5 “Scary” Marketing Techniques That Are Worth the Risk

scary

It’s the biggest productivity killer for any marketer…

And no, it’s not a specific activity—it’s fear.

Too many marketers know what produces results but are afraid to implement them.

Instead, they’d rather spend their time doing something “safe,” like making their spreadsheets look pretty.

These distractions don’t help you get anything done.

Alternatively, some marketers, especially the ones who learned most of their knowledge online, will go to great lengths to avoid the difficult work that comes with marketing techniques that work.

And then, they complain that no matter how many tactics they try, nothing works!

Listen, I know that some things are scary, difficult, or even just a bit off-putting. But if you want to really make a difference in the success of your business, you need to get over those fears, one at a time, and do the work.   [click to continue…]

Do you want more traffic?

Hey, I'm Neil Patel. I’m determined to make a business in your city successful. My only question is, will it be yours?

How to Win on Facebook: 8 Lessons Learned From Analyzing 1 Billion Posts

facebook

If you want to know what works when it comes to marketing, you need to study the competition.

This includes the tough competition, but the weak competition as well.

By doing this, you can determine why the best succeed, and why the others fail in their efforts.

To do so effectively, you need to look at one particular area of interest.

The BuzzSumo team decided to compile as much data as possible on marketing on Facebook, and then complete an in-depth analysis.

Overall, they analyzed over 1 billion Facebook posts and came up with findings that will change the way you market on Facebook.   [click to continue…]

7 Ways to Make Your Brand and Content More Likable

like me

Do your readers love you? Do they at least like you?

These are serious questions even if they sound like questions you’d ask about your friends in grade school.

People have more choice than ever before.

Within 22 seconds, they can find 2-3 other blogs in your niche to read.

Within just a few searches, they can find a business that sells a similar product to yours.

It puts the reader and the customer in control.

If they fundamentally do not like you, your business, or your writing, they’re not going to stick with you.

Why would they?

And if they’re indifferent to you, that’s just as bad because it means they don’t really think much about you either way.

But even if your customers and readers do like you and your brand, wouldn’t you prefer them to like you and your brand even more?

Of course you would, it’d be silly not to.

The better you look in a visitor’s eyes, the more content they will read, the more action they will take, and the more likely they are to become a customer.

There are many factors that influence whether or not a visitor likes you and your brand.

What I’m going to show you in this post are 7 tactics that you can implement to make either your brand or your content more likable.

If you do use them, expect more traffic and subscribers, a higher email open rate, and more sales. 

Follow these 7 ways to make your brand and content more likeable.

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6 Steps to Create a Bare Bones and Profitable Social Media Plan

social media

You can’t achieve success in any area of marketing without taking action.

But it’s possible to take action too quickly.

You want to take action only after you have a solid initial plan to act on; otherwise, you’ll end up doing things that don’t produce any results and only waste your time.

When I see how many marketers approach social media, it’s clear to me they don’t have a plan.

They randomly connect with users, post things, and sometimes send messages to those users.

By basic logic, random actions lead to random results.

And that’s not what we want as marketers.   [click to continue…]

What do these elite brands know about driving visitors and traffic to your site that you don’t?

Get More From Landing Pages: 6 Ways to Use Them More Effectively

landing page

It’s the aim of most marketing and sales efforts:

Conversion.

All your work is designed to get visitors, leads, and even customers to take the next step.

Getting them more involved with your brand and products is necessary to drive sales.

There are obviously many ways of doing this. Blog posts, emails, e-books, and more.

But there’s one option that is almost always better at converting traffic to the next step:

Landing pages.

A landing page has a single goal, which you define. It might be to sign up to an email list, buy a product, or create an account for your site.   [click to continue…]