Does Infographic Marketing Still Work? A Data Driven Answer

infographics

I used to be a big fan of leveraging infographics to grow my traffic and brand. Why? Because it used to provide exceptional results.

The results were so great that when we started releasing infographics on the KISSmetrics blog in 2010, it helped us generate 2,512,596 visitors and 41,142 backlinks.

Based on the KISSmetrics stats from 2010, we know infographics worked well then. But the real question is: do they still work today?

Over the years, I’ve created 218 infographics, so let’s analyze the data to see what we can glean from these numbers:  [click to continue...]

How I Grew TechCrunch's Traffic by 30% in 60 Days

How I Grew TechCrunch’s Traffic By 30% in 60 Days

TechCrunch is one of the largest and most popular media sites out there. It covers the latest news about the tech industry. Like most media properties the more traffic TechCrunch gets, the more money they make off of advertising, so they wanted to find a way to increase the amount of new visitors coming to their website.

2x search engine traffic

30% 30% more traffic

How to Effectively Use Remarketing to Increase Your Revenue

Can you guess what my favorite form of advertising is? It isn’t pay per click or banner ads. It’s actually remarketing.

“Why?” you may ask. Because remarketing is the easiest way to get people to come back to your site and complete the purchase.

To show you how you can effectively use remarketing, I’ve created an infographic that lays out the steps you need to follow.  [click to continue...]

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What Type of Images Should You Use Within Your Blog Posts?

image types

From stock photography to graphs, charts, and infographics, the types of images you can use to illustrate your blog posts are numerous. The question is: what types of images should you use?

I decided to analyze 41 blogs within different industries to help determine what types of images generate most social shares. This way you’ll know what kind of graphics you should use in order to generate the most traffic.

Here’s what I learned:  [click to continue...]

Ever Tell Yourself That Your Startup is Going to Make It Instead of Facing the Truth?

failure

I know I’ve been there before and, sadly, more than once. Chances are you are going to be there too.

Why?

Sometimes solving problems and executing fast isn’t enough.

It doesn’t matter how smart you are. The biggest factor in a startup’s success is luck, and that’s something you can’t control[click to continue...]

What do these elite brands know about driving visitors and traffic to your site that you don’t?

8 Ways to Improve the Usability of Your Website

Marketing isn’t just about driving traffic to a website. It also incorporates design and usability. Just think of Apple. Its computers and products wouldn’t be as popular as they are today if they weren’t beautiful and, more importantly, usable.

Usability is something you shouldn’t take for granted. If you make your website more usable, people will have a better experience, which will cause them to come back.

To show you how to make your site more usable, I’ve created an infographic that breaks down the 8 techniques you need to follow.  [click to continue...]

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