Introduction

The Advanced Guide to Content Marketing

Written by Neil Patel & Kathryn Aragon

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  • Why Did We Write This Guide?

    We wanted to give you the most extensive and detailed guide of advanced content marketing techniques available today. This resource is chock full of tactical, immediately actionable ideas that you can implement in your own business — to start building a community of fans and followers, to increase engagement and traffic to your website, and to drive sales.

    We’ve included everything from planning to writing to promoting your content so you have all the information you need to all be insanely successful and prosperous on the Web — all in one place!

  • Who Is This Guide For?

    If you’ve only read about content marketing or have already begun to get your hands dirty, if you want to learn more about producing and publishing content, this Advanced Guide To Content Marketing is for you.

    If you’ve already mastered the basics of Content Marketing, such as starting a blog or producing videos and podcasts, and want more, this guide is for you!

    The Advanced Guide To Content Marketing is for anyone looking to take their success on the Web to the next level: bloggers, business owners, eCommerce sites and even affiliate marketers. This guide provides you with dozens of actionable tactics you can put to work today to begin engaging your ideal customers with high-value content.

  • How Much Of This Guide Should You Read?

    To get the most value, you’ll want to read the whole thing! While you may not need to apply every section to your content plan today, you will gain an understanding of the concepts in each part.

    Content marketing can be started by implementing just one type of content at a time. So start with your blog. Then add one new type of content at a time. The key is to integrate it into the rest of your marketing plan, so it works together like cogs in a machine.

    To start, you may read whatever section applies to you now, but it can definitely benefit you to read it all.

  1. Build a Strong Foundation

    In this chapter, you’ll lay the groundwork for a powerful content marketing strategy that can help you build your business.

    If you’re ready to jump into content production and want to start writing right away, I understand. But at some point, you’ll need to define why you create content and what you’re trying to achieve with it. The decisions you make in this chapter will give you a strong foundation for your content marketing plan — and make you stand out as a content publishing guru.

  2. How to Generate Thousands of Clickable Ideas for Your Content

    As a content marketer, you need to be able to generate an unending stream of interesting, unique, and valuable content ideas. Let’s face it, that’s a big task!

    So to make sure you have what it takes, this chapter offers seven practical tactics for creating your own idea-generation system, so you can easily come up with all the ideas you need.

  3. How to Plan your Content for Maximum Productivity

    By now, you have a working content marketing plan and a list of ideas. It’s time now to start planning your content. (This is the fun part.)

    In this chapter, you’ll continue to expand on the Content Plan you created in chapter 1. You’ll develop a working Editorial Planner in which you can plan and track your content, and after it’s published, record results. You’ll also begin planning content for the next few months.

  4. Learn to Write Content like a Pro

    It’s time to start creating content. But not just any content. We’re talking relevant, creative, engaging content that actually gets read.

    And that’s exactly what you’ll get in this chapter. Here we cover the six steps of the creative process, in depth and with specific examples showing you how to turn your idea into a finished piece of content.

  5. 12 Content Writing Secrets
    of Professional Writers

    One of the biggest struggles content marketers have is producing enough content and simultaneously keeping the quality high. That’s something professional writers must work through on a daily basis.

    So in this chapter, you’ll learn 12 secrets of professional writers: the tips and tricks that help them consistently produce a steady stream of high-quality content.

  6. Templates for Quick
    and Easy Content Creation

    In this chapter, you’ll find 12 tried-and-true templates that content writers have used successfully for years. These templates are invaluable for finding the right structure for the type of content you’re creating.

    Why is this important? Because when it comes to communicating your ideas, the way you organize and present them is as important as your ability to put them into words.

  7. Overcoming Common Content Marketing Roadblocks

    Because content marketing involves more than publishing a few blog posts, and because content creation demands a huge commitment of time and resources, there are a lot of roadblocks that can slow your progress.

    Some of them are obvious: dealing with writer’s block, for instance. Others stem from wrong thinking about what content marketing is and how to manage it.

    So in this chapter, we’ll talk about ways you can overcome ten common obstacles. (If you proactively put these strategies to work before you get stuck, you can reach your goals in record time.)

  8. The Other Side of Content Creation: Optimize for Search

    Planning and writing your content is only part of the process. You also need to optimize it so people can find it in search engines.

    In this chapter, you learn the basic tactics you need to use to make sure your content is well received by search engines and readers.

  9. Promoting Your Content to Increase Traffic, Engagement,
    and Sales

    The secret to content marketing boils down to three things: creating great content, making sure it gets found in search engines, and promoting it to your followers.

    You’ve learned the secrets of creating great content and making sure it ranks well in search engines. Now let’s talk about ways to promote your content.

  10. Driving Business Objectives with Content: 5 Simple Strategies for Monetizing Your Content

    The optimization and promotion tips we’ve shared in the last two chapters can make a big difference in your traffic levels. But once people are on your site, you need to convert that traffic into sales.

    In this chapter, you learn five methods for monetizing your content without advertising. Not all of them will work for every business. But all of them are valuable strategies that are being used successfully by other content marketers.

Simply put, use this guide to help you take your
content marketing to the next level.