The 6 Key Skills of a Brilliant Content Marketer

content marketers

Some jobs are easy to define and prepare for:

Want to be an engineer? Go to school and get an engineering degree.

Want to code for Google? Go to school and study computer science.

What do you do when you want to be a content marketer?

Go to school and study content marketing? Hmm…there doesn’t seem to be a program for that, please try again.

Sure, it wouldn’t hurt to study general business or marketing, but that’s not enough either. You’ll end up learning many things you don’t really need and not learning those you do need.  [click to continue…]

Do you want more traffic?

Hey, I'm Neil Patel. I’m determined to make a business in your city successful. My only question is, will it be yours?

The 16 Best Pinterest Tools for Social Media Marketers


It’s easy to waste hours every week on social media, doing things that could be automated…

…or at the very least done faster with the right tools.

Add up those few hours a week, and you’ll see that the average social media marketer easily wastes over 100 hours a year.

I’m guessing you have better things to do with your time than mess around on social media.

In this post, I’ll address one network in particular—Pinterest.

The massive, image-based social media site is one of the best for finding new customers:


The average user on Pinterest has money and is willing to spend it.

That being said, Pinterest isn’t for every business. Considering that Pinterest is dominated by American women (68% female), it works better for certain niches than for others.

If you’re not sure if Pinterest is right for your business, check out my complete guide to creating a social media strategy.

Assuming that Pinterest is a good fit for you, you want to make sure that you have the right tools for the job.

Tools can help you:

  • save time
  • get better results (more pins, repins, and traffic)
  • be consistent (less effort on your part)

I’ve compiled a list of the 16 best Pinterest tools for social media marketers. I’ve divided them into four main categories.

Are you using Pinterest for social media marketing? Then download these 15 unavoidable Pinterest tools to enhance your marketing efforts.

You won’t need all of them, but if you pick one from each section, you’ll save a lot of time and get a lot more out of your time on Pinterest.   [click to continue…]

The $100,000 Challenge: October Update

search traffic

The seventh month of the $100,000 challenge has wrapped up. In October, overall traffic on Nutrition Secrets was 42,822 visitors, down from 66,743 in the previous month.

The traffic drop was mainly due to social media. The blog posts didn’t do very well on Facebook in October compared to September. But the overall search traffic is continually rising. For example, October’s search traffic of 25,086 surpassed September’s number of 19,595.

The interesting aspect of October’s activities is that we finally started to monetize our product in hopes to bring in revenue.

Here’s how things are looking…  [click to continue…]

The 15 Best Tools for Creating Content as a Team


Creating great content, week after week, has a set of challenges.

It’s one thing to understand how to create high quality content, but it’s an entirely different thing to actually do it.

What you’ll quickly find is that if you want to adopt an aggressive content marketing strategy, you’ll need a team to create that content.

And anytime when you have a team working together, things can easily slide into chaos if you’re not careful.

Do you have a content creation team? Then use these 15 best tools for creating content as a team.

There are basically two ways you can keep a content team working smoothly:

  1. Good planning
  2. Using useful tools

Both are important. Even with the best tools in the world, you won’t get anywhere if you don’t plan well.

But I’m going to assume that you have at least a decent grasp of how to manage your team and content strategy.

Instead, I want to focus on the second main point – tools.

I’m going to share with you 15 tools that can help you create better content as a team, while minimizing the chance of mistakes.

You definitely won’t need all of them, but you’ll probably want to use at least one from each of the four main classes of tools.   [click to continue…]

What do these elite brands know about driving visitors and traffic to your site that you don’t?

Is Your Content Marketing Profitable? Here Are 22 Metrics That Will Tell You


It’s a mistake I see time and again…

Businesses invest in content marketing without having a clue whether it’s effective or not.

No matter what your goals are, you need some way of quantifying the results of your efforts.

Otherwise, you don’t know if you’re getting a positive or negative return on investment (ROI).

To determine how successful you’ve been, you need to track metrics (also called key performance indicators (KPIs)).

Metrics are numbers that are related to the goals you want to achieve.

For example, if your main goal is to lose fat, metrics you could track are body fat percentage and weight.

The key factor that indicates a metric is that you can measure it.

There’s no guesswork or statements like, “I feel this is going well…”

You have non-biased numbers to evaluate your progress.

That makes sense, right?  [click to continue…]