5 Ways to Improve Your Facebook Page’s Organic Reach

I know you’ve noticed it…

Over time, your Facebook page’s reach has continuously gone down.

It’s not just in your head.

In just a few years, the organic reach of Facebook pages has plummeted:

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And the stock price of Facebook just continues to go up.

Is it a conspiracy?

Decrease the organic reach in order to force businesses to pay for exposure?

Maybe a little bit, but there’s more to it than you might first think.

And while it’s obviously a bad thing to lose some of the reach, it’s not as bad as the numbers might make you think.

The current situation: Right now, the average page has an organic reach of about 6%.

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The key word there is average.

Some pages get much more, some get much less.

Obviously, you want to reach as many of your fans as possible, so you want your page to be on the upper end.

And I can show you how to do that.

There are five main ways that you can improve your Facebook page’s reach.

I’m going to simplify them and walk you through the ways you can implement them to drive more traffic to your website and sales through Facebook.

Want to improve your Facebook page’s organic reach? Then follow these 5 ways.

What is your Facebook page’s reach based on?

Before you can attempt to increase your page’s reach, you need to understand what your organic reach is based on.

First, why do you think Facebook limits the organic reach of pages? Why not allow all users who have liked a page to see every single post?

There are two main reasons why Facebook limits organic reach.

The first we already looked at: it can help Facebook make more money because businesses with poor page reach will spend more on promoting posts through Facebook ads.

The second one is much more interesting to you and me.

Facebook wants to create a good user experience for everyone using the network.

What this means is every user needs just the right amount of new content in their feeds— not too much and not too little.

Too much, and they’ll miss important things. Too little, and they have less of a reason to return to Facebook.

As more and more brands hopped on Facebook, feeds started to get crowded.

By reducing the reach of pages, Facebook made sure feeds stayed within an optimal range.

This is going to be important throughout this article, so keep it in mind.

How reach is determined: Back in 2010, Facebook revealed the primary components of “Edgerank.

  1. Affinity Score
  2. Edge Weight
  3. Time Decay

At the time, Facebook used these three factors to determine whether a post should be shown to a user or not.

The higher the score, the more likely it was to be shown.

Say, 100 posts competed to be shown to a user who just loaded their news feed.

The posts with the highest scores would be displayed first. This means that if your page’s post isn’t in the top 20% or so, it’s unlikely to be seen.

Since then, the algorithm has grown to be much more complicated. It includes hundreds of factors now.

However, those main parts of the algorithm remain the same, with a few tweaks and additions.

All in all, the organic reach of one of your posts (calculated on a post-by-post basis) is determined by five main factors.

Factor #1 – A user’s previous interactions with page: If a user likes, comments, or clicks on every link each time you post on your page, it’s safe to say that this user loves seeing your content.

Therefore, Facebook needs to consider how a user has interacted with your posts in the past.

If they haven’t interacted with them often, your posts’ scores will suffer.

This isn’t perfect, but Facebook considers it a good indication of content worth.

Factor #2 – A user’s previous interactions with post type: In addition to preferring content from certain pages, users might also prefer certain types of posts.

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If someone prefers videos, based on their past behavior on Facebook, videos that you post will get a higher score.

Factor #3 – The interactions from other users who saw the post: When you post something new on your page, Facebook shows it to a small group of people (maybe 25-100).

Then, if those users like the post (overall), it will give your post a higher score and show it to more of your audience.

Many businesses complain about having a poor reach while posting boring things. So even though they reach a small initial following, it never goes any farther because of this factor.

This feature can actually be really good for you.

If you see that certain types of posts or topics get a wide reach, you can post more of them.

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Factor #4 – Any complaints or negative feedback: This ties into factor #3. When Facebook shows a user a post, the user always has the option to report the post (for inappropriate content) or say that they don’t want to see it.

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For that particular user, Facebook will remember that in the future. They likely won’t see much more from your page.

In addition, if a new post gets a significant amount of overall negative feedback, its score is going to be lowered, and its reach will be low.

Factor #5 – When it was posted: Finally, this simple factor comes from the “time decay” component of the algorithm.

When a post is brand new, it’s likely going to be the most interesting that it’s ever going to be. Over time, the score of a post goes down as it gets older.

There’s no way to manipulate this factor; just be aware of it.

1. The best time to post probably isn’t what you thought…

Picking the right time to post on your page isn’t going to take your reach from low to high, but it can boost your reach by a few percent in some cases.

On most social networks, it makes sense to post when most of your followers are active on the site.

For Facebook, this is often not the case. Posting at peak times usually results in a lower organic reach.

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Why does this happen?

During peak times, the largest number of your followers are likely online (it differs for some pages).

All the other pages that those followers “like” are also posting around that time, meaning that there is a lot of competition for news feed real estate.

If your content is consistently amazing and you’re beating all your competitors, this isn’t an issue. But that’s extremely rare and not even always possible depending on what niche you’re in.

So, when should you post? The first thing I recommend is checking your page’s analytics to see when your fans are online:

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Facebook is nice enough to provide this data for all page owners.

Unfortunately, there’s no way to pinpoint which time will be the best without experimenting.

So for now, note down a few times:

  • the peak time(s)
  • the valley time (lowest point)
  • the time in-between the valley and peak

This will leave you with 4 to 5 different times.

For the 40 to 50 posts you make (a few weeks to a month), post at different times (randomly) until you have at least 10 for each of these time periods.

At the end, average the reach you get from each time, and then post at the best time on a regular basis.

You can also continue to test times around your winning time to see if there’s an even better option (but the difference will usually be small).

Why non-peak times are usually the best: If you really want to save time on testing, it’s pretty safe to skip the peak times.

There are two main factors for this.

First is the competition. Fewer pages post during off-peak times, so you have fewer posts to compete against.

I’d rather reach a large portion of a small audience than a small portion of a large audience.

Secondly, just because you’re not posting during the peak time doesn’t mean your post won’t be visible at that time.

In fact, it can do better.

Posting before the peak time gives your initial small audience the chance to interact with your post. This gives your post the chance to get a higher score in the algorithm.

With this momentum, it’s more likely that your post will have a high enough score to top news feeds of users during the peak time.

2. Followers love one type of content in particular

I’ve said it loudly before:

people love transparency.

Yes, there are a few rules to using transparency effectively, but overall, showing your audience what’s going on behind the scenes is incredibly useful.

It’s more interesting and often more educating than regular content, which is why transparency is powerful.

But how can you be transparent on Facebook to increase your organic reach?

Here’s the general plan:

  • post something personal, real, and interesting (transparent)
  • get more likes, comments, shares (engagement) than usual
  • that specific post will have a large reach
  • that score will contribute to the scores of future posts, giving future content a larger reach than normal

This is why you should be regularly sharing transparent content since it has the most reach by far.

Buffer shared a great data-driven case study on this. They shared several pictures over the course of a few weeks from a trip to South Africa:

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This is definitely transparent content. They’re sharing with their followers something personal about the people behind their business.

But it’s not even about social media—their main topic!

So, did this content have a good reach?

You bet. Buffer shared their results over that two-week period. As you can see, five of their top seven posts (in terms of reach) were about their trip (marked in orange):

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This data shows you that reach is not always just about clicks and other forms of engagement although they are big factors. The second best performing post, for example, had a fraction of the clicks of the best post.

Transparent posts tend to perform better on all those other factors that determine your post’s overall score.

Example #2 – Don’t be afraid to show your face: Your followers want to know who the people behind your brand are.

The days of hiding behind a business name are gone as information about people behind companies can be sourced from a simple Google search.

But instead of making your followers hunt you down, give them what they’re looking for. It helps to build trust and relationships.

The best marketers today know this.

They share photos and videos that feature them so that followers can really connect with them.

A great example is Marie Forleo, who often shares videos on her page:

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No surprise, these posts get hundreds of likes and shares and tons of comments.

Example #3 – Go behind the scenes at an event: Another way transparent content can be useful is if it reveals something exclusive.

Followers value unique content above all else, so when you reveal your personal processes or results of experiments, you give them something that no one can offer (because it’s specific to you).

I saw an example of this recently on the Marketing Profs Facebook page. They shared several pictures of their marketing manager at a rather large event—the B2B marketing forum.

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As you can see, it got 11 likes.

And while that’s not particularly impressive, it is when you consider that the page usually gets 2-3 likes on a post.

As I mentioned earlier, improving the organic reach of individual posts on a regular basis (through transparency) can lead to long-term results. The key is being consistent with posting transparent content.

3. Use these 3 ways to encourage more interaction on your posts

Several factors that determine the reach of your posts are based on engagement.

To Facebook, if people like a post, they will interact with it in some way, whether that’s a “like,” share, or comment (or link click if an option).

It follows that if you increase the amount of engagement you get on your posts, you’ll increase your reach.

Ideally, you want to increase engagement on all posts, but even if it’s just every other post, it will still have a large overall effect on your organic reach.

There are three fairly easy ways to instantly start getting more interaction on posts.

Way #1 – Ask questions: One of the main reasons why people don’t contribute themselves, whether it’s on Facebook, your blog, or any other site, is because they don’t think their voices matter.

There’s a disconnect between what you think and what a huge portion of your fans think.

You love when you get comments and questions. It gives you a chance to interact with your followers on a more personal level and provide more value.

But the average follower thinks that you are some guru behind a business who doesn’t care about them.

Show that you care. One way to do that is to ask for their opinions.

Buffer regularly does this on their Facebook page, always generating several comments:

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According to numbers published by Buffer, questions always reach an above average portion of their audience:

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The key is to ask the right kinds of questions.

Don’t ask a general question like:

What’s the best social media tool?

It doesn’t work well because it addresses a crowd in general.

Additionally, it’s hard to answer. Who really knows what the best tool is? No one wants to look wrong on social media.

Instead, focus the question on something personal that only each user can answer. For example:

What’s your favorite social media tool?

Here, you’re asking for a personal opinion. Opinions can’t be wrong, so people are more likely to comment.

Also, you’re asking a personal question. Always include the words “you” or “your.” You want your readers to know that you care about what they think.

Bonus tip: Do this in any content even if it’s not on social media. I’ve written “you” or “your” over 100 times so far in this post.

Way #2 – Respond to comments: There’s something I often see that drives me absolutely nuts…

A business or marketer goes to all the trouble of creating good content and building a following on social media.

After a lot of consistent hard work, they start to get a comment on their posts here and there.

And then?

They don’t even bother to respond to the comment.

That commenter was probably one of your most loyal fans just trying to connect with you. By not replying, you’re basically telling them that they’re not worth your time.

They won’t be commenting again in most cases.

Not only that, but if other users see that you don’t respond to comments, why would they bother spending time and energy to leave one?

You can’t wait until you start getting several comments to start interacting.

Take any chance you get, and do your best to reply to every single comment:

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I get it, you’re busy. But so am I, and I find the time to reply to hundreds of comments a day.

They may not all be lengthy, in-depth responses, but they’re something to show that I care about those who read my content and try to contribute.

Bonus tip: Try to tag people in your comments, which will give them a notification. They will be more likely to come back and continue the conversation.

Way #3 – Fill in the _____ (blank): Don’t be afraid to get creative with your posts to encourage engagement.

Instead of just asking questions, ask people to fill in the blank, for example.

For instance, you could post:

This Christmas, I want to get _______

Holiday-themed fill-in-the-blanks posts often perform best because there are a lot of emotions associated with holidays.

4. Organic post targeting can take your engagement to a new level

I understand that it’s frustrating to see your organic reach dropping.

It’s easy to say “screw Facebook” and move on.

However, I think that’s a waste of a great opportunity, at least for now.

And while the changes may have hurt some businesses, Facebook has also released a few tools that can help you combat the negative results.

The most important of which is organic post targeting.

What organic post targeting allows you to do is choose to what part of your audience you want to show your post.

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This is incredibly useful, especially if you have a fairly large audience.

Here’s why:

When you can target a post to the most interested segment of your followers, it will naturally get a higher engagement reach. This leads to a higher overall organic reach immediately—and later, for future posts.

You target audiences when you run paid advertising because you don’t want to show offers to people who aren’t interested in them.

It’s a similar thing here.

If I’m promoting a post on the topic of social media, not everyone in my audience might care. But those who have demonstrated an interest in social media in some way (on Facebook) likely will.

The bigger your audience, the more it’s divided.

How to do it: Organic post targeting is really easy to do although it’ll take a bit of practice to figure out which targeting settings work best.

Start by going into your general page settings, and check the box to allow “targeting and privacy for posts.”

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Now, when you go to post something on your page, you’ll see a little target icon on the bottom row of icons:

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Click it, and it will let you pick from several different targeting options.

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Depending on your pick, it should bring up a pop-up where you can enter your preferences:

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Notice that as you add more targeting preferences, the “Targeted to” number changes.

Be careful not to target too obscure of an audience, or not enough people will see it. Keep your target audience as large as possible, as long as it’s composed of people you think will be highly interested in your post.

Let’s go through a few examples of targeting…

  • Example post: “7 Ways to put on makeup better”
  • Good targeting settings: Gender: Female; Age: Under 60
  • Example post: “7 Ways get more shares on Facebook”
  • Good targeting settings: Interests: Social Media Examiner, Amy Porterfield, Buffer
  • Example post: “7 Ways to get more dates”
  • Good targeting settings: Relationship status: Single

5. Go beyond basic images with these two types of highly shareable content

It’s not a secret that images and videos get the most attention on social media.

It’s important to stand out from the 20+ other things trying to get the user’s attention, and you just can’t do that with text.

But the type of image you use matters. You can’t just post a low quality picture of a lamp and get tons of shares.

There are two general types of media that work better than the rest.

Type #1 – Informational images: The problem with most social media advice is that it starts and stops with “use images.”

But news feeds are filled with images now, which makes it tougher for one to stand out.

One of the most effective ways to combat this is by posting informational images.

I’m referring to images that are more than pictures.

Here’s an example from Buffer, where the image clearly shows that the article involves social media and that it will lead to more social shares.

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Having a relevant picture goes a long way.

But compare this picture with just a single Facebook logo that you could have used in its place.

It wouldn’t be nearly as attractive as the above example because it wouldn’t communicate extra information: that the post is going to be about using multiple social media tools together.

You get that just from a quick glance at the image, no reading necessary.

Here’s another example from the nutrition niche (from our case study’s Facebook page).

This post utilized two different tactics for increasing post reach at the same time.

First, it asked a question.

But beyond that, it added extra information to the question in an attractive image:

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It shares an interesting tidbit about GMO products: they are restricted or banned in many countries but not Canada and the US—information that is highly related to the actual question.

This post received a ton of engagement and had a much larger organic reach than the average post on the page.

Type #2 – Videos usually get more shares: Those images are great, but videos can still crush them (if high quality).

The downside is that videos take longer to create in most cases and are often several times more expensive.

There are three main reasons why videos perform better than images in most cases:

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The first is that they are less common. Look at your Facebook feed. Most posts consist of images, but only a small percentage have videos.

The rarer something is, the more it stands out. That’s why you should do the opposite of the masses.

The second thing is that people are lazy. You might already know this. You pour hours into creating content, and most can’t spend the time to read it.

But videos eliminate a lot of this problem.

With videos, the viewer doesn’t need to interpret what an image is saying—the narrator does that for them. All they have to do is click “play” and listen.

Finally, videos convey complex information as quickly as possible. Even though images are usually better than text, videos beat them by a large margin.

A short tutorial would take several images and still probably leave a few steps out. A video shows absolutely everything and takes a fraction of the time.

How you should use videos: I encourage you to, at the very least, test out videos. You don’t have to share them all the time, but start working them into your regular mix.

Videos are great in many situations, but in particular these three:

  • connecting with your audience
  • doing a quick tutorial
  • educating (in niches like cooking)

There are certain posts that can help you build your relationship with your followers better than others.

Try to speak to your audience on topics that are especially important, controversial, or emotional on video:

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As I showed you earlier, Marie Forleo excels at this.

The second option is to record a quick tutorial. This is great if you work in a niche that involves doing something on computers.

You can record yourself performing a task and creating a video in just a few minutes.

Finally, videos are a really effective way to teach people about complicated or boring subjects:

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Everyone hates reading long pages of text, and infographics only work for simple topics.

With videos, you eliminate both of those problems. Videos are stimulating and entertaining, plus the visual imagery eliminates the boredom of having to read long technical content.

Conclusion

Your Facebook page’s reach is one of the most important metrics on your Facebook account.

The higher it is, the more of your following you can reach with your posts. This means more traffic, engagement, and ultimately sales.

I’ve shown you five different ways to increase your organic page reach.

Test and implement as many of them as you can. If you’re feeling a bit overwhelmed, start with just one or two.

There’s one last final important lesson I need to leave you with:

Numbers are useful, but care more about the connections you make.

Having deep connections with a small audience is much more important than having a large reach with shallow connections.

So while you should track your organic reach and try to improve it, don’t obsess over it. Pay more attention to whether you get positive and thoughtful comments.

Finally, I have a question for you.

What Facebook tactics have you had the most success with when it comes to increasing your reach? I’d appreciate it if you left a comment below.

Comments

  1. In single word, there can’t be anything better than this article on this topic. Simply thanks for putting all these points and tips here on this post. Outstanding..!!

  2. On the topic of videos, would your recommend uploading them to Facebook or embedding them from another platform suck as YouTube? What are the benefits of either?

    • Putting them on Facebook helps more than if you put them on YouTube first and embed those videos.

      Facebook gives more priority to videos uploaded on Facebook.

  3. The small golden nugget I extracted from this article was that “video” allows you to differentiate yourself (your brand), and the following:

    Videos are great in many situations, but in particular these three:

    connecting with your audience
    doing a quick tutorial
    educating (in niches like cooking)

    Quick video tutorials can not only be leveraged in Facebook video posts, but can be repurposed as posts on your blog, and even converted audio for a podcast.

    Thanks for sharing Neil

    • Bipper, those are all the points I wanted to highlight — thanks for sharing your additional insights and a great summary 🙂

  4. Nilantha Jayawardhana :

    Great post Neil. Thanks for sharing.

  5. The post made me clear some doubts regarding facebook pages. Thanks Neil!

  6. Shafiq Ur Rahman :

    Great Post its clear me many doubts regrading Facebook pages, in one article I came to all point. Thanks Neil 🙂

  7. Great post… Your content has been off the charts recently. Thank you.

  8. No doubt there is nothng left about fb targetting. But you should also post more on fb and other social channels. Thanks a lot for the article neil

  9. Very important article about improving Facebook page. Thanks for share informative article.

    • Sudhir, always glad to help. Looking forward to hearing much more from you.

      • commercial ranges for home :

        I don’t know whether it’s just me or if perhaps everyone else experiencing problems with your site.
        It seems like some of the written text within your posts are running off the screen. Can someone else please provide feedback and let me know if
        this is happening to them too? This may be a issue with my browser because I’ve had this happen previously.
        Cheers

  10. Vaibhav Mishra :

    Now a days animated GIF images are also in trend. Such images also get lot of sharing on social network.

    I am happy that i took the wise decision of subscribing you. Each of your posts helps me in improving my own website. Thanks for sharing.

  11. Alecia Stringer :

    Great tips, yet seem classic that will work for a while….

  12. No doubt, This is the best post regarding Facebook Page targeting. And a lots lacking of mine are already filled up. Thanks

  13. This is very elaborative post, organic reach on Facebook is the main goal of every page owner, thanks for such a wonderful post.
    I want to add few points –
    1. Sometimes do a little mistake while posting this will encourage users to comment on your post. (And thanks to user who noticed and notified you)

    2. Call to action about like and shares.

    3. Series of post (On a particular topic)

    4. Mix emotions in your post (Encourage the users to like and share)

    5. Post exclusive offers for your fans.

    6. Mention the source (It will build transparency and trust)

    7. One non-niche post between 10 niche posts.

    8. Show what your readers/users say about you.(Positive feedback)

    9. Ask other related pages to mention you in their posts you can do the same for them.

    10. Never go for page likes on Fiverr (Automated likes will completely destroy your page)

    • Sandeep, thanks for all these additional points. I think it’s vital to make sure you are allocating all the right resources to what finding a strategy that is comprehensive and works for you.

  14. Wow! This is probably one of the most useful social media improvent articles I’ve read in a while. And I’m reading lots of them, because I’m always keen to improve my page’s reach and engagement 😉 I like how you write because you use simple (not simplistic) and clear language. After every one of your articles I’ve read I know what I have to do to improve my social media presence. So thank you 🙂

    As regards your question, so far the most useful tactics I’ve used are transparency and videos. Unfortunately video is so much work that I can’t do it often but I’m now looking into ways to make short and simple videos more often rather than complex videos less often. We’ll see how that goes. Thanks again for posting this, you’re a life saver!

  15. Great, to the point article, thank you so much !

    For my startup http://www.TheChameleonAffair.com I find that sharing my brand’s posts (product photos and lifestyle posts) through my personal account helps a lot in terms of reach:

    1. A lot of my Facebook friends are in my target group
    2. Friends know the “behind the scenes” so they feel close to the Brand/product, at times they feel proud to promote it/know the owner/designer
    3. They empathise more (they are very willing to like and share) and aren’t “afraid” to comment

  16. For the past week I’ve been seriously interested in getting into video to build a personal brand.

    I’ve done videos for others in the past, just random projects using my DSLR equipment, for non-profit use (short films, non-profit organizations, etc). I’m no pro but my skill level is sufficient to create/edit video for a consumer audience. And really, most people have sufficient enough skill to use a phone and edit it on a simple program anyway.

    I’ve created multiple obstacles for myself that have prevented me from executing even though I ALREADY know the answers!

    1. Which platform to focus on? Youtube, Facebook, Periscope, etc?

    ANSWER = Post the same video on Youtube or Facebook and any videos on Periscope should be saved and shared as well. Facebook videos are amazing right now when it comes to sharing so these can’t be ignored.

    2. Narrow down the niche? What can I truly talk about that I will be happy to do for 10 years if given the choice?

    ANSWER = This is the hard one but I’ve started to narrow it down. I’m just interested in so many things. The goal is to just create for one niche and because I’m still in the early stages, I can always change. The best part is the learning experience.

    3. How often should I post new content?

    ANSWER = as often as possible.

    I’ve had a hard time spreading content on a Facebook page. Maybe I’m late to the game. Or maybe I’m just not targeting enough. Or maybe I just need more content to share too.

    I will say I definitely need to get into video. I think it’s going to be even bigger next year.

  17. Hey Neil!

    It’s just amazing! This is really awesome article! Thank you for this evergreen guide. You’ve made me to print this out and to have as my desk book. How much time do you spend writing those comments in response?

    I mean you are doing really great job because all of your articles are educational and very for many marketers.

    P.S. Would you mind making PDF version for such posts?

    • Will, let me see what I can do. I have stayed away from pdfs in the past.

      I spend a good amount of time daily writing out comments — it’s all about allocating the time to helping people out 😉

  18. Thanks for this great post Neil. Was thinking if you can help me with engaging content strategy for a furniture company. I would really appreciate.
    Thanks in anticipation.

  19. Hello Neil,

    Covered almost all the major and minor points related to organic reach of Facebook Pages, But I never liked this idea, I just love promoting my pages via Facebook advertising, it works best for me.

    Although you provided comprehensive guide, which will help many reach the new high, when it comes to Facebook Pages.

    Cheers.

  20. Thomas McCallum :

    Hey Neil enjoyed your post. Great tip on using video. I know myself that I tend to go for videos on Social Media. Quick question? Do people tend to engage with video as much on mobile devices? I’m more of a reader or listener when I’m out and about.

  21. Hi Neil great post! Very informative. However, I would like to know how effective are hash tags when it comes to reaching out to larg audience base on Facebook. Thanks.

  22. When I started on facebook back in 2012 I use to get a single post reached out to 300 – 400 fans.

    Late 2014 it droped to 90 – 120.

    I felt confused and frustrated.

    Thank you for writing about this topic.

  23. Neil if you do’nt mind .. Please advice me how to build my own brand in ecommerce business.
    I have a website and works with last six months but not really work …how its possible please please adivced me..

  24. I totally love the last piece of advice “Numbers are useful, but care more about the connections you make.” – Neil P. Totally resonate with this.

    I don’t really give that much focus on facebook unlike other networking platforms out there like twitter and IG. Though, I use it for casual conversations as I prefer it better than the others too. Whether it may be facebook or twitter, and i guess it applies to all. It’s really not just about numbers, its how much connected are you with these people? Are you really spending some time just to get through them.

    Thanks a lot for reminding us about this short quote Neil. Glad to share this one to my followers.

    Keep them coming!
    Tom

  25. Good article, I’m going to have to share this with a couple of clients that are self-managing their social media profiles.

  26. Great Tip. Neil Patel Sir.
    This will be very helpful for me to get more organic reach on our facebook page.
    Thanks for sharing

  27. Hi Neil,

    Great article.

    Have you noticed the change in reach depending on if your posts links out of Facebook?

    I’ve noticed that my native FB posts and pictures always receive a higher reach than when I link to an external article. I suppose that’s one way FB keeps people within their platform.

    If this is the case then it would make sense to ensure you have a good mix of native and external linking posts.

    Thanks again.

    Brad

    • Bradley, they definitely do like when you keep it within the platform — I have noticed this when I schedule posts…

      Looking forward to hearing much more from you..

  28. I think this was really a good post. People are worried a lot about FB reach and not many want to spend money. I know that FB wants the users to have good experience and hence lot of news is cut down which may be harmful to the brands and page owners but is good for the users. Ello.co was created due to this thing which didn’t work for long.
    There are many informative ways you have mentioned to promote your page, specially posting on non-peak hours to get momentum.

  29. Hey Neil,

    Thanks for this insight. It’s invaluable! I wonder how much you spend creating content like this. I don’t find time to write great stuff like this. You’re a content wizard 🙂

    I just printed this out as PDF as future reference!

    Thanks Neil.

    Louis

    • Louis, always glad to help. Looking forward to hearing much more from you — let me know if you need anything else.

  30. Thanks for Neil. I learned many things about facebook pages. I have many client facebook pages I will apply this thing to my client pages. Thanks

  31. Thanks Neil for this awesome research. For a budding entrepreneurs this article is very much beneficial.

  32. Hi Neil

    Wow this is awesome.

    You have explained almost everything in a very simple way with lots of examples. This is why i love your posts. Keep on writing..please..

    This is why i have subscribed your posts!! Its worth it!

  33. I appreciate everything you have added to my knowledge base. Admiring the time and effort you put into you blog and detailed information you offer.

  34. Whenever I read your post, I learn something new. Post reach is a big issue. I am suffering from this problem, now i’ll take action according to your post.
    Thanks Neil for this informative post.

  35. website designing indore :

    I am happy that I found your post while searching for informative posts. It is really informative and quality of the content is extraordinary.
    website development indore

  36. Hi Niel

    Great infomation. This helps me my page’s post reach. Thanks

  37. Hello and THANK YOU for all this great information.

    Will be trying some of this out.

    Barb

  38. Hey Neil,

    I’m a big fan of your work. Always thinking outside of the box. Continue with the good work.

  39. Dharmendra kumar :

    I want to know that is getting page likes from paid sources effect the organic visbility of post in my fans news feed, since i had nearly 11k fb page likes but my each new post gets only 100 to 300 likes while my compettior has only 6k page likes and he recives 800 to 900 likes , why please suggest sir

    • A lot of times it has to do with the quality of your fans. If they are more relevant you will get much more engagement. It also has to do with the content… if their content is better they will get more likes.

  40. Best article on the topic of Organic Reach I’ve ever read.
    Simple tone and much knowledge to get from it…
    Just wanted to know more about Facebook’s algorithm to show posts.

  41. uploadable reseller paypal :

    Great post Neil.
    Improve Facebook pages is very important. But all people can’t do this.
    I think after reading this post everyone can Improve their Facebook Pages.
    Thanks for your great post 🙂

  42. Excellent posts Neil!, I was getting a bit frustrated with the reach of my fb page and decided to look for answers and I found a lot here!!!
    I’ve been tracking my posts for the last two weeks to tests posting times and numbers of users reached to figure it out that’s more interesting for them! Haven’t come to a conclusion yet but soon enough I will…! I’m bookmarking this article! Many thanks

  43. Love this post, thanks! Question about videos. I’ve posted snipets of a video with a message at end to head to my website for the full video in effort to drive up traffic on my site. Do you think this is a good approach I should use regularly or occasionally give full video right on FB?

  44. Darren Walker :

    This is a fantastic piece of content Neil, thanks. As someone who is constantly looking to help local businesses this will help serve both the client and I on how to properly run a social media page.

    I find video being very successful but even slideshows have been a big hit when done properly. Thanks again!

  45. I really liked the option of asking questions , fill in the blanks ..This is something which we ignore but it can be very beneficial to us. I would really incorporate in my posts .Thanks a lot dude !!!! Awesome

    • You’re welcome Lavish. Fill in the blanks is one of the easiest ways some action with your posts.

  46. John Marris :

    Nice article. I am glad to read your tips Neil. I was also needed the help to improve my Facebook Page and your guidelines are very helpful t me for it. Thanks for sharing.

  47. But a smiling visitant here to share the love (:, btw great design.

  48. Hi Neil
    I have done what you wrote here. However, my Fp reach and engagement is stil low. I created my Fp two months ago. What do you say?

  49. Thanks such a useful info sir. I am a huge fan of your blog & a regular reader . Inspired from your blog i had also created a website.

    free classified ads

  50. That’s great, Hilda!

  51. Good day, please help me , I do not have this option “targeting and privacy for posts” ….in Setings, General….. Please tell me where can I fiind it.
    Best regards,
    Marius

  52. Abhsihek Suneri :

    Thanks for sharing this amazing article on increase Facebook Page likes.

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