Author name: Montana Thomas

Most SEO still starts with this question: “What keywords should I target?” That’s still useful. But it’s not enough anymore. Google and AI assistants don’t “understand” the web as a bag of keywords. They try to understand the web as a network of entities: topics, brands, people, places, products—and the […]

Most blog posts are written like someone will read them top-to-bottom. AI assistants don’t read like that. They skim, chunk, and summarize. They’re trying to answer a question in a few seconds by pulling the clearest, most self-contained pieces from the web. If your post is just “pretty good writing,”

If you want a faster website, you’ll eventually run into the same three pieces of advice: The problem: almost nobody explains how caching, CDNs, and web hosting actually work together—or which one will make the biggest difference for your site. If you care about website speed optimization, Core Web Vitals,

Most blogs don’t need more content. They need their existing content not to suck anymore. If you’ve been publishing for a few years, you’re likely sitting on: In 2026, with AI search chewing through the web and Google pushing hard on “helpfulness,” you can’t just keep shipping new stuff and

Programmatic SEO used to be a growth hack. You’d find a pattern (“best dentists in {city}”), build one template, plug in a spreadsheet of locations, and ship hundreds or thousands of pages at once. If you did it halfway decently, traffic followed. In the age of AI and “helpful content”

AI search is changing how people find answers. Instead of typing “best email marketing software” into a search bar, they ask: ChatGPT, Perplexity, Gemini, Claude, and Copilot respond with summaries and citations. If your site never shows up in those summaries, you’re invisible to a growing slice of your audience.

AI website builders all sell the same dream: “Tell us what you do and I’ll generate a beautiful, high-converting site in 30 seconds.” In 2026, sometimes that’s true. But a lot of “AI-generated websites” are still just templates wearing a new coat of paint—generic sections, generic copy, generic vibe. If

Thought leadership and SEO content shouldn’t be at war with each other—they’re two different levers in the same growth system. If you rely only on SEO pieces, you end up with a helpful but generic blog that blends into the SERPs (and AI Overviews). If you only ship thought leadership,