The Complete Guide to Building Your Personal Brand

personal brand

Do you know what separates me from other entrepreneurs? No, it’s not that I am smarter or work harder. A lot of entrepreneurs have those characteristics. It’s that I have a much bigger personal brand.

You don’t want to build your personal brand to feed your ego. You want to build it so you can get more opportunities. The bigger your brand, the easier it will be to make deals for your company and gain opportunities that you couldn’t have before.

So, with the help of Aaron Agius of Louder Online, I’ve created a 30,000-word guide that breaks down the steps you need to take to build your personal brand.

Here’s what you will learn in The Complete Guide to Building Your Personal Brand:

Click here to read The Complete Guide to Building Your Personal Brand.


Personal branding is so important that everyone should spend time and effort building it. Whether you are an entrepreneur or an employee of a company, having a strong brand will open more doors for you and help you make more money.

Just look at Aaron. He spends a large portion of his time connecting with influencers like me in order to associate his brand with successful brands. He will go above and beyond to help people out, and this strategy has been working well for him.

His agency has been generating more leads because of it, and his revenue has been climbing at a fast pace.

Not only should you read this guide, but you should also take a page out of Aaron’s playbook by connecting with influencers and piggybacking on their brands.

How else can you grow your personal brand?

P.S. Don’t forget to tweet about The Complete Guide to Building Your Personal Brand.

P.P.S. You would be doing me a HUGE FAVOR by reading The Complete Guide to Building Your Personal Brand, sharing it via Twitter and Facebook, and leaving me a comment to let me know what you think.


  1. Nikhil Waghdhare :

    Hey Neil,

    This is an awesome guide on personal brand building. I read a few chapters of this guide. It’s amazing. I love to share this guide with my blog readers.

    Thank you for sharing this awesome guide…. )

  2. Navid Moazzez :

    Hey Neil,

    This is such an epic guide on building your personal brand. I will definitely spread the word and share it with my clients, and subscribers of my blog.

    Keep up all the awesome work you do!

    – Navid

  3. Tom @ Raise Your Garden :


    This is unbelievable thanks so much. Yeah my wife and I run a simple gardening blog but yes we still need to build our brand better. Everything is here, you’re the best!

  4. Emma Mykytyn :

    Well timed article for me! Thanks for this, some light reading for me tonight

  5. Tim Felmingham :


    This is an amazingly comprehensive and definitive guide. I’ve seen similar articles but with nowhere near the breadth or depth of yours. Haven’t finished reading it yet but I can see it’s hugely valuable and I will be sharing it.

    Can I ask how long it took you (both) to write it?


    • Aaron Agius :

      Hi Tim. It’s hard to tell exactly, though it took around a month of writing in between all the normal day to day tasks of running a business \ businesses. When you write as much as Neil you can start to pump out good content pretty quickly, so turn around time on a guide like this does become a whole lot quicker.

    • Tim, it took a couple months. Glad you liked it 🙂

  6. Roue Yecpot :

    Sharing this to my reddit now :). Adding this to my must read list now. Thanks Neil!

  7. Neil,
    Thanks a million! This is what i am looking for. I’ve read a few first posts on your blog about personal brand and my goal next month is to read all posts on Quicksprout. I believe that my knowledge of online marketing as well as personal brand will go up to a new level when I finish reading all of your posts on this blog.
    Again, thanks for all of your works and sharing!

  8. Hello Neil !!
    Nice tutorial, worth reading and learning from… Am going to be engage with this today.. thanks for the share..

    DOK Simon

  9. Pal, you gotta stop writing so much awesome content, you are making my reading list bigger and bigger!!!!

  10. Saswata Nandi :

    Hey Neil,

    This is one of the best guide on building your personal brand.I know you put a lot effort to write this guide for us.

    Thanks for sharing!

  11. Taimour Nazir :

    Thank you Neil. Just what i was looking for.

  12. Great guide, Neil. Haven’t read the whole thing yet but it is on my to-do. Love your guides – Great content and prime example of linkbuilding 🙂

  13. Niel is at it again. I know this will be great keep it up.

  14. Matt Auckland :

    I will defiantly give this a good read. Building my personal brand is something I’ve been keen to work on, ever since I was published in a book by The Prince’s Trust.

    Currently I work in Broadcasting, Web, and run a music blog, with other media projects launching this year. I kinda get ideas, and run with them. I’m crazy like that.

    With so much going on, I find little time to focus on my own brand, but this post has inspired me to do just that.

    Thanks Neil.

  15. Aaron Agius :

    Awesome – good luck with it all.

  16. Aaron Agius :

    Sounds like a good plan Justin. I hope you find value in the guide.

  17. Lewis LaLanne :

    Chapter Six is pure gold!

    It is also very cool Neil how you put it as the second to last chapter. I say this because I imagine you have had the experience of someone coming to you for guidance on building their brand without first having taken ANY of the actions you’re prescribing in the first five of these chapters.

    One thing that has always been enticing to me when it comes to copywriting projects is when I get a stud person who could easily write a winning promotion for themselves because they have all the skills to do so, but they’re devoting their attention elsewhere and wish to hire this work out.

    The next desirable thing I look for in a client is if they’re an absolute beast when it comes to implementing. Especially if they’ve hired other copywriters before. The last thing I need is to have my wagon hitched to a client who can’t implement (no money to do so after paying me) or won’t implement (because they’re set on a path to self sabotage).

    When it comes to mentors, I believe what is attractive to them is someone who is in motion, someone who believes in themselves enough to get off their butt and do something besides take the path of being a professional student, the person who buys all the information products and reads all the blogs but doesn’t do anything with any of the advice given to them.

    Some of the best advice I’ve ever received on the topic of deciding who to work with is, “Smooth talkers aren’t usually smooth doers and smooth doers are not usually smooth talkers.”

    I don’t know if this rings true for you Neil, but is has definitely been true for me in my dealing with people who seek mentoring in the form of apprenticeships and what not.

    Wasting a mentor’s time is a sure way to make sure they quickly put an end to mentoring you. And I have to say that your audience is lucky to have you showing them the right order in which to do things so that they show up to the mentor as a prized pupil that they feel lucky to have the opportunity to help.

    Thank you for reminding me of these important lessons I can’t be reminded of too often. 🙂

  18. Ryan Biddulph :

    Hi Aaron and Neil,

    Absolutely sensational guys! I love the value in this giveaway, as building a brand will make you stand out from a crowded online niche.

    Being you and connecting with mentors are 2 key components to me. Being me makes me stand out. No one else on earth can write about blogging from paradise with my exact stories as fodder. Naturally, I’m going to stand out if I’m simply me and keep being me. This is how to build a powerhouse brand.

    Mentors will teach you all that you need to know about branding. Just by following your blog and learning more about you Neil I’ve started my new blog intelligently. I’m writing more comprehensive posts, have crafted a more intriguing, transparent About Me Page and I’m just so much more clear on the direction I want to take for my blog and brand thanks to your insight.

    Learn from the best and be super transparent. These 2 chapters from your guide are dead on, as are the rest of your chapters when it comes to brand, just from the summaries you’ve shared.

    Branding is kind of easy to do when you’re being you, and are able to skillfully tell that story while connecting with influential people in your niche. When more people know about your brand through your aggressive networking/outreach campaign and your willingness to help pros without looking for anything in return, you’re on to something.

    Then, the branding magic happens as authorities will be happy to spread the word for you and your brand.

    Thanks so much for the powerpacked guide, and thanks much Aaron too.

    I’ll happily tweet it and share it on Google Plus.

    Have a great day guys.


    • Ryan, thanks for all the support and all your valuable feedback. Looking forward to hearing much more from you 🙂

  19. Prateek Bansal :

    Thanks a lot ! I am learning a lot of stuff to build a Brand.

  20. Manish Agrawal :

    Hey Neil,

    Thanks for sharing this awesome article for personal branding. i already find some tips for best personal branding and i read more content but i have’t got more ideas.

    But After read your article and infographic i complete understood how to create proper personal brand.

    Thanks again for this informative article.

    Manish Agrawal

  21. Tejas Jasani :

    Hi Neil,

    Personal Branding is what exactly I was thinking about doing, and found your awesome guide !

    Thanks very much for doing the great work, keep it up 🙂


  22. Chirag Mishra :

    Amazing ideas! Before reading this I knew that somewhere I am lacking in my branding strategies, but I couldn’t find the flaws, but after reading this, I think it can be done. And I think you are the best person to teach “Branding”. Huge Thanks!

  23. Hello Neil,

    Building a good Brand Name is very difficult job to do, it takes many years but your brand name will be good from then when your customers are saying good about your company to their friends and relatives.

    kapil heera

  24. Lakhyajyoti :

    Another great post. Learn several new things about building a personal brand. Thanks for sharing this awesome article.

  25. Bernard Kelvin Clive :

    This is well written and very loaded. Having a strong personal brand is essential in this age for business success and building it the right way is key. Thanks for sharing. Looking forward to have you as a guest on my Personal Branding podcast show.

  26. Hi Neil,
    Thanks for posting such an awesome Guide. It will certainly help me and my Blog reader. I will be sharing it soon on my Blog.

  27. This is the most in depth guide I have read about branding. I have read a lot online because I work for a small business in a niche market and I really want to get the brand out there. Some great tips and advice and I haven’t even read through everything yet.

  28. If I could rate this, I would rate it 100/10, awesome work.

  29. Thanks for this ultimate useful post Neil…. 🙂

  30. Stella Mccartney :

    Thank you so much for this article and your tips are excellent. I believe if you truly want to own Your Brand and are prepared to work hard at it and know that this is the beginning of your journey then you should establish your own Personal Brand Website.

  31. kartik chugh :

    Hey Neil,
    This Information Very Useful Or Helpful for Me And Bloggers…
    Thanxx for share this 🙂

  32. Great Guide Neil , I really like your guides that its collect every thing needed to make good action plan. Thank Neil 🙂

  33. Robert Broley :

    Thanks for this guide Neil. Its been invaluable.

  34. Thomas Benner :

    Hey Neil,

    Love your work, but what I don’t understand is, why did you use as domain for this site and not

    Wouldn’t it be easier for branding your name as a business-expert? You could have used a Subsite for Consulting… I’m standing in front of such a decision and I’m not sure if I should choose my expert Name as Domain or an independent one…

    Thank you!

  35. As always Neil, I continue to be amazed that you give these guides away for free. There is some extremely valuable content in there. I’m glad to see I’ve already checked off a number of things on the list.

  36. This is the article which is really worth reading and to be followed for personal brand building. I have been searching for this type of articles from past few days, and finally my search is over. Thank you so much for sharing.

  37. Fiona Scott :

    Hey Guys – your personal branding download is nothing short of awesome – and the timing is perfect for me. I’v just finished an exercise of listing the 10 best things I’ve done, the 10 worst things, and the 10 quirkiest things – in order to derive my values and what I’v learned about myself – and now I know the next steps thanks to you 🙂

  38. Neil no second thoughts just loved the way you share your views on branding will definitely follow your suggested ways

  39. I remember back in simpler times when I just used to write about what was going on in our lives…..

    Thanks, as always, for the useful, practical, well-organized information. I’ve just committed to do my first one hour seminar. Website overhaul is coming over the next couple of weeks, and freshly polished origin story will be part of the mix.

  40. Juan Carlos :


    Thanks a lot for sharing your knowledge.

    I have tried to have original photos in my blog (for SEO purposes), but quality of my own photos is poor.

    Please, is it worth to have good photos (non original content) in relation to “non profesional” photos (but original to google)?

    Thanks again.

    Best regards.

    Juan Carlos

  41. Thibault Masson :

    Thank you Aaron and Neil for forcing me to spend my whole Sunday afternoon reading on my laptop instead of going for a swim near my villa in St. Barths, French West Indies! 😉
    This is a very well-researched guide, with a lot of actionable tips, an overall strategy that makes sense and a list of tools to which I have already subscribed after a few clicks.
    As as the owner of luxury vacation rentals, personal branding is a key asset for me: It is not about my desire to be famous, but about proving to potential guests that I do exist, that my rentals in far away St. Barths and Bali are no scam, and that they can wire me their hard-earned $$$ without worrying.
    Personal branding is one of the way for to compete against powerful hotel chain brands like Hilton, for instance.
    My guests rent directly from an owner (me), so I have to make it easy for them to Google me and to find out about my products, services, values, etc.
    So, thank you again for this personal branding guide that is actually a professional tool for me.
    And do contact me if you want to come over here 😉

  42. Hey Neil, I appreciate your effort in putting this article. They’re somehow saying ” first impression last”. In building personal brand I do believe it should be created and a person must put an effort into it as well as easy to remember and catchy. I’m thinking using positive phrases to attract the consumers, but as you said, it doesn’t mean you are building your own ego, but instead it reflects the quality of the products. For example, you might hear the brand “BOSS” a musical instrument company. Great insight, thanks..!

  43. Thomas (The Construction Contractor) :

    This is a great guide. Very detailed. Better than many books I have paid money for. Thanks Neil.

  44. Thanks for the guide… its nice and easy! 😉

  45. Anton Myrman :

    I have read and shared almost all your articles with colleagues and bosses since I first discovered Quick Sprout.

    I’d be honored to work with you.

  46. Have read almost 30 articles of yours over the past three days.

    Getting ready to settle in and get focused on my personal brand.

    Thank you (shouted 50 times whilst you look at like I’m insane.) I’m not really.


  47. Thanks for sharing all this! You are making all this complicated stuff understandable!!!!!

  48. hey Neil,

    I love all what you do and like the way you think in things

    Mohammed Ahmed

  49. Fantastic guide, thanks a bunch. Now I know how to build my personal brand

  50. Very useful article. Building a personal brand is not something you can do overnoight, but thanks for sharing your ideas

  51. Thank you. Its a orsome guide. Impressive that you can produce so much amazing content.

  52. Thank you very much for the guide! Very good reading 🙂

  53. Neil, your guide on building a personal brand is quite brilliant – but it seems it’s not possible to actually download it as a PDF or whatever. Did you do it like that on purpose ? There is so much valuable content here – I’m sure everyone will need to read it multiple times ! Is there a way to download it ? Thanks !

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