How I Increased My Search Engine Traffic by 13.15% in Just 30 Days Through Google’s In-Depth Articles

Did you know that 10% of searchers use Google to find more detailed content? You know…the detailed content that contains stats and data?

For this reason, Google rolled out an algorithm update that featured sites with detailed content throughout its search results. If you are not sure what it looks like, here is a quick example:

in-depth articles google

If you look at the image above, you’ll notice a result from KISSmetrics in which Google is showcasing one of our blog posts on page 1 of its search results for the keyword “SEO”.

Because KISSmetrics’ blog contains hundreds of articles, we are now ranking on page 1 for thousands of new terms that we didn’t rank for in the past.

The results

in-depth articles traffic

If you look at the image above, you’ll notice an increase in search engine traffic by 13.15%. We didn’t make a big change to generate this increase other than getting listed in Google’s “In-depth articles” section.

Before we got included in the “In-depth articles” section, our overall search traffic was flat. We were continually adding new content, but we weren’t seeing any major increases or decreases in search traffic.

What I learned

Curiously, the 13.15% increase in search traffic wasn’t the interesting part of the results. The interesting part was that the articles that received more search traffic tended to be the articles that were already popular.

The ones that had hundreds of natural backlinks and social shares tended to be the ones that got listed in the “In-depth articles” section. The blog posts that weren’t too popular in the first place didn’t seem to get any extra love from Google.

We also noticed that the extra traffic was coming from broad keywords like “SEO” instead of long-tail queries. What is even more interesting is that when I looked at the length of the blog posts included in the “In-depth articles” section, I found that their average length was 2,183 words.

What I learned from this is that we need to write longer and more detailed blog posts on KISSmetrics as our average article is 1,631 words versus the 2,183 word count for the articles that got included in Google’s new section.

How you can get traffic from in-depth articles

The first step to getting traffic from this algorithm update is to write detailed content. If you are not writing content on broad topics that is thousands of words long, it is unlikely that you’ll receive more search engine traffic.

In addition to writing detailed content, you have to follow the rules. If you follow the steps and sections in that link, you will meet the technical requirements of Google. If you have a WordPress blog, you can just use this plug-in.

The last step in getting more in-depth articles traffic is to promote your content. When I looked at the data from KISSmetrics and averaged it out for both the posts that were not included in the “In-depth articles” section and those that were, I came up with the following numbers:

Articles that were not included in the “In-depth articles” section, on average:

  • were 1,631 words in length
  • received 194 tweets
  • received 81 Facebook likes
  • received 46 +1s on Google
  • had 47 backward links

Articles that were included in the “In-depth articles” section, on average:

  • were 2,183 words in length
  • received 315 tweets
  • received 129 Facebook likes
  • received 87 +1s
  • had 94 backwards links

I didn’t have enough data to infer what Google’s in-depth articles algorithm looks at, but I did notice that posts that were longer in length and had more backlinks and social shares had a higher probability of being included.

Length trumps social shares and backlinks

KISSmetrics’ most popular posts by far tend to be infographics. They generate more backlinks and social shares than any other type of content we produce. Within a two-year period we were able to generate:

2,512,596 visitors and 41,142 backlinks from 3,741 unique domains, all from 47 infographics.

But when I looked at the search data, in addition to plugging in a few search queries, I couldn’t find any of our infographics in the Google’s “In-depth articles” section. As obvious as this may seem to you, it emphasized that Google is really looking for “in-depth content” to be placed in this section…and not just any content, but text-based content.


Although we saw a 13.15% increase in traffic due to in-depth articles, you may not experience the same results. But you can potentially see a bigger increase in search traffic to your site if your content is more in-depth and on broader topics.

So, what do you think about the in-depth articles algorithm update? I know many of you weren’t happy about the Panda and Penguin updates, but this is an update that is more in your control. 😉


  1. Prateek Bansal :

    Thanks a lot for this information. I certainly did not know about this update.

  2. Awesome article…indeed, Google likes lengthy article

  3. Thanks for the numbers and the plugin suggestion!

    Seems we’re stuck writing content that really helps readers these days.

  4. Very interesting Neil, when I do write epic content I usually try to make it at least 1000+ words. This means I’ve got to step it up and make sure my best work is both valuable and lengthy without exhausting the topic discussed.

    • John, sounds like a great strategy. You want the content to be sticky and catch someone’s attention. Thanks for your feedback!

  5. :

    Thanks for the post. But could you please include like a short 100 word guide at using the plugin you mentioned…the plugin did not have much of details there…Would be grateful if you would clear out every tiny details…just to make it “in-depth” =D

  6. Gemma Regalado :

    Fabulous, thanks for this Neil! You, sir, are a scholar and a gent : )

  7. Traveling Cats :

    I have a photo blog. Too bad for me 🙂

  8. Cool stuff, thanks for the case-study Neil. Luckily for me (and you), I’ve been basing my blog on actionable how-to guides. For once I can say – it’s been a great couple of Google updates for me!

  9. Hi Neil,

    You are a genius! Wow! I am excited about this algorithm and your finding. Since I took your advice, I started to write long and in-depth articles with about 2000 words and I have seen my search traffic go up although it’s not as big as yours. But I am happy about the progress I’ve made.

    Thank you for always sharing some incredible insights about content marketing and SEO world!

    Have a much successful week!


    • Kumar, glad I could help. Please let me know if you need any help with anything else. Also, please keep me posted on your progress 🙂

  10. It’s good to hear that thorough, indepth articles are now being rewarded above superficial content. 2,183 words? Time to dust off my inkpot and quill and start writing 🙂

  11. The more relevant, the longer, the better.
    Regarding the implementation of structured data : you can read also this excellent post (and you probably already have already) :

    Cheers Neil, excellent article as usual.

  12. hi neil,

    Thanks for nice descriptive information. Earlier i write small post filled with images and YouTube videos. But now after reading your post i think i have to change my policy.

  13. Hi Neil, awesome post as always! =)

  14. I know abt lengthy article may take advantage cz of keywords and keyword phrases but I dnt knw abt Article abv 2k words, Thanks for sharing New Updates and yes for Plugin also..

  15. The In Depth Articles Generator plugin you suggest seems to conflict with the Yoast SEO plugin or other means for producing a meta title, and meta description. The only added field this plugin offers is ‘alternate title’.

  16. Hey Neil,

    I’m not writing on broad topics but i think i should because in-depth articles are showing positive results. What i think that people should provide their visitors comfort by writing short articles. Keeping it short had worked for me from the start. Well, i would give in-depth articles a try for sure. I hope it will work.

    • Siraj, I think if you follow the steps and continue to pump out in-depth articles you will see great success. Please let me know if you need help with anything at all 🙂

  17. Hi Niel,

    I must say, I have not seen many people sharing so much useful information any where on the web. First of all they wouldn’t even know so much and even if they knew half as much they wouldn’t share it. I am just about starting my company and even if I could accomplish one – tenths of the things which you have written and told us through your blogs & emails, I would be far ahead of any estimates I made in my business plans.

    You don’t need an ‘out of the world’ product or idea – Market demand (I mean paid conversions) is directly proportional to implementation of Niel’s marketing insight !

    I salute you sir !



    • Kapil, thanks for the kind words of support. I think with if you continue working towards creating quality content that is relevant to your niche you will eventually find that you have a wealth of content and tons of readers. It’s all about patience. Let me know if I can help in any way 🙂

  18. Hi Yuvraj,

    I was curious about more info on that plugin as well and found this more detailed post about it.

  19. Awesome post. Very educational. Learning a lot from you. Thank you.

  20. Hello Neil,

    I am a regular reader of your posts and other infos you give freely. I even created a blog post copied your “The Beginners Guide to Online Marketing” Contents and post it on the blog so I can easyly read them on my smart phone

    That’s not the issue. The thing is I am a very new internet marketer and I’m really strugling with this online business thing. I have a clickbank account but for months now I haven’t generate a dime. I’m thinking of getting an offline job. I have bought many eBooks including Ewen Chia SAW2 but I’m not just getting through. It’s hard.

    See my blog? I am the only traffic there. I have submitted articles to ezine severally but I get rejected all the time.

    I’ll appreciate any of your advice and encouragement.

    Please, anyone with an advice too, should.

    Thanks in advance for your help.

    • It is really tough. People show that you can make thousands online, but it isn’t easy. The best approach is to leverage content marketing. Check out the advanced guide to content marketing on Quick Sprout as that will help you get more traffic, which should help you get more sales.

  21. I agree. For once, we have a Google algorithm update that gives you a choice. It’s pretty straightforward. If you want to rank, do one two three…

  22. I found it very helpful, as i didn’t know it before. Thanks!

  23. Wow, this is interesting and particularly new info on organic search. Really appreciate your insights Neil, Thanks 🙂

  24. Great post.. Thanks a lot 🙂

  25. Bryan M. Knight, MSW, PhD. :

    You continue to amaze me, Neil. Thanks for this enlightenment. By coincidence, I had just published an in-depth article about depression 🙂

  26. Dee - Animation Videos :

    Thank you again Neil, cant wait to test some new stuff out as well as enlightening me more on this!

  27. Wow thank you for this link, I real loved the direction from Neil about the plugin.

    This was wow, though still due to inbound Google still favours big brands with this current update. They say we should expect to find other unpopular articles to be ranking on the in depth articles for the time to come

    • Joel, glad I could help. It has been stressed over and over that quality content is king. I think if people post in depth articles that heed this advice they will continue to see great success.

  28. That’s bad.. you shoudn’t copy content. To get traffic you need original content.

    @ Neil – Nice article. I already installed the plugin.
    Let’s see how it goes.

  29. @ Dare : First of all to get started, you must increase the font size of the website. Yours is just too small which puts a strain on the eye.

    They say sharing is caring and Neil is doing the same. Great input.


    • Thanks for helping Dare out. I agree, I think with some small tweaks to your site you can make some great improvements. Please reach out to me if you need some help 🙂

  30. Of course Google like long articles. No wonders Wikipedia rules the SERP

  31. This is great. I had a hunch they perform better only because when I search the internet, I naturally gravitate to more detailed posts, they get saved in my bookmarks, and I come back to them as references for sometimes years in the future. A canonical article about some topic can be an amazing resource.

    I’ll be working on a detailed guide around the first of the year for teaching HTML5/CSS3 in spanish, since I haven’t found any good resources on that topic yet (in that language, plenty of resources in english). We’ll see how it goes.

  32. omg, This 2800 words long post still requires for a recipe blog too? I use to have about 600-800 words per post and I think most food bloggers do have the same. Still I require 3K words? waiting for your reply.

  33. I always follow you, and this sounds something great! Let me try and I will let you know the results 😀 Thanks for it!

  34. Hey Neil,

    I just installed the recommended plugin. I understand that it provides fields for title and description, just like other SEO plugins do as well, but serves them in a different way.

    I wonder whether it’s harmful to just copy + paste my SEO title and meta-description into those fields?

    Is Google looking for articles that have different titles and descriptions in SEO plugins and the In-Depth title and description?

    Hope I expressed myself clearly 🙂

    Best regards,

    • You could do that, and we did that. It worked well for us. But if you want to be on the safe side, try typing in unique titles and descriptions.

  35. This is a great post! Thanks for sharing this with us. And like you had mentioned earlier too, lengthy posts generate more traffic have taken that into consideration and have seen increase in traffic :).

  36. Yes, exactly. Many people complain about panda, penguin etc. But don’t realize these clear opportunities!
    I first read about in-depth articles here:
    It is an in depth article about in depth articles. 🙂

  37. Fernando Rayond :

    Great article to know about the Google In-depth search results. It’s something new to me and all our SEO’s at ClickDo.

    From a long time I realized 2000+ word articles in the long run ranks for various keywords and brings in the most of traffic to the sites we have.

    After all those updates what I found out was, it’s now much easier to rank very quickly if the articles are in broader topics and very detailed. So I’ve already started to see a massive traffic increase and ease to rank for some of the high competitive keywords like “SEO Outsourcing” with articles like this:

    It’s the time that takes to produce the In-Depth articles, but it’s definitely worth it. Thanks for the share Neil.

    • Fernando, thanks for the in-depth analysis. I think if people focus on quality content that converts they’ll be better off. It takes time and hard work but it is well worth it.

  38. :

    All these Google updates make a lot of sense. It becomes quite simple. If you create quality content that makes people happy, you will rank well. It’s over simplified of course, but the latest Google updates go in the good direction in my opinion. I really don’t understand why people criticize them so much. Isn’t a web with in depth articles and great content something we would all benefit from ultimately?

    • Benjamin, people are adverse to change. I myself like google updates because they separate the lazy marketers from the hard working marketers. It’s all about adapting and focusing on content!

  39. Peter Szilvagyi :

    Hi Neil,

    is this update run in every country? In I’ve never seen this section in the list…

  40. It only hit English queries. As I know non-english countries still has to wait.

    Szóval kicsit várnunk kell, de jó róla tudni. 🙂

  41. moringa oleifera :

    Is indian the best country to outsource infographic design?

  42. Awesome article, Neil! So these long articles, could they be like those guides that’s you have? Or just an article that takes up one page?

    • David, it can be a long guide or an article that provides some information that is vital and relevant to your audience. It’s all about creating sticky content that resonates within your community.

  43. Akhil Swatantra :

    Really Nice Article Neil Thank You for sharing

  44. Hi, Neil. Surprisingly concise article considering the topic. Just riding, dude.

    What implications do you think this has for webmasters outsourcing content? Many service providers or manufacturers don’t make for the best copywriters and need to hire freelancers to produce their web content.

    On many of the freelance agency websites, the call is still predominantly for 500-600 word blog posts. Sometimes even shorter. It’s a little disconcerting, thinking they may be throwing good money after bad SEO tactics.

    This is a brilliant demonstration of how featured articles can pull in traffic, but what do you rate the chances of the smaller posts to which I refer being ranked anywhere in SERPs?

    Knowing Google, featured posts won’t be a separate entity for long, especially if they prove to draw more traffic to sites that run AdWords.

    Should webmasters be upping their game and integrating lengthier posts?

    And if so, do your figures or your gut instinct suggest a ratio of “featured” articles vs standard posts?

    • I think webmasters should be upping their game and go for longer posts. It’s hard to show a lot of value with 500 words, and it is very rare to rank well with short content.

      If you want to find good writers, just go to

      Try not to worry about what others are doing in your space, but instead, focus on providing the best content in your industry. 🙂

    • Rob Harrand :

      Yeah, it’s relevant to have better content than throwing out your website to everyone you can. Having the best content will help rank you better than a million crappy sites.

  45. Wow Neil thanks for sharing.

    I did not realize the algorithm would have such a profound effect on more detailed content – this is great news for everyone.

    I think creating detailed content is one of the most powerful tools you can have as a marketer – as long as it is truly valuable and the extra length is justified due to the detail and attention given to the topic.

    It’s not necessary to always write a large post, certainly not to justify a theoretical word limit imposed by google. The data above shows that great posts which are over 2100 words AND are already proving valuable to people measured by social shares seem to come up on google in-depth article.

    This does not mean that if you write a blog post and fluff it up to 2000 words or more it will have a great effect.

    The most important thing to remember when writing content is who you are writing for, and what use they will get out of it.

    Make sure your posts provide value to your audience, not that they fill up some imaginary quota for word count.
    If you want evidence that epic content does not always have to be long have a look at Neil’s post above.

    I think few people could argue that the above post is not insightful, useful and will receive its share of social media likes.

    The interesting thing is all of that value and actionable advice was written in under 900 words – does this mean that google will shun the post?

    I don’t think so, as it provides real value to real people, and that’s what content marketing is about.

    Looking forward to your next post Neil

    Paul Back

    • Paul, as always I love reading your feedback. You bring up some great points. Just because you have a 2k word post doesn’t mean you’ll get tons of traffic. It’s all about having quality in-depth posts that attract your community. Writing great content will yield great results!

  46. Neil,
    I’m interacting with your blog and forum from last 3 months. You are the one who inspired me to publish quality and detailed articles. From last 1 week I concentrated on my old blog posts and tried to make them even more detailed. Thanx for inspiring me 🙂

    • Anil, glad I could help and glad we could connect. Please keep me up to date on your progress and let me know if I can help 🙂

  47. Hi Neil

    Can u please help me in briefing Do’s and Dont’s regarding the content for developing a website so that I can be inline with the Google update as I am developing a website for me

    • Just make sure the content isn’t duplicate. That is the biggest Don’t. For the best Do, just make sure the content is exceptionally good. 🙂

  48. Sir, please write an article on the aforementioned plugin. Thanks.

  49. Hi Neil,

    How do you know what traffic is specifically coming from In Depth results?

    • Jim, you can set it up so you can see where the traffic is coming from within analytics or GWMT. Hit me up if you need help setting it up 🙂

  50. Thanks neil for this post. Just installed.
    let see how far it goes 🙂

  51. Brodey Sheppard :

    Good stuff, I will keep these in-depth articles in mind when searching for content in the future, Although as always when google ads a new feature everyone jumps on board and it doesn’t last long.

    We will see how this plays out.

    • Brodey, you bring up a good point. People often revert back to their old tendencies. One thing is clear: Quality content is important!

  52. Very nice post… to the point and very effective.
    Thanks alot 🙂

  53. Interactive Bees :

    Hi Neil,

    Thanks for sharing such an amazing information, I wasn’t aware of this new update. But it can certainly helps you rank on 1st page even on most competitive keywords. I’m certainly going to work it on.

    • I think you will find great success utilizing these tactics. Please let me know if you need any help along the way 🙂

  54. It’s something worth to read and I’ve also shared this post in my social network. Really Neil, I think you nailed almost everything.. 🙂

  55. Barbara McKinney :

    It simply means that quality content that is well-researched, thorough, and original is a must have. The idea is for your content to be non-commercial, which means not focused on “selling” your business, products, or services.Thanks Neil!

  56. I Loved the post Neil.I guess, now the point is clear.If someone wants search traffic then you’v gotta write detailed and quality content.That is all what Google demands.And the same time when you write quality and detailed content the huge number of social shares are always there to give you an edge in the rankings.I think I will need to find some topics that can be covered in that much detail to get better results from Google.

    Thanks for the great share Neil !!!

    • Hamza, content quality is the biggest indicator of overall success. It’s all about finding the right piece of content and covering the topic as in-depth as possible. Please let me know if you need help with anything 🙂

  57. Thanks Neil for such a nice post. I was wondering about in-depth articles shown in Google searches. As usual you have written to the point & easy to understand article. Thanks for this.

  58. Paul, I couldn’t agree with you more. You need to place your audience ahead of any word limit imposed by google and then produce a great indepth quality content in order to spread your message by the aid of google

  59. Thanks Neil for a great post ! You give me the ‘truth’ after I was already suspecting something big happened. More and more details are coming out and your post certainly helped me a lot to learn and understand Google more. Thanks again.

    • Leonardo, glad you found the post helpful. Please let me know if you need help with anything in particular or if you have any questions 🙂

  60. Wow, I really enjoyed this post. Totally worth reading. Thanks Neil.

  61. Hi Neil,

    I really enjoyed this great post.! I was never aware of this update. It seems like its an unpublished google’s hidden update and I learned that we actually need to keep an eye on google’s results. I will surly going to share this with our content writers and implement this.

    Thanks again for sharing this post.!

    Vijay Pashte

    • Vijay, glad you found the post helpful. Let me know what they think and how you guys do on the more in-depth posts 🙂

  62. All my articles are around 400 – 500 words. I will increase the article size and measure any difference.
    Thank you.

  63. Leo @Newbiesup :

    Neil you are so great.
    But it’s not always easy to generate 2k+ words.
    I just started to build my niche site and each article is 500-1000 words.
    I’ll see how it comes out and decide whether I should add more words.


    • Leo, thanks for the kind words. That definitely is true, it takes a lot of time and patience to put together a great 2k+ word post. Let me know how it all works out !

  64. Hi Neil,

    I liked the indepth part, never knew that 2000+ words are said as in depth article.

    Usually I write 400-500 word count article in my blog, but now I will try to write articles of 2000+ word count and lets see what it affects on my blog/website.

    • Archana, it definitely requires a little more than an average blog post. Please keep me posted on how it works out & if you need any help 🙂

  65. Adesanmi O Adedotun :

    Hi Neil,

    Thanks for this guide, I really not happy about the latest Google updates as one of my blog was seriously hits but I only need to buckle up again!

    • Adesanmi, I am sorry to hear that. I think if you focus on content and follow the right steps you will be on the right track.

  66. Hi Neil,

    Great find and thanks for sharing.

    I’ve been writing indepth articles for about 6 months and one that I’ve noticed been getting some extra love in particular is an article I did on the 10 Most Popular App Analytics Tools about 4 months ago –

    Sorry, I didn’t include Kissmetrics… I’m not sure if you guys integrate with mobile apps?

    Anyway, thanks again!


    • Logan, not a problem. I definitely think this post is on the right track and I am sure you got a lot of exposure + traffic. Cheers!

  67. Thanks for this information. This was very useful and I hope that I implemented everything correctly. I followed the information on the Google link that you provided.

  68. Rebekah Radice :

    Hi Neil!

    I knew about this update, but had no idea what the true impact might be. I love the breakdown and especially the insight surrounding broad keywords vs. long-tail. Fascinating!

    Also very interesting to hear that longer posts received more backlinks and social shares.

    For so long I’ve tried to shorten my posts believing that the lengthier posts simply weren’t getting read. This gives me new found enthusiasm to put the time and effort into those long posts.

    • Rebekah, glad I could help. Please let me know if you need any help with anything. I think in-depth articles will really do the trick 🙂

  69. Neil,

    What about creating articles from a book you have written/ A 150 page book could create a lot of 2500 word indepth articles.

    A good strategy?

    • Dick, that can definitely work. Please keep me posted on how it works. Also, let me know if you need help along the way 🙂

  70. Hi, Neil!
    I love this post and I am impressed by your achievement. I am also doing online business, but my experience is not much. I must confess that you work well. 13.5% in just one month. Really great. I do follow you recently.Thanks for sharing. Look forwards to reading more information from you.

    • Tony, thanks for the kind words of support. I look forward to hearing more about your progress. Please keep me posted 🙂

  71. Thanks for your writing. I am a blogger and I always want to have good traffic for my blog. After reading your writing today, I realize that I will have to change some points for my blog in order not to waste readers’ time. I hope that after I have improve my blog content, more readers will join it. my website released an article that covers 14 tips for increasing traffic to website. you can visit at here:

    • Tony, I think if you follow the blueprint I laid out you can see great success. Please let me know if you need any help along the way 🙂

  72. Hi, Neil.
    Thanks so much for the response.

    I’m not so much looking for good writers – I like to think I am one.

    It’s just that I need more from authority sources to convince webmasters who are stuck in the rut of “500 words” that they should be upping their game.

    With so little evidence supporting Author Rank and the power of longer articles, trying to persuade webmasters – who often make you feel as if you’re in the extortion game when invoicing a 500-word article – that they need to go even longer is something of a uphill struggle.

    All the best, buddy. Catch you again, soon.

  73. Yeah!
    Thispost is really helpful, I’ve shared it also with my facebook frinds, Thanks 🙂

  74. Stephen L. Nelson :

    I would love nothing better than being able to compete on high quality content. Heck, I’m an author! But as a content guy, I worry about economics.

    Good qualify content is really expensive to produce. But you don’t necessarily get much of a payback.

    Good quality is also really easy to copy. I guess plagiarism is sort of flattering… but man oh man it’s discouraging to find your best stuff scrapped.

    Good points though… I just wish that high quality content mattered more!

    • Stephen, it definitely does get tough sometimes. I always strive to provide the most unique and quality content so that people will know when my stuff is being scraped. Keep me posted on your progress 🙂

  75. Thanks for This great post,
    I have one suggestion. Please remove new pop-up from Kissmetrics. It doesn’t look professional. Thank You.

  76. Thanks for this post , Seo has a lot secrets and google just play with it .

  77. hmm very helpful content. liked it 🙂

  78. Arun Kallarackal :

    So, I think I should put more effort into promoting my posts after publishing them. Promoting on Facebook, Twitter and G+!

    Well researched, Quality articles will get backlinks. I hope this recipe will help me out. Thanks for this informative post.

  79. This is very helpful Article for seo. Thanks.

  80. Great article, havent known about this technique before. Ever since i have found your blog i keep coming back for more awesome information. Thanks for the value you provide.

  81. Great information bapu..!!!

    Things done after reading the blog

    Installed the WordPress plugin
    Started Detailed research to write more
    Started writing Simpler
    Trying to move towards info graphics

    Started following you on google + too, being a gujju too i just noticed you are playing with numbers too. 🙂

    Thanks Neil, for the awesome post….

    • Charmis, glad I could help 🙂

      Please let me know how all of these initiatives are working out for you. I look forward to hearing more from you!

  82. Congratulations Neil on making the new “In depth” section with some of the KissMetrics posts (but not infographics, as you pointed out), even though you weren’t “trying” to, as you came and saw that your own site was a top result in the new “In depth”.

    And knowing you, you will not let that make you haughty or go to your head whatsoever, because you know that even the wealthiest person in the world could lose all their wealth due to haughtiness.

    • Jack, arrogance and pride usually are not a good thing… you have a great point. In depth articles are great, and really do create immense traffic if done the right way!

  83. Hi Neil, thanks for this article, did you try maybe to promote your website and get visitors by using some profitable phrases/keywords on your website (title, headlines, content). By using good niche keywords you can position your page in the first results of Google and get many new visitors. There are even some tools which help to find such keywords like Metrics11

  84. Hi Neil, thanks for the detailed and useful article. I’m struggling a bit thinking how to combine a wide website mostly composed by short “articles” (some sort of ads) with in depth articles.
    Maybe the best way is to add some detailed niche content (in depth articles) in order to give more power to each website section and most of all more usefulness and a better user experience.
    What do you think, could this be a good strategy?
    Thanks again for your work.

    • Giona, that is a great strategy. I couldn’t have explained it better myself 🙂 . Please let me know if you need any help along the way!

  85. Really interesting observation and statistics! Worth thinking about.

    But what is, kind of, “frightening” me in this approach is will people really read your posts? Because today the tendency is not reading…rather looking through…big articles make them want to leave your page.

    Anyway, thank you, Neil!

    • Serge, if your headlines pop and your content is great people will keep coming back for more & more. They will also read every line of print 🙂

  86. [ Smiles ] I was taught to keep my articles short because the average reader doesn’t like to read articles that comprises of more than 300 words and here I have read that Google likes long detailed articles.

  87. awesome article and this article give me unique things related to blogging and thank you so much.

  88. Rajendira Prasad K :

    Neil, I need clarify one thing, I have installed In-depth articles plugin in my wordpress blog, Can i have to write two different Title and description Because already i installed yoast plugin for normal meta tag optimization.

    • I am not 100% sure. Maybe using the same one would be a safer bet?

      I would test it out. If the same one doesn’t work, then write different ones.

  89. Thanks Neil for this information. Just added In-Depth Articles plug in to my blogs.

  90. Appearing in the in-depth section will certainly improve your chances of getting the click, despite the fact that it appears under some organic results, which is great

  91. Great job Neil!

    I know about length article may take advantage of keywords and keyword phrases but I dont know about Article about 2000 words. Excellent article as usual!

  92. Hey Neil,

    Great write and thank you. Cane across this when I was doing some research. I heard about this in depth thing but yet to really ‘research’ on this.

    Appreciate the kind write up and keep these coming!


  93. Sashwato Chatterjee :

    Hi Neil,

    Today I first landed to your site searching for this article. I must confess, that its brilliant!!! Out of imagination of how brilliantly you explained the Length of the article and its importance.

    It feels great to read some SEO Skills here I guess. Since I am a newbie, will feel great to go through!


  94. Awesome post! Now we’re installing the WordPress plugin.

  95. Content is everything. Do not post only because you have to post. Think about what people need and want, and express information in an effective and interesting way.

  96. Neil, I’d love it if you would take me back to the very first web site you built.

    What were the top 2-3 most effective tactics you used to increase organic traffic… taking into account effectiveness, efficiency, enjoyment and value created by each tactic?

    I would imagine blog and forum commenting were very important tactics for increasing your web site traffic.

    I can’t think of many activities that would have a higher ROI for new bloggers… as you would have been when you launched your first site.


    • To be honest it is mainly one tactic. That tactic is content marketing.

  97. Arjan Bakker :

    Nice post and what I like most is that is was written on my birthday 🙂

  98. Sukhpreet Kaur :

    Awesome article, Neil! I’ve just implemented the in-depth articles wordpress plugin that you suggested. Hoping for some good results now.

  99. Thanks a lot for this awesome info. Can u please put some light on how this in-depth articles wordpress plugin helps in generating in depth content?? Does it really works to have to implemented ever?

  100. Hi Neil, I have a few doubts. You said a page needs to have more than 1000 words and preferably more than 2000 words too. I do go through your long post word-by-word because of its relevance to improving my knowledge. So the the large content route helps your article and is also useful for your readers (like me).

    But there are other categories where people may prefer lighter reading and so could prefer lighter content (say around 500 words per page). In such a case, should we plan the article length based on SEO considerations or just look at what the consumers want?

    • Mohan, you bring up a great point! I think there definitely is a balancing act. I would stay typically more in-depth content is good, however, depending you your consumers’ needs another tact may prove useful.

  101. Sir i want to ask how this in depth article generator WordPress plugin helps in ranking higher?
    have you yourself used it ever?
    have you got any positive results yet?

  102. sapna agrwal :

    Nice article.I like it.thanks

  103. Carmela Belgado :

    The information is interesting, but I would like to know your views on video post content strategy. You started to touch on this topic somewhere (but I can’t remember the post) by briefly writing how video content requires less textual content.

    I sell video plr content at, and I would like to know if it is a good idea to recommend to customers that for best results they should include x-number of words textual content, minimum, or if it doesn’t matter as much.

    And with this I’m specifically referring to plr video content that is informational/tutorial like we have at and not videos of the entertainment variety like you typically find on typical video blogs.

    Thanks for your suggestions!

  104. Caroline Baruah :

    Thanks Neil for this wonderful article. Just added the In Depth Article plug in. Thinking to add some more articles to my site.

  105. Mundo Tablet :

    Gracias por su artículo. Siempre viene bien recordar los fundamentos

  106. Just wanted to give you feedback, as soon as your second pop up came in mid session you lost my readership immediately. The information was good but aggressive mid stream marketing is horrible.

    Hope this is of some use to you,



  107. Haseeb Ahmad Ayazi :

    I was writing an article which crossed 2000 words. I was worried about the SEO. But your article helped me alot. QuickSprout is a Good resource of SEO

  108. Its Really Nice Guide For The Newbies in the field of blogging. thanks to share with us .. thanks thanks thanks

  109. informative article.I like so much.

  110. but this is not working for
    trying over weeks..

  111. sir i follow the point you suggesting here but still not getting search traffic for my blog
    please help me via email

  112. malik sharjeel :

    nice plz visit this also

  113. Twinkle Parekh :

    Hello Neil,
    I really wish to know, how this plugin works. Could not find much on it. Can you please help out with an article on some interesting plug ins like this?

  114. this information is very useful and helpful for me…keep sharing articles like this 🙂

  115. Helpful information. Lucky me I found your web site by accident, and I am surprised why this accident didn’t too place in advance!
    I bookmarked it.

  116. Thanks Neil, for this website. I read many articles on how to increase traffic but almost 70 to 80% are just tips about do’s and don’ts.
    Your articles are really helpful to me. I am still struggling to increase traffic, but I am sure I will succeed soon.

    Once again Thanks!

    • Utkarsh, glad to help. If you need anything else specifically don’t hesitate to reach out. Looking forward to hearing much more from you 🙂

  117. Thanks for sharing most valuable information. i am following you on facebook i am reading all your blogs. those helps me to improve my seo skills. your content marketing blog is awesome

  118. Hello Niel,
    iverve is an app development company from Australia, we are big fans of yours. This is the link of our page which we designed based on your guidelines . Can you please check it and let us know for further changes?

    our email is

  119. Future and Options Tips :

    Thanks Neil Patel For This Amazing Post !
    It’s Very Helpful to All People
    Future and Options Tips

  120. Clash Of Kings For PC :

    Well at the beginning my blog used to get around 1k sessions but I had the patience to wait and let the site grow. Now I get around 10 – 15 k sessions every day 🙂

  121. Namrata Sehgal :

    Hey Neil, I have been following you for a while. Be it any niche – Fashion, Tech, DIYs, etc your articles on SEO has became an essential part of everyone’s daily schedule.
    Thanks a lot for sharing such valuable information. 🙂

  122. Pankaj Jangir :

    Installed it, just waiting for the results.

  123. A detailed Content + Infographics works great for an article! great post-Neil

  124. Not exactly what I was looking for. But some useful pointers. What is your opinion on Adsense? does it drive viewers away?

    • Do you mean running ads on your blog? If they’re overused, they can irritate your visitors. Plus, a lot of people are using ad blockers. When used wisely, however, they can drive income as long as you provide relevant content.

  125. I have simple blog at But due to common niche I’m not sure how to get traffic from search engine. Any tips for that?

    • Content is King! Create articles about choosing wallpapers and similar topics. You might also share images via social media to help attract attention.

      • Thanks for your reply. It is encouraging. I am looking to learning the social media marketing. Do you recommend any online course as there are plenty of them and I am confused.

        • I don’t know of any online courses to recommend specifically. Read lots of reviews to figure out which ones are the most effective.

Speak Your Mind