How Google Crawls and Indexes Web Pages

Have you ever wondered how Google crawls and indexes web pages? If you haven’t, you should. Why? Because it affects how well your site ranks on Google.

In order to help you understand Google and improve your rankings, I’ve created the following infographic. It not only breaks down the way Google indexes your website, but it also covers the 7 most common reasons why your website isn’t ranking well.  [click to continue…]

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How I Grew TechCrunch's Traffic by 30% in 60 Days

How I Grew TechCrunch’s Traffic By 30% in 60 Days

TechCrunch is one of the largest and most popular media sites out there. It covers the latest news about the tech industry. Like most media properties the more traffic TechCrunch gets, the more money they make off of advertising, so they wanted to find a way to increase the amount of new visitors coming to their website.

2x search engine traffic

30% 30% more traffic

100 Lessons Learned from 10 Years of Blogging

neil patel

I can’t believe that I’ve been blogging for over 10 years now. Boy, has it been a fun journey!

Overall, I love blogging because I enjoy helping others. In addition to that, it’s helped generate a lot of traffic and revenue for my companies. It’s actually our main marketing channel for each of my software companies.

But if I had to start my blogging journey all over again, I would have done things differently. Why? Because I’ve learned a lot over the years.

Sadly, I don’t have a time machine, so I can’t go back in time and avoid the major mistakes I’ve made… but I can share my lessons with you so you can learn from them. Here are 100 lessons learned from blogging for 10 years…  [click to continue…]

How a Ferrari Made Me a Million Bucks

ferrari

Can you believe that something as silly as a car made me a million bucks? What’s even funnier is that I don’t even own a car or drive…

So, how the heck did I make a million bucks from a Ferrari that I don’t even own? Well, I’ll get into that a bit later.

But first, let me go over an up-and-coming trend—lifestyle marketing—in which people are telling the world about their fancy lives. People are posting images of their multimillion-dollar homes, exotic cars, and extravagant watch collections all over the web.

When you see these images, what are some of the thoughts that come to your mind? Maybe you think the person posting them is a successful entrepreneur, a trust fund baby, or has the smarts, or maybe you think nothing of it.

I’ve never really tested lifestyle marketing in a public form because I don’t think money determines how successful a person is. For example, my mom is a teacher who never made much, but in my eyes, she is successful because she affected thousands of lives in a positive way.

But that still leaves the question: does lifestyle marketing help you make more money?

Although I hate spending money, other than to help others out, I’ve been testing and analyzing lifestyle marketing over the years. And the results are astonishing.

Here is what I learned:  [click to continue…]

The 10 Key Elements of a High Quality Website

Have you ever wondered what makes a great website? You know things like content, videos, and images are all important, but there has to be more to it, right?

There is!

For example, 79% of people scan web pages, so if you don’t know how to make your page optimally scannable, it won’t do well. And that’s just the tip of it… there are a ton of small things you need to do in order to create a high quality website.

Here are 10 of them:  [click to continue…]

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What do these elite brands know about driving visitors and traffic to your site that you don’t?

How Spending $162,301.42 on Clothes Made Me $692,500

neil patel

Over the last 12 months, I’ve acquired a new addiction… shopping. And it’s not because I love clothes. The reality is I don’t care for them at all. At home, I walk around in .com t-shirts and basketball shorts because it’s super comfortable.

If it were up to me, I would wear that all day… including in business meetings.

But over the last 12 months, I’ve noticed that when I dress nicer, I seem to be getting larger business deals. Mainly, it’s because people assume that I’m well off based on how well I dress.

Funnily enough, I’ve done all right for a while now… but it’s only in the last 12 months that I’ve been dressing extremely well. I’ve always dressed somewhat decently because I’ve learned that it builds trust and credibility. And dressing well helped grow my consulting rate from $100 to over $1,000, all because of clothes.

As I don’t do much consulting anymore, I thought it would be a fun experiment to take wardrobe to the extreme and see what spending six figures on clothes would do for my business.

Before I get into what I learned, keep in mind that you too can achieve similar results without spending this much money. I’ll show you how towards the end of the post.

So, let’s get started…  [click to continue…]