How to Build a Loyal Audience on the Web

Have you ever wondered how I’ve built a loyal audience with my sites? From Quick Sprout to KISSmetrics and now, I’ve been able to create a loyal following.

How? you may ask. Well, to explain how I’ve been able to do so and, more importantly, how you can achieve similar results, I’ve created an infographic that explains what it takes to create a loyal audience.

Click on the image below to see a larger view:

How to Build a Loyal Audience on the Web

Click here to view an enlarged version of this infographic.


Of all the tactics I use, emails and blogging have the greatest impact. If you can continually create great information and then email it to people, you’ll be able to create and maintain a loyal following.

You just have to be patient as you won’t see great results right away. It typically takes six months before your audience becomes loyal.

Do you have a loyal audience on the web?

P.S. If you are struggling with content creation, go here.

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  1. A Great infographic, thanks neil !

  2. nice Infographic neil,

    I agree with all your points regarding building loyal audience. Thank you very much for sharing. If quicksprout has any article related to “Increasing email click through rate”, please do refer me to it. 🙂


    • Nitin, If you look through the blog archives you’ll find many articles on the subject of email. I also have marketing guides that are helpful and take you from a to z.

  3. Nice Infographic. I think design is the best investment I’ve made so far. After changing the css of a few buttons, all metrics are up.

    This study by Google says it all:

    Apparently visitors judge websites within 1/50th to 1/20th of a second. And “visually complex” websites are almost always rated more poorly.

    • Tyler, thanks for the feedback. I’ve looked at the same study and found it quite interesting as well. Looking forward to hearing much more from you.

  4. Rohan Chaubey :

    Hi Neil, As I already said, I love infographics. I enjoyed reading this one too.

    Talking about the quality, I recently started writing for what people discussed and I see a BIG change in the views.

    Previously, I used to get >600 views on my every post but these days I cross 1k in a single week which is great at least for me lol.

    So yeah, writing targeted content or something what people care for really works.

    Thanks for this post. Have a wonderful weekend. 🙂

    Rohan Chaubey.

    • Rohan, thanks for sharing those numbers and stats. You really have to capture and captivate your audience in a unique way to get the best results.

  5. Great read Neil.

    It’s too bad companies are still stuck in the old seo approach. I hear companies asking too often; ‘when can we see the results?’ Not knowing that great seo and great engagement takes time.

    I always use this video by Rand Fishkin (whiteboard Friday) to explain companies that seo has changed.

    • Raul, great points. It’s constantly evolving and that video has helped me many times in the past. That format of white boarding really does work.

  6. Timur Khamitov :

    Cool post, though the infographic looks really low res as is – i would boost slightly, despite added weight.


  7. As expected. It is full of very useful info. Great work Neil.

  8. People what answers quicker and meaningful. Pictures say a thousand words. Information through infographics just makes cents : )

  9. Great post Neil, The infographic spelt out alot

    Really enjoyed it, I hope to see more of this from you and team QS

  10. Akshit Wadhwa :

    Hey Neil,

    Really Awesome Infographics you create. Please write an article on creating Infographic like yours.

    -Akshit Wadhwa

    • Akshit, I have wrote one before but I will revisit the topic soon. Let me know if you have any specific questionst

  11. Praise Khumalo :

    Wonderful post once again Patel. You just gave me what i needed, i have been focusing on quantity than quality. Thank You

  12. what does it mean?
    “Content is king, distribution is queen and she wears the pants”

    • Sud, never heard that one before. It’s a funny way to put it haha.

    • It essentially means that it takes more than just having great content, you have to know how to market/distribute it to get the most out of it. Distribution “wears the pants” because it is what really drives the success of your content.

  13. Quality content always attracts visitors and helps build an email list. If you sustain the quality, you’ll always have a loyal reader.

    A good design with a great content is a lethal combination.

    Thanks for sharing this nice post with us, Neil.

  14. Great infographic and it’s awesome to see your insight. Its hard to build a loyal audience. This infographic helps site owners to get loyal audience on the web. Thank you Neil! ..:)

    • Naresh, glad you found the post helpful. I think at the end of the day it’s solving problems for your audience.

  15. Randy Kauffman :

    Good info, but who will follow up with action?

  16. Thanks Neil for the infographic.

    Apart from business aims, loyal audience can be a great sign of recognition. When you get an email with “I’m so happy that I’ve found you!” thanking for the valuable advice you’ve given someone, it just means a lot.

  17. Yet another informative infographic by you. You have covered many good points to build loyal audience.
    Thanks for sharing this infographic.

  18. Another awesome post demonstrating exactly what you are teaching (I deliberately avoided the word preaching). The best thing I like bout this is that these are all actionable for anyone to implement! Thanks.

  19. Awesome infographic 🙂 yes big bro I am making loyal audience 🙂 thank you for this great post.

  20. Michael D Walker :

    Excellent infographic with good details Neil.

    I particularly like the example of Richard Marriott’s roundup of the top 55 SEO influencers. So many people could easily implement a similar strategy in their niche.

    Always enjoy your content!


  21. Neil: Can you show me the “cleanest” way to share your post on LinkedIn? I’d like to share this with my connections though I have not yet mastered the technique. Thanks. – Tony

  22. Neil,
    your article is really helpful for everyone, i read your article and learn how to earn an audience.
    I really thankfu for that

    Akash Jayant

  23. Neil
    don’t you think that quantity while not as important as quality but it still does play an important factor, in increase audience as it give them more content to read and keeps them engaged longer. I have read how quantity can have an positive affect on seo and ranking just wanted to add my two cents on the topic

    Your Avid loyalist
    Aly Shah

    • Alyshah, I think the aim is to work with both in conjunction to achieve maximum results. It’s all about a combined approach.

  24. Hi Neil,

    Awesome infographic. I always love what you share here at QuickSprout.

    There are only two possible ways to build a profitable online business, one: turn visitors into subscribers, two: build trust with your subscribers. Then, profit!

    Great share Neil!

  25. Andrei Stanila :

    Hey, thank you for sharing those stats with us.

  26. Great information as always Neil! Love the infographic. You have a real gift for keeping it simple AND real. Thanks for sharing and caring! Cheers! Mark

  27. Thanks for this great infographics, Neil! 🙂 Looks like we don’t use email enough. So much work to do on BloggingLogin, but doing our best. Thanks for the awesome advice!

    – Laasya and the Adusu Team

  28. This is a great infographic Neil…very insightful. Thanks for reaffirming the importance of emails.


  29. Akshay Mangla :

    Great, Useful & Informational Post

  30. Hi Neil,

    I’ve really been enjoying the emails I’ve been getting from you. Concise, actionable info. Thanks!

    Are the links at the bottom your Reference section in this infographic supposed to be clickable? I can’t click on the links.



  31. Jonathan Ondomat :

    Hey Neil,

    Great infographic. I think the hardest part to building a loyal audience is to connect with influencers.

    Would be great if you could write a post about this and give us some tips.



  32. Whenever I read your articles, I get something new about blogging and seo. It is very helpful for blog beginners like me… Thanks Neil…

  33. Great round ups, really enjoyed your article. I learned and many great insights here. Thanks for sharing your article about on How to Build a Loyal Audience on the Web.

  34. Really .. Great Infographic. I will create the same strategy to build a Loyal Audience .. 🙂 thanks a lot

  35. I agree with you. Valuable content will make readers visit back the page because we need the data, reviews, case study and trusted references from that page.

  36. Hey Neil,

    Usually great insight man. I really like the point that you’ve mentioned in the post here – “Email is the key to building an audience.”

    We have started to send e-mails regarding our new blog posts, new offers and our services to our customers.

    Thanks for sharing Neil. 🙂

  37. Very very very good info. Thanks Neil.

  38. WoW… Wonderful info-graphics…. Nice Neel…

  39. thanks sir for you posts i really become your fan and student

  40. Hi Neil,

    I think Suerly its tough to achieve , but on the flip does postings and rest of activities in google plus really make a difference. Just a scenario.

  41. Dennis Seymour :

    I love the Infographic Neil. I’m still in the middle of building an audience. Starting out is really one of the harder parts as you have to set yourself apart.

    I look forward to building an audience just like you have done soon.

    Sharing this out on Twitter and google+ 🙂

  42. Hi Neil,

    Thanks for the awesome infographic.

    I love the idea of having ‘100 great readers than 1,000 mediocre ones’. But let’s face it, it’s not that easy to get those ‘100 great readers’.

    I have been interacting with like-minded people more often and it definitely is a great way to build a loyal audience. I would love to write more on what people want to read and have discussions on. Have actually ventured out in this direction already.

    Thanks again, will drop you an email in the near future with some amazing numbers (Hopefully :))

    • Arpit, I look forward to hearing from you. Let me know if you need any help in the meantime.

      Keep meeting people within your space so you can learn from them!

  43. Hi Neil,

    Thanks for posting a great content. It is very useful to me.

  44. This is a great infographic Neil…very insightful. Thanks for reaffirming the importance of emails.


  45. As expected. It is full of very useful info. Great work Neil.

  46. How much time do you invest making the infography like this? Just design, no collecting information.
    Do you have a designers team to crafting it?

  47. People what answers quicker and meaningful. Pictures say a thousand words. Information through infographics just makes cents : )

    • People process visual information over 70,000 faster, so naturally people can consume a lot more information visually than just with words.

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