You’ve already read my guides to SEO, content marketing, link building, growth hacking and even copywriting… so what could I possibly publish next, right? Well, today I want to introduce you to the Beginner’s Guide to Online Marketing.
It’s a 40,000-word guide that I wrote with the help of Ritika Puri. It breaks down all forms of online marketing, and it ties it all together in one guide. This way, you’ll have an actionable game plan of what you need to do next.
Here’s what you are going to learn in the Beginner’s Guide to Online Marketing:
- Introduction – an overview of what you are going to learn.
- Chapter 1: Be laser focused on your customers – it’s not good enough to know that your ideal customer is a marketer or a designer. You should know what type of a marketer they are, if they hold management positions and the size of the company they are working at. In this chapter, we’re going to teach you how to identify and target your ideal customer.
- Chapter 2: Know your marketing framework – in this chapter, you will learn how to think of marketing within a framework instead of just focusing on individual campaigns. This will help you maximize your ROI.
- Chapter 3: Tell your brand’s story – story telling is one of the most effective ways to boost your sales. We’ll teach you how to be a great story teller.
- Chapter 4: Get ’em to your site: foundations of traffic acquisition – this chapter will walk you through all of the potential, free and paid, channels you can leverage.
- Chapter 5: Getting the plumbing right: foundations of conversion optimization – if you can’t convert your visitors into customers, nothing will matter. We’ll teach you how to convert visitors into customers.
- Chapter 6: Build audience connections with content marketing – content marketing is more than just blogging. We will teach you how to create a bond with your readers so they become buyers.
- Chapter 7: Find customers through paid advertising channels – we’ll walk you through the most popular paid advertising channels and show you how you can leverage them.
- Chapter 8: Amplify 1-on-1 connections with email marketing – the one thing that won’t change for a while is people using email. Through marketing automation, you’ll be able to leverage email marketing.
- Chapter 9: Drive incremental sales through affiliate marketing – one of the quickest ways to grow your sales is through performance-based marketing. We’ll show you how to generate revenue by paying people only when they drive you a sale.
- Chapter 10: Get found with SEO – Google is the most popular site in the world. Through SEO, you can rank towards the top of the search results, which will help you increase your overall traffic.
- Chapter 11: Get the word out with PR – press is one of the best ways to drive a lot of traffic to your site and increase brand awareness of your company. But if you do it wrong, you will lose a lot of money. We’ll teach you how to do it right in a cost-effective way.
- Chapter 12: Launch your social strategy – social media is a marketing channel that everyone has to leverage. From Facebook to Twitter, we’ll show you how to get traffic from the social web.
- Chapter 13: A quick note on mobile – mobile devices are taking over the web. Companies like Zillow now get more traffic from the mobile web than desktop computers. This chapter will teach you how to do well on the mobile web.
- Chapter 14: Loose ends: the community weighs in – to end the guide, we decided to interview and get feedback from the industry experts to get their thoughts on marketing.
My hope is that you like The Beginner’s Guide to Online Marketing. I know a lot of the information in the guide is basic, but there is also a ton of valuable nuggets.
As time goes on, I’ll try to keep the guide updated with the latest and greatest tactics. If you see anything that needs to be fixed, feel free to leave a comment below.
P.S. Don’t forget to tweet about The Beginner’s Guide to Online Marketing.
P.P.S. You would be doing me a HUGE FAVOR by reading The Beginner’s Guide to Online Marketing, sharing it via Twitter and Facebook and leaving me a comment to let me know what you think.
P.P.P.S. You can also follow Ritika on Twitter here.