8 Ways to Improve the Usability of Your Website

Marketing isn’t just about driving traffic to a website. It also incorporates design and usability. Just think of Apple. Its computers and products wouldn’t be as popular as they are today if they weren’t beautiful and, more importantly, usable.

Usability is something you shouldn’t take for granted. If you make your website more usable, people will have a better experience, which will cause them to come back.

To show you how to make your site more usable, I’ve created an infographic that breaks down the 8 techniques you need to follow.

Click on the image below to see a larger view:

8 Ways to Improve the Usability of Your Website

Click here to view an enlarged version of this infographic.

Conclusion

If you are trying to grow your business, don’t just focus on increasing your traffic. By making your website and your product more usable, you’ll see a growth in your revenue.

I remember the early days in both of my companies, Crazy Egg and KISSmetrics. Crazy Egg grew at a much faster pace than KISSmetrics, even though we did a better job marketing KISSmetrics.

Why? Because Crazy Egg was a more usable tool. Customers would email us saying, “I love Crazy Egg. It’s such a powerful yet easy to use tool!” This helped with word of mouth marketing, which significantly spurred the company’s growth.

In what other ways can you make your site more usable?

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Comments

  1. Just a quick one before too many people end up here, the Infographic isn’t displaying for me Neil.

  2. (Sorry, not intentionally spamming the comments section)

    Just wanted to say there’s some GREAT facts in there. The 8% of men are colour blind so use other elements to draw attention is a great one. And the search bar fact about often being too short is another great little thing to bare in mind.

    Going to get this shared on Marketing Bees now. Great job once again!

  3. It’s a nice infographic! Thank you, Neil.

    I usually start my research for conversion from Google Analytics Report about Screen Resolution. It helps to find the best screen size.
    From my experience for the last half a year more and more people use mobile devices. So the size of the first screen become smaller.

  4. Another informative Info-graphic
    Thank’s Sir :)

  5. Thanks neil and to your team for providing such informative infograph.
    I think u pretty much covered every main points

  6. Quick load time is the big one for me.

    I avoid like the plague websites that take to long to load up, who has time to waste? Besides, most people seem to have the attention span of a puppy these days….you know…such a fast-paced world.

    Maybe I’m just being Captain Obvious here, but I think having a quick and easy contact page is essential. If I want to contact you….I want it to be easy!!!!

  7. Another awesome report in the form of infographics and yeah I loved the entire information that is very helpful in improving our site and landing pages in order to get maximum returns.

    Thanks for this update Neil !

  8. Providing a consistent user experience across all pages of your site is a good idea. If a reader can’t navigate the site – they will leave.
    I like the search box pointers too. As a reader I get frustrated if I can’t find a search box or if it is too short.
    Nice infographic!

  9. Thanks for another great info graphic!

  10. If you were to start a new small business tomorrow on a shoestring budget – would you have suggestions for a template or theme that would incorporate all of those suggestions?

    I am starting a new biz and I want to do it right this time around. I love my theme for my current business but I am getting really frustrated by some of the limitations, especially on my blog. Thanks!!!!

  11. Load time is an issue for my site. It’s on the WordPress platform hosted w/GoDaddy. I’ve been in touch with GoDaddy and they seem to have made it faster. I’m wondering if you have any tips for what I could do from my side with the WP files/setup.

    As always, thanks Neil for the good information!

  12. Fantastic and very concise, got some points to implement. TY Neil

  13. As always Fantastic!! Direct to the point, very useful information.

  14. Hello Neil! I’ve read most of your blog posts on quicksprout and I’m a big fan of yours!

    Because of that I know that you wrote that longer content increase conversion rate as well as rankings.

    http://www.quicksprout.com/2012/12/20/the-science-behind-long-copy-how-more-content-increases-rankings-and-conversions/

    But in this post you’re writing that “58% increase in web usability when webmasters cut the number of word that appear on their pages in half”.

    And that “cut down amount of words used on page”.

    I know that you lost 7.6% in conversions when decreasing the amount of words on your homepage neilpatel.com with 804 words.

    So with all due respect, I’m pretty confused sir…

    • It’s testing. The new NP homepage converts better, but the ideas changed over time. In general with marketing the data is data and it isn’t the same for all cases. But in general it is true… but there are always the rare cases when it isn’t.

      Not sure if that makes sense…

      • It’s like that with SEO in general so I understand what you’re trying to say, if you meant that the results can vary and you have to test to get the answer…

  15. Hey Neil,

    These are some great great ways to drive more user attention and page views… :)

  16. hi neil ,

    excellent info graphic. I like use of bold colors in info graphic and to the point information.

  17. On a related note, make sure your site has at least some degree of responsive design, meaning the page adjusts to the size of the screen. I can’t tell you how many times I have showed up on sites and couldn’t get to the button I had to click because the site doesn’t fit on the screen. At the very least, test your site on very small screens and make sure all of the important buttons can be clicked.

  18. Did anyone else find point #1 (reduce chatter) ironic?

    It says (essentially) the same thing four times. Maybe THAT should be reduced to a single point!

    Love your posts, Neil. Always great info.

  19. While there is no doubt great info in this infographic I can’t see it on my phone. The image doesn’t show up. Even if it did, I would be pinching, zooming, scrolling, panning, and eventually just get frustrated and leave.

    Do you have this info in a blog post?

  20. What website was tested to warrant the changing of link color when a link has been clicked? My website doesn’t do this and I don’t believe this website does this. Just curious…

    The F pattern threw me for a loop because you said CTA’s should be within the vertical strip. If that’s the case, many blogs are setup in a reverse F layout where the CTA’s are in the right column instead of the left. Has the average users reading style changed or did designers have this wrong from the get go?

    Otherwise, some really great info in here. Like others, I really need to work on load times.

  21. Hi Neil,

    All the tips rock. For me, cleaning up clutter has been pure gold. I like to an affiliate ad and my new eBook. Other than that it’s all travel pictures.

    Asking people to take 5, 10 or 15 calls to action makes it less usable, because readers won’t know what to use first. It’s like walking into a restaurant with 500 menu items, and you’re not quite sure what you feel like.

    You appreciate the variety but it’ll take you 15 minutes to make a selection. Online, you have like 15 milli seconds to make a selection because your focus is being pulled in many different directions.

    I do 2 calls right now via my sidebar and also post 2 businesses pages up top. Other than that it’s all travel pictures, which builds my blogging from paradise brand and also sells a wonderful, inspiring dream to people who want to retire to a life of island hopping.

    That makes my blog usable; giving people a few options to take so they stay focused on the few things I want for them to do.

    Thanks Neil, awesome post as always.

    Tweeting in a bit.

    Ryan

  22. Love the infographic. Simplicity is so key at least from my experience and the easier you make something for someone the easier life is going to be to get customers.

    A great in-depth product is no longer the only thing you need. You need ease of use and a way to reduce frustration.

  23. Hi Donna.

    It sounds like you have two different competing theories on how to manage your site. Why don’t you find a way to test it and see which one works best for you?

  24. Hi,

    Nice article with good infographic representation. All the 8 tips are good to do. In my point of view the font size can be increased a little.

  25. Great infographics. # 2 – Put Info right at the place where more time spend is very valid point. Finding ways to implement it.
    Thanks Neil.

  26. Hi Neil,

    This is very useful advice, and a lot of the things mentioned are things I never even thought of, or knew. I think it’s fairly known that a lot of the text that you put on a page is not read, so knowing how to make the most relevant information stand out on a page is essential to success. I think having a quick load time is a good point to make as well, because no one likes to be on a site where it takes forever to load. We have better things to do! haha Good post.

    Regards,
    Lawrence

  27. thanks for share informasion, good lock.

  28. Not appearing for me either. iPhone 5.

  29. Hey Neil
    Nice and dynamic blog once again. Really in your article there is something !

    Keep it regular.

  30. Neil, is this the reason why the KISSmetrics blog has a side bar on the left? Did you ever split test with a side bar on the right? I’ve always known that people focus more on the left side of a page which is why I wondered by most blogs have a right side bar.

  31. Hi Neil,

    In future infographics, could the resources section be copied onto the blog post so we can access the resources? / can the links on the image be clickable?

    Thanks,
    Josh

  32. If visitors can navigate very easy across pages of our website they will come back often and maybe these simple visitors transforms into customers.

  33. Great infographic. I would say the maximum line length should be 65 characters, not 75. 2.5 alphabets is the rule. Longer line length requires great line spacing.

  34. Great post Neil!

    What about making a website more usable for visually impaired folks? I believe the HFI has some standards around that also.Do you see this becoming a mainstream practice soon?

  35. Great post and informative. Thanks for sharing such enlightening tips.

  36. Really Neil Patel, All these tips are rocking.

  37. Good tips Neil, I’ve been a reader for a long time now and appreciate your work. Unlike many other blogs you tend to include sources as well, which is great for those of us with a skeptic mindset. One note though: I’d like to have the resources available outside of the infographic so they may be clickable! As it stands, it’s way more painful to type in the shortened links by hand.

  38. Very powerful advice Neil, will try a few of those on my website and see how it works out.

  39. Need to edit my visited links color :P Thanks, Neil!

  40. Can you tell me why the link colours need to change if they are visited and why blue is necessary? Are there studies or stats on this?

    I feel like the web has advanced a lot nowadays and user abilities can change, which changes usability needs. So I don’t see these as being necessary.

    Also why is a length-wise menu better if most people spend their time on the above-the-fold area?

    And why would we plan for specific pixel lengths with responsive sites nowadays changing heights and widths all the time?

    Is this the most up to date information available?

    • Some of the data gathered is from older sites. WIth the web changing so fast it is hard to get data on things like responsive designs.

      Also you have to keep in mind that not all web users are sophisticated. The most of the world is still catching up…

  41. Awesome article and infographic on usability. I now know there are a lot of things I need to start working on ;)

  42. Thanks Neil. I was not putting my content right. Great Infographic.

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