Marketing isn’t just about driving traffic to a website. It also incorporates design and usability. Just think of Apple. Its computers and products wouldn’t be as popular as they are today if they weren’t beautiful and, more importantly, usable.
Usability is something you shouldn’t take for granted. If you make your website more usable, people will have a better experience, which will cause them to come back.
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To show you how to make your site more usable, I’ve created an infographic that breaks down the 8 techniques you need to follow.
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If you are trying to grow your business, don’t just focus on increasing your traffic. By making your website and your product more usable, you’ll see a growth in your revenue.
Why? Because Crazy Egg was a more usable tool. Customers would email us saying, “I love Crazy Egg. It’s such a powerful yet easy to use tool!” This helped with word of mouth marketing, which significantly spurred the company’s growth.
In what other ways can you make your site more usable?
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