The Ultimate Guide to Creating a Killer Explainer Video

When you land on a website, do you end up reading all of the text on the page? The chances are, you don’t.

So why not put an explainer video on your site? It could be an easy way to convert more visitors into customers.

When we added one to Crazy Egg, it helped us make an additional $21,000 in monthly income.

So, how do you create an explainer video that will increase your conversion rate? In order to help you out, I’ve created an infographic that breaks down the process of creation of the perfect explainer video.

Click on the image below to see a larger view:

The Ultimate Guide to Creating a Killer Explainer Video

Click here to view an enlarged version of this infographic.


As long as you follow the four steps to creating a high converting explainer video, you’ll be fine. But if you don’t, you’ll find yourself creating an explainer video that doesn’t boost your conversions.

And if you don’t have a video production bone in your body, you can always do what I did by hire companies that specialize in explainer videos like Animation Explainer Videos  … Just make sure you provide them with the script based on the template above.

For your voice-over person, check out Mike O’Brien… He is good and affordable.

So, when are you going to make an explainer video?

P.S. If you want more creative ways to boost your conversion rate, feel free to hit me up.

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  1. Tyler, Easy Agent Pro :

    Awesome post Neil! I was just thinking of redoing the explainer video yesterday. This really helps.

    • Yes! This is an awesome infographic!

      As a followup resource check out this free ebook of 50 explainer video scripts:

      • Tyler, glad I could help.

        Jayme, thanks for that great resource — I am sure it will be helpful to all my readers.

  2. A truly great post Neil. This information will be relevant and useful for years to come.

  3. Nice one Neil, “video” something i have not yet touched up on. Thanks for such a great topic to pick up on. Awesome work.

  4. There are alot of other companies worth mentioning as well I belive.

    Such as

    Along with that its an awesome post!

  5. Thanks for the infographic, Neil! After a re-brand, the marketing department I work with has been trying to think of creative ideas for an explainer video. Our site is lacking video content, so I think this is the best place to start. Have a great weekend!

  6. Randy Kauffman :

    Good Stuff! I hosted a Google LiveStream a few weeks back. They recommend putting a video like this in your Google/mybusiness page. The response rate goes through the roof.

  7. It’s a really useful infographic. Just wanted to add that you should not think only about video but also about audio. There many great explainer scripts and animations that have been ruined by a sloppy voiceover. At you’ll be able to find and hire great voiceover talents; you won’t need to wait for bids or quotations. Find the perfect voice, hire the artist and download your recording within hours.

  8. Daniel Futerman :

    Hey Neal, as a motion graphics freelancer who’s created plenty of explainer videos from brands and companies worldwide, I’ve got to say that this is absolutely the best infographics I’ve ever seen about explainers – you simply nailed it with this one, and I’ll definitely be sharing this around my circles!

    Thanks for constantly creating and sharing top quality content.


  9. Does anyone have tips for an explainer video on a very tight budget for a small business? Or is it better to wait until you can afford a high quality video?


    • Hi Jill, try to get someone overseas. They often cost less, with comparable result. Try

      • Andre, thanks for helping Jill out with this question.

        Jill, I would be very selective when looking at overseas production companies.

    • Herbert ten Have :

      You can easily find and view the explainer videos of global freelancers and request offers without any obligation on

    • Jill, you don’t need a 2k video to get an increase in conversion for your optin rate. (i see that your website is focused on optins)

      The fact that the current status quo on the majority of sites is not to have a video, just by having one will give you an edge.

      Also, keep in mind that the most important thing to a video is the script and then the design. Sure, you want something professional, but that doesn’t mean a couple thousand dollars..

      If you’re interested, I can help you, as I have 4 years experience in video creation and 8 in internet marketing and yes, I’m from overseas.

  10. :

    Hi Neil
    I have produced many custom designed whiteboard explainer videos over the years and the infographic you made just nailed it. The idea, script, voice over, illustrations and complete video production need to by in sync to create the biggest bang. A problem to solution approach seems to work the best for most of our clients. Great stuff 🙂

  11. Another excellent article Neil, and one on a subject very closet o my heart (my passion is producing explainer videos 🙂

    Keep the great content going and I look forward to referencing information in this article with prospective clients. Thanks Neil!

  12. Neil Patel is #TotallyAwesome

  13. William Zimmerman :


    Also Love Dropboxes explainer videos.

    Salesforce has some great one’s too.

    Have a great weekend man!

    All the Best,

  14. Super awesome Neil.

    Just in perfect time for us. We re already in process of makin a video.

    Thanks for great insights. We are surely going to use these tips.

  15. Great job on publishing these info Neil!

    I’d also like to add my company at — I’ve been producing videos for Single Grain and Olark, and recently for Receiptful. We certainly can help anyone, even if they are on a budget.

    PS: I think you should get a better infographic designer though, there’s a ton of typos on this one. Try milkwhale, they’ve worked with Brian Dean and Sujan.

    • Andre, thanks for the feedback. I actually have used this designer for users and there are rarely mistakes. Thanks for the suggestion though.

  16. Hi Neil,

    I’ve been following your blog for a few years now but have never commented until now. I know, for shame. (head hangs low).

    Thanks for the infographic and your previous blog post on explainer videos (

    I used that blog post to create my own explainer video for a product I made that helps video editors make a whiteboard explainer video more easily. Phew, that was a mouthful.

    Here it is:

    Thanks for all your help!

  17. Great infographic, very clear and useful to explain why video is a powerful marketing tool, I will definitely share it !

  18. I think he means, when you have a well made video rather than the viewer disengaging after 8 seconds, you can retain their attention for another 8 seconds and then another 8 seconds until they watch the entire video.

    He also wanted to point out that 8 seconds lets you communicate about 20 words.

  19. Awesome infographic and post Neil,

    Thanks for sharing, the explainer videos are great for generating leads and increasing the subscribers list.

  20. Polska Pszczo?a :

    Thanks Neil, your post is posted exactly when we needed the information.
    we will be making an explainer video very soon
    we thought about showing us (two girls, owners of th company) describing our compay’s mission and actions,
    1 minute long

  21. Christopher Rose :

    Hi Neil,

    Great read but the infographic is chopped off after the word “example” in the first of the four steps – both here and on the enlarged version…

  22. Cristian at Vidian :

    Thanks Neil, this infographic is really useful as we wanted to ilustrated the power of explainer videos for our clients 🙂

  23. Avinash Prakash :

    Thanks Neil for your insightful post.
    I must have written this post for 100 times by now, still I keep coming back in hope to harness some more info from this article.
    really an awesome read!

  24. Marketing Sweet :

    Thanks for the interesting tips Neil!
    It’s great that there are so many types of explainer videos, allowing companies to trial each and determine what best resonates with their target audience.

  25. concerned citizen : took our money and did not deliver a product. BEWARE DO NOT USE.

  26. Lovely guide!

  27. become a firefighter :

    Great blog you have here but I was wanting too
    know if you knew of any forums that cover the same topics discussed here?

    I’d really like to be a part of community were I can get suggestions from other experienced individuals that share the szme interest.
    If you have any suggestions, please let me know. Thanks
    a lot!

    • I haven’t heard forums that necessarily talk about explainer videos, but try looking at Warrior forums. I found this one for you

  28. Explainer Video Machine :

    This infographic is really useful as we wanted to ilustrated the power of explainer videos for our clients

  29. Moriam Hassan Balogun / :

    This infographic is very useful. The prices on the other hand are a little scary for a lot of business budgets. Thankfully there are many marketplaces where you can find great animators, videographers and designers who can make these videos for smaller budgets.

    What I’d like to add is this: Explainer videos are great but it’s important to choose the right style explainer video for your business/product/service and it’s possible that an explainer video isn’t the right format at all. The whiteboard style is suitable to explain complex situations. I don’t see it adding much value to describe how products or services work though. Live action videos humanize your product or service and can allow the viewer to relate it to their situation more easily.

    Scripting is hugely crucial. My tip would be to get someone else (not involved in the biz) to write this because it will then be explained in a way that is understood by anyone. When you’re involved in marketing your product or service, it’s really easy to focus on what you do as opposed to what your product/service offers and how it brings benefit to others but this is what the viewer wants and needs to hear most.

    I disagree with the timing of the explainer video. Any video needs to be long enough to explain what the service/product offers. This doesn’t mean it should be very long neither does it mean it should be limited to X seconds. The focus shouldn’t be on getting the viewer to watch the whole video, it should be to get the viewer to take action ASAP, so adding call to actions (preferably within the video) should be available as soon as the video begins and kept in view throughout.

    Testimonial videos aren’t explainers and should be used as they are intended: to provide objective reviews about what a product or service does and how the client/customer benefitted from it.

  30. Hi Neil,

    The infographic is very creative & informative! I’ve been reading a lot of posts on explainer video trends around the internet.

    I think the only issue with animation services is the cost, as every company states different prices. Some companies quote sky high prices which are insane.

    I’ve found a very useful article on getting the idea for how much it should cost & what are the phases involved in animation. Thought of sharing here

    Also, the video marketing trends have changed quite a lot. Would love to read your version of it.

  31. Awesome infographic and post!
    Thanks for sharing with us, the explainer videos are great for generating leads.

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