Marketing

SEO advice loves to sound technical. People argue about backlinks, topical authority, Core Web Vitals, schema, whether “helpful content” is dead or alive, etc, etc. All of that matters. But there’s a ranking lever I almost never see discussed plainly—even though I see it explain so many wins and losses: […]

Search is shifting from pages of blue links to short, confident answers from AI. People ask ChatGPT, Google’s AI Overviews, Perplexity, Gemini, and Claude things like “What’s the best [service] near me?” or “Which [tool] is most reliable for [use case]?”—and those systems answer with a small set of brands.

AI Overviews and chat assistants are quickly turning into full-blown discovery engines. Someone asks ChatGPT, Perplexity, or Google AI: “What’s the best [product] for [use case]?” and those systems answer with a short list of brands—and often just one recommended option. If your brand makes that list, you’re already halfway

AI Overviews and chat assistants are quickly becoming the new front door to your brand. People ask Google’s AI Overviews, ChatGPT, Claude, Perplexity, Gemini, and Copilot things like: If you’re not being mentioned in those answers—or you have no idea whether you are—you’re already behind. The problem is that Google

SEO isn’t dead. But the job has changed. Traditional SEO is about earning rankings and clicks. Generative Engine Optimization (GEO) is about being the source an AI system trusts, summarizes, and cites—even when the user never lands on your site. If you’re still treating GEO like “SEO with a few

Most marketers already have a couple of SEO tools open all day long. Rank trackers, site auditors, keyword tools. Those still matter. But in 2026, you are not just fighting for a spot in blue links. You are also fighting for visibility in Google AI Overviews, AI Mode, and answer