12 Tips for Creating Signup Forms That Convert

Every website can benefit from signup forms.

Depending on your business, these forms may vary greatly in their design and purpose.

Some of you are using signup forms to simply collect email addresses for your subscriber lists. Opt-in forms are great for your lead generation strategy.

Other companies rely on signup forms to acquire new customers. Subscription-based businesses need signup forms to generate revenue.

Signup forms improve communication between you and your current or prospective customers. They also allow you to share more information about your company while gaining insight into people who sign up.

Regardless of what you’re using signup forms for on your website, they are useless if your website traffic isn’t converting.

Unlike other customer acquisition strategies you’re probably using, creating a signup form isn’t expensive.

All you need to do is implement some minor changes to your website. Typically, these forms can be updated and embedded in just minutes.

You already spent much time, effort, and money getting visitors to land on your website. Don’t let those efforts go to waste by not improving your conversion efficiency.

This guide is perfect for anyone using signup forms with underperforming conversion rates. It will also help those building new signup forms.

After you review the tips I’ve outlined on this list, you’ll be able to generate more leads, improve conversions, and ultimately increase revenue.

1. Reduce the number of form fields

People are busy. They have better things to do than spend all day on your website.

To get them to convert, you need to make your signup forms as short as possible.

If these forms are long and require too much information to complete, people won’t take the time to fill them out. In fact, studies show that fewer form fields have the highest conversion rates:

form fields

Forms with fewer than five fields convert at a rate of nearly 20%.

If you currently have signup forms with six or seven fields, you can increase conversions by 4.5% just by eliminating a couple of these.

Shorter forms are not just faster to fill out but also less intrusive to the visitor. Here’s what I mean.

Obviously, longer forms require more information. But the website visitor may be hesitant to provide you with certain details about themselves.

They may wonder why a business needs their postal code if they just want to sign up for an email newsletter.

Depending on the circumstances, do you really need their last name? Why do you need billing information for a free trial?

These are the types of fields that can be eliminated to make your signup forms as short as possible.

2. Know when to use one or two columns

For the most part, I recommend using one column for your signup forms.

These are easy to read and fill out, and they won’t be confusing. People are more likely to skip a line or complete lines out of order if they have to deal with two-column signup forms.

If someone skips a required field, it slows down the whole process. But I’ll talk more about this concept later.

When you have one column, it’s obvious in which order the lines should be completed.

However, different website visitors may not view a two-column form the same way. Take a look at some examples of how people could progress through a form with two columns:

two column

Lots of these will require extra steps and clicks that will slow down the progress.

If someone gets confused or frustrated, they won’t finish filling out the information.

If you’re currently using a two-column signup form, I suggest changing it to one.

That said, a multi-column form might be necessary at certain times.

You can use two columns if your signup forms are longer. I know I said short forms have the highest conversion rates, but some of you will have longer ones, just by the nature of your business.

Let’s say you have 20 form fields.

If you stack these in one column, the form will look long and intimidating to a website visitor. Forms this long may even require some scrolling to complete.

It will look more appealing if you create two columns with ten fields in each one. Then, the entire signup form can fit on one page without any scrolling required.

HubSpot tested one of its lead capture forms with 13 fields, which is long. However, the team liked using this method because it helps it qualify its leads better.

In this case, the variation of its signup form with two columns had 22% more conversions than the version with just one.

Depending on the form, you need to know when it’s in your best interest to use one column or two.

3. Offer an incentive to sign up

Why should someone complete your signup form?

No, this is not a rhetorical question. Sure, you want them to sign up so you can turn a profit, but how does this benefit visitors on your website?

Realistically, it doesn’t. You need to do more than just ask them to sign up.

Research shows that offering an incentive, such as a chance of winning something, increases your chances of getting a conversion by 15 times:


Sometimes, running a contest for your signup form isn’t practical. But that’s not the only type of incentive you can provide.

Other offers can increase your conversion rates five-fold compared to a straight ask.

Monetary offers usually work well. If you’re collecting email addresses, you can give new subscribers a discount off their next purchases for signing up.

If you are using signup forms to generate profits through subscriptions, for example, make sure your offer is attractive.

You need to learn how to create a highly effective value proposition. Then, you need to make sure that value proposition is clearly displayed on the landing page where you have the signup form.

4. Enable autocomplete

An autocomplete option simplifies the signup process for users on your website.

Chances are, you’re not the first person to ask them for the information you’re collecting in the signup form.

Depending on the visitor’s browser settings, this information can be stored. Once they start typing, the browser will recognize the required fields and automatically fill them out for the user.

However, this will work only if you enable the autofill feature when you’re programming the form fields on your site.

According to Google, users fill out forms 30% faster with autocomplete than without.

Speed is one of the reasons why you’d want to keep form fields as short as possible. If you have longer forms, the autocomplete feature will help improve your conversions.

Just make sure it’s easy to make changes in case the information provided by autofill needs to be corrected.

For example, a user may have multiple email addresses. They won’t want to use their work email address on your website if it’s for personal purposes. If the autofill adds the wrong email address, they should be able to correct it without the changes affecting the other form fields.

5. Allow social signups

Another way to speed up the signup process is by allowing social signups.

If you can integrate your website with social media platforms, users will be able to sign up with just a click or two.

Currently, 34% of retailers have this feature on their websites:


As you can see from this data, Facebook is the most popular social media site for signup form integration.

If you want to implement this on your website, follow the Facebook developer instructions.

Once you set this up, here’s an example of what your signup form will look like:

social example

This is a relatively short signup form. It has only four form fields, which should make this form highly converting, given the information I shared with you earlier.

However, the process can be simplified even more for the user.

By clicking on one of the social icons I highlighted, they will sign up with just one click if they are already logged into one of those profiles.

If they’re not logged in, they’ll be redirected to a page that requires their username and password for the corresponding account.

Either way, this is still faster than filling out a signup form, no matter how short.

6. Avoid CAPTCHAs

CAPTCHA is short for “completely automated public Turing test to tell computers and humans apart.”

In short, this technology is used to distinguish between an action completed on a website by an actual person and a computer.

I’m sure you’ve seen these before. It’s one of those steps you have to take to verify you’re not a robot.

Here’s an example of what a CAPTCHA function looks like on a signup form:


Businesses implement this feature to detect bots and avoid spam.

However, it ends up being an extra step for users.

I’m willing to bet you have had to complete similar CAPTCHA forms multiple times in order to proceed with something. It’s annoying, especially since you’re obviously not a robot.

In addition to this being an extra step for people to complete, it’s also very frustrating if they get it wrong.

After a couple of attempts, they may decide to just abandon the signup process completely, which will obviously hurt your conversions.

You’re better off running the risk of some bots or spam on your website than turning prospective customers away with a CAPTCHA form.

7. Focus on opt-in placement

Where is your signup form located on your website?

In some instances, the form will appear on multiple locations on different landing pages.

Depending on your business, a signup form won’t always be your priority. For example, if you have an ecommerce shop, you’d rather prioritize sales than email signups.

The most common place for an email signup opt-in is in the footer of a website:


But it doesn’t mean it’s the ideal location.

If you rely on this signup form to drive revenue, you’ll want to make this the focal point of your landing pages.

Try including a signup form in the sidebar of your blog posts. You can even have them appear as popup windows when someone clicks a specific CTA on your website.

The point is, there isn’t an exact winning placement that’s the same for every business and all of their landing pages.

It’s up to you to determine your priorities and then choose the location of your signup form accordingly.

8. A/B test your CTA

If you’ve never run an A/B test before, I highly recommend reading my guide on everything you need to know before you start A/B testing.

Signup form CTAs are the perfect candidate for these types of experiments.

You can test many different elements of a CTA, such as its:

  • size
  • placement
  • color
  • font
  • wording

Making subtle changes can have a major impact on your conversions. Just make sure you’re testing only one element at a time.

Once you complete your A/B tests, you can be confident that your signup form CTA is optimized for high conversions.

9. Highlight incomplete information

I briefly talked about this earlier when comparing forms with one column or two.

A user may leave a required field incomplete. If this happens, you want to make sure it’s corrected as fast and as efficiently as possible.

This user obviously wants to convert. They filled out some information and clicked your CTA.

Don’t let them get away without completing the process.

If they click on your CTA and nothing happens, they may just assume there is a problem with your website. That’s why you need to clearly highlight incomplete fields.

Here’s an example from the ClassPass website:

class pass

As you can see, I only filled out my first and last name on this form. I didn’t enter an email address or password.

Once I clicked the “Sign up” button, the email address and password boxes both turned red with an alert saying “This information is required.”

Without this type of alert, someone who made an honest mistake may not understand why they can’t submit their form.

The example above is very simple. It’s pretty obvious which fields were left blank.

However, that’s not always the case with longer signup forms. Don’t make users go back and hunt for what’s wrong. Highlight the error for them so it’s clear.

10. Showcase social proof

Your business should be looking for unique ways to effectively use social proof to increase conversions.

Signup forms are a great opportunity for you to do this.

The whole idea behind the concept of social proof is that people are influenced by others. If you can show your website visitors that other people have benefited from what you’re offering, they will be more likely to convert.

Integrating your social proof strategy with your signup forms is ideal because it’s going to be visible when people are making their decisions.

Here’s an example of how Single Grain used this strategy on its signup form:

single grain

The company is showcasing some of its top clients.

If major corporations such as Uber, Amazon, and Salesforce have benefited from its services, it must be good, right? That’s what people think when they see this type of social proof.

That’s not the only way to approach it.

You can use statistics that highlight an expert’s opinion. Say something like, “95% of doctors recommend XYZ.”

Just make sure it’s accurate.

You can also use a celebrity endorsement to create social proof.

Create proof in numbers as well. If 750,000 other people signed up, it will encourage others to do the same. Have a running tally of the number of customers or email addresses you’ve collected next to your signup form.

It’s also just as effective to include customer testimonials on these landing pages.

11. Use sentence case

It may not seem like a big deal, but typography can impact conversions.

You need to make sure your signup forms are easy to read. I see this often in my consulting work.

All too often, I see companies misuse capital letters. They do this to emphasize some information, but it doesn’t come off that way.

Just look at the difference between sentence case and all caps:


Today, people associate all capital letters with yelling. You don’t want to come across as if you’re yelling at your website visitors.

Sentence case looks cleaner, and it’s more conversational.

If you scroll back up and look at the examples above, you’ll notice the majority of the content is sentence case.

In some instances, you can get away with using title case. But I would always avoid using all capital letters. This looks too unprofessional.

12. Eliminate distractions

I briefly talked about this earlier. Each page of your website should have a priority.

Once that priority has been established, it should be the focal point of your landing page.

Don’t try to encourage people to sign up for something while simultaneously promoting your newest product and playing an embedded video about your company culture at the same time.

It’s too complex, and the website visitor won’t know where to focus their attention.

By eliminating distractions, you will focus the user’s attention on converting. Here’s a great example of a simple landing page from the Free Conference Call website:

conference call

Nothing else is happening on the screen except for the invitation to sign up and create an account.

Yes, the page has a background image. But that’s fine.

This type of image is much more appealing than just a plain black or white background.

Plus, the image is positioned perfectly. Both of the subjects in the background are looking in the direction of the signup form.

It’s only natural for you to follow their eyes toward the form.

By limiting text and prioritizing the form on the screen, you will increase conversions.


Adding signup forms to your website doesn’t guarantee your traffic will convert.

Whether you’re creating a new signup form or trying to improve an existing one, you can make changes that will increase conversions.

Use this list as a reference to help you through this process.

If you apply the tips I’ve outlined above, your signup forms will turn into conversion machines.

What tips is your website using to increase conversion rates on your signup forms?


  1. Thanks for such an usefull content and very informative

  2. I was referred to this specialists who helps to eliminate credit card debt,improve credit score,clear negative collections, you can get to them on Spacewebexperts@ gmail com. My cousin said they’re very good and also helped her colleague at work but I needed to confirm their service. My credit was 475 but after few days of working with them I was surprised my score has risen to 810 and they also helped me with some money transfer hack

  3. Fixprinter Shop :

    Hp printer problem, printer not printing, a wireless printer problem, getting the printer problem, printer problem
    Fixprintershop is based on Printer Support. We represent a global printer Support and services company and help small businesses and busy consumers with best printer support while maintaining a high level of customer service.

  4. vaisakh bharaz :

    simple and informative blog. Thank you for the blog.

    French language training institutes in Bangalore

  5. INF Consulting Services :

    It’s Cool And Informative Blogl. Thank you So Much. inf sector research

  6. Hi There,
    Really Good Read…
    Looking for more from you in the coming future…

  7. I am having such a good time on this wonderful post and i think it is good to have this post here.Thanks for share this wonderful post here.

  8. opsmanager is the most efficient service management application that helps to automate routine tasks and ensures accurate quoting and invoicing. For more visit: https://bit.ly/2ID871i.

  9. Hello, Really Good Read…

  10. Back Pain Doctor in gurgaon :

    Thanks for sharing such a wonderful article. Very appreciable piece of work done by you. I have information regarding a website providing best services for best Back Pain Doctor in gurgaon .

  11. pure slim keto utter earth, the most seen job is overweight and avoirdupois. There are individual shipway to lose metric equivalent sweat and polar write of diets which requires lots of rigorous line and release. Thus this paved the way for lots of new fat impassioned supplements in weight disadvantage business. Lots of people try to cast those supererogatory pounds to get into spatiality which does not exhibit any electropositive results. Grouping get foiled and retrograde their self-esteem when they


  12. Sir, I highly appreciate your article. The way you write is very beautiful. The more work you have to praise.

  13. http://royalhub.in/
    Royal Hub specializes in delivering our clients first-class meetings and events.
    “The level of service U receive from Royal Hub is superior to any other event planning company with whom u have ever worked with in 10 years.”

  14. Thanks for Sharing a very Informative Post. Please Share Some More Information and I already share your article my friends and we’re waiting for next Post

  15. Hi, Such a wonderful this blog so thank you for sharing this information
    and visit online shopping website: https://thriveononline.com

  16. Hi, Such a wonderful this blog so thank you for sharing this information . please visit this blog maabharati.com

  17. Hello your article is very effective to read. Great job for publishing such a beneficial web site. Awesome article. Thank you so much for share this blog with us.

    PCD Company

  18. Thank you for the nice tutorial.


  19. Why do you get all the shitty comments with links on your blogs Neil. Most of them aren’t even relevant. This kinda disappoints me, that people are more interested in getting a backlink as compared to adding value.

  20. wow amazing article thank you so much sharing this article for everyone.


  21. Thanks for such an useful content

  22. Discord Servers also has several text chat channels as well as personal messages between users. This is great when you can not or do not want to use voice communication channels to chat.

  23. Fajatoto Togel Online Terpercaya Indonesia :

    Fajartoto very happy with your article… very interesting for me to read. Fajartoto will also always visit your website. Thank you for sharing this information with us. Agen Togel Online

  24. Sathish Arumugam :

    Though there are plenty of conversion tools available like OptinMonster, the efforts we put in strategically have a good impact on growing our email list. I understand. Thanks for your valuable ideas. Probably, these November and December months are the perfect time to purchase such conversion tools that can boost our business throughout the year. https://trafficcrow.com/christmas-new-year-deals/


    With so much in my heart i am here to express myself on how Dr. GBOJIE saved my marriage from divorce. Myself and my husband were having some misunderstanding and it was tearing our marriage apart to the extend my husband was seeking for a divorce. So i have no option than to go to the internet to seek for solution to my problem it was there i came across Dr. GBOJIE details and about how he has helped a lot of people by restoring there relationship. I contact Dr.GBOJIE and in less than 48 hours my husband cancelled the divorce papers. Now myself and my husband live together in peace and harmony all thanks to Dr.GBOJIE for saving my marriage from breaking up. Dr. GBOJIE contact information are via email: gbojiespiritualtemple@yahoo.com , gbojiespiritualtemple@gmail.com or call his phone number or WhatsApp: +2349066410185 .or check out his website :http://gbojiespiritualtemple.website2.me

  26. This is a great article. Thanks so much for the information.
    the BEST Internet Marketing https://www.brandsentrik.com

  27. Bangalore model :

    Nice blog. its impressive.
    its my blog…have a look..!

  28. Bangalore model :

    its my blog link…have a look..!

  29. Ehh, despite the potential cons of having a CAPTCHA which will play as a roadblock in the user experience, I rather keep one (especially for an account creation) because evildoers can make a script and spam the form several times and boom! Suddenly you have 1000+ fake user entries and potentially a server overload. When I do use CAPTCHA, I resort to Google’s CAPTCHA since it’s more user friendly in my opinion compared to older CAPTCHA systems that have people decipher what in the world those mysterious characters are. Sometimes the Google Captcha even shows up as a simple checkbox which helps alleviate the UX pain. Yes, the developer could make some kind of countermeasure to limit how much signups occur per IP address per time length, but I’m sure your audience aren’t all web developers so… 🙂 But nice article! I agree with the other points.

    By the way, you should really monitor the comment section more. People are just taking advantage of it for backlinks lol, but I guess you won’t know since you aren’t active.

  30. Great stuff, This is something I was looking from so long, but every time I ended up struggling with useless information. ! You have jotted down the information in an organized manner and I would like you to keep coming with such educational pieces over and over again.VTU Question Papers

  31. thanks for sharing this article

  32. Bangalore escorts :

    We are the best model agency in Bangalore
    its my blog link…have a look..!

  33. Bangalore escorts :

    Hi , I ran bangalore model agency
    its my blog link…have a look..!

  34. olivia jonesoj :

    Nice content. It is very useful for us. Thanks for sharing this information.
    But if anyone want msd office support service then they can visit http://www.office.com/setup

  35. This is very nice article its really help me because i have recently launched a site sad shayari images and i need for it

  36. I am having such a good time on this wonderful post and i think it is good to have this post here.Thanks for share this wonderful post here

  37. Bangalore escorts :

    I must thankful to you for this article
    this is my blog link ,have a look


  38. If you are looking for Cloud Computing Foundation Certifications and training. Learn from our global experts & get opportunities to grab the best jobs in top MNC ’s. Cloud computing permits you to access your information and programs outside of your own computing atmosphere. Instead of storing your information and software system on your pc or server, it’s kept in ‘the cloud’.This might embody applications, databases, email and file services.


  39. This content is very useful in creating the sign-ups that convert. I have learned a lot in this post and will apply the same on my blog


  40. Sign-ups are very important to turn our audience into potential customers and these tips will surely help us grow our business



  41. I am sure this post has touched all the internet people,
    its really really fastidious piece of writing on building up new web site.
    Hello! I’ve been following your site for some time now and
    finally got the courage to go ahead and give you a shout out
    from Dallas Texas! Just wanted to say keep up the good
    job! Hi, I do think this is an excellent blog. I stumbledupon it ?
    I’m going to revisit yet again since i have book marked
    it. Money and freedom is the greatest way to change, may you be rich and continue
    to guide other people.
    Buy used stuff
    Sell used items

  42. Bangalore escorts :

    We are the best model agency in Bangalore that is putting forth high-class hot young ladies in Bangalore

  43. Bangalore escorts :

    hi this is bangalore model agency
    and its my blog link.

Speak Your Mind