How to Get More Email Subscribers Without Annoying Your Website Visitors

With so many new content marketing strategies out there today, it can be tempting to look past your email list. After all, how important can it be?

To say the least, email marketing is crucial. It needs to remain part of your core marketing foundation.

Research shows that 99% of consumers check their emails every single day.

Between personal email addresses, work accounts, computers, and mobile devices, some consumers check their inboxes even up to 20 times per day.

More than 80% of retailers say email marketing is the driving force behind their acquisition and customer retention strategies.

From a marketing perspective, sending emails is an extremely cost-effective strategy as well. On average, the ROI yields $40 for every dollar spent, which is the highest among other strategies.

But your email campaigns won’t work unless you have lots of subscribers. That’s why you need to learn how to build your first email list from scratch.

While you may understand the importance of growing your subscriber list, you need to recognize the impact your growth strategy has on your website.

Yes, you want people to opt in to your email content, but at what cost? You don’t want to overwhelm your website visitors and bombard them with nonstop sign-up requests and notifications.

This will backfire. If the people visiting your website get annoyed, they may leave and never come back.

Fortunately, there are ways you can get more email subscribers without annoying your website visitors.

I’ll show you ways you can implement these tactics on your website. Let’s dive in.

Add a sidebar to your homepage

You need to come up with ways to promote your email list without spoiling the user experience.

After all, you still want visitors to consume your content.

That’s why a sidebar on your homepage is the perfect place to include an email opt-in form. As you may have noticed, I use this strategy on the QuickSprout blog.


It’s simple yet effective.

Visitors can navigate through my website and read my blog without being annoyed by giant bells and whistles trying to get them to subscribe to my email list.

The size, placement, and location of the opt-in button on my sidebar are subtle, yet clear and legible.

In addition to placing a sidebar to your homepage, you can place it on other pages of your website as well.

This will increase your chances of getting more subscribers.

First of all, not everyone will navigate directly to your homepage. If someone lands on another page through an organic search, you still want them to see your sidebar.

Furthermore, since the sidebar is subtle, it’s possible a website visitor could overlook it on your homepage. As long as it’s out of the way and doesn’t obstruct their navigation experience, it won’t be annoying if you place it on multiple pages.

Create a separate landing page

Another way to get more email subscribers is by building a dedicated landing page for opt-ins.

This definitely won’t annoy your website visitors since they won’t see the page unless they navigate to it.

Plus, having a separate landing page will make it easier for you to promote your email list through other marketing channels. For example, if you’re promoting your email content to followers on social media, you can provide a link to this page rather than your homepage.

Look at how Moz accomplishes this strategy with its dedicated opt-in landing page:


I really like the way MOZ pitches its email list.

Rather than just asking customers to subscribe to its newsletters, it differentiates itself from the competition.

Website visitors know exactly what they’ll be getting if they sign up to receive this content. There won’t be any surprises.

Moz will deliver them the top ten articles about online marketing and SEO on a semi-monthly basis.

The visitor also knows that their inbox won’t get flooded with too much promotional content if they subscribe.

Allow visitors to create an account before making a purchase

You can also get more email subscribers by making it easy for visitors to provide you with their information while they’re completing another action on the site.

The idea here is that you want to limit the number of steps for any given process.

For example, let’s say a customer wants to create an account on your website. If they provide you with their email address at that time, they shouldn’t have to do it again to sign up for emails.

I recommend combining the account creation strategy with your email opt-in method when customers are making a purchase.

Look at this example from Lululemon:


As you can see, the brand gives its website visitors an option to create an account before starting the checkout process.

By creating an account, they also sign up for emails.

That said, you don’t want to force people into your email list. The customer can easily uncheck the box if they don’t want to subscribe.

We’ll talk more about these checkboxes during the checkout process in greater detail shortly.

Trigger pop-ups when visitors display intent to exit

As I said before, you don’t want to overwhelm your website visitors with pop-ups.

If someone lands on your page and a pop-up takes over the screen within the first few seconds, it’ll annoy the visitor. You don’t want this to happen.

But timing is everything.

You can set a pop-up to appear when a website visitor displays an exit intent. OptinMonster provides this technology and uses the strategy on its own website:


Interestingly enough, I was on the website reading more about its exit-intent technology.

There was a hyperlink within the content that said “9 unique exit intent popups,” which I highlighted above for you to see. I thought it was interesting and relevant, so I clicked to open it in a new tab.

That’s when the popup came.

The exit-intent technology recognized I opened a link in a new tab, which means I was probably going to leave the current page to read it.

OptinMonster used this popup as an opportunity to collect email addresses.

To those of you interested in implementing this strategy, I’d recommend checking out this software. It’s refreshing when brands practice what they preach, and the technology worked as advertised when I was browsing on this site.

Pin a sticky bar to all your pages

Sticky bars are similar to sidebars, discussed earlier.

Sidebars are located on the side of your pages, just as the name implies. But sticky bars get placed at the top of the page.

As users scroll, the sticky bar remains in place.

You can use services such as Unbouce to build sticky bars for your website.

sticky bar

As website visitors scroll and navigate, they’ll always see the option to sign up for your emails.

Users won’t perceive it as annoying because the sticky bar isn’t intrusive and won’t disrupt their experience as they browse through your site.

Place your subscribe boxes at the bottom of your content

Again, we don’t want your opt-in requests to take over your website. Your website visitors need to be able to read through your content without being interrupted.

That’s why placing the subscribe boxes at the bottom of your pages is a viable strategy.

There are several benefits to this method.

First of all, it doesn’t impede the user browsing experience. But it also gives your website visitors a chance to consume your content.

If they’ve never been on your site before, why would they want to sign up to receive emails from you within the first few seconds of their visit?

But after they have a chance to navigate and scroll to the bottom of your page, they’ll be more familiar with you and your service or product. This is your chance to tell them you have an email list.

Check out how ProBlogger uses this tactic on its website:


As you can see, the subscribe boxes are at the very bottom of the page.

This is another example of how the information included tells prospective subscribers exactly what they’ll be receiving if they sign up for emails. It’s a weekly newsletter that provides advice, tips, and tutorials on blogging.

Consider moving the placement of your current opt-in boxes to the bottom of your pages.

Create an opt-in checkbox during the checkout process

Earlier I talked about how you can collect email addresses by giving customers the option to create an account before they make a purchase.

That said, you don’t want to force people to create an account just to buy something. If you have a long and complicated checkout process, it will hurt your conversion rates.

That’s why you need to understand and implement my shopping cart abandonment prevention tactics.

Even if a customer doesn’t create an account, they’ll still need to provide you with their email address to get a receipt, order confirmation, and shipping information.

Add a simple checkbox to this process that gives the consumer an option to sign up for your email list.

Here’s an example of how Walmart uses this strategy:


Walmart has a guest checkout option. If people don’t have an account, they can make a purchase without creating one.

As you can see, an email address is still a requirement to complete the purchase.

They added a simple checkbox below the email field so their customers can subscribe.

Similar to the example we saw earlier, if someone doesn’t want to opt in, all they need to do is uncheck the box.

Offer an incentive to subscribe

Sometimes, people need some motivation to do something.

Sure, your newsletter may be informative, but is that really intriguing enough to get customers to sign up for emails? Giving them an incentive to sign up can increase the chances that they’ll opt in.

When in doubt, remember that monetary benefits and discounts are always a safe bet.

Consumers are sensitive to prices. Everyone wants to save money when possible. If you offer your website visitors a way to get a discount by providing their email address, they’ll probably go for it.

Look at how TOMS implements this strategy on its ecommerce website:


Yes, I know it’s a pop-up.

However, it’s not too obtrusive, and it’s easy for visitors to close the popup if they don’t want to see it.

Plus, it won’t be perceived as annoying if they are getting something in return.

Add a slider box

Slider boxes are similar to pop-up windows, but they are less intrusive.

Rather than popping up and taking over the screen, they simply slide into view to draw the visitor’s attention, remaining in the corner of the screen.

Here’s an example of how BuildFire uses sliders on its website:

buildfire 1

This slider is specifically designed to collect email addresses.

Notice how big the slider is on the page. It probably takes up maybe 20% of the screen, at most. Visitors can still scroll and navigate without a problem.

If the visitor doesn’t want to subscribe, they can easily close the slider box without getting annoyed or frustrated.

Thoughtfully place a subscribe box at the beginning of your homepage

If collecting email addresses is one of your primary marketing strategies right now, you may not want to bury the opt-in buttons at the bottom of your page or on a separate landing page.

You can still promote your email list at the beginning of your homepage.

Just make sure it’s done tastefully. Let’s look at how ConversionXL uses this strategy on its website:

conversion xl

The company felt getting subscribers was important enough to put the invitation to subscribe at the beginning of its homepage. There’s nothing wrong with that.

But notice that it doesn’t take over the entire page.

The pages does both: displays other content and collects email addresses.

If you want to apply this strategy to your website, make sure you consider the layout to help you design a homepage that converts.


You need to prioritize your email marketing strategy and constantly try to add more subscribers to your list.

That said, you don’t want to annoy your website visitors.

Promote your email list with a sidebar or sticky bar. Create a separate landing page dedicated to adding subscribers.

Collect email addresses during the checkout process. You can do this whether customers are creating an account or going through a guest checkout procedure.

If you use pop-ups, trigger them when a visitor shows an exit intent. Or you can use a slider that takes up less space on the screen.

Placing the subscribe boxes at the bottom of your pages gives your website visitors a chance to consume your content uninterrupted.

There’s nothing wrong with asking for email addresses at the beginning of your homepage. Just make sure it’s done tastefully.

And don’t forget to offer your site visitors an incentive to subscribe.

If you follow the tips I’ve outlined in this guide, you’ll grow your email list while keeping your website visitors happy.

How are you getting website visitors to subscribe to your email list without interfering with their browsing experience?


  1. Prashant Kumar :

    Hi Neil! Got your idea!
    But some of the things may not be affordable for for a tight budget blogger.All the plugins need pro version.but your point
    “If you use pop-ups, trigger them when a visitor shows an exit intent. Or you can use a slider that takes up less space on the screen.” Will be very beneficial for my..Neil can you suggest me some good translator plugin for my website

  2. Arthur D. Garcia :

    I feel very grateful that I read this. It is very helpful and very informative and I really learned a lot from it.

  3. Truly a very good article on how to get more email subscribers. After reading your post,thanks for taking the time to discuss this, I feel happy about and I love learning more about this topic.
    Singapore #1 hosting provider for business email and cloud

  4. NetStripes @ SEO Sydney :

    Excellent info you had shared here. Thanks !!!!

  5. i agree with you Neil because i dont want to disturb my visitors with annoying popups thank you for this post

  6. gaurvanshigurjar :

    Very Nice Article. Enjoyed reading It, really explains everything in detail, the article is very interesting and effective. The information you have posted is very useful. The sites you have referred was good. Thanks for sharing.

  7. Joanna D. Tatum :

    Hey . I want to recommend the top 10 best services. about coolest research paper writing services . Thank you for the attention.

  8. This is nice post for how to correctly manage and having right way to see you here and thanks a lot for sharing it !!

  9. Johnathan Weberg :

    We’ve recently allowed customers to create their account for free before buying some physical products, and it’s DRASTICALLY increased conversion. I’ve implemented this strategy in a few other companies as well and it works every time.

    Awesome advice here! Love the post!

  10. Check Cashing :

    The re-installment could be speedier, yet in the event that the entrepreneur encounters some intrusion or deals drop in the business, the installments will drop with it.

  11. Nice post man
    top most emulators 9 emulators

  12. Hey Neil,

    This is the wonderful post of email marketing, I just follow all of the instruction about your article and I think my email marketing strategy expendable crack the email marketing record. Thanks, Neil for sharing your email marketing knowledge I just want more about your email marketing strategy can you please update more.

  13. ccna training institutes in delhi :

    Thanks for sharing such a wonderful informative. Such a great article. I have heard about a website providing the Networking services. One of their best service is ccna training institutes in delhi . I suggest people to take these services and make the most of it.

  14. Great article..thanks for sharing this type of article and it will very helpful and i like the way of explaining and keep sharing this type of article it will very useful to everyone.

  15. Nice article thanks for sharing this type of article keep sharing and very interesting , great article it will helpful to everyone

  16. Nice
    The re-installment could be speedier, yet in the event that the entrepreneur encounters some intrusion or deals drop in the business, the installments will drop with it. And read it

  17. If you are doing business through the Email marketing and if you want more subscribers to your website without getting your customers annoyed then you can use some the useful tips which can help you in maintaining it and you can get the tips from

  18. Amazing article! Really enjoyed reading the article, Neil. Those are really helpful tips for beginners like me to get more email subscribers in a genuine way. All tips are thoroughly explained. Many thanks for such a nice post!

  19. emilly miller :

    Are you desperately in need of a hacker in any area of your life???

    then you can contact; .

    he will help you at affordable prices, he offer services like
    -hack into your cheating partner’s phone(whatsapp,,icloud,facebook, twitter,snap chat and others)
    -Sales of Blank ATM cards.

    -hack into email accounts and trace email location -all social media accounts,

    -school database to clear or change grades,

    -Retrieval of lost file/documents

    -DUIs -company records and systems,

    -Bank accounts,Paypal accounts -Credit cards hacker

    -Credit score hack -Monitor any phone and email address

    -Websites hacking, pentesting.

    -IP addresses and people tracking.

    -Hacking courses and classes.

    is services is the best on the market and 100% security and discreet work is guaranteed.,…

  20. Thanks for the information.

  21. briana sherry :

    am here to share with you my life experience on how a great man called Dr gbojie saved me and my marriage.I have been Married & Barren for for 5 years i had no child. i have never been pregnant i was a subject of laughter from my Friends & neighbors, i almost lost my marriage because of this issue.i was so confused that i did not know what to do until i came across this great Dr online and i contacted him at once i was scared weather it was going to work because i never believed things like this before, so i decided to give it a try and i did all what Dr gbojie asked of me and today to my greatest surprise i took in the first time and i gave birth to a bouncing baby boy and now my marriage that was about crashing before is now restored. my husband now love and want me better, Am so happy for everything that have been happening in my life since i met this Dr gbojie .I want to tell all the women/men out there who have a similar situation like mine,that the world is not over YET they should dry up their tears and contact this great man and their problem will be gone or are you also having other problems you can also contact His spells is for a better life OR call his number +2349066410185 or contact him on his website :

  22. Nice article thanks for sharing this type of article keep sharing and very interesting , great article it will helpful to everyone.
    Get immediate solution by calling HP Helpline Number (+1-844-728-2930) if you find any issue with your HP product then call us on our support number.

  23. Viral News Story, Read Latest News Today, Breaking News Headlines, Online news, current news, latest news, …

  24. Andrew Thames :

    wow these tips are really awesome really like your post you just made 1 more follower to your site

  25. andrewfetterly :

    This is the great write up, thanks for this mind-blowing tips, sure will use

  26. Email subscription means that people subscribe to a website via email to get notification of the can also use the outlook for the email subscription. For instant support related to the Microsoft Outlook please visit

  27. Mavis Williams :

    Its Wonderful Information Thanks For Sharing

  28. I Got More Information Thanks For Sharing

  29. Thank you for suggesting a way to get more e-mail subscribers, Neil!
    Have a nice day
    BSS commerce

  30. thanks for the article looking for more updates.

Speak Your Mind