,

    Thanks for sharing this insightful and worthy post. As I’m new in marketing, I need a lot and I think your posts are too valuable for me.

  46. Backlinks are the currency of the internet … thanks for this guide on how to get them!

  47. Tactic #4 is like a give and take process which make perfect sense especially when building a solid relationship with an influencer.

  48. This was a truly great article, thanks a lot Neil!

  49. Great tips – This technique has worked well for my own niche websites. Currently testing it out for e-commerce websites, it will be harder as the aim of e-commerce websites is to sell, but with useful blogging am hoping it will convert. Will let you know how it goes!

    • Ram, I look forward to seeing how it goes for you.

      You can definitely achieve both aims with the right content & copy in place — it’s just a matter of positioning things properly to achieve optimal results.

  50. Great post. I’m working on improving my content all the time. It’s a simple concept that content worth sharing will get links it’s tough to say what will pick up and what won’t.

  51. Hey Neil, Kindly suggest me what are best off page SEO factors in 2015.

    Please give me answer for all of question, please…

    1. Can I do directory submission?
    2. How to rank my keywords for a page?
    3. why long content ranks better?
    4. Say, I am targeting 10 keywords for a page, then I have to put all the 10 keywords in that page right???
    5. Whenever I say to my client for writing long content for their in house blog, they say who will read such a long content… Now what should I do Neil??

    You have to answer my all questions please, it’s request… I read your blog every day, and comment also hope you know it….

    • Rintu, sure 🙂

      1. They aren’t as relevant anymore so I’d not focus my time on submissions
      2. Write contextual content
      3. It provides a lot more value and creates a contextual framework
      4. I wouldn’t target that many keywords on a specific page.
      5. Say that if the content is valuable and has compelling imagery then people will be more inclined to share it. You yourself have to provide the value when writing, Rintu 🙂

      I see your comments often and am always glad to help 😉

  52. Hey Neil,

    I’m always seriously impressed with the quality of content that you write and share. It’s amazing.

    I’ve bookmarked this for future reference, and I’ve already revisited it three times!

    Someone else flagged up this article to me because you mentioned our Facebook group that we’ve been building, which is cool. I’m really pleased that this happened organically.



    • Chris, thanks for the support and I am glad you find the content valuable.

      Bookmarking is a great idea because my articles are usually pretty long — I have suggested that to others as well.

      Great to hear that you are seeing great organic results 🙂

  53. Great tips to get more influencers for us!

  54. Thanks for sharing informative article Neil. As being a newbie in internet marketing it’s really useful article.

  55. Great article Neil. I will try all tactics you mentioned. Thanks for the great article.

  56. Love it – even though I use a lot of these techniques, I don’t use them consistently and don’t always do what it takes to get great results. Definitely bookmarking this article for future reference!

  57. You’re my addiction and I’ve fallen in love with you. Ok, don’t get freaked out, I meant, your contents 🙂
    Another marathon one to read tonight. Let me apply at least few of them to see how it works out.

Speak Your Mind