What Makes a Great SEO Proposal?

seo proposal

Just because a potential client loves what you have to say, it doesn’t mean they are going to hire you. These days, people are talking to multiple firms and figuring out which one is the best fit for them.

Companies are evaluating every aspect of your pitch… especially your proposal. So if you want to increase your odds of locking in a potential client, you’re going to have to create a great proposal.

So, what should you include in your proposal?

Well, you probably already know the basics such as: what you are offering, scope of work, price, and terms and conditions. But that’s not enough. Here’s what else you need to include:

Customize your template

You can templatize your proposals, but they need to be custom. If you just use a ton of filler text and add in the client URL here and there, clients will quickly notice it and feel that you won’t put much effort into their campaigns.

Just think about it: if you were too lazy to create a custom proposal, what’s going to happen when it comes to doing the harder work?

One of the simplest ways to make a proposal seem customized is to modify your template design. You can do this by adding the customer’s logo or even creating a unique title slide.

Social proof

You have to assume that your proposal is going to be passed around, maybe to a manager or even another co-worker. They may not be up to date with what’s happening or why your SEO firm is so great. So, make sure you include:

  • A corporate bio – a paragraph or two about your firm and why it’s great. From your company philosophy to your culture, show your true colors in your bio. Make it stand out. Don’t just write something generic like telling them how you guys are the best SEO firm as every firm will make that claim.
  • Logos – show off some of the clients you work with or have worked with in the past. The bigger the logos you can put in, there the better. If small companies see that big companies trust you, it’s very likely that they will trust you too.

What’s wrong?

Just because a potential client came to you for SEO, it doesn’t mean that their only problem is that they don’t rank well on Google. In this section of the proposal, you need to tear down the client’s site and list everything that is wrong.

Your list shouldn’t be strictly related to SEO. You should list everything you can find that is wrong. Show examples, URLs, and even screenshots in this section.

Lets assume for a minute that NeilPatel.com was a potential client for you, and you were creating a proposal for what you could do for the site. Here are some things you could break down in the problem section:

  1. Site depth – currently the site only contains one page that has content. If you are looking for more search engine traffic, you should consider adding multiple pages. If you can’t add multiple pages with detailed content, consider adding a blog, where you can share valuable marketing information. If you decide to go with a blog, consider the URL neilpatel.com/blog.
  2. Case studies – you currently have empty case study pages on neilpatel.com. You either need to finish the case studies or consider removing them. I recommend that you keep them as it provides social proof. When writing them, make sure you include the problem, solution, results and especially a list of everything you did. If you are unsure of what this looks like, check out the Harvard Business Review as they write detailed case studies.
  3. Load time – search engines look at the load time of your website. The better your load time, the higher you are more likely to rank. If you look at Google’s PageSpeed, it shows that you have a score of 70 out of 100. Consider leveraging browser caching, optimizing your images, combining images into CSS sprites and optimizing the order of your styles and scripts.
  4. A/B testing – you should consider running split tests on neilpatel.com if you haven’t already. If your primary goal is to get consulting leads, you should try a variation in which the form fields are above the fold. Currently, the copy is really long, and a user has to scroll to the bottom of your website to see the form fields.

If you look at the above 4 points, you’ll see that I get into a lot of details. If I were creating a real proposal, I would create at least 15 to 20 points and included screenshots.


The solutions to the problems you stated can’t be generic. You need to be so detailed with your solutions that the client can just take that information and implement it without even hiring you.

I know that sounds counter-intuitive, but 99% of clients will be too lazy to implement your changes without you. Instead, they will feel that the easier route would be to just pay you to do it for them. For that reason, you need to be as detailed as possible as giving without holding back builds trust.

Again, if I were creating a real proposal, I would provide the following potential solutions to the 4 problems above:

  1. Create a blog – start a blog on neilpatel.com/blog and give away free information on how companies can market themselves through content marketing. A few sample post ideas are: how to create a powerful blog post in less than two hours, how to market your content through social media, and how to convert blog readers into customers. When writing blog posts, follow these guidelines.
  2. Finish your case studies – consider writing detailed case studies such as this one. Including a video or text-based testimonial(s) from your client(s) will help your case studies seem more legitimate. I would also recommend that you include calls to action throughout your case studies.
  3. W3 Total Cache – I see that neilpatel.com is running on WordPress, which has plugins that can help improve your load time. With the W3 Total Cache plugin, you can improve your Google PageSpeed score. The best part about the plugin is that it doesn’t require a developer.
  4. Run split tests – through Qualaroo, you can survey your visitors and find out why they aren’t converting into leads. Once you get that data, you can then modify your design and run A/B tests. A simple test could be moving your form fields above the fold. You can also try adding Bounce Exchange to your site, which should help boost your lead count by 10 to 20%.

Scope and deliverables

In this section, you should tell the client what you are going to do for them. Further, break it down into multiple plans.

The first plan should be for only what the client requested, and the price should be somewhere in their budget range. Make sure you break down all of the things you will do within this plan. The more detailed you can be, the better.

You should also include one or two more plans that contain more than what the client requested… these plans should be more expensive. In these plans, you should offer to solve all of the problems you pointed out in the proposal. Again, be very detailed on what you are offering here.

Lastly, in all plans you should add a timeline of when you are going to complete each action item in each of your plans. In addition, you need to specify whether the client will receive monthly reports or calls.


The large consulting companies typically throw associates onto new accounts. If you are a boutique SEO agency, make it clear that experienced people are going to be working on the account.

You can show this by adding an area detailing who is going to be working on the account. Make sure to include that person’s bio, backing up his/her experience. Keep the bio short and to the point. For example, I would use this as mine:

Neil Patel is the co-founder of 2 Internet companies: Crazy Egg and KISSmetrics. Through his entrepreneurial career he has helped large corporations such as Amazon, AOL, GM, HP and Viacom make more money from the web. By the age of 21 not only was he named one of the top influencers on the web according to the Wall Street Journal, but he was also named one of the top entrepreneurs in the nation by Entrepreneur Magazine. He has also been recognized as a top 100 entrepreneur under the age of 30 by President Obama.

Case studies

As I mentioned earlier, you have to assume that your proposal is going to be passed around. You can’t assume that the person reading it knows about your firm or you. For this reason, you always want to include case studies at the very end of your proposal.

I typically like including case studies that are relevant to the proposal I am creating. So, if I were creating an SEO proposal for an ecommerce company, I would include an ecommerce case study.

Each case study should be no longer than one page. It should include what you did, the results, a testimonial, and it should be easy to skim. Ideally, you want include two to three case studies with every proposal you send out.


If you follow everything that I mentioned above, you’ll increase your odds of closing a deal. I myself used to create generic proposals, and I had a low closing rate. Once I followed the above steps, I boosted my closing rate by almost 3x.

The one thing you can also add that I didn’t mention above, as it’s tough to add, is rough estimates on the results that you are projecting to provide.

Is there anything else you could add to an SEO proposal to make it standout from the crowd?


  1. Adnan Akhtar@EEgro :

    This is going to be like so awesome insight to come back to every time we make a SEO proposal for our clients.

    Page Bookmarked!

    I simply loved the idea where the person who will be incharge of the SEO campaign will be featured and adding the persons BIO…

    I am into SEO for quite some time now but i am not ashamed to say that this guide taught me that I was putting it all wrong in my SEO proposals and adding some of these tips here….I guess our conversion rate will be up.

    I guess Pretty soon Mr. Neil Patel will also upload some templates that are great specimen for good SEO proposals…

    Great post

    • Adnan, glad I could help. I wouldn’t upload templates because every person has to have their own look and feel for a proposal 😉 . Thanks for reading!

    • Great post Neil. Sending an almost detailed site audit along with the benefits of overcoming the issues on the site in the form of proposal to the client not only helps in building trust with the potential client but also entices the them to close the deal.

    • Janani Barath :

      Your post has helped me make some changes to my marketing pitch.

      Thank you for being so generous with what you know.

      • Janani, glad I could help 🙂

        • Tenzin Phuljung :

          Hi, Neil. I am a beginner blogger and I have been reading your blog posts for about 2 months, and I’ve got to tell you that you have helped me tons. Those little tips here and there sums up to be a very valuable knowledge which I can use on my own blog. Thank again Neil.

  2. Ryan Passarelli :

    Our first proposal took 3 of us about 6 hours each to complete. The reason is we wanted it to look great showcase what we can do and as Neil puts it look custom. Now that we did all the hard work we can use a lot of copy and paste but still have each proposal look custom because the stuff that is client specific (name, logo’s, etc.) we highlight in yellow and made directions to change it. (not every clients needs the same services so if we ever come across one that we need to create from scratch we always save it in case we need it down the road again)

    Great Post Neil!

  3. Hi Neil, What a great post and I completely agreed with you . My only question is how much time you guys spend on creating custom proposals. SEO varies site to site so it takes lot of time to find issues specific to that site , doing keyword research , analyzing competition and all.

    Do you create custom proposals for all of them or you use some kind of method to screen the clients because the company I work for receives around 5 enquiries every day and we cant afford to spend 1-2 hour on each proposal.

  4. Marvin from SEO Group :

    I would also keep them short, clean, and simple. People don’t want huge, long boring proposals.

  5. There are some great questions in the comments Neil and I look forward to your answer to those. I would be interested in knowing how much time do you spend creating proposals for your clients and how extensive are your proposals.

    Overall the post is awesome. Just need some practical examples, tips. Thank you!

    • Kumar, we spend anywhere from 2 days to a week to make sure the proposal provides a potential client with everything they need to make an informed decision.

  6. Mark @ ThinkTraffic :

    Thanks for the great post Neil.
    This is something that we are actually working on at the moment. Proposals and reports aren’t exactly the best part of running an SEO agency, but they are essential to taking the business to the next level.

  7. Wow.. This is just in time and I think I can make some quick additions for good. Thanks

  8. I would also pay some attention on making the proposal look professional and creative. Couple of ideas are:

    Create the proposal in PDF instead of the usual Word document. Not only will you look different, you will also be able to present images and charts in a much neater way.

    Create a password protected HTML proposal. HTML pages will allow you to be more creative with image embedding and hyperlinking to some real-time examples of search ranking you’ve achieved for other clients. If you are good at design, the client may even ask you for graphic help! Don’t forget to provide a downloadable version of the proposal for the client to view offline.

    • Sourav Saha @ Blogaholic :

      Great ideas Ramesh! Badly formatted proposals, grammatical mistakes can effect one too lose the client. So it’s better to look more professional with a creative touch 🙂

      Creating password protected HTML proposals will be the best until unless you have already a system for that i.e. system that generates HTML pages within a couple of clicks. But make sure to mark your HTML proposals no-followed 😉

      Even though creative PDF would also be nice & easy.

    • Ramesh, these are all great points. Thanks for adding these to the mix 🙂

  9. Amir @ Blue Mile Media :

    This couldn’t come at a more appropriate time. I’ve been trying to find resources on a good proposal and how to write them. Using templates now, but like you said I need to customize them.

    Great post.


  10. Great Post! I think keeping it SHORT and SWEET with customer exerts quoting how they benefited from the service is very powerful, short quotes with stats from happy customers is the winner for me…just like you have on your blog from Techcrunch & Cheezburger.com etc

  11. Superb advice from Mr Neil as always! I also agree with Mr Ramesh Nair from few comments above which mentions password protected html pages (so cool).

  12. Sourav Saha @ Blogaholic :

    Hey Neil, Thanks for sharing an awesome post! Keep up the good work.

    Just one question what will you recommend to newbie companies making their first or second SEO proposals, who doesn’t have a huge client base or big clients in their bucket…what will you suggest to them?

    The case mentioned above social proof or case studies will be a difficult issue whereas newbie’s won’t have much. So do you think finding the exact problem in client’s site & proposing the solution can bring the business home?

  13. Javier Bonnemaison :

    I think it is important to explain value and benefits clearly, specially since it is really not possible to forecast accurate ROI metrics in advance. I would present the issue list in a tabular format, first with problems, then solutions, and finally adding a column explaining the business value of the proposed solutions. For instance, for the create a blog suggestion, I would briefly why this is useful and important (powerful organic SEO and reputation building effects, content reusability with email newsletter, and social amplification and proof), as well as why is it beneficial to have in in a domain subfolder rather than a subdomain or separate domain (to make blog traffic accrue to the main site).

    • Javier, thanks for these additional points. Forecasting ROI metrics and providing a value proposition is a key component.

  14. Good post. But you should add in the missing “doesn’t” in the first sentence. It’s kind of super obvious. 🙂

  15. Arbitrage Reporter :


    Do you leave out small mistakes in the copy on purpose? So that readers are forced (motivated) to react!

    Shouldn’t the “it mean” in the first sentence have been “it doesn’t mean”?

  16. The 4 points you mentioned there will really help me a lot. These should help make the right proposal to the clients on time.

    I agree with many of the comments which say that we need to be careful with the grammar and other stuff while making the proposal.
    God post again.

    ~ Jenita.

  17. Wow Neil…Great job!

    I think our proposals are about 60% of what you have outlined and we have a pretty high closing rate. What you have shared will boost our rate for sure. Thank you so much!

    I agree with some that say to keep it “Short and Sweet”, but I also think if the proposal is all about them and their site with screen shots, examples of success and valuable tips they will be engaged even if it is longer! We all know that people love to read and talk about themselves!

    Thanks again Neil. I have some editing to do!


  18. We are already following most of the steps. Although I am impressed with new ideas including the bio thing and customers logo, while many other innovative ideas are now running in my mind now to improve my proposals.. This post is really worthy and can boost up your conversions.

  19. Ted @ High John The Conqueror :

    Great post. This is easily translated to other industries as well.

  20. So true, Neil. I have personally seen a very competent SEO business lose the opportunity to gain a long-term client because of a sloppy proposal (e.g. using a template that still had the sample SEO company name in one place, etc…).

    As you point out, even though the potential client has all but given verbal approval, they still want to be wowed by the proposal (and yes – pass it around to their colleagues for opinions and approval!).

    Bookmarked this post as I think the same principles apply to lots of other types of freelance proposal too 🙂

    • Damien, great additional points. You really have to treat every proposal as make or break… or as you’ve seen you can lose many clients.

  21. “Just because a potential client loves what you have to say, it mean they are going to hire you.”

    Should your opening sentence not read “it doesn’t mean” rather than “it mean”?

  22. Awesome post! very insightful.

    I have a question regarding proposals delivered through PDF

    Would it be beneficial to add social media badges to the header or footer of the proposal, and have them link directly to your website and social media profiles?

    I’ve tried doing this using Microsoft Word, and I find it rather hard to implement, and I’m wondering if it’s really worth the time and effort.



    • It may help. However, in my experience the potential client already knows about your company so adding those things isn’t necessary.

  23. Good stuff here I have done some really interesting things in my proposals that have saved our butt a couple times. Mostly we have had some rather large clients and we included a part that we had a lawyer write that basically protects us from lack of involvement on the clients part.

    We use it more for design, but it applies for SEO as well.

  24. I think, SEO company need to chat with a client first and find out how knowledgeable client about SEO. Nothing more frustrates me like SEO companies, who giving me GTMetrix report or a keyword report from the webmaster tools. I’t like I don’t know about those reports. And this how they wasted my and their time.

  25. Neil,

    As always, a pleasure..and insightful.

    One question:
    Do you charge for these proposals?

    As you put it , although firms may have templates it IS important to customise every proposal, which then often take hours.
    Appreciate your input here.


    • I change them to the extent they need to be changed. However, all content and suggestions are fresh and catered to the client.

  26. برامج كمبيوتر :

    thank you very much

  27. Great post, Neil. I’ve been using Bidsketch for my proposals although I do notice that there are some shortcomings with it however it was probably the best one that I’ve found as it allows for affordable online and PDF white label versions.

  28. You got the pulse of mine neil.. was looking for this proposal.. thanx alot man..,

  29. Wow that’s was a great post. Steps for creating a great seo proposal!
    That was complete issues of what you had written there. Superb advice from Mr Neil!

    you rock!

  30. Pete Juratovic :

    Hi Neil,
    Would you suggest using an online proposal service like Proposable, or Quote Roller? We currently do our proposals by hand, but it seems these services could offer a great alternative to making a company look more unique.


    • If you are using them I would suggest creating your own content and allowing them to give the design a pop.

  31. Whether it is a 10 dollar quick few minutes job or a 100k dollar job, I make it a point to write a fresh proposal, whatever time it may take. The only things I copy/paste are the URLs of a relevant case study. If you write fresh with the RFP in view, the client will clearly see that you have applied thought to provide them a custom solution rather than a cookie-cutter job. They could always go to the fiverr’s for a cookie-cutter job.

  32. neil, you are too much. i was about working on a proposal. i guess ii am going touse this as my blueprint

  33. Jemma Taylor :

    Great stuff. Was a little unsure of the right approach to take for creating a proposal. This will help no end. Nice covering step by step points !!

  34. Googma Sansar :

    Hi Neil Thank you for your excellent Proposal making ideas. It will definately help to pursuade the client. Once we provide the quality service with strong Corporate relation, it will build the brand and once we build a brand then client will be satisfy with our service. So that focus on quality rather than quantity.

  35. Good stuff Neil! In all my proposals, when talking about potential results I try and always look beyond rankings. I have found that it works best when the customer can look beyond rankings, and understand that there’s a lot more going behind the scenes than just going up and down in rankings. Once the client can understand that rankings are an indicator of success and not a measure of it, I find the consulting ride goes a lot smoother.

    • Chris, definitely. You really have to show them how they can get from A to B rather than just giving them B…

  36. Cash for car :

    Excellent post. I think that most of the clients looks on the price of proposal and if they thinks that they are getting good service in that price then they will definitely go with your proposal. 🙂
    Thank you

  37. Matt Brennan :

    Good advice, Neil. Your potential customers need to see how what you can offer them. They need to see how what you do can solve their problem.

  38. Greg Chambers :

    Good stuff. Your template puts 80% of the focus on the client’s situation and solutions. The inclusion of multiple choices takes them from thinking “do I want to do this?” to thinking “how do I want to do this?” I have no doubt that you saw results. Well done.

    • Greg, thanks. You really have to pin point a client’s needs before you can even begin offering assistance.

  39. As the old saying goes, proof lies in the pudding.

  40. Neil..I’m guilty of using templates although I customize them a little for each customer. I’d get depressed if I spent a week on a proposal only to have it rejected. I like the idea of adding case studies although I already include testimonials from past clients.

    • Herman, not a problem. Just start making customized templates from here on out. Case studies really help!

  41. Thanks for including your bio Neil, so that the rest of us feel like killing ourselves 🙂

    Just kidding, great post, as usual. Reminds me a lot of Ramit Sethi’s interview techniques — provide real world examples of what you can do for someone and they will love you (or at least hire you).

  42. Hi Neil, I am a Virtual Assistant as you must have noticed in the email and website id. This post is very very useful to me. Competition is very high and it is very important to make the correct SEO proposal. This is a fabuluos guide. Thanks Neil.

  43. phil hughes :

    Thanks for providing some of the best out of box ideas here i will definitely make some correction in my proposal before sending it to clients

  44. Hi Neil I am always fan of your ideas this article has proven the ability of being top internet marketer Thanks. Again I will have to revamp my proposal

  45. Hey, excellent post man. Out of box thinking. This was something i never thought of doing.

  46. Mick Edwards :

    For me so far writing a proposal has fallen into 2 groups:
    1. Intricately plan and execute, rewrite, re-enforce with a little more detail here and there, tart up the layout so it looks great. Fine tune everything.
    2. Just go for it writing down ideas as they come into my head, relaxed and honest.

    The second one has been my most successful approach (using the kind of points you’ve detailed), even so it’s still difficult to not get drawn back to the first.

    I’m not too sure what the moral of my story is, but I guess being too clinical can lose the real person and trust vibe to the proposal, especially if you don’t have big brands to back you up.

  47. I have got sufficient information about the ghost writer from the above article. Writing is one of the best ways to enhance corporate relation with the different clients. Now-a-days the demand of a ghost writer is increasing vehemently for the growth of any business and this article is informative enough for the internet marketers.

  48. Hi Neil,
    I totally agree with your point here. People think that if you say the things that the concerned person wants to hear. then you are off the hook. You will be hired because you said everything in your proposal that they want to hear. But is it so? The answer is a big no as you have rightly pointed out.
    This is simply not enough. Your proposal should reflect your thoughts, your passion for that project. in short your proposal should reflect “You”. you points will definitely help to make a strong proposal.

    • Lucy, greats points. It shouldn’t be cookie cutter or boilerplate. You really need to show your best self in a proposal.

  49. Greg Gillespie :

    Hi Neil,

    Always great practical advice. It is good reminder that just because we impressed someone at the first level, the proposal has to keep the ball rolling on to the rest of the organization that touch my company “without” my great face to face marketing skills.

    I too have this bookmarked and will refer to this a brilliant resource.


    Greg Gillespie

  50. Well this kind of information is really worth searching for this. It’s good to have these kinds of articles around to keep the information flow steady. Helping those who really can make things right in the future, good work!

  51. Ahh, these are some very good points. Our proposal should explain all the things to the client and at the same time shouldn’t confuse him.
    By the way, i will keep your points in mind the next time i create a proposal. Thanks for writing this article.

  52. really a good article and your case studies shows that you have depth knowledge of SEO. Neil one more thing i would like add Quality Content. Really a good article

  53. Is loading time is important.For one of ,my site i reduced loading time but it not effects on number of visit.

  54. I bookmarked this post and got back today. Everything looks great neil except it may get long and some customers really don’t like to readf through. It may give another impression of pushing… I believe the proposal goes after you have spoken to the customer at least once and you figure out what kind of proposal will close the deal. Short, clean, crisp or longer, detailed with rich case studies. I have tried both and both worked out perfect for different customer types.

  55. Sebastian Palmer :

    The technique and advices are good indeed, but what happens when you are dealing with lots of people who “request a quote”? It would eat you the whole day, and there are so many others to be done.
    I think I would use this approach if I sold $2000/mo SEO services, but for a lot cheaper solutions, I prefer writing short proposals, but still adding very personalized data there, in order to make the customer feel that I have studied his situation. It usually works. I think people are more demanding when paying lots of $ 🙂

    • You are spot on. When the contract sizes go up people have more specified needs, and you need to address them.

  56. Felipe Silva :

    Good point in your post!
    In Brazil, we have a very difficulty on “investment”. In proposal, puting success cases in solutions personal for client.

    When i present good solutions, have ever good results in projects of SEO.

  57. great post Mr. Neil. Helpful for me to expand the thought.

  58. Hi Neil,

    Great post.

    In particular, thanks for the introduction to bounce exchange, it looks excellent. However, it is very pricey considering what it actually does.

    Can you recommend any alternatives to Bounce Exchange which are considerably cheaper?


  59. Neil thanks for the tips and the outline. This is sometimes an area I struggle with. This is a good starting point for me. Setting the right price to charge can also be a struggle. Any thoughts?

  60. Project Management Software :

    Great article, Neil! I can appreciate this as we do custom development apart from brand products and need to put together proposals. Personal touch for each client is indeed something to take care of, thanks.

  61. Bluehoop Digital :

    Nice one Neil, We’ve adopted many of your tips in our SEO proposals and they now work a treat! Thanks again

  62. Hi Neil,
    Such a great article. Nice solution. It helped me to know lot of information about SEO proposal. And the way of your describing was excellent. It is very informative, thanks for sharing.

  63. Jhonny Avendaño :

    Greetings from Venezuela Neil, I always read your post, and I really think you are quite right in a lot of points here in Venezuela but investment is not very high and people do not want to pay what it is worth.

    • Great points, you definitely have to look and see what your target audience can afford. Thanks for reading Jhonny!

  64. I assume you currently have a team of full-time employees who actually implement that consulting gigs you get? When you were first starting out, how did you get things implemented?

    I’m working on my first big consulting deal but I’m trying to limit my involvement to just the strategic vision (plan of attack) and project managing the actual implementation. Due to the size of the client, I feel like I would have to partner with a big web agency to do the actual implementation. What’s to stop the agency from eating my cake?

    Is there a better way to approach this?

    • Bump 😉 I’ve been refreshing this page for the last few days really holding out on some great insight from you on this topic!

  65. takı tasarım :

    great info; thank you very much

  66. Sanjit Mandal :

    This post hits many points to create a great proposal!

    Has anyone used this proposal software; trying to cut down my proposal customization time: http://www.bidsketch.com/?

    Love to get some feedback on it and also learn of other of similar software out there.

    thanks very much.

  67. Thanks Neil! Wonderfully guided post for creating effective SEO proposals. But, can you name a few tools online which can help saving time on it?


    • You should check out Trello or Basecamp CRM. Both really cut down time when it comes to tasks and organization.

  68. Victor Merheb :

    Fantastic post on how to develop a thorough and more importantly a SUCCESSFUL proposal – I have to admit some of the points here I will definitely be applying to my future proposals .

    Love things like the personal touch of the Bio section on who will be handling the account. Humans are interactive by nature, and a personalised touch goes a long way in my experience.

    Thanks Neil!

  69. Excellent post Neil! Great help. Thanks man.

  70. great to learn lot of useful things to make a good seo proposal for our clients i am in seo for last three years but work for some companies didn’t know the best way to start my freelance carrer your post is help me.

  71. Jeff Shjarback :

    These are really good tips, as usual. I think the most important piece you mentioned is the customization. Putting a little more effort into customizing the proposal and doing a little more market research on the specific company can often help win a lot more proposals. Business owners get generic emails and proposal templates all the time. If you can learn more about their services and their market and relay some insights on how to better position them in their market for growth it can definitely help catch their attention.

    • Jeff, great points. I think catching someone’s attention really depends on how customized your messaging is.

  72. Marcus - Control Alt Elite :

    Great help. I struggle with the idea of stating EVERYTHING wrong in detail though.
    Also, just be aware that W3 cache tool plugin (and some similar) was recently found to have a serious exploit in it. Neil or others, if you use it, and it is still an older version, please update ASAP.

  73. Ravi Janardhan :

    Thanks Neil for this wonderful & informative post! Also glad to come across HTML proposal page idea, which is too interesting!

  74. Thanks for this post. I keep coming back to it on occasion, just to re-read it! I try to keep my proposals to one page and they get straight to the point, but I generally work with smaller companies. Your advice will be helpful if I get the chance to give a proposal to a larger company.

    • Jonathan, the most in depth the proposal the more trust you can create with a potential client 🙂

  75. Hi Niel,
    We are a starting SEO process in our company, so can I get a proposal format of SEO clients with some infographic

    • I am a bit confused on what you are asking. If you are trying to create an infographic of your clients and put that in the proposal, I don’t think it will convert well.

  76. We created OptinMonster a plugin for WordPress that offers a neat alternative to Bounce Exchange.

  77. Glad to see you give prompt and different thoughts for any topic you handle. Just love the way you help other SEO Analyst.

  78. Thank you very much for sharing these tips, I’m starting to build my website which is a SEO agency and I was looking to validate my proposal, the information I have obtained here will be very useful to me.

    sometimes people who make the decisions are not the people who interview me and if my proposal is not professional, hardly I will obtain the client

    Thank you and success for you

    • Ivan, glad I could help. I think if you outline exactly what your services are and how you plan to achieve them you will surely see success.

  79. Hope, I reach your effective information about SEO proposal on timely. Today itself i am gonna to work out with your guidelines on my perspective which i grab from your shared knowledge thanks Neil.

  80. Thanks Neil for sharing this.

    I would ask that should we put off page activity names and estimation in proposal.


  81. Diseño de Logos en Asturias :

    Es muy bueno saberlo, gracias…

  82. Gaurav Chauhan :

    Great post, because we always miss some point for an SEO proposal… This will be my checklist.

    Thanks Neil Patel

  83. Jose Avendano :

    Nice tips. Excelent post

  84. Thoms Zickell :

    I would love to hear your thoughts on tools like. BidSketch I know there are similar tools as well.
    I think you nailed it its taking the time to have case studies that your current clients will not become angry with you if you share nulling the data source has worked for me in the past however I have always gotten the consent of my current clients. Even if the client is no longer current I get their consent to use their data. Some people have certain feelings about their data others have legitimate reasons that it should not be publicized or given to somebody that may publicize it.

    Aside from nulling out the information source could you tell me any other tips I could use in order to prove to my leads that I can do what I said I can while at the exact same time not giving away anything that my current clients would be upset with.


    • Thoms, try to get some case studies out there that really showcase your talents. I think that’s the best strategy.

  85. Nice Post Again Neil
    According to me You Should Show Following Information in proposal as well

    1 Let the Client know what are you Offering

    2 The scope of work you intent to be carrying for them

    3 Your Prices

    4 Your terms and conditions

  86. Very good post. I am going through some of these issues as well..

  87. When someone writes an post he/she retains the thought of a user in his/her mind that
    how a user can understand it. So that’s why
    this piece of writing is great. Thanks!

  88. can you be revirginized after a year :

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  89. I blog quite often and I genuinely appreciate your content.
    The article has really peaked my interest. I’m going to bookmark your blog and keep checking for
    new information about once per week. I opted in for your RSS feed too.

  90. Hi Neil,
    Can you give me the suggestion about the website analysis tools?

  91. Deepak Bhardwaj :

    Hi Neil
    I was searching for a good seo proposal and i am glad I found your website.Left all other websites and just clicked on your website link as I was sure that I will find a great value here and I was right .Will implement these tactics to build my new seo proposal.Thank you.

  92. Neelam Kumari :

    Hi Neil,

    It’s totally amazing tips i can use in my proposal to impress my SEO clients.


  93. Thanks Neil, It was a great pitch to get clients. But little bit scenarios are missing i think so! If it included means this was awesome. Like Global & Local SEO Services. By keywords & targeted locations. Any way thanks.

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