LinkedIn may not seem as sexy as Twitter or Facebook, but with over hundreds of millions of users and millions of groups, it’s a social channel that you can’t ignore.
Sure, you won’t generate as much traffic from LinkedIn as you will from other social sites, but it’s audience tends to be businesses, which means each LinkedIn visitor is going to be worth more money.
So, how can you leverage LinkedIn? Well, you probably already know that posting on the weekdays during the mornings helps. But did you know that if you do 20 posts a month, you’d reach 60% of your audience?
If you want to maximize your LinkedIn engagement, just follow the steps in the infographic below.
If you aren’t leveraging LinkedIn yet, hopefully the infographic above changes your mind.
Three simple ways in which you can get more traffic from LinkedIn are:
- When you post images, you’ll notice that you get 98% more comments.
- If you link to your YouTube videos from LinkedIn, on average, you’ll generate 75% more shares.
- Keep in mind that 60% of your connections on LinkedIn are interested in industry updates, while only 43% are interested in news and products from your company.
So, in what other ways can you leverage LinkedIn?