How to Build Links to Your Ecommerce Site

As an ecommerce site owner, you may be wondering how you can build links to dull category and product pages. Well you’ll be pleased to know that hope is not lost. Using just a few of the black belt strategies that I outline in this video, like product link reclamation and authorized retailer link building, you’ll be able to build quality, relevant links to just about any page on your ecommerce site with ease.

Video Transcript

Hey, what’s up everybody? It’s Brian Dean from Quick Sprout. And in this video, I’m going to show you how to build high-quality links to your eCommerce site. So, your fist step is to set up an account at mention.net. And what mention.net does is it looks for mentions of your brand on the Web. So, when you log in, this is what you’ll see. And you want to create an alert around your brand name or around the products that you’re selling.

So, what you want to do is click “Create Alert.” And then, enter the name of your alert, which we’ll put Quick Sprout. And that will make the keyword, in this case, Quick Sprout. So, whenever mention.net finds Quick Sprout on the Web, it’ll notify you. So, I’m going to show you why that’s important in a minute.

Once you have that set up and you have the languages set up, click on “Next Step.” And by default, all of the sources are turned on and that’s not what we want. Because although mentions on Facebook and Twitter and other social media sites are nice, they’re not actually link-building opportunities. Because those links are either JavaScript or (?). So, you want to turn those off and also turn off forums and videos because those are also usually links that aren’t really helpful for SEO. So, you want to leave Web, news, blogs and images on. And then click “Create My Alert.” Then click “Save.”

And when you do, Mention will start to look for mentions of Quick Sprout on the Web. Now, obviously, if someone mentions Quick Sprout and links to it, that’s great, okay? So, if you have an eCommerce store and people link to your eCommerce store when they mention it, that’s great. But sometimes, you’ll find that they’ll mention your eCommerce store or a product that you sell on your eCommerce store without linking like this.

Someone mentioned Quick Sprout and they didn’t actually link. So, if you were selling, let’s say, golf clubs and someone mentioned your eCommerce store or maybe Callaway golf clubs or something like that, you’d want to reach out to them, thank them for mentioning your site or a product that you sell on your site and then politely ask them to change this text mention into a link. And I find that if you do it the right way and you’re not pushy, most people are more than happy to do that.

So, one you have Mention monitoring all set up, you want to start reverse engineering a competition. And to do that, search with keywords that people would use to find what you’re selling on your site. So, if you had a site that sold golf equipment, you’d want to search with keywords like “Buy golf clubs online,” “Buy golf shirts online,” things like that. And then look at the top 10 and see who’s consistently ranking across those keywords.

So, if you noticed that golfsmith.com was ranking number one or in the top three for a lot of different keywords, what you’d want to do is copy their domain name. Then head over to a link analysis tool like HRS or Majestic SEO or Open Site Explorer to see if there are any link opportunities that they have that you could also take advantage of. So, put their homepage URL into the box and click on “Search Links.” Then click on the “External” tab. And this will show you all the links that are pointed to their site.

So, you have to go one by one through them and see if there are any sites that link to them that would also link to you. So, if there’s a resource page that linked out to golf eCommerce sites, you’d want to reach out to that person and say “Hey, I noticed you have this great page that links out to sites that sell golf equipment. I also have one, will you link to me”? And if you do that enough, you can get some great links using this strategy.

But the only way to find those pages is to know where they’ve already linked out to. So, that’s where reverse engineering your competition comes into play.

So, once you’ve done that, your next step is to see if you can get links from the manufacturers of the products that you’re selling. So, if you ran this site rockbottomgolf.com, what you’d want to do is, let’s say, you sold Callaway golf clubs and Callaway golf balls, you’d want to search for something like this. Which is “Callaway” in quotes plus authorized online retailers. And what you’re looking for is a page that links out to authorized online retailers that sell Callaway products. So, as we can see from the first result, they do have that page. So, you want to check it out to see if they actually link to the eCommerce shops that sell Callaway products, in this case, they do.

So, now, it’s just a matter of reaching out to whoever runs this page on Callawaygolf.com and asking them to add you to their list. And one way to do that is to have a really nice site design. So, if your site looks a little funky like this, your success rate isn’t going to be that high. But you also tell them “Look, I put Callaway products on the front page of my site, I sell a lot of Callaway products, I recommend them.” And that way, they’re more likely to add your eCommerce store to their list.

Once you do that, you want to reach out to bloggers in your niche and offer them free products in exchange for a review. And to find them, just head over to Google and Google things like “Golf blog.” You’ll then see the top, maybe, 50 results. Look at each one and see if one might be a good fit. And then reach out to that person and say “Hey, I’m wondering if you’d like to review my product on your blog. I’ll send you a free product.”

Now, this can work really well, but it’s a little time-consuming to go one by one through the list. So, there’s a great site called thomson.com [SP]. Which is basically a dating site that connects bloggers that want to review products for free. And people like you who want to get your products reviewed. So, once you create an account here, you want to hover over “Business” and click on “Create Promotion.” And this is where you can add all the details of your promotion. Like what your product is, what category it is.

And you can even filter out bloggers by whether or not they have analytics installed on their site, how many Twitter followers they have and things like that. And once you have everything set up, your promotion will look something like this. So, where they have prerequisites, you can add this as well. So, you can make sure that they have a certain amount of followers, a certain amount of visitors per month and things like that, what country they’re in.

And then you could actually specify where you want them to link. So, in this case, it says “Please include links to the products reviewed.” So, they’re linking to these internal pages, which is sometimes very difficult for eCommerce sites to get links to get product and category pages. And this is one way great way to do it.

Finally, I’m going to show you how to get some powerful EDU links to your eCommerce site using employee discounts. So, head over to Google and you want to put in a search string like this. Sitecolon.edu, which limits the results of .edu sites. And then you want to put things like employee discounts or student discounts and see which pages have (?) follow links to the sites that offer discounts to employees. So, let’s just click on the first result and see if that’s the case.

So, we have an employee incentives and discounts page. And as you can see, these links are followed links to different sites that offer discounts to employees of the New York City Department of Education. So, even commercial sites like Affordable Travel of Orlando, they offer a discount and they have a nice little link to their discounts page and you do the same thing. So, you just find out whoever runs this page and say “Hey, I’ll be happy to offer a ten percent discount to all the members of the New York City Department of Education” using this coupon code or a special page that you set up just for them. And then they’ll link to that page or your homepage, which will be a very powerful link.

So, that’s all there is to eCommerce site link building. As long as you have mention monitoring set up and then you actively reach out to people that mention your site but don’t link to you and ask them to link, you can get some great links that way. And if you offer bloggers free products or EDU sites, discounts, you get some great links that way as well.

So, thanks for watching this video and I’ll see you in the next one.