It’s the biggest productivity killer for any marketer…
And no, it’s not a specific activity—it’s fear.
Too many marketers know what produces results but are afraid to implement them.
Instead, they’d rather spend their time doing something “safe,” like making their spreadsheets look pretty.
These distractions don’t help you get anything done.
Alternatively, some marketers, especially the ones who learned most of their knowledge online, will go to great lengths to avoid the difficult work that comes with marketing techniques that work.
And then, they complain that no matter how many tactics they try, nothing works!
Listen, I know that some things are scary, difficult, or even just a bit off-putting. But if you want to really make a difference in the success of your business, you need to get over those fears, one at a time, and do the work. [click to continue…]