Some jobs are easy to define and prepare for:
Want to be an engineer? Go to school and get an engineering degree.
Want to code for Google? Go to school and study computer science.
What do you do when you want to be a content marketer?
Go to school and study content marketing? Hmm…there doesn’t seem to be a program for that, please try again.
Sure, it wouldn’t hurt to study general business or marketing, but that’s not enough either. You’ll end up learning many things you don’t really need and not learning those you do need. [click to continue…]