How to Create an Expert Roundup Blog Post

A properly executed link roundup can put your blog on the map. Readers love expert roundups because they get insights from some of the industry’s most respected people all in one place. And a roundup is the perfect way to reach out to the movers and shakers in your niche. This video will teach you how to find an expert roundup topic, identify influencers who would want to contribute, and show you how to maximize your outreach conversion rate.

Video Transcript

Hey, what’s up everybody? It’s Brian Dean from Quick Sprout.  In this video, I’m going to show you how to set up and execute an expert round up blog post which is just a fantastic way to get links, traffic, social shares and brand awareness to your blog. Let me show you what I mean when I say expert round up.

Here’s an example of an expert round up John Cooper did at Point Blank SEO. It’s a round up of people’s most creative link building strategies. As you can see, he asked a bunch of different experts in the SEO field to submit their creative link to link strategy and this post landed him 652 links from 158 different referring domains. As you can see, it also got him a ton of social shares. Okay? So, it’s a very, very fast way to get exposure for a new blog as an expert round up, but there’s some nuances in the approach. The most important part is how to get these experts to actually reply to you.

Your first step is to find round ups that have already happened in your niche. You want to use keywords like, SEO experts, social media experts, blogging experts, fitness experts, whatever your blog is about plus round up. Okay? In this case, I found this SEO round up which was 55 experts revealed three favorite link building tools. This is a round up that someone did that was a round up of the different SEO experts and what link building tools they use.

What you want to do is find experts that have already contributed to round ups and add them on your list because if they’ve already contributed to a round up that means that they’re likely to contribute to yours as well, so that makes sense. You want to keep track of all the people that have already contributed to round ups and this is basically a pre-curated list of people that are likely to reply to you.

Now, besides that or in addition to that, you can also find experts in your field using follower wonks [SP], so head over to followerwonk.com and then click on Search Twitter Bios and then put in your keywords. We’re going to use social media in this example and then click on do it. That’ll bring up the most authoritative Twitter profiles about social media, so you want to scroll down and find someone that seems to fit.

In this case, we have Trent Partridge, looks okay. About Social Media has an insane amount, 100,000 followers and it’s social authority is quite high. This is someone that you’d probably want to include in your round up, so head over to his Twitter profile and take a look at what he’s all about and make sure that actually applies to your round up. In this case, yes. He does know about social media and he actually owns a digital marketing firm, so that’s perfect.

Now, your next step is to actually email that person. So, head over to that person’s website and look for their contact for. In this case, they actually have the email sometimes in their Twitter profile. Email them a very, very short, brief and to the point email because these people are very busy. Now even though these people may have participated in another round up, it could because they’ve heard of this website or the person’s pitch was really good. So, even though they’ve participated in a round up, you still want to make sure you’re on point with your outreach.

With your outreach the most important part is to keep your email very short and sweet and to the point. As you can see in this case, I personalized the email with the person’s name and then I said right off the bat why I’m emailing them. I’m doing a round up and then I give them a little compliment about how they’re one of my favorite social media guru’s and then I give them the opportunity to reply right away.

I don’t say do you want to be involved. I just give them the question that I want them to answer and I say that I know they’re busy, so a very brief response is more than enough. If they’re like (?), I don’t have time for this, they read this sentence and they realize, okay, I just have to reply with literally two sentences and I might get some traffic and a link from this, so I will participate. Okay?

Now, because you’re probably going to be doing a round up with several experts, you want to keep track of who you reached out to, when you reached out to them, so then you could follow up with them. So, create a Google Doc that looks something like this with the person’s name, the URL and when you contacted them. Then if you want to follow-up with them if they don’t reply, you can always include the follow-up date here. You definitely want to keep track. It’s very easy to lose track of who you reached out to and when you reached out to them and who got back to you.

Now, the post itself is pretty straight forward. You just want to write a little brief introduction here about what the round up is all about and then in this case if Trent got back to you you’d want to include his head shot or picture, the name and the link to his site and then his response underneath. So, that’s really all there is to creating an expert round up. Like I said, they tend to do really well because these experts will then go on to share your content.

You’re basically tapping in to huge, huge networks of people who have massive followings in social media and if they participate and then you remind them that the post is published, they’re very likely to share the content on social media and possibly link to it from their site. So, that’s all there is to creating an expert round up blog post. Thanks for watching this video and I’ll see you in the next one.